Cfadda Fai Da Te

What Cfadda Fai Da Te does

Cfadda Fai Da Te is an Italian home improvement, DIY, and garden retail chain headquartered in Cagliari, Sardinia. The company operates 12 physical stores distributed across Sardinia and complements its brick-and-mortar footprint with an e-commerce platform (cfadda.com) that delivers nationwide across Italy and offers click-and-collect from local stores. The assortment spans 70,000+ SKUs across 28 categories, covering hand and power tools, plumbing, electrical, lighting, smart home devices, garden, automotive, and home decor. The legal entity is an SRL a socio unico (single-member limited liability company), indicating private family ownership, and the business traces its origins to 1880, with marketing references to "100 anni di esperienza." The company is multi-brand, stocking third-party lines including Bosch, Makita, Bticino, Beghelli, Gardena, and Kärcher.

The company serves two distinct customer segments: end consumers (B2C) undertaking home maintenance, renovation, and gardening, and trade / professional buyers (B2B) addressed through a dedicated CFadda Professional division with segmented pricing and assortment. Customer engagement is supported by a loyalty card (Carta CFadda), a digital newsletter, and recurring promotional flyers. Online reviews are aggregated via Feedaty, with a Gold certification and a rating of 4.8/5 from 4,222 reviews. The company was recognized with the Insegna dell'Anno 2026-2027 award in the DIY/Home Maintenance category.

The business model is multi-channel retail: revenue is generated through product margins on in-store transactions and online orders, with fulfilment via home delivery nationwide, in-store pickup, and click-and-collect options. No public revenue figures, funding rounds, M&A activity, named partnerships, or investor disclosures are available, consistent with a privately held regional chain. Public positioning emphasizes heritage, breadth of assortment, omnichannel convenience, and Italian-language, Italy-focused fulfilment.

Name

Cfadda Fai Da Te

Legal name

CFadda SRL a socio unico

Website

https://cfadda.com

Company type

Private

Founded year

1880

Operating status

Operating

Headcount range

101–250 employees

Short description

Cfadda Fai Da Te is a privately held Sardinian home improvement, DIY, and garden retailer operating 12 physical stores across Sardinia and a nationwide Italian e-commerce platform, serving both end consumers via B2C and trade buyers via its CFadda Professional B2B division.

Ownership category

akta.pro rank

Product category

Home Improvement Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), General Merchandise Retailers (455)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Home & Furniture Omnichannel (CRAFAEAD)

akta.pro secondary industry

General Merchandise/Department Store Omnichannel (CRAFAEAF)

Keywords

• DIY home improvement retail
• Garden and outdoor products
• Hardware and power tools
• Smart home and electrical
• Furniture and household goods

Headquarters

HQ city

Cagliari

HQ country

Italy

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Traditional retail revenue through sale of DIY, home improvement, garden, and household products to consumers and professionals. Products are sold at fixed retail prices via physical stores and online store with delivery across Italy and in-store pickup in Sardinia.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

CFadda Fai Da Te operates an omnichannel retail business selling approximately 70,000 DIY, home improvement, garden, furniture, tools, electrical, plumbing, smart home, automotive, pet, and household products. Customers can buy in any of 12 physical stores across Sardinia, via the cfadda.com e-commerce site with home delivery throughout Italy, or through free in-store pickup at Sardinian locations. The company also runs the CFadda Card loyalty program, gift cards, warranty extensions, and a CFadda Professional service tier aimed at tradespeople.

Product overview

CFadda Fai Da Te is an Italian DIY and home improvement retailer based in Sardinia, operating both physical stores and an online e-commerce platform. The company offers over 70,000 products across 28 main categories spanning outdoor furniture, home and office furniture, gardening equipment, power tools, hand tools, hardware, electrical systems, smart home/domotica, plumbing, heating and air conditioning, paints, lighting, barbecue and grilling, household goods, bathroom furniture, building materials, automotive and bicycle products, nautical supplies, pet products, Christmas decorations, safety equipment, adhesives, hobby and leisure items, and organization products. The product portfolio includes both private-label offerings and branded products from manufacturers like Bticino, Beghelli, Makita, Bosch, Gardena, Kärcher, and many others. CFadda also provides services including a loyalty card program (CFadda Card), gift cards, warranty extensions, delivery, and a dedicated professional services segment (CFadda Professional). The company has 12 physical store locations across Sardinia and offers nationwide delivery in Italy.

