Flora Nova Bv

What Flora Nova Bv does

Flora Nova Bv (legal name Flora Nova Hoveniers & Groenvoorzieningen BV) is a Dutch full-service green solutions provider founded in 1963 and headquartered in Ophemert, Netherlands. The company designs, constructs, and maintains outdoor landscapes, green spaces, and interior plantings for private and commercial clients through four integrated service divisions: Hoveniers (garden and landscape construction and maintenance), Interieurbeplanting (interior plantscaping, green walls, and indoor gardens), Houtconstructies (custom timber structures including bridges, decks, and outdoor furniture), and a wholly-owned Kwekerij (commercial nursery supplying plants, sedum mats, trees, and perennials). Operations span four regional support points (Ophemert, Zwaag/Alkmaar, Zuidwolde, Heerlen, plus Wateringen), with active service delivery across the Netherlands, Flanders (Belgium), and Germany. The company employs approximately 250 people, deploys nearly 100 vehicles daily, and manages 3,500 maintenance contracts covering 30 million square meters — including mowing 750 locations per week. Notable clients include HEMA, McDonald's, Aafje, Dura Vermeer, Scania, WDP, Bunk Hotel, Kadans, and municipal governments (Gemeente West Betuwe, Waterschap Rivierenland).

Flora Nova generates revenue through a blended model: project-based construction revenue from garden design, installation, and wood construction projects for enterprise and government clients; recurring maintenance contracts covering 3,500 locations with subscription-style annual agreements; interior plantscaping subscriptions and one-off installations for commercial interiors; and wholesale nursery plant sales to professional buyers. Pricing is quote-based across all service lines, with a variable fuel surcharge on invoices tied to CBS diesel prices with an 8% fuel cost proportion. The company sells through direct enterprise field sales — a Commercial Manager and regional account managers maintain relationships with enterprise clients, municipalities, provinces, and water boards. The company carries major industry certifications (VCA, ISO 9001, FSC, SNA, CO2 Performance Ladder Level 3, European Tree Worker) and has positioned itself under the brand concept "De norm in groen" (The Standard in Green) following a 2022 rebranding initiative.

The company is privately held with no external funding, no parent entity, and no disclosed institutional investment. It is led by Directeur (CEO) JanKees van der Wal and operates through three wholly-owned subsidiaries: Interieurbeplanting BV, Houtconstructies BV, and Flora Nova Handelskwekerij BV. A proprietary workforce development program called Eigen Kweek trains new horticulturists through a 3-month practical trajectory leading to a VHG branch diploma, addressing structural labor scarcity in the Dutch green sector. The 2025 renovation of the Handelskwekerij nursery and ongoing capacity expansion across four regional locations indicate continued investment in the vertically integrated platform.

Name

Flora Nova Bv

Legal name

Flora Nova Hoveniers & Groenvoorzieningen BV

Website

https://flora-nova.nl

Company type

Private

Founded year

1963

Operating status

Operating

Short description

Flora Nova Bv is a Dutch full-service green solutions provider founded in 1963, delivering garden design, construction, and maintenance, interior plantscaping, custom wood constructions, and nursery plant supply to commercial clients, municipalities, and government bodies across the Netherlands, Belgium, and Germany through ~250 employees and four regional offices.

Ownership category

akta.pro rank

Product category

Landscaping and Green Space Services

NAICS

Landscaping Services (561730), Nursery and Floriculture Production (11142)

akta.pro primary industry

Commercial Landscape Design & Installation (HSAIABAJ)

akta.pro secondary industries

Seasonal Color & Flower Rotation (Spring/Fall Plantings) (HSAIAFAE), Weed & Vegetation Control for Non-Turf Areas (Beds, Hardscapes, Fence Lines) (HSAIAGAI), Seasonal Color, Planting & Horticultural Services (BPABADAL)

Keywords

• Landscape construction services
• Interior plantscaping
• Custom wood construction
• Commercial garden maintenance
• Tree care services

