Fire Me Up! Studio

What Fire Me Up! Studio does

Fire Me Up! Studio is a single-location, all-inclusive arts studio based in Cranford, New Jersey, offering pottery painting, canvas painting, pottery wheel instruction, and clay hand-building to individual consumers, families, schools, scouts, and non-profit organizations. Founded around 2013 (with the company website copyright dating to 2018), the studio operates seven days a week from a storefront at 117 N. Union Ave. and employs 1-10 people. The core technology is conventional ceramic art production: kiln firing, pottery wheels, hand-building techniques, and the use of non-toxic, food-safe glazes that allow finished pieces to be functional ware. No proprietary software, patents, or digital platform is central to the offering.

The business model is direct-to-consumer retail combined with structured programming. Walk-in pottery and canvas painting are sold on a per-item basis (items start at $12, averaging $25-$35, completing in 1-2 hours) with all materials, studio time, and firing bundled into the price. Structured programming — the 'Mudroom' (More than Mud 6-week sessions at $349, Try It classes at $79), Clay Workshops ($49), Paint & Sip events ($45), Kids Classes, and Summer Camps ($299-$325/week) — is reservation-based and supplements walk-in volume. Group and B2B/event revenue includes birthday and Board Art parties ($559 for 12 guests), day trips for schools and scouts ($29-$69/person), and Art for a Purpose fundraising events ($50/person). Gift cards ($25-$100) provide a deferred-revenue channel.

Go-to-market is largely local and community-driven: the website serves as the primary information and registration hub, supplemented by an email newsletter, social media, and partnerships with adjacent local businesses (Dreyer Farms, Palmas Cafe, Cozy Café & Grill, Tiffany Pinero & Co., PeaceWorks) for joint events. The studio extends its footprint modestly through mobile pottery-to-go services and off-site events at partner venues, but does not appear to operate outside New Jersey. The company is privately held, founder-owned, and has no disclosed funding, acquisitions, or leadership changes.

Name

Fire Me Up! Studio

Legal name

Fire Me Up! Studio

Website

https://firemeupstudio.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Fire Me Up! Studio is a single-location, all-inclusive pottery and canvas painting studio in Cranford, New Jersey, serving walk-in individuals, families, schools, scouts, and non-profits with classes, camps, parties, and mobile off-site events.

Ownership category

akta.pro rank

Product category

Art Education & Recreation Studio Services

NAICS

Arts, Entertainment, and Recreation (71)

akta.pro primary industry

Arts & Design Camps (Visual Arts, Crafts, Design Thinking) (EDAMALAH)

Keywords

• Pottery painting studio
• Canvas painting classes
• Art birthday parties
• Children's art camps
• Pottery wheel instruction

Headquarters

HQ city

Cranford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Walk-In Pottery and Canvas Painting: Customers visit the studio without reservations, select pottery or canvas projects from a wide selection, and pay per item. Items are priced individually starting at $12, with average items costing $25-35. The experience takes 1-2 hours to complete and includes all materials, studio time, and firing.
2. Structured Classes and Workshops: Multi-week pottery wheel classes (More than Mud 6-week sessions at $349) and single-session workshops (Clay workshops at $49, Try It pottery wheel sessions at $79, Paint & Sip events at $45). Classes include instruction, materials, and kiln firing.
3. Summer Camps: Week-long summer art camps for children. Pottery Wheel & Clay Camp: $325/week for ages 9-15. Mixed Media Summer Camp: $299/child for ages 6-11. Both include all materials. Early bird registration offers free FMU apron.
4. Private Events and Parties: Board Art parties at $559 for 12 guests ($29 additional per extra guest), birthday parties, ladies' night out, scouts gatherings, and private event hosting. Includes dedicated art instructor, exclusive use of party area, pizza, and juice.
5. Day Trips and Field Trips: Group day trips for schools, daycares, seniors, and scouts. Pottery painting at $29/person, canvas painting at $39/person, pottery wheel at $69/person. Mobile services available where studio staff travels to organizations.
6. Fundraising Events: Art for a Purpose fundraising events for non-profit organizations at $50/person with tiered proceeds based on attendance (15-20 people = $10/person, 21-30 = $15/person, 30+ = $20/person).
7. Gift Cards: Gift cards sold in denominations of $25, $50, $75, and $100. Available for purchase online or in-person.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Fire Me Up! Studio is an all-inclusive, no-studio-fee arts studio in Cranford, NJ that sells walk-in pottery painting and canvas painting experiences, reservation-based pottery wheel and clay hand-building instruction (The Mudroom), children's summer art camps and enrichment classes, party and private event hosting (including Board Art packages), school and group field trips, Paint & Sip evenings, Clay Workshops, Storytime family events, and non-profit fundraising programs. Pricing is per item or per person and bundles all materials, studio time, and kiln firing.