Differentiator

Problem solved

Functional benefit

Products and services

• Casalinghi (Household Items) Household goods including kitchen utensils and accessories, cleaning tools and products, organization accessories, storage solutions, and Kasa dello Stock brand products, sold in-store and online for individual consumer and household use.
• CFadda Card Loyalty card program offering registered customers exclusive discounts, special promotions, and early access to sales across the CFadda product range.
• CFadda Professional Dedicated service tier targeting professional and trade customers (builders, contractors, artisans) with professional-grade tools, hardware, safety equipment, and volume purchasing support.
• Gift Card e Garanzia (Gift Cards and Warranty Extensions) Gift cards for gifting across the CFadda product range and warranty extension services applicable to products purchased from CFadda.
• Beghelli Dom-e Motion Plus Security Camera Wi-Fi enabled Full HD security camera with motorized rotation, night vision up to 10 meters, two-way audio, and motion detection, compatible with Amazon Alexa and Google Home for smart home voice control and surveillance.
• Bticino Smart Home Products Bticino smart home products including video doorbells, Wi-Fi doorbell kits, and wireless doorbell systems for home automation and entry-security applications.
• Bticino Electrical Products Bticino electrical products including cable reels, garden extensions, smart relays, electrical panels, and industrial plugs and sockets for residential and light-trade electrical installations.
• DIY Home Improvement and Garden Assortment Multi-category assortment of approximately 70,000 products covering power and hand tools, gardening equipment, outdoor and indoor furniture, paints, hardware, plumbing, heating and air conditioning, lighting, barbecue and grills, automotive and bicycle supplies, pet products, Christmas and seasonal goods, bathroom furniture, building materials, nautical accessories, and hobby/leisure items, sold in-store and online to DIY consumers and professional customers across Italy.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ManoMano: ManoMano is a pan-European online-only DIY and home improvement marketplace with operations in Italy. Directly comparable to CFadda's e-commerce business for DIY, garden and home products, but pure-play digital with no physical retail footprint.
• Bricocenter: Bricocenter is an Italian home improvement and DIY chain with stores and e-commerce. Comparable to CFadda across product breadth, omnichannel delivery and target customers, though distributed across mainland Italy rather than concentrated in Sardinia.
• Bricoman Italia: Bricoman is the Italian trade-focused DIY arm of the Adeo Group, serving both consumers and trade professionals with stores and an online platform. Directly comparable to CFadda in category mix and professional-customer emphasis, with greater scale and a stronger trade/professional orientation.
• OBI Italia: OBI is a German DIY chain with Italian store locations and online operations. Directly comparable to CFadda in DIY/home improvement assortment, omnichannel model and consumer plus trade customer mix.
• Leroy Merlin Italia: Leroy Merlin is Italy's largest DIY and home improvement omnichannel retailer, part of the Adeo Group. It is the most directly comparable peer given overlapping product categories (DIY, tools, garden, furniture, building materials), identical omnichannel model with stores and nationwide delivery, and overlapping customer base of consumers and trade professionals.
• Mr.Bricolage: Mr.Bricolage is a French-origin DIY chain with selected Italian locations and an online platform. Comparable to CFadda in DIY/home improvement assortment and omnichannel delivery, with a smaller Italian footprint.
• Brico Io: Brico Io is an Italian DIY and home improvement chain operating ~80 stores nationwide with an e-commerce platform. Directly comparable to CFadda in assortment (DIY, garden, tools, furniture), omnichannel model and dual consumer/trade focus, but at a meaningfully larger national footprint.

Broad incumbents

• IKEA Italia: IKEA is a global home furnishings retailer with an Italian store network and online platform. Comparable to CFadda on home furniture and home organization categories and omnichannel delivery, but with a much broader national presence and a specialized furniture focus.
• Castorama Italia: Castorama is a major European DIY retailer (Kingfisher Group) with Italian presence. Comparable to CFadda in DIY/home improvement categories and omnichannel model, but operates as part of a much larger multi-country portfolio.
• Amazon Italia: Amazon Italia is the dominant general e-commerce platform with broad DIY, garden, tools and home categories. Comparable to CFadda on the e-commerce delivery model and broad home assortment, but at vastly larger scale and with no specialty DIY positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/cfaddagroup
• Facebookfacebook.com/CFaddaFaidaTe
• Instagraminstagram.com/cfaddafaidate
• LinkedInlinkedin.com/company/gruppo-cfadda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cfadda Fai Da Te