What Atelier Emé does

Atelier Emé is an Italian bridal and occasionwear fashion brand operating as Atelier Emé Srl under the direction and coordination of Oniverse Holding S.p.A. (formerly the Calzedonia Group). The company designs and sells bridal gowns, ceremony and occasionwear, footwear, bags, and related accessories targeting brides-to-be, bridesmaids, mothers of the bride/groom, and women attending formal events such as weddings, graduations, galas, and civil ceremonies. Its bridal portfolio is structured across three tiers — Linea Emé (entry), Linea Atelier (mid), and Linea Couture (premium/haute couture) — supported by a White Essentials sub-collection for modern brides and ceremony attendees.

The company's core technical capability is in-house custom bridal gown manufacturing at its Castiglione delle Stiviere facility, where each gown is produced made-to-measure from scratch for individual brides and never pre-worn. The customer journey centers on a bookable in-store 'Bridal Experience' appointment (recommended 12-9 months before the wedding), followed by 2-3 fitting sessions, optional custom sketch (bozzetti) commissions, and personalization of details such as sleeves, necklines, and length. The e-commerce platform runs on Salesforce Commerce Cloud and supports five European markets (Italy, Germany, Spain, France, Portugal) with localized language sites.

Atelier Emé operates a dual-channel go-to-market model combining direct-to-consumer e-commerce with a network of branded physical Atelier boutiques across Italy. Revenue is generated through one-time unit sales of occasionwear and accessories (price points €45-€220 for accessories, dresses from €99) and bespoke bridal gown orders priced by line and customization. The brand supports customer retention via the Emé per Te loyalty program (free shipping above €200, exclusive promotions) and multi-channel marketing including social media, an editorial blog, and email/SMS direct marketing.

Name

Atelier Emé

Legal name

Atelier Emé Srl

Website

https://atelier-eme.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Atelier Emé is an Italian bridal and occasionwear brand under the Oniverse (Calzedonia) group, designing and selling made-to-measure bridal gowns, ceremony dresses, and accessories through DTC e-commerce across five European countries and a physical boutique network in Italy.

Ownership category

akta.pro rank

Product category

Bridal Wear

NAICS

Clothing and Clothing Accessories Retailers (45811), Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (except Contractors) (31525), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Luxury Bridal & Occasionwear (CRAAAFAI)

Keywords

• Bridal fashion
• Wedding dresses
• Made-to-measure gowns
• Occasionwear apparel
• Bridal accessories

Headquarters

HQ city

Malcesine

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Sales: Direct online retail sales of occasionwear, ceremony clothing, accessories, and bridal items through the company's owned e-commerce platform (atelier-eme.com), with multi-language support for Italy, Germany, Spain, France, and Portugal. Products include dresses, tailored suits, jumpsuits, blazers, skirts, pants, tops, shoes, bags, and bridal accessories.
2. Physical Retail Boutique Sales: Revenue generated from branded Atelier Emé physical boutiques across Italy, where customers can experience the full product range, book Bridal Experience appointments, and purchase occasionwear and bridal gowns in-store.
3. Custom Bridal Gown Orders: Custom-made bridal gown orders initiated through in-store Bridal Experience appointments, involving multiple fitting sessions and personalized production at the Castiglione delle Stiviere facility. Pricing varies based on gown line (Linea Emé, Linea Atelier, Linea Couture) and customization choices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Atelier Emé designs, manufactures, and retails bridalwear, occasionwear, and bridal accessories under its own brand. Bridal gowns are custom-produced at the company's Castiglione delle Stiviere facility in Italy, and the collection is sold through dedicated Atelier boutiques across Italy and via the company's own e-commerce platform.

