Gerow Hair Ink

What Gerow Hair Ink does

Gerow Hair Ink is a United States-based scalp micropigmentation (SMP) clinic network founded in 2015 by Jonathan Gerow, recognized as one of the pioneers of SMP and the first full-time practitioner in the country. The firm performs a specialized cosmetic tattooing procedure that uses pointillism and a proprietary organic-based pigment, applied with a rotary machine and a quarter 3-round needle, to deposit micro-size pigment into the scalp and replicate the appearance of hair follicles. The treatment is positioned as a non-surgical, low-maintenance solution lasting 10-15 years and is rated at roughly 2/10 on pain.

The service portfolio spans four clinical lines: men's hair loss (the original segment), women's hair loss, beard enhancement, and scar camouflage for FUT/FUE transplants, alopecia scarring and accident scars. Treatment pricing ranges from $1,800 to $4,500 for standard SMP, $1,200 to $5,000 for scar work, and $400 to $1,200 for beard micropigmentation, with most clients requiring two to three sessions. Distribution is direct-to-consumer through clinic appointments, with free in-person or phone consultations and a financing partnership with United Credit providing same-as-cash and installment plans.

Beyond clinical services, Gerow operates a three-tier SMP training program sold through Kajabi ($999 online-only, $1,499 online plus SMP kit, $4,199 online plus a 2-day in-person workshop), positioning the firm as both practitioner and educator in a market it estimates at $2.7 billion. The company operates clinics in New York, Houston, the Bay Area (Pinole, CA), and the Dominican Republic, and has accumulated over 500 Google reviews and earned media in Daily Mail, Haute Living, Telemundo and Univision.

Name

Gerow Hair Ink

Legal name

Gerow Hair Ink

Website

https://gerowhairink.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Gerow Hair Ink is a U.S. scalp micropigmentation clinic network founded in 2015 by Jonathan Gerow, offering SMP treatments for men's and women's hair loss, beard enhancement, and scar camouflage across clinics in New York, Houston, the Bay Area, and the Dominican Republic, plus a three-tier online SMP training program.

Ownership category

akta.pro rank

Product category

Scalp Micropigmentation / Cosmetic Hair Restoration Services

NAICS

Beauty Salons (812112)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Scalp Micropigmentation (SMP) Services (HSALAKAF)

akta.pro secondary industry

Microblading (Eyebrow Semi-Permanent Tattoo) (HSALAIAF)

Keywords

• Scalp micropigmentation services
• Hair loss treatments
• Cosmetic tattooing clinic
• Scar camouflage services
• SMP training programs

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. SMP Treatment Services: One-time treatment sessions for scalp micropigmentation. Most clients require 2-3 sessions. Treatment creates permanent cosmetic result lasting 10-15 years.
2. Scar Camouflage Treatments: Specialized SMP treatments for concealing scars from hair transplants (FUT/FUE), accidents, alopecia, and other causes.
3. Beard Enhancement Services: Facial hair micropigmentation for beard density and definition, typically 1-2 sessions
4. SMP Training Programs: Three-tiered online and in-person training packages teaching scalp micropigmentation techniques. Includes certification, SMP kit in higher tiers.
5. Financing Partnerships: Facilitates patient financing through United Credit lender network. Receives referral fees or processing from financing arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Gerow Hair Ink is a scalp micropigmentation (SMP) clinic that performs specialized cosmetic tattooing using pointillism to deposit micro-size pigment into the scalp to replicate the appearance of natural hair follicles. The company delivers in-person SMP treatments for men and women experiencing hair loss, beard enhancement services, scar camouflage for transplant/accident scars, and three tiers of online and in-person SMP training programs for aspiring practitioners.

Product overview

Gerow Hair Ink is a scalp micropigmentation (SMP) clinic offering a unified suite of hair restoration services centered on its core SMP procedure. The portfolio includes specialized treatments for men (Men Hair Loss), women (Women Hair Loss), beard enhancement, and scar camouflage. Beyond direct client services, the company operates an educational division providing three tiers of SMP training programs (Package One, Two, and Three) ranging from online-only to combined online and in-person formats, and offers financing services through United Credit for procedure payments. All services stem from the central SMP technique of depositing pigment to replicate hair follicle appearance.

