Cfadda Fai Da Te
Cfadda Fai Da Te is a privately held Sardinian home improvement, DIY, and garden retailer operating 12 physical stores across Sardinia and a nationwide Italian e-commerce platform, serving both end consumers via B2C and trade buyers via its CFadda Professional B2B division.
- Company typePrivate
- Founded1880
- HeadquartersCagliari, Italy
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Cfadda Fai Da Te does
Cfadda Fai Da Te is an Italian home improvement, DIY, and garden retail chain headquartered in Cagliari, Sardinia. The company operates 12 physical stores distributed across Sardinia and complements its brick-and-mortar footprint with an e-commerce platform (cfadda.com) that delivers nationwide across Italy and offers click-and-collect from local stores. The assortment spans 70,000+ SKUs across 28 categories, covering hand and power tools, plumbing, electrical, lighting, smart home devices, garden, automotive, and home decor. The legal entity is an SRL a socio unico (single-member limited liability company), indicating private family ownership, and the business traces its origins to 1880, with marketing references to "100 anni di esperienza." The company is multi-brand, stocking third-party lines including Bosch, Makita, Bticino, Beghelli, Gardena, and Kärcher.
The company serves two distinct customer segments: end consumers (B2C) undertaking home maintenance, renovation, and gardening, and trade / professional buyers (B2B) addressed through a dedicated CFadda Professional division with segmented pricing and assortment. Customer engagement is supported by a loyalty card (Carta CFadda), a digital newsletter, and recurring promotional flyers. Online reviews are aggregated via Feedaty, with a Gold certification and a rating of 4.8/5 from 4,222 reviews. The company was recognized with the Insegna dell'Anno 2026-2027 award in the DIY/Home Maintenance category.
The business model is multi-channel retail: revenue is generated through product margins on in-store transactions and online orders, with fulfilment via home delivery nationwide, in-store pickup, and click-and-collect options. No public revenue figures, funding rounds, M&A activity, named partnerships, or investor disclosures are available, consistent with a privately held regional chain. Public positioning emphasizes heritage, breadth of assortment, omnichannel convenience, and Italian-language, Italy-focused fulfilment.
Cfadda Fai Da Te firmographics
Firmographics- Name
- Cfadda Fai Da Te
- Legal name
- CFadda SRL a socio unico
- Website
- https://cfadda.com
- Company type
- Private
- Founded year
- 1880
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Cfadda Fai Da Te is a privately held Sardinian home improvement, DIY, and garden retailer operating 12 physical stores across Sardinia and a nationwide Italian e-commerce platform, serving both end consumers via B2C and trade buyers via its CFadda Professional B2B division.
- Ownership category
- akta.pro rank
Cfadda Fai Da Te industry classification
Industry- Product category
- Home Improvement Retail
- NAICS
- Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), General Merchandise Retailers (455)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Home & Furniture Omnichannel (CRAFAEAD)
- akta.pro secondary industry
- General Merchandise/Department Store Omnichannel (CRAFAEAF)
Keywords
Where Cfadda Fai Da Te is headquartered
LocationHeadquarters
- HQ city
- Cagliari
- HQ country
- Italy
- HQ region
- Europe
Offices12 records
Markets served
Cfadda Fai Da Te business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Traditional retail revenue through sale of DIY, home improvement, garden, and household products to consumers and professionals. Products are sold at fixed retail prices via physical stores and online store with delivery across Italy and in-store pickup in Sardinia.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with periodic promotional offers and sales |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Cfadda Fai Da Te product offering
Product offeringCore offering
CFadda Fai Da Te operates an omnichannel retail business selling approximately 70,000 DIY, home improvement, garden, furniture, tools, electrical, plumbing, smart home, automotive, pet, and household products. Customers can buy in any of 12 physical stores across Sardinia, via the cfadda.com e-commerce site with home delivery throughout Italy, or through free in-store pickup at Sardinian locations. The company also runs the CFadda Card loyalty program, gift cards, warranty extensions, and a CFadda Professional service tier aimed at tradespeople.
Product overview
CFadda Fai Da Te is an Italian DIY and home improvement retailer based in Sardinia, operating both physical stores and an online e-commerce platform. The company offers over 70,000 products across 28 main categories spanning outdoor furniture, home and office furniture, gardening equipment, power tools, hand tools, hardware, electrical systems, smart home/domotica, plumbing, heating and air conditioning, paints, lighting, barbecue and grilling, household goods, bathroom furniture, building materials, automotive and bicycle products, nautical supplies, pet products, Christmas decorations, safety equipment, adhesives, hobby and leisure items, and organization products. The product portfolio includes both private-label offerings and branded products from manufacturers like Bticino, Beghelli, Makita, Bosch, Gardena, Kärcher, and many others. CFadda also provides services including a loyalty card program (CFadda Card), gift cards, warranty extensions, delivery, and a dedicated professional services segment (CFadda Professional). The company has 12 physical store locations across Sardinia and offers nationwide delivery in Italy.
Differentiator
Problem solved
Functional benefit
Products and services
- Casalinghi (Household Items) Household goods including kitchen utensils and accessories, cleaning tools and products, organization accessories, storage solutions, and Kasa dello Stock brand products, sold in-store and online for individual consumer and household use.
- CFadda Card Loyalty card program offering registered customers exclusive discounts, special promotions, and early access to sales across the CFadda product range.
- CFadda Professional Dedicated service tier targeting professional and trade customers (builders, contractors, artisans) with professional-grade tools, hardware, safety equipment, and volume purchasing support.
- Gift Card e Garanzia (Gift Cards and Warranty Extensions) Gift cards for gifting across the CFadda product range and warranty extension services applicable to products purchased from CFadda.