Headquarters

HQ city

Ophemert

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Garden Design and Construction: One-time project-based revenue from designing, installing and renovating gardens, landscapes, green roofs and facades for commercial and residential clients.
2. Maintenance Contracts: Ongoing maintenance services for gardens and green spaces, including mowing, pruning, and general care. Managing approximately 3,500 maintenance locations.
3. Nursery and Plant Sales: Growing and trading outdoor plants, including sedum mats for green roofs. Complete plant assortment including perennials, shrubs, trees supplied to professional buyers.
4. Interior Plant Services: Installation and maintenance of interior plants, green walls, and seasonal decorations for commercial clients.
5. Wood Construction Projects: Custom wooden structures including bridges, decks, outdoor structures, playgrounds, and furniture for municipalities, provinces, and contractors.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Flora Nova designs, constructs and maintains outdoor landscapes, green spaces and interior plantings for commercial, institutional and private clients. The group operates a one-stop-shop model combining garden services (Hoveniers), interior plantscaping, custom wood constructions and a commercial nursery that grows plants for its own projects, supported by a fleet of roughly 100 vehicles and approximately 250 employees across the Netherlands, Flanders (Belgium) and Germany.

Product overview

Flora Nova BV is a full-service green company operating as a single unified offering with multiple integrated service disciplines under one roof. The core portfolio consists of four main service lines: Hoveniers (garden and landscape services), Interieurbeplanting (interior plantscaping), Houtconstructies (custom wood constructions), and Kwekerij (commercial nursery). These are supported by specialized services including Boomverzorging (tree care), Dak- en gevelgroen (roof and facade greenery), Winterdiensten (winter services), and Design & Construct. The company also operates an Eigen Kweek training program for workforce development. All services are delivered through approximately 250 employees across headquarters in Ophemert and regional offices in Alkmaar/Zwaag, Zuidwolde, Wateringen, and Heerlen, with projects throughout the Netherlands, Belgium, and Germany.

Differentiator

Problem solved

Functional benefit

Brands

• Eigen Kweek: An in-house vocational training and career-switch program for aspiring gardeners, offering a practical 3-month trajectory combining theory and on-the-job learning, culminating in a VHG branch diploma.
• Flora Nova Hoveniers & Groenvoorzieningen
• Flora Nova Handelskwekerij BV
• Interieurbeplanting BV
• Houtconstructies BV

