Spiagge

What Spiagge does

Spiagge Srl is an Italian online travel and venue-booking platform headquartered in Rimini that operates a two-sided marketplace connecting beach establishments, swimming pools, and water parks with consumers across Italy. The consumer side, branded Spiagge.it (and its mobile apps on iOS and Android), allows travellers to search more than 2,400 listed venues by region, destination, or venue type, select specific umbrella and lounger positions directly on an interactive map, and pay securely by credit card. The company has scaled to 700,000 online bookings processed in 2024 across at least ten Italian regions and recently launched into France on the Côte d'Azur with 30 establishments.

The B2B layer is sold under the Spiagge PRO (Gestionale Spiagge PRO) brand and consists of a subscription management software product for beach and pool operators, plus a dedicated Gestionale Piscina module and the InPiscina.it sub-brand for pool and water park venues. Spiagge PRO provides a real-time map of the establishment, unified handling of on-site and online reservations, advance payment capture, a statistics dashboard, a planner for modifying and moving bookings, and integrations with Zmenu and Tilby restaurant software, hotel management systems, and Italian fiscal printers. The company also operates Spiagge.it Experience, an adjacent marketplace for activities and curated experiences at beach destinations.

Revenue is generated through two streams: a transaction-fee commission on consumer bookings routed to establishments, and recurring subscription revenue from the Spiagge PRO software sold on multi-year contracts via a sales-assisted motion including a callback request system. The company is privately held, was founded in 2020, employs 11–50 staff, and in July 2024 closed a €1 million funding round from CDP Venture Capital's Fondo Rilancio Startup, backed by Italy's national development bank Cassa Depositi e Prestiti. Leadership comprises co-founders Niccolò Para, Andrea Menghi, and CEO Gabriele Greco. The stated strategic objective is to reach 2,700 listed sites across Italy and abroad by 2025.

Name

Spiagge

Legal name

Spiagge Srl

Website

https://spiagge.it

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Spiagge Srl operates Italy's leading online marketplace for booking beach umbrellas, sun loungers, and pool or water park entry, serving both consumers via spiagge.it and venue operators via the Spiagge PRO management software subscription, with 2,400+ listed venues and recent expansion into France.

Ownership category

akta.pro rank

Product category

Online Beach Booking Platform

NAICS

Fitness and Recreational Sports Centers (713940), Traveler Accommodation (7211)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Vacation Rental & Short‑Term Stay Marketplaces (THALAFAC)

akta.pro secondary industries

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), Tours, Activities & Experiences Booking Marketplaces (THALAFAF)

Keywords

• Online beach booking
• Beach reservation platform
• Hospitality management software
• Pool booking system
• Sunbed reservation

Headquarters

HQ city

Rimini

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Beach Establishment Booking Commission: Spiagge.it charges commission fees from beach establishments (stabilimenti balneari) for bookings facilitated through their platform. Beach facilities list on the platform to receive online reservations from consumers.
2. Spiagge PRO Management Software License: The company sells management software (Gestionale) to beach and pool facility managers. The software helps manage reservations, payments, statistics, and integrates with other systems. Contact-based sales with callback service.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Spiagge operates an online booking marketplace connecting consumers with over 2,400 Italian beach establishments, pools, and water parks for reserving umbrellas, sun loungers, and pool access. The company also sells Spiagge PRO, a B2B management software used by beach and pool operators to handle reservations, advance payments, interactive facility maps, statistics, and integrations with restaurant and hotel software.

Product overview

Spiagge is an Italian beach and pool booking platform operating a multi-product portfolio. The core consumer platform Spiagge.it enables users to book beach umbrellas and loungers at over 2,400 establishments across Italy. The B2B side consists of the Gestionale Spiagge PRO management software (including a dedicated Gestionale Piscina module for pools) which establishments use to manage reservations, process payments, and track statistics. The company also operates InPiscina.it as a separate brand for pool bookings, plus a mobile app and an experiences platform (Spiagge.it Experience). Recent expansion includes 30 beach establishments in France along the Côte d'Azur.

