baianita

What baianita does

Baianita is a historic Italian beach establishment (stabilimento balneare) founded in 1895 and operating from a single beachfront site at Viale Guglielmo Marconi 1 in Noli, Liguria. The company is legally organized as BAIANITA DI CANEPARI LUCA & C. S.A.S., an Italian limited partnership (S.A.S.) under family ownership with Luca Canepari as managing partner, and it serves individual beachgoers, families, tourists, event organizers, and couples seeking a beachfront wedding venue. Its core offering is tiered beach umbrella, lounge chair, and cabin rentals priced by row proximity to the water (€15–€60/day, €90–€380/week, €300–€1,400/month), supplemented by an on-site Ligurian restaurant, beachfront bar, pizzeria, water sports rentals (kayaks, SUP boards, pedal boats), SUP instruction, beachside massage, fitness treatments (coming soon), and event hosting including private parties and civil ceremonies on the adjacent pier.

The business runs on a modest, non-proprietary technology stack. Customer bookings flow through the Spiagge.it SaaS reservation widget embedded on baianita.it, with a parallel WhatsApp ordering channel for service to umbrella locations and a Skyline Webcams live stream showing real-time beach conditions. The website also offers a Matterport-powered virtual tour. Google Analytics 4 is deployed for traffic measurement. Compliance posture includes GDPR alignment, Italian Privacy Code reference, and UNI/PdR 125:2022 gender equality certification, alongside a self-declared plastic-free environmental commitment.

Commercially, Baianita generates revenue across multiple one-time service streams: umbrella and cabin rentals, food and beverage, water sports equipment rental, massage services, and venue rental for events. Distribution is primarily physical (walk-in beach establishment) supplemented by online self-serve booking via Spiagge.it and direct phone or WhatsApp contact. Marketing relies on organic Instagram content (@baianita1895) and the company website, with no paid advertising channels documented. The business is seasonal in nature, reflecting the Mediterranean beach season, and operates with 1–10 employees from a single location, with no parent company, subsidiaries, funding rounds, or M&A activity disclosed.

Name

baianita

Legal name

BAIANITA DI CANEPARI LUCA & C. S.A.S.

Website

https://baianita.it

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

1–10 employees

Short description

Baianita is a historic Italian beach establishment (since 1895) in Noli, Liguria, offering tiered umbrella and cabin rentals, an on-site restaurant, bar, pizzeria, water sports rentals, massage, and event hosting for individual beachgoers, families, and private event organizers.

Ownership category

akta.pro rank

Product category

Beach Club Hospitality

NAICS

Restaurants and Other Eating Places (72251), Full-Service Restaurants (722511), Food Services and Drinking Places (722)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Rooftop Bars & Beach/Pool Bars (THAFAEAJ)

akta.pro secondary industry

Kayaking, Canoeing & SUP Coastal Tours (THAAAIAF)

Keywords

• Beach club services
• Umbrella rentals
• Seaside restaurant
• Water sports rental
• Beach event venue

Headquarters

HQ city

Noli

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Beach Umbrella and Chair Rentals: Daily, weekly, and monthly rental of beach umbrellas, lounge chairs, and cabins at varying row positions (front row commanding highest prices). Core revenue driver with tiered pricing based on proximity to water.
2. Restaurant and Bar Services: Full-service restaurant with Ligurian cuisine, bar service, and pizzeria. Operates for lunch and dinner with indoor dining and outdoor terrace seating overlooking the sea.
3. Water Sports Equipment Rental: Rental of kayaks, SUP boards, and pedal boats for exploring the Gulf of Noli.
4. Event Venue Rental: Private event hosting including weddings and parties, with capacity for civil ceremonies on adjacent pier.
5. Massage and Wellness Services: Professional massage treatments offered beachside.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Baianita operates a historic seaside beach club in Noli, Italy, providing daily, weekly, and monthly rentals of beach umbrellas, sun loungers, and private cabins across multiple row positions. The establishment complements beach access with a full on-site restaurant offering Ligurian cuisine, a beachfront bar, and a pizzeria, plus water sports equipment rentals (kayaks, SUP boards, pedal boats) and SUP instruction. Additional services include beachside massage treatments, summer events with live music, and private event hosting for weddings and celebrations, including civil ceremonies on the adjacent pier.

Product overview

Baianita is a historic beach establishment (operational since 1895) located in Noli, Italy, offering a comprehensive seaside leisure experience. The core product is beach umbrella and sunbed reservations (Prenotazione Ombrelloni) via the Spiagge.it booking widget, supplemented by an equipped beach facility (Spiaggia Attrezzata) with cabins, showers, Wi-Fi, and accessibility features. The service portfolio is expanded through food and beverage offerings including a sea-view restaurant, beachfront bar, and pizzeria. Water activities include canoe, pedalò, and SUP rentals with instruction services. Additional services comprise massage treatments, summer events (live music, private events), virtual tours, and live webcam streaming. The product architecture functions as an integrated beach resort offering rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Prenotazione Ombrelloni (Beach Umbrella and Sunbed Reservations) Online and on-site reservation service for beach umbrellas, sun loungers, and private cabins at the Baianita beach establishment in Noli, Italy. Customers can book daily, weekly, or monthly durations with tiered pricing by row position (higher prices for closer beachfront rows). Target customers are individual beachgoers, families, and tourists seeking shaded beach access with optional cabin accommodation.
• Ristorante (Sea-view Restaurant) Full-service on-site restaurant serving traditional Ligurian cuisine for lunch and dinner, with indoor dining room and outdoor sea-view terrace seating. Targets beach guests and external visitors seeking a scenic Ligurian dining experience.
• Bar (Beachfront Bar) All-day beachfront bar serving breakfasts, light snacks, cocktails, and aperitifs on the sea-view terrace. Targets beach guests and external walk-in customers looking for casual refreshments in a scenic setting.
• Pizzeria On-site pizzeria preparing fresh pizza for lunch and dinner, served on the sea-view terrace or in the indoor dining room. Targets beach guests and walk-in visitors seeking pizza dining with a coastal view.
• Noleggio Canoe, SUP e Pedalò (Water Sports Equipment Rental) Rental service for kayaks, SUP boards, and pedal boats enabling independent exploration of the Gulf of Noli. Targets beach guests and water sports enthusiasts seeking recreational equipment at the coast.
• Scuola SUP (SUP Instruction) Instructional SUP (Stand Up Paddle) training services for beginners and intermediate paddlers, taught at the beach establishment. Targets beach guests and visitors interested in learning paddleboarding.
• Trattamenti Massaggi (Beachside Massage Services) Professional beachside massage treatments offered for relaxation after swimming or sunbathing. Targets beach guests seeking wellness and relaxation services during their visit.
• Eventi Estivi e Location per Eventi (Summer Events and Private Event Venue) Summer events program featuring live music, aperitifs, and customizable events, plus private event hosting for weddings, parties, and corporate gatherings. The adjacent pier is licensed for civil ceremonies. Targets couples planning weddings, private event organizers, and corporate groups seeking a scenic beachfront venue.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Spiagge.it (Spiagge S.r.l)coreTechnology or IntegrationSpiagge.it provides the SaaS booking platform and widget that enables online reservations for beach umbrebells and cabins. The company shares customer booking data with Spiagge S.r.l. (P.IVA/C.F. 0453664040, Via Marecchiese 48, 47923 Rimini) for processing reservations made through the website.
• Motus NoleggiominorOthersMotus Noleggio created the website as noted in site credits. Website development partner.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/baianita1895
• LinkedInlinkedin.com/company/baianita-beach-bar

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about baianita