Product overview

Fire Me Up! Studio is an all-inclusive pottery and canvas painting studio in Cranford, NJ, operating without studio fees. The business model combines walk-in pottery and canvas painting (no reservation required) with structured programming through The Mudroom for wheel throwing and clay hand building (reservation required). The core offering centers on providing all materials, studio time, and kiln firing within item prices starting at $12. Additional offerings include Board Art parties, private events, day trips for schools and scouts, fundraising programs, summer camps for children, and special events such as Paint & Sip evenings, Clay Workshops, and Storytime sessions for families.

Differentiator

Problem solved

Functional benefit

Brands

• The Mudroom: Pottery wheel and clay hand building classes and membership program

Products and services

• Pottery Painting Walk-in pottery painting available without reservations. Customers select from a wide selection of pottery pieces, paint them using non-toxic food-safe glazes, and have items kiln-fired. Items priced individually starting at $12, average item costs $25-35, and projects take 1-2 hours to complete.
• Canvas Painting Walk-in canvas painting available without reservations. Customers select canvas painting projects and complete them with staff guidance on-site.
• The Mudroom Pottery Wheel & Clay Hand-Building Classes Structured pottery program offering wheel throwing and clay hand-building classes across Beginner, Beginner 2, and Intermediate levels through the 'More than Mud' 6-week sessions plus Try It single-session introductions. Reservations required.
• Day Trips & Field Trips Educational group programs available in-studio (Tue-Thu, minimum 12 guests) and as mobile off-site services. Options include Pottery Painting ($29/person), Canvas Painting ($39/person, ages 9+), Pottery Wheel ($69/person, max 10 kids), and combo packages at $99/person. Includes 1.5 hours of studio time, glazes, instruction, and firing.
• Summer Art Camps for Children Week-long children's summer art camps. Pottery Wheel & Clay Camp ($325/week, ages 9-15, Mon-Fri 9AM-12PM, max 12 per session) and Mixed Media Summer Camp ($299/week, ages 6-11, max 18 per group). Both include all materials; early-bird signups before March 31, 2025 received a free FMU apron.
• Board Art Party Package All-ages party format on a 12x16 plank board for groups up to 12 guests ($559 package, $29 per additional guest). Includes 2 hours of creating, dedicated art instructor, exclusive use of party area, pizza and juice per guest, all paper goods, and a complimentary personalized gift for the guest of honor. Requires a $100 non-refundable deposit.
• Private Events & Birthday Parties Private party hosting at the studio's large main studio and private party room for birthdays, ladies' nights, scout gatherings, and team-building events. Group sizes and packages accommodated big or small.
• Art for a Purpose Fundraising Events Charity fundraising program offering 16x20 canvas painting or pottery painting projects (mug or cereal bowl) for non-profit partners at $50/person, with tiered proceeds ($10/person for 15-20 attendees, $15/person for 21-30, $20/person for 30+). Requires proof of 501(c)(3) status, $100 non-refundable deposit, and a minimum of 10 attendees.
• Clay Workshops (Single-Session) Single-session handbuilding workshops (e.g., Handbuilt Mug at $49/person) where adult participants create a travel mug with handles and personal details. Includes materials, instruction, kiln firing, and later pickup.
• Paint & Sip Events Adult evening events combining guided canvas painting instruction with beverages (BYOB). Examples include the 'Moon River' canvas painting ($45/person) and themed music nights (e.g., Bad Bunny, Noah Kahan). Sessions run 2.5 hours and include all painting supplies.
• Storytime Events Family morning events combining children's book readings (e.g., 'The Pigeon Wants a Puppy,' 'Lulu the Llamacorn') with pottery painting activities at $29/child. Adults not required to purchase a ticket. Often paired with breakfast from Cozy Café & Grill.
• Gift Cards Digital or printable gift cards sold in denominations of $25, $50, $75, or $100. Purchasable online (email delivery) or for in-person gifting.
• Off-Site Events (e.g., Cafecito y Cerámica) Mobile event offering at partner locations such as Palmas Cafe in Cranford. The Cafecito y Cerámica event includes a ceramic travel mug, painting supplies, guided instruction, and a choice of Palmas cafecito or matcha beverage at $50/person.

