GRAFT. We Are Edit | Motion Graphics | Post
GRAFT is an independent London-based post-production studio offering editing, animation, VFX, adaptation/localisation across 26+ markets, social video, and overflow services primarily to advertising agencies and global brands.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What GRAFT. We Are Edit | Motion Graphics | Post does
GRAFT is a London-based, independent post-production studio founded in 2018 that delivers short-form digital film services for the advertising sector. Operating with a core team of 1-10 and a curated freelance roster, the studio positions itself as an extension of agency in-house teams, providing editing, colour grading, sound design, VFX, motion graphics, 2D/3D animation, adaptation and localisation across 26+ markets, social-first video production, and overflow/critical facility services.
The studio's production environment is built on industry-standard creative software — Adobe Premiere Pro, AfterEffects, DaVinci Resolve with Blackmagic monitoring, Pro Tools, Maxon Cinema 4D, Mocha Pro for motion tracking, and Wacom Cintiq tablets — without proprietary tooling or AI/ML capabilities. Its specialisation is process-driven: rapid-turnaround animation (e.g., a two-week delivery for Spotify's EU High Court submission), same-day localisation across 20 languages for Fitbit, and careful cultural compliance with Clearcast specs in EMEA, APAC, Latam, and US/Canada. Founder pedigree (Ogilvy, Saatchi & Saatchi, MPC, ENVY, Spring Studios) and a 75%+ VFX repeat-business rate underpin client trust.
Revenue is generated through project-based professional-services fees across five streams: post-production, animation, adaptation/localisation, overflow facility work, and full-service video production. Go-to-market is relationship-driven, with agencies and brands approaching GRAFT directly for specialised or capacity-driven work. There is no disclosed pricing, no external funding, and no institutional ownership; the company is independent and privately held by its founders, Shane O'Doherty and Rob Jury.
GRAFT. We Are Edit | Motion Graphics | Post firmographics
Firmographics- Name
- GRAFT. We Are Edit | Motion Graphics | Post
- Legal name
- GRAFT
- Website
- https://wearegraft.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GRAFT is an independent London-based post-production studio offering editing, animation, VFX, adaptation/localisation across 26+ markets, social video, and overflow services primarily to advertising agencies and global brands.
- Ownership category
- akta.pro rank
GRAFT. We Are Edit | Motion Graphics | Post industry classification
Industry- Product category
- Post-Production Services
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Dubbing & Voiceover Production (Casting, Recording, Lip-Sync) (MPAHAFAB)
Keywords
Where GRAFT. We Are Edit | Motion Graphics | Post is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
GRAFT. We Are Edit | Motion Graphics | Post business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Post-Production Services: Project-based fees for video editing, colour correction, sound design, and finishing services. Clients engage GRAFT for specific post-production deliverables with defined timelines and budgets.
- Animation Services: Fees for VFX, motion graphics, and 2D/3D character animation. Projects range from quick-turnaround internal communications to complex bespoke animations (e.g., Spotify court case animation with two-week timeline).
- Adaptation and Localisation Services: Per-market and per-format adaptation fees. GRAFT has supplied localisation services for Fitbit across 20 countries over 2 years, across 6 campaigns, creating hundreds of original assets.
- Overflow/Critical Facility Services: Agencies outsource video editing, VFX, and motion graphics work to GRAFT's team. GRAFT assigns a dedicated producer who liaises between the agency and home team, running projects under the agency's business umbrella.
- Video Production Studio: Full-service production pipeline including casting, booking, scheduling, shoot management, and post-production. GRAFT cherry-picks from a roster of videographers and directors for fashion, music videos, corporate, and TVC productions.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
GRAFT. We Are Edit | Motion Graphics | Post product offering
Product offeringCore offering
GRAFT is a London-based post-production studio for digital film in advertising, delivering video editing, colour correction, sound design, motion graphics, VFX, 2D/3D animation, adaptation and localisation, social video creation, and short-form video production. The studio operates as a critical overflow facility for advertising agencies and works directly with brands on time-sensitive global campaigns, with deep expertise in localising content across 26+ markets.
Product overview
GRAFT is a post-production studio for digital film in advertising, offering a comprehensive suite of services organised into four core areas: Post-Production (Edit, Adaptation/Localisation), Animation (VFX, Motion Graphics, 2D/3D Animation), Social (social media video creation and optimisation), and Video Production (Advertising, Overflow facilities, Project Management). The studio operates as a service-based business rather than a software platform, delivering high-energy, emotive short-form content for brands. Their core workflow involves taking existing footage through editing, animation, and adaptation to create finished content optimised for various platforms and markets worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Post-Production
Quantifiable outcome
- Over 75% repeat business rate for VFX services
- +2 more outcomes
Companies that use GRAFT. We Are Edit | Motion Graphics | Post
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
GRAFT. We Are Edit | Motion Graphics | Post technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
GRAFT. We Are Edit | Motion Graphics | Post partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights4 records
GRAFT. We Are Edit | Motion Graphics | Post competitors and assessment
Company assessmentBroad incumbents
- Framestore: Oscar-winning creative studio with VFX, post-production and immersive capabilities. Comparable on VFX and animation for advertising; broader offering including feature film and experiential work.