Differentiator

Problem solved

Functional benefit

Brands

• InPiscina.it: Online booking platform for pools and water parks, operated by Spiagge Srl.

Products and services

• Spiagge.it Consumer Booking Platform Consumer-facing online booking platform that allows individual users to search, compare, and reserve beach umbrella and sun lounger spots at over 2,400 beach establishments across Italy, with interactive map-based spot selection and secure credit card payment.
• Spiagge PRO Management Software (Gestionale) B2B management software sold to beach and pool facility owners and managers, enabling interactive map-based facility management, online reservations with advance payments, booking statistics, and integration with restaurant and hotel software. Self-described as the #1 beach management software in Italy.
• InPiscina.it Pool Booking Platform Sister platform dedicated to pool and water park bookings, listing swimming pools, water parks, and sports clubs with pools across Italy as a standalone consumer-facing booking brand.
• Spiagge.it Experience Experiences platform offering curated activities and experiences at beach destinations across Italy.
• Spiagge.it Mobile App Mobile application for iOS and Android enabling users to search, book, and manage beach reservations on the go, with QR code access for on-site use.

Quantifiable outcome

• 30% increase in bookings for partner beach establishments using Spiagge PRO
• +1 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Plages.tv: Plages.tv is France's leading online beach-reservation marketplace, allowing consumers to book sun loungers and umbrellas at French coastal establishments. It is the most direct analogue to Spiagge in Spiagge's first international expansion market (Côte d'Azur), competing head-to-head for the same French beach clubs and consumer demand.
• Lido.es: Lido.es is a Spain-focused online platform for booking beach umbrellas, hammocks, and sun loungers at Spanish coastal establishments (chiringuitos and beach clubs). It mirrors Spiagge's consumer-facing marketplace and operator-side management model in a neighboring Southern European market, making it a natural geographic-adjacency peer.
• Resort Data Processing (RDP): Resort Data Processing provides resort, beach-club, and HOA management software in the United States, including reservation, member billing, and point-of-sale modules. It is the closest international comparator to Spiagge PRO on the B2B SaaS side, serving the same beach-establishment operator persona with similar functional requirements.

Broad incumbents

• EZFacility: EZFacility provides facility-management and online booking software for sports complexes, recreation centers, and athletic facilities in North America. It is a broader incumbent adjacent to Spiagge's pool/water-park and sports-club customers, offering comparable scheduling, registration, and payment functionality for similar types of operators.
• Daxko: Daxko provides member-management, billing, and operations software primarily to YMCAs, JCCs, and member-based health and recreation clubs across the US. It is a broader incumbent in the recreation-software category, with comparable back-office functionality to Spiagge PRO but focused on indoor member-based facilities rather than beach/pool establishments.
• ClubReady: ClubReady is a US-based club management platform serving fitness studios, salons, and member-based clubs with booking, billing, and member-engagement software. It is a broader incumbent whose core functionality (online booking, recurring billing, member management) overlaps with Spiagge PRO, but it targets fitness and wellness operators rather than beach/pool establishments specifically.
• Mindbody: Mindbody is a leading global SaaS platform for fitness, wellness, and beauty businesses, offering online booking, payments, and marketing tools. It is a broad incumbent adjacent to Spiagge PRO's booking-and-payments functionality, with far greater scale, brand recognition, and capital resources, though it does not specialize in beach-umbrella or outdoor-recreation operators.
• Jonas Club Software: Jonas Club Software delivers accounting, member management, and point-of-sale software to private country clubs, athletic clubs, and recreational facilities in North America. It is a broader incumbent overlapping with Spiagge PRO's operator-software layer, with similar functional depth but a different end-market focus on traditional private clubs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/spiaggeit
• Facebookfacebook.com/spiaggeit
• Instagraminstagram.com/spiaggeit
• LinkedInlinkedin.com/company/spiaggeit

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spiagge