CREATIVE AGING MEMPHIS

What CREATIVE AGING MEMPHIS does

Creative Aging Memphis is a Memphis-based nonprofit organization (also operating as 'Creative Aging Midsouth') that delivers arts programming for older adults aged 65+ across the Mid-South region. The organization operates as a curated matching service, maintaining a roster of 140+ independent contractor artists — including musicians, performing artists (theatre, magic, storytelling), and teaching artists — and connecting them with senior living communities, care facilities, and senior centers that select performers from the roster. Creative Aging handles scheduling, logistics, and artist payment, and conducts event evaluations for quality assurance. Its core program offerings are the Concert Series (live musical performances across diverse genres), Studio Courses (hands-on art instruction in painting, pottery, calligraphy, fiber arts, etc.), and Theatre, Magic & More (theatrical and performing arts presentations). The organization has delivered 1,594 performances and art classes in 2023, with cumulative deliveries of 11,591 to date, addressing social isolation, limited creative outlets, and cognitive stimulation needs among its senior participants.

Name

CREATIVE AGING MEMPHIS

Legal name

Creative Aging

Website

https://creativeagingmidsouth.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Creative Aging Memphis is a nonprofit that connects a curated roster of 140+ professional musicians, performing artists, and teaching artists with senior communities across the Memphis/Mid-South region, delivering concerts, studio art classes, and theatrical performances to adults aged 65+.

Ownership category

akta.pro rank

Product category

Senior Arts Programs

NAICS

Musical Groups and Artists (71113), Other Performing Arts Companies (711190), Independent Artists, Writers, and Performers (71151)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arts, Culture & Creative Learning for Seniors (Music, writing, crafts) (EDAAAMAI)

akta.pro secondary industries

Community & Senior Center Lifelong Learning Programs (EDAAAMAB), Elder Services & Aging Support (BPAGAEAF), A&R / Artist Development Services (MPAIAGAL)

Keywords

• Senior arts programs
• Older adult education
• Community music performances
• Creative aging services
• Art instruction workshops

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Sponsorships and Donations: The organization relies on funding from corporate sponsors and individual donors. Sponsors include H.W. Durham Foundation, Tennessee Arts Commission, First Horizon Foundation, FedEx, and others. A donation page is available on their website.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Creative Aging Memphis is a nonprofit arts organization that delivers in-person music performances, theatrical productions, magic shows, and hands-on art instruction to older adults at senior communities across Memphis and the Mid-South region. The organization curates and maintains a roster of more than 140 professional musicians, performing artists, and teaching artists; senior communities select performers and instructors from the roster, and Creative Aging handles scheduling, artist payment, and post-event evaluation. Programs are designed for adults aged 65+ to build skills, increase confidence, meet new people, and stay engaged in their community.

Product overview

Creative Aging Memphis is a nonprofit organization providing creativity, community, and connection programs for older adults in Memphis and surrounding communities. The organization operates as a matching service, maintaining a roster of 120+ professional artists (musicians, performing artists, and teaching artists) who are scheduled to perform or teach at senior member communities. The core offerings include the Concert Series (live musical performances), Studio Courses (hands-on art instruction workshops), and Theatre/Magic performances. Senior communities select artists from the roster, and Creative Aging handles scheduling, payment processing, and event evaluation. The programs are designed to inspire creativity, build skills, increase confidence, and foster social engagement among participants aged 65+.

Differentiator

Problem solved

Functional benefit

Products and services

• Concert Series Live musical performances by professional musicians from Creative Aging's roster, bringing diverse musical genres (jazz, blues, classical, bluegrass, and more) to senior communities in Memphis and surrounding areas. Designed for adults aged 65+.
• Studio Courses Art instruction workshops led by professional teaching artists for adults 65+, covering various mediums including painting, pottery, calligraphy, watercolor, collage, and fiber arts. Held at senior communities and partner venues.
• Theatre, Magic & More Theatrical performances, magic shows, storytelling, and other performing arts presentations delivered to senior communities in the Memphis and Mid-South region.

Quantifiable outcome

• 1594 performances and art classes delivered in 2023
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• H.W. Durham FoundationminorGTM or Marketing PartnerCorporate sponsor supporting Creative Aging's programs for seniors. Listed among community sponsors on the organization's website.
• Tennessee Arts CommissioncoreGTM or Marketing PartnerState arts agency providing grant funding and support for Creative Aging's arts programs serving older adults.
• Arts MemphiscoreGTM or Marketing PartnerLocal arts council and regional arts organization supporting arts programming in the Memphis area.
• First Horizon FoundationminorGTM or Marketing PartnerCorporate foundation sponsor supporting Creative Aging programs.
• FedExminorGTM or Marketing PartnerCorporate sponsor supporting Creative Aging's mission to bring arts to seniors.
• Lifetime ArtscoreStrategic or Co-development PartnerNationally recognized expert in creative aging that provides training resources for Creative Aging artists. Creative Aging uses their free training materials to inform artist preparation for programs.
• Shelby County Planning DepartmentminorGTM or Marketing PartnerLocal government department providing sponsorship support.
• Division of Housing and Community DevelopmentminorGTM or Marketing PartnerGovernment housing and development agency supporting community arts programs.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Lifetime Arts: National nonprofit and the leading provider of creative aging training and programming in the U.S. Directly comparable to Creative Aging as both organizations deliver arts programming for older adults and engage artist rosters; Lifetime Arts is also a strategic partner of Creative Aging.
• EngAGE: National nonprofit providing arts, wellness, and lifelong learning programs at affordable senior housing communities. Directly comparable mission, target population, and program-delivery model to Creative Aging Memphis.
• Stagebridge: Oakland-based nonprofit performing arts company composed entirely of actors aged 55+, presenting theatre for older adults. Directly comparable creative-aging and performing-arts-for-seniors mission.
• Encore Creativity for Older Adults: Largest and fastest-growing organization in the U.S. dedicated to providing performing arts programs for adults 55+. Comparable target audience and program type (especially choral/musical performance) to Creative Aging's Concert Series.
• Arts for the Aging: Washington, D.C.-area nonprofit delivering interactive arts programs for older adults, including those with dementia and other disabilities. Closely comparable service model and target population in a different regional market.

Broad incumbents

• Brookdale Senior Living: Largest U.S. operator of senior living communities with internal arts, wellness, and engagement programming. Comparable target market (senior housing residents) and potential competitor for partner communities such as Hope Heights Tower.
• National Center for Creative Aging: National advocacy and resource organization advancing creative aging across all art forms. Comparable mission at the national umbrella level; not a direct service-delivery competitor but the leading sector convener.

Emerging players

• Songshine Foundation: Nonprofit that brings live, interactive music experiences to seniors in care settings. Partial overlap with Creative Aging's Concert Series, focused specifically on music rather than the broader visual/performing arts mix.
• Music & Memory: Nonprofit that uses personalized music to improve the lives of older adults, particularly those with dementia. Adjacent creative-aging mission with a narrower, music-only focus.
• Meet Me at the Movies: Organization producing film-based cultural programs for older adults. Partial overlap with Creative Aging's arts-appreciation programming (museum/shakespeare partners) but narrower scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/camemphis
• Instagramcreativeagingmidsouth.org/instagram
• YouTubecreativeagingmidsouth.org/youtube
• LinkedInlinkedin.com/company/creative-aging-memphis

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CREATIVE AGING MEMPHIS