Differentiator

Problem solved

Functional benefit

Products and services

• Scalp Micropigmentation (SMP) The primary SMP service using pointillism to deposit micro-size pigment into the scalp to replicate the illusion of hair follicles for individuals experiencing hair loss or baldness. Provides same-day visible results, non-surgical and minimally invasive, with results lasting 10-15 years.
• Men Hair Loss Treatment SMP treatment specifically for men, creating the illusion of a fuller, well-defined hairline and addressing male pattern baldness, receding hairlines, and thinning. Typically 2-3 sessions; cost ranges from $1,800 to $4,500 depending on client needs.
• Women Hair Loss Treatment SMP treatment for women experiencing hair loss, alopecia, or thinning hair, creating the illusion of thicker, fuller hair by replicating natural hair follicles. Targets female pattern baldness, alopecia, and scalp visibility concerns.
• Beard Enhancement SMP service for facial hair that fills in sparse areas, creates defined contours, and enhances beard fullness for a well-groomed appearance. Typically 1-2 sessions; Beard Micropigmentation costs from $400-$1,200 depending on beard condition.
• Scar Camouflage SMP treatment to conceal scars including those from hair transplant procedures (FUE/FUT/strip scarring), alopecia scarring, and accident-related scars. Covering scars costs between $1,200-$5,000 for clients with Alopecia, with other scar treatments priced according to client needs.
• SMP Training Program - Package One (Online Only) Online training package at $999 offering lifetime access to 19 modules, 90+ video lessons, 12+ practice exercises, and a Certificate of Completion for cosmetologists and aspiring SMP practitioners.
• SMP Training Program - Package Two (Online + SMP Kit) Online training package at $1,499 including Package One content plus Facial Micropigmentation with live demos, 5 Hairline Simulation lessons, and a complete SMP Kit ($399 value).
• SMP Training Program - Package Three (Online + 2-Day In-Person) Comprehensive training at $4,199 with online access to 19 modules, 120+ video lessons, 20+ hours of education, plus 2-day in-person training with live SMP workshop and hands-on supervised procedures on real models. Includes Level 4 In-glass Certificate Diploma and 3-hour Bloodborne Pathogen Course.

Quantifiable outcome

• Most clients rate pain level at 2 out of 10 during treatment
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SMP DEAL: SMP-focused clinic and brand with US presence offering comparable scalp tattooing services to balding men and women at similar price points.
• Hairline Ink: US-based SMP clinic with multiple locations positioning itself as a premium SMP provider; competes head-to-head for the same male hair-loss buyer with the same core pointillism technique.
• Skalp: Specialist SMP clinic brand (UK-founded) with global locations; comparable in technique standardization, celebrity/brand-led marketing approach, and training-to-clinic operating model.
• HIS Hair Clinic: Established SMP specialist with global clinic footprint (UK origins, US presence) and adjacent training; directly comparable in technique, pricing tiers, and patient demographic to Gerow.
• Scalp Micro USA: Largest US-focused SMP clinic chain with training program and multiple locations; the most direct head-to-head competitor for Gerow in male pattern baldness, scar camouflage, and SMP practitioner certification.

Broad incumbents

• HairClub: Multi-decade hair loss solutions provider offering non-surgical programs, transplants, and restoration services; overlaps with Gerow's target buyer but addresses hair loss through very different recurring programs.
• Bosley: Long-standing US hair restoration incumbent focused primarily on surgical transplants with growing SMP offering; comparable customer base but a fundamentally different surgical-led value proposition.
• Vinci Hair Clinic: Large established hair restoration network offering transplants, PRP, and SMP; competes with Gerow for the broader hair-loss patient wallet but operates a much wider service portfolio.

Emerging players

• Shapiro Medical Group: Specialized medical hair restoration practice combining transplants, SMP, and trichology services; partial overlap with Gerow within a more clinical, physician-led delivery model.

Regional players

• FUE Europe / HairTransplant Netherlands: European hair restoration clinic offering FUE transplants with adjacent SMP; comparable service category but operates in different geographies than Gerow's US/Dominican footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCGowjx7g66FHurL4i-8JKsQ
• Instagraminstagram.com/gerowhairink
• LinkedInlinkedin.com/company/gerow-hair-ink

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gerow Hair Ink