audacioza
audacioza is a Lille-based (Marcq-en-Baroeul) design and advertising studio, founded in 2009, serving regional museums, tourism boards, and SMBs in Hauts-de-France with visual identity, motion, illustration, and editorial work, alongside a D2C merchandise sub-brand, Cassel Mont Préféré.
- Company typePrivate
- Founded2009
- HeadquartersMarcq-en-baroeul, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What audacioza does
audacioza is a design and advertising studio founded in 2009 and headquartered in Marcq-en-Baroeul, within the Lille metropolitan area of France. The studio operates as a hybrid creative shop offering visual identity, motion design, illustration, and print/editorial design services to a regionally concentrated client base that includes museums (e.g., MUDAAC), tourism boards (Hello Lille, l'Effet Vosges), local government and SMBs, and adjacent accounts such as real estate (La Flamande Immobilier) and education-sector clients (CEL). Disclosed headcount is 1–10 employees, and the studio is independently operated with no disclosed investors, funding rounds, or named leadership.
The business runs on a dual model. The primary B2B line sells creative services on a project basis, with stated price points ranging from approximately €1,000 to €10,000+ per engagement, supporting work such as a 2026 planetarium campaign across the Lille metro and ongoing regional cultural/tourism projects. The secondary line is a D2C e-commerce operation under the Cassel Mont Préféré sub-brand, retailing branded merchandise — badges, apparel, mugs, postcards, and event-driven SKUs such as Tour de France-themed "Ride in Cassel" products — at unit prices between roughly €2 and €35. The studio's web presence is built on WordPress with the Hello Theme, and it supplements its commercial offering with a "Tips" educational content library of PDF guides aimed at the regional design and tourism audience.
Monetization is split between discrete creative projects for B2B clients and incremental unit-level D2C merchandise sales. No revenue figures, funding, headcount growth, patents, awards, or partnership disclosures are present in the available data, leaving the company's scale and trajectory inferable only from pricing tiers, project cadence, and product catalog breadth.
audacioza firmographics
Firmographics- Name
- audacioza
- Legal name
- audacioza
- Website
- https://audacioza.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- audacioza is a Lille-based (Marcq-en-Baroeul) design and advertising studio, founded in 2009, serving regional museums, tourism boards, and SMBs in Hauts-de-France with visual identity, motion, illustration, and editorial work, alongside a D2C merchandise sub-brand, Cassel Mont Préféré.
- Ownership category
- akta.pro rank
audacioza industry classification
Industry- Product category
- Graphic Design Services
- NAICS
- Graphic Design Services (54143), Graphic Design Services (541430), Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Packaging & Brand Identity Creative Agencies (MPAAAAAN)
- akta.pro secondary industries
- Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where audacioza is headquartered
LocationHeadquarters
- HQ city
- Marcq-en-baroeul
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
audacioza business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Creative Agency Services: Project-based design services including visual identity campaigns, print design, motion graphics, and illustration for B2B clients in tourism, culture, real estate, and institutional sectors. Revenue generated through custom project quotes based on client needs and budget tiers.
- E-commerce Product Sales: Direct-to-consumer merchandise sales through online store featuring Cassel Mont Préféré branded products including prints, postcards, badges, apparel (t-shirts, sweatshirts, pullovers), and mugs. One-time purchase transactions at fixed price points ranging from €2 to €35.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Entry-level design projects |
| Other | Multi-year contract | Mid-range design projects |
| Other | Multi-year contract | Professional design projects |
| Other | Multi-year contract | Enterprise/large-scale projects |
| Unit Pricing | Pay-as-you-go | Small merchandise items |
| Unit Pricing | Pay-as-you-go | Medium merchandise items |
| Unit Pricing | Pay-as-you-go | Premium apparel |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
audacioza product offering
Product offeringCore offering
Audacioza is a design and advertising studio that creates visual identities, motion design, illustration, and editorial/print design projects for organizations in the Hauts-de-France region. The studio also operates a direct-to-consumer branded merchandise line called "Cassel Mont Préféré" sold through an online store, offering enamel badges, illustrated posters, postcards, mugs, t-shirts, sweatshirts, and pullovers featuring regional themes.
Product overview
Audacioza is a hybrid design studio based in Marcq-en-Baroeul, France, offering both design services and a branded merchandise product line. The studio provides creative services across four core domains: visual identity (Identité visuelle), motion graphics (Motion), illustration, and print/editorial design (Édition). Complementing these services is the Cassel Mont Préféré sub-brand, a licensed merchandise line featuring illustrated postcards, enamel badges, embroidered patches, clothing (t-shirts, sweatshirts, pullovers), and mugs celebrating Cassel's cultural heritage including landmarks, the Tour de France cycling heritage, and local giant figures. All branded products are designed and printed locally in the Nord region.
Differentiator
Problem solved
Functional benefit
Brands
- Cassel Mont Préféré: A sub-brand/product line featuring illustrated merchandise celebrating Cassel and the Flanders region, including postcards, badges, clothing, and accessories.
- Hybride
Products and services
- Visual Identity Design Creation of brand visual identities for organizations including logos, brand systems, and visual guidelines, serving regional tourism boards, museums, and local businesses.