Product overview

Atelier Emé is an Italian bridal and occasionwear fashion brand offering a multi-line portfolio of products. The core offerings include three distinct bridal lines (LINEA EMÉ, LINEA ATELIER, and LINEA COUTURE) representing different tiers from standard to haute couture, plus a White Essentials collection for modern brides. The occasionwear range features dresses, tailleurs, jumpsuits, blazers, and accessories for formal events. Footwear products include heels, flats, sneakers, and mules priced from €49.50 to €220. The brand also offers a loyalty program (EMÉ PER TE) and in-store bridal experience appointments with personalization services. The company is subject to direction and coordination by Oniverse Holding S.p.A.

Differentiator

Problem solved

Functional benefit

Brands

• LINEA EMÉ: Bridal collection line under the Emé brand.
• LINEA ATELIER
• LINEA COUTURE
• EMÉ PER TE
• White Essentials
• Bridal Collection

Products and services

• Linea Emé
• Linea Atelier
• Linea Couture
• White Essentials
• Bridal Experience Appointment
• Bridal Accessories

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Oniverse Holding S.p.A (formerly Calzedonia Group)coreStrategic or Co-development PartnerAtelier Emé is a brand under Oniverse Holding S.p.A. (formerly Calzedonia Group), a major international fashion conglomerate. Oniverse serves as the parent company providing strategic direction, operational infrastructure, and shared resources across its portfolio brands including Calzedonia, Intimissimi, IUMAN Intimissimi Uomo, Tezenis, Signorvino, and Falconeri. Atelier Emé Srl is subject to the direction and coordination of Oniverse Holding S.p.A.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nicole Spose: Italian bridal brand offering made-to-measure and customizable wedding gowns from Italian production. Closely comparable to Atelier Emé on geography (Italian-made), made-to-measure manufacturing model and bridal-only premium positioning.
• Aire Barcelona: Spanish bridal atelier brand focused on romantic, customizable wedding gowns with European boutique distribution. Comparable to Atelier Emé on bridal-only positioning, customization emphasis and European (Southern) market orientation.
• Galia Lahav: Israeli luxury bridal house offering haute couture and made-to-measure wedding gowns to a global clientele. Comparable to Atelier Emé's couture tier on product (bespoke bridal), customer base (destination brides) and made-to-measure manufacturing model.
• Pronovias: Spanish global bridal and occasionwear group with bridal atelier manufacturing, multi-line portfolio and international boutique network. Direct comparable to Atelier Emé on product, customer (brides) and bespoke/made-to-measure positioning, though at significantly larger scale.
• Rosa Clará: Spanish bridal and occasionwear brand operating bridal ateliers and ready-to-wear collections across Europe and Latin America. Comparable to Atelier Emé in bridal multi-tier positioning (entry to couture), bespoke service model and omnichannel distribution.
• San Patrick: Pronovias Group bridal label focused on contemporary and romantic wedding dresses. Comparable to Atelier Emé's Linea Atelier tier on contemporary bridal positioning and European bridal retail footprint.
• La Sposa: Pronovias Group bridal brand offering mid-market and premium wedding gowns across Europe. Comparable to Atelier Emé on bridal multi-line portfolio structure and European bridal distribution model.
• Berta Bridal: Israeli luxury bridal brand known for couture-level, custom-made gowns sold through flagship boutiques globally. Comparable to Atelier Emé on Linea Couture tier and bespoke bridal manufacturing, though positioned at a higher price point.

Emerging players

• Elisabetta Franchi: Italian occasionwear and ready-to-wear brand with growing bridal and ceremony wear collections. Comparable to Atelier Emé's occasionwear segment on Italian-made positioning, ceremony/occasion customer base and accessible-luxury price tier.
• Maggie Sottero: International bridal brand offering customizable wedding gowns across multiple price tiers through global retailer network. Comparable to Atelier Emé on multi-tier bridal line strategy and customization options, though primarily distributed through third-party retailers rather than owned boutiques.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCrkBg_aRjKi4c8J-If30KtA
• Facebookfacebook.com/AtelierEMEofficial
• LinkedInlinkedin.com/company/calzedonia
• Instagraminstagram.com/ateliereme

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atelier Emé