- The Mill: Global VFX and creative post-production studio serving advertising, film and entertainment. Overlaps with GRAFT on VFX and post-production for ads; much larger scale and broader service portfolio.
- Spring Studios: Multi-disciplinary creative, production and post-production house in London/New York/LA. Overlaps with GRAFT on advertising post and video production; broader footprint and integrated agency-services model.
- MPC (Moving Picture Company): Globally scaled post-production and VFX studio serving advertising and feature films. Rob Jury's former employer; competes with GRAFT on advertising post work but at meaningfully larger scale and broader scope.
Direct peers
- B-Reel: Creative production company with motion, design and content capabilities for global brands. Overlaps with GRAFT on digital-first video, animation and social content production for advertising clients.
- Stink Studios: Globally distributed creative production studio with strong motion, animation and short-form content capabilities. Comparable on social-first video, animation, and content production for brands.
- Smoke & Mirrors: London post-production house focused on advertising with editing, colour, VFX and motion graphics. Directly comparable boutique competitor with similar agency-client base and short-form focus.
- ENVY Post Production: London-based post-production house offering editing, colour grading, VFX and animation for advertising and broadcast. Co-founder Rob Jury previously worked there, making it a directly comparable boutique post-production peer.
- Time-Based Arts: London-based motion design and VFX studio serving advertising and broadcast clients. Closely comparable on 2D/3D animation, motion graphics and commercial VFX work that overlaps GRAFT's animation offering.
Emerging players
- UNIT Image: Independent VFX and design studio with motion graphics and CGI capabilities. Comparable on VFX, motion graphics and digital production for commercial/advertising clients.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
GRAFT. We Are Edit | Motion Graphics | Post social profiles
Digital presenceGRAFT. We Are Edit | Motion Graphics | Post financial estimates
Financial estimateRevenue estimate
Valuation estimate
GRAFT. We Are Edit | Motion Graphics | Post leadership team
Management profileNumber of profiles
Profiles2 records
GRAFT. We Are Edit | Motion Graphics | Post funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GRAFT. We Are Edit | Motion Graphics | Post M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GRAFT. We Are Edit | Motion Graphics | Post
What does GRAFT. We Are Edit | Motion Graphics | Post do?
GRAFT is a London-based post-production studio for digital film in advertising, delivering video editing, colour correction, sound design, motion graphics, VFX, 2D/3D animation, adaptation and localisation, social video creation, and short-form video production. The studio operates as a critical overflow facility for advertising agencies and works directly with brands on time-sensitive global campaigns, with deep expertise in localising content across 26+ markets.
Is GRAFT. We Are Edit | Motion Graphics | Post a public or private company?
GRAFT. We Are Edit | Motion Graphics | Post is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GRAFT. We Are Edit | Motion Graphics | Post founded?
GRAFT. We Are Edit | Motion Graphics | Post was founded in 2018. It employs 1 to 10 people.
Where is GRAFT. We Are Edit | Motion Graphics | Post based?
GRAFT. We Are Edit | Motion Graphics | Post is headquartered in London, United Kingdom, in the Europe region.
How does GRAFT. We Are Edit | Motion Graphics | Post make money?
Five revenue lines are on record. Post-Production Services are the primary driver. The others are animation Services, adaptation and Localisation Services, overflow/Critical Facility Services and video Production Studio.
Who are GRAFT. We Are Edit | Motion Graphics | Post's main competitors?
Broad incumbents on record are Framestore, The Mill, Spring Studios and MPC (Moving Picture Company). Direct peers are B-Reel, Stink Studios, Smoke & Mirrors, ENVY Post Production and Time-Based Arts. UNIT Image is listed as an emerging player.
Does GRAFT. We Are Edit | Motion Graphics | Post have an API?
No public API is recorded for GRAFT. We Are Edit | Motion Graphics | Post.
What industry is GRAFT. We Are Edit | Motion Graphics | Post in?
GRAFT. We Are Edit | Motion Graphics | Post's product category is Post-Production Services. Its primary akta.pro industry code is MPAHAFAB, Dubbing & Voiceover Production (Casting, Recording, Lip-Sync). Its NAICS code is 51219 and its SIC code is 7812.