- Motion Design Motion graphics and animation services for promotional and advertising projects, serving clients across cultural and commercial sectors.
- Custom Illustration Custom illustration services for editorial, branding, and promotional projects, often featuring regional landmarks and heritage themes.
- Editorial and Print Design Editorial and print design services for publications, catalogues, posters, and printed materials, serving museums, cultural institutions, and local clients.
- Design Studio Project Services (Quote Request) Project-based design services offered through an online quote request system, accommodating projects across tiered budget bands from €1,000 to €10,000+.
- Cassel Mont Préféré Branded Merchandise Collection A direct-to-consumer branded merchandise line featuring regional designs inspired by Cassel and northern France, sold via WooCommerce online store.
- Cassel Enamel Badges Enamel pin badges featuring Cassel and Mont Préféré regional motifs, sold individually through the online store at fixed unit prices.
- Cassel Illustrated Posters Art prints and illustrated posters featuring landmarks and views of Cassel, sold through the WooCommerce storefront at fixed unit prices.
- Balade Casseloise Postcards and Walking Maps Illustrated postcards and walking maps featuring Cassel tourist routes, sold individually through the online store.
- Cassel Icon Mugs Ceramic mugs featuring iconic Cassel characters including Reuze Maman and Reuze Papa designs, sold through the online store at fixed unit prices.
- Cassel T-Shirts Apparel t-shirts featuring Cassel regional designs including the Cassel Mont Préféré and La cerise sur le mont motifs, sold through the online store at fixed unit prices.
- Cassel Sweatshirts Sweatshirts featuring Cassel regional designs including the Cassel Mont Préféré and illustrated variants, sold through the online store at fixed unit prices.
- Cassel Pullovers Pullovers featuring Cassel regional designs including the Cassel Mont Préféré and La cerise sur le Mont motifs, sold through the online store at fixed unit prices.
Companies that use audacioza
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
audacioza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
audacioza partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
audacioza competitors and assessment
Company assessmentDirect peers
- Wokine: Lyon-based branding and design studio focused on brand identity, naming, and visual systems. Comparable boutique French studio with similar scope (visual identity, brand systems) for SME and institutional clients.
- Lonsdale: Paris-based brand design and identity agency working across branding, packaging, and editorial design. Closely aligned with audacioza's core offerings (visual identity, print/editorial) though operating nationally and at larger scale.
- Studio Apeloig: Paris-based graphic design and typography studio under Philippe Apeloig, working across cultural, publishing, and identity commissions. Comparable on editorial, typographic, and cultural-identity projects that audacioza also serves (museums, cultural institutions).
- Graphèmes: French graphic design studio providing brand identity, editorial, and signage design. Directly comparable on the bundled identity + print + signage offer audacioza provides to regional public-sector clients.
- W&Cie: French independent creative agency specializing in brand strategy, identity, and editorial design. Directly comparable on brand identity and print capabilities, with a similar boutique French positioning.
Broad incumbents
- Dragon Rouge: French-origin global brand consultancy offering branding, packaging, and brand identity services. Comparable in core discipline (visual identity, brand strategy) but far larger and global vs. audacioza's regional French footprint.
- Carré Noir: Long-established French brand and design agency (now part of Publicis) offering brand identity, signage, and environmental design. Comparable on environmental/experiential brand work (which audacioza also delivers at metro scale), but with much broader resources.
Emerging players
- Superdupers Design Studio: Independent French branding studio working on visual identity, motion, and editorial design. Comparable as a small French hybrid studio mixing brand identity, motion, and print — closely aligned with audacioza's 'studio Hybride' positioning.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
audacioza social profiles
Digital presenceaudacioza financial estimates
Financial estimateRevenue estimate
Valuation estimate
audacioza leadership team
Management profileNumber of profiles
audacioza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
audacioza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about audacioza
What does audacioza do?
Audacioza is a design and advertising studio that creates visual identities, motion design, illustration, and editorial/print design projects for organizations in the Hauts-de-France region. The studio also operates a direct-to-consumer branded merchandise line called "Cassel Mont Préféré" sold through an online store, offering enamel badges, illustrated posters, postcards, mugs, t-shirts, sweatshirts, and pullovers featuring regional themes.
Is audacioza a public or private company?
audacioza is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was audacioza founded?
audacioza was founded in 2009. It employs 1 to 10 people.
Where is audacioza based?
audacioza is headquartered in Marcq-en-baroeul, France, in the Europe region.
How does audacioza make money?
Two revenue lines are on record. Creative Agency Services are the primary driver. The others are E-commerce Product Sales.
Who are audacioza's main competitors?
Direct peers on record are Wokine, Lonsdale, Studio Apeloig, Graphèmes and W&Cie. Broad incumbents are Dragon Rouge and Carré Noir. Superdupers Design Studio is listed as an emerging player.
Does audacioza have an API?
No public API is recorded for audacioza.
What industry is audacioza in?
audacioza's product category is Graphic Design Services. Its primary akta.pro industry code is MPAAAAAN, Packaging & Brand Identity Creative Agencies, with a secondary code of MPAAAEAG, Environmental & Experiential Brand Design (Retail/Exhibit/Signage). Its NAICS code is 54143 and its SIC code is 7311.