- Beghelli Dom-e Motion Plus Security Camera Wi-Fi enabled Full HD security camera with motorized rotation, night vision up to 10 meters, two-way audio, and motion detection, compatible with Amazon Alexa and Google Home for smart home voice control and surveillance.
- Bticino Smart Home Products Bticino smart home products including video doorbells, Wi-Fi doorbell kits, and wireless doorbell systems for home automation and entry-security applications.
- Bticino Electrical Products Bticino electrical products including cable reels, garden extensions, smart relays, electrical panels, and industrial plugs and sockets for residential and light-trade electrical installations.
- DIY Home Improvement and Garden Assortment Multi-category assortment of approximately 70,000 products covering power and hand tools, gardening equipment, outdoor and indoor furniture, paints, hardware, plumbing, heating and air conditioning, lighting, barbecue and grills, automotive and bicycle supplies, pet products, Christmas and seasonal goods, bathroom furniture, building materials, nautical accessories, and hobby/leisure items, sold in-store and online to DIY consumers and professional customers across Italy.
Companies that use Cfadda Fai Da Te
Customer profileSegments2 records
Ideal customer profiles2 records
Cfadda Fai Da Te technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Cfadda Fai Da Te partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Cfadda Fai Da Te competitors and assessment
Company assessmentDirect peers
- ManoMano: ManoMano is a pan-European online-only DIY and home improvement marketplace with operations in Italy. Directly comparable to CFadda's e-commerce business for DIY, garden and home products, but pure-play digital with no physical retail footprint.
- Bricocenter: Bricocenter is an Italian home improvement and DIY chain with stores and e-commerce. Comparable to CFadda across product breadth, omnichannel delivery and target customers, though distributed across mainland Italy rather than concentrated in Sardinia.
- Bricoman Italia: Bricoman is the Italian trade-focused DIY arm of the Adeo Group, serving both consumers and trade professionals with stores and an online platform. Directly comparable to CFadda in category mix and professional-customer emphasis, with greater scale and a stronger trade/professional orientation.
- OBI Italia: OBI is a German DIY chain with Italian store locations and online operations. Directly comparable to CFadda in DIY/home improvement assortment, omnichannel model and consumer plus trade customer mix.
- Leroy Merlin Italia: Leroy Merlin is Italy's largest DIY and home improvement omnichannel retailer, part of the Adeo Group. It is the most directly comparable peer given overlapping product categories (DIY, tools, garden, furniture, building materials), identical omnichannel model with stores and nationwide delivery, and overlapping customer base of consumers and trade professionals.
- Mr.Bricolage: Mr.Bricolage is a French-origin DIY chain with selected Italian locations and an online platform. Comparable to CFadda in DIY/home improvement assortment and omnichannel delivery, with a smaller Italian footprint.
- Brico Io: Brico Io is an Italian DIY and home improvement chain operating ~80 stores nationwide with an e-commerce platform. Directly comparable to CFadda in assortment (DIY, garden, tools, furniture), omnichannel model and dual consumer/trade focus, but at a meaningfully larger national footprint.
Broad incumbents
- IKEA Italia: IKEA is a global home furnishings retailer with an Italian store network and online platform. Comparable to CFadda on home furniture and home organization categories and omnichannel delivery, but with a much broader national presence and a specialized furniture focus.
- Castorama Italia: Castorama is a major European DIY retailer (Kingfisher Group) with Italian presence. Comparable to CFadda in DIY/home improvement categories and omnichannel model, but operates as part of a much larger multi-country portfolio.
- Amazon Italia: Amazon Italia is the dominant general e-commerce platform with broad DIY, garden, tools and home categories. Comparable to CFadda on the e-commerce delivery model and broad home assortment, but at vastly larger scale and with no specialty DIY positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Cfadda Fai Da Te social profiles
Digital presenceCfadda Fai Da Te financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cfadda Fai Da Te leadership team
Management profileNumber of profiles
Cfadda Fai Da Te funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cfadda Fai Da Te M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cfadda Fai Da Te
What does Cfadda Fai Da Te do?
CFadda Fai Da Te operates an omnichannel retail business selling approximately 70,000 DIY, home improvement, garden, furniture, tools, electrical, plumbing, smart home, automotive, pet, and household products. Customers can buy in any of 12 physical stores across Sardinia, via the cfadda.com e-commerce site with home delivery throughout Italy, or through free in-store pickup at Sardinian locations. The company also runs the CFadda Card loyalty program, gift cards, warranty extensions, and a CFadda Professional service tier aimed at tradespeople.
Is Cfadda Fai Da Te a public or private company?
Cfadda Fai Da Te is a private company. It is classified as family owned and is currently operating.
When was Cfadda Fai Da Te founded?
Cfadda Fai Da Te was founded in 1880. It employs 101 to 250 people.
Where is Cfadda Fai Da Te based?
Cfadda Fai Da Te is headquartered in Cagliari, Italy, in the Europe region.
How does Cfadda Fai Da Te make money?
One revenue line is on record: product Sales.
Who are Cfadda Fai Da Te's main competitors?
Direct peers on record are ManoMano, Bricocenter, Bricoman Italia, OBI Italia, Leroy Merlin Italia, Mr.Bricolage and Brico Io. Broad incumbents are IKEA Italia, Castorama Italia and Amazon Italia.
Does Cfadda Fai Da Te have an API?
No public API is recorded for Cfadda Fai Da Te.
What industry is Cfadda Fai Da Te in?
Cfadda Fai Da Te's product category is Home Improvement Retail. Its primary akta.pro industry code is CRAFAEAD, Home & Furniture Omnichannel, with a secondary code of CRAFAEAF, General Merchandise/Department Store Omnichannel. Its NAICS code is 449 and its SIC code is 5700.