Quantifiable outcome

• 1-2 hours to complete typical walk-in project
• +1 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor.

• Dreyer FarmsminorStrategic or Co-development PartnerCollaborative Plant Bingo events held at Fire Me Up! Studio. Dreyer Farms provides plants for participants to win during bingo games while customers paint ceramic planters. Joint marketing event bringing together plant and pottery enthusiasts.
• Palmas CafeminorStrategic or Co-development PartnerCafecito y Cerámica events held at Palmas Cafe location in Cranford. Partner venue hosts the event while Fire Me Up provides instruction and materials. Includes Palma cafecito or matcha beverage with ticket.
• Cozy Café & GrillminorStrategic or Co-development PartnerStorytime events featuring breakfast provided by Cozy Café & Grill with special character appearances. Joint programming for family audiences.
• Tiffany Pinero & Co.minorGTM or Marketing PartnerGirls Night Out: Charcuterie Night events featuring Tiffany Pinero Style & Co. pop-up shop with tabletop merchandise. Combined wine, charcuterie, and pottery painting experience.
• PeaceWorksminorStrategic or Co-development PartnerBrushstrokes for Peace event supporting PeaceWorks organization and their partnership with Inhijambia youth education program in Managua, Nicaragua. Community fundraising and awareness event.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Painting To Gogh: Paint-and-sip studio chain offering guided canvas painting events and private parties — directly comparable to FMU's Paint & Sip and private party product lines.
• AR Workshop: Workshop studio franchise offering hands-on DIY classes in wood signs, canvas, and home décor — comparable to FMU's structured classes and craft-based workshop events.
• Color Me Mine: National franchise chain of paint-your-own-pottery studios offering walk-in pottery painting, parties, and events — directly comparable to FMU's walk-in pottery painting and parties model at much larger geographic scale.
• Muse Paintbar: Paint-and-sip studio chain offering guided canvas painting classes, private events, and kids' programming — competes for the same canvas painting and party occasions as FMU.
• As You Wish Pottery: Paint-your-own-pottery studio chain offering walk-in painting, parties, and classes — a direct peer in pottery painting experience similar to FMU's core offering.
• Painting with a Twist: Largest paint-and-sip franchise in the U.S., offering guided canvas painting classes with BYOB — directly comparable to FMU's Paint & Sip and canvas painting offerings.
• Board & Brush Creative Studio: DIY wood sign and canvas painting workshop franchise offering instructor-led classes and private parties — comparable to FMU's structured workshops, parties, and craft-based experience offerings.
• Pinot's Palette: National paint-and-sip franchise providing guided canvas painting events, private parties, and team-building — overlapping with FMU's Paint & Sip, canvas painting, and private party products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/firemeupstudio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fire Me Up! Studio