Quantifiable outcome

• Plants in office reduce sick leave by 20%
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Dura VermeercoreStrategic or Co-development PartnerFlora Nova partners with Dura Vermeer as green expert for renovation and transformation projects. They collaborate on applying green in and around buildings, contributing to the sustainability ambitions of Dura Vermeer Renovatie Midden West.
• RoelofsminorStrategic or Co-development PartnerFlora Nova contributed to the circular construction project Milieupark Overschie in Rotterdam for Roelofs, building 90% circular with materials that would otherwise become waste.
• Graaf ReinaldalliantiecoreStrategic or Co-development PartnerFlora Nova works as subcontractor in the Graaf Reinaldalliantie (Waterschap Rivierenland, Waalensemble, Royal Haskoning DHV) for the Dijkversterking Gorinchem-Waardenburg project, realizing 8 wooden structures over 23km.
• Gemeente West BetuwecoreStrategic or Co-development PartnerFlora Nova plays a key role in the transformation of Prins Willem-Alexandersingel in Beesd, working with the municipality on green improvements and sustainability.
• Megaborn Traffic Development BVcoreStrategic or Co-development PartnerInnovation partnership with Megaborn for urban development projects, leveraging latest technologies and methods for sustainable city development.
• Coöperatie MedelcoreStrategic or Co-development PartnerFlora Nova is the reliable and professional partner for green maintenance of Bedrijvenpark Medel near Tiel for three years. The cooperative sees Flora Nova as equal partner in the development and future of the park.
• KadansminorStrategic or Co-development PartnerFlora Nova modernized the outdoor area and green facilities of Bio Partner Center Wageningen for Kadans, a campus developer for biotech and life sciences companies.
• WDPminorStrategic or Co-development PartnerFlora Nova Constructiewerken BV engineered and installed deck construction and walkway for Scania Logistics distribution center in Zwolle, developed by WDP.
• Waterschap RivierenlandcoreStrategic or Co-development PartnerPartner in the Dijkversterking Gorinchem-Waardenburg project, working on the northern Waaldijk reinforcement over 23 kilometers.
• NL_Asset_ManagementminorStrategic or Co-development PartnerFlora Nova transformed sedum roofs at the Weena 200 complex in Rotterdam for NL_Asset_Management under supervision of SquareFour.
• SquareFourminorImplementation/ SI/ Consulting PartnerSquareFour supervised Flora Nova's green roof transformation project at Weena 200 complex in Rotterdam.
• Van Oostrum Westbroek B.V.minorStrategic or Co-development PartnerFlora Nova works as subcontractor for Van Oostrum Westbroek B.V. in the Marickenland nature development project in Vinkeveen, implementing play areas and green facilities.
• Bureau RISminorStrategic or Co-development PartnerFlora Nova collaborates with Bureau RIS as design partner on Marickenland nature development project, with Bureau RIS providing design expertise.
• Speelmaatje B.V. AngerlominorStrategic or Co-development PartnerFlora Nova works with Speelmaatje B.V. Angerlo for play equipment and play inducements on the Marickenland nature development project.
• Prominus Vastgoed B.V.minorStrategic or Co-development PartnerFlora Nova redesigned the roof garden of HEMA headquarters in Amsterdam in commission of Prominus Vastgoed B.V.
• Groen UitzendburominorChannel Partner/ Reseller/ DistributorFlora Nova partners with Groen Uitzendburo for the 'Aankomend Hovenier' training program, offering career switchers opportunities to enter the green industry.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Copijn: Dutch landscape architecture and contracting firm combining garden/landscape design with execution for residential, commercial, and public clients — comparable in design-build orientation and Dutch/Benelux operating footprint.
• Donkergroen: Dutch green contractor active in landscape design, construction, and maintenance for commercial and public-sector clients — a directly comparable mid-to-large Dutch landscaping services peer with similar recurring maintenance contracts.
• Koninklijke Ginkel Groep: Dutch full-service green services group covering landscape construction, tree care, and grounds maintenance nationwide — comparable to Flora Nova's integrated hoveniers/maintenance offering and enterprise/municipal client base.
• Schadenberg Boom & Plant: Dutch family-run green services and nursery business combining plant production with landscaping and maintenance services — comparable vertical integration of nursery + landscape services.
• Verhoeven Groenvoorziening: Dutch landscaping contractor offering garden construction, maintenance, and tree care to commercial and public clients — comparable mid-sized Dutch peer in service mix and customer segments.
• AH Vrij Groenvoorzieningen: Established Dutch green contractor providing landscaping, tree care, and maintenance across public and private segments — directly comparable in service mix and recurring contract model.
• BTL Groep: One of the largest Dutch landscaping and green infrastructure contractors, offering design, installation, and maintenance for public and commercial clients across the Netherlands — directly comparable in service breadth, customer segments (municipalities, enterprise), and recurring maintenance model.

Broad incumbents

• ID Verde: Europe's largest landscaping and green infrastructure services provider operating across multiple countries — a broad incumbent offering overlapping capabilities but at much larger scale and across broader geographies than Flora Nova.
• ISS A/S: Global facility services major including landscaping and grounds maintenance as part of an integrated facility management portfolio — a broad incumbent whose landscaping line competes for enterprise clients in the same geographies.

Others

• Royal Brinkman: Leading Dutch supplier to the horticulture and green services industry — not a direct competitor but an ecosystem participant, as Flora Nova's nursery operations both buy from and compete with suppliers like Royal Brinkman's customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCFTbxeCFzBo2x73F_HRXacw
• Facebookfacebook.com/Flora-Nova-108223457348450
• LinkedInlinkedin.com/company/flora-nova-bv

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flora Nova Bv