cerjou

What cerjou does

Cerjo is a privately held Swiss eyewear retailer that designs and sells sunglasses, sport glasses, reading glasses, and accessories through its owned e-commerce storefront cerjo.ch, operated on Shopify from its headquarters at Rue Emile-Boéchat 35, Delémont. The product portfolio spans 158 SKUs across five collections — men's (67 styles), women's (119 styles), kids (28 styles), sport (71 products), and reading glasses (44 products) — with a Limited Edition sub-brand (19 products including Candy, Floating, and Glacier series) and an accessories line (12 products). Core technical features highlighted across the catalog are 100% UV protection certification and polarized lens options; no proprietary optical technology, patents, or trademarks are disclosed.

The business model is direct-to-consumer only: Cerjo sells exclusively through its Swiss online storefront, ships within Switzerland (2–3 business days, free over CHF 35, CHF 9.50 below), and does not offer international shipping. Pricing is unit-based, ranging from CHF 19.90 (kids) through CHF 29.90–49.90 (adult sunglasses) to CHF 69.90 (Limited Edition), with a Buy-One-Get-One-50%-Off promotion and a 10% newsletter discount as the primary conversion levers. Payment methods include Visa, Mastercard, American Express, Union Pay, PayPal, Apple Pay, Google Pay, Twint, and Klarna. No subscription, wholesale, or B2B channels are in use, and no physical retail is operated.

The customer base is segmented by persona (men, women, kids) and use case (sport/active lifestyle, reading/presbyopia), with marketing concentrated on Instagram (@cerjo_eyewear), Facebook (cerjoeyewear), and email. The company is independently owned with no disclosed institutional investors, parent entity, management team, or funding history; revenue, headcount, and founding date are not publicly disclosed.

Name

cerjou

Legal name

Cerjo

Website

https://cerjo.ch

Company type

Private

Operating status

Operating

Short description

Cerjo is a privately held Swiss direct-to-consumer eyewear brand that designs and sells sunglasses, sport glasses, reading glasses, and accessories exclusively through its Shopify storefront cerjo.ch, shipping within Switzerland only.

Ownership category

akta.pro rank

Product category

Eyewear

NAICS

Optical Goods Retailers (456130)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Sunglasses (Non-Prescription) (CRAAAKAB)

akta.pro secondary industries

Sport & Performance Eyewear (CRAAAKAC), Reading Glasses (OTC) (CRAAAKAG), Kids & Teen Eyewear (CRAAAKAE)

Keywords

• Sunglasses manufacturing
• Sport eyewear
• Reading glasses
• Polarized lenses
• UV protection

Headquarters

HQ city

Delémont

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Eyewear Product Sales: One-time purchase model for sunglasses, sport glasses, reading glasses, and accessories. Customers pay full price for individual products with occasional promotional offers like buy-one-get-one-50%-off. No subscription or recurring revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Cerjo designs, manufactures, and sells sunglasses, sport glasses, and reading glasses for men, women, and children through its own Swiss e-commerce store at cerjo.ch. The product range spans standard and polarized lens options, limited edition collections (Candy, Floating, Glacier), and eyewear accessories such as cases and chain straps, with all sunglasses carrying 100% UV protection certification. The company ships exclusively within Switzerland with 2-3 business day delivery, free over CHF 35, and a 15-day return policy.

Product overview

CERJO is a Swiss eyewear brand operating on a Shopify e-commerce platform, offering a comprehensive portfolio of sunglasses organized across three main product lines: Sunglasses (standard and polarised variants for Men, Women, and Kids), Sport Glasses (performance eyewear for adults and children), and Reading Glasses (with aspheric, blue blocker, and tinted options). The company also produces a Limited Edition sub-brand featuring exclusive collections (Candy, Floating, Glacier) and sells Accessories including eyewear cases and chain straps. All products emphasize Swiss quality, UV protection, and modern design aesthetic.

Differentiator

Problem solved

Functional benefit

Products and services

• Sunglasses UV-protective sunglasses available across men's, women's, and kids' collections, with standard and polarized lens options in various frame styles, colors, and materials including plastic and metal.
• Sport Glasses
• Limited Edition Eyewear
• Reading Glasses
• Eyewear Accessories

Quantifiable outcome

• Products shipped within 2-3 business days
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Persol: Premium Italian eyewear brand (EssilorLuxottica) with strong heritage positioning. Comparable as the premium-tier benchmark Cerjo's limited edition collections (CHF 69.90) attempt to approach in positioning, though at significantly higher price points.
• Ray-Ban: Iconic global sunglasses brand owned by EssilorLuxottica, sold through both DTC and wholesale optical channels. Comparable as the mass-to-premium sunglasses benchmark Cerjo positions against on price (Ray-Ban starts ~$100+) and category authority.
• Oakley: Performance and sport eyewear leader, also owned by EssilorLuxottica. Directly comparable to Cerjo's sport sunglasses collection (71 SKUs) on positioning and target use case (athletes, outdoor), though at a much higher price point and brand scale.

Direct peers

• Blenders Eyewear: California-based DTC sunglasses brand selling polarized lifestyle sunglasses online at $30-70. Closely comparable to Cerjo on horizontal segmentation (men, women, sport), polarized lens emphasis, and aggressive social-media-led marketing.
• Bollé: French sport and safety eyewear brand with strong heritage in performance sunglasses and goggles. Comparable to Cerjo's sport collection on product category and target use case, with broader European market presence as a potential regional peer.
• Warby Parker: US-based DTC eyewear pioneer selling prescription glasses, sunglasses, and reading glasses through owned e-commerce and retail. Closest comparable on business model (DTC-first, vertical, multi-category) and competitive positioning versus incumbent eyewear brands.
• Zenni Optical: Affordable online eyewear retailer offering prescription and non-prescription glasses and sunglasses at low price points ($10-$50). Comparable as a value-priced DTC eyewear competitor targeting similar mass-market consumers seeking Swiss-style quality at lower cost.
• Goodr: DTC sport sunglasses brand known for affordable polarized running and active eyewear with a playful brand voice. Directly comparable to Cerjo's sport sunglasses line on price (~$25-45), polarized lens technology, and direct-to-consumer positioning.
• Quay Australia: Affordable fashion sunglasses brand sold through DTC and selective retail. Comparable to Cerjo on fashion-forward positioning, polarized offerings, and the $30-$70 mass-market price band with broad demographic appeal.

Regional players

• Flexfit (or other Swiss optical retailers like Fielmann, McOptik): Fielmann is Europe's largest optical retailer with significant Swiss presence through McOptik stores. Comparable as a Swiss/European optical retail peer Cerjo competes with for the same consumer eyewear wallet, though via a physical retail and prescription model rather than DTC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cerjoeyewear
• Instagraminstagram.com/cerjo_eyewear

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cerjou