Eveo Oy

What Eveo Oy does

Eveo Oy is a privately-held Finnish limited company headquartered in Helsinki (Malminkaari 5 B, 00700 Helsinki) that operates Eveo, a free-to-air national Finnish television channel. Eveo began daily broadcasts on January 1, 2024, running 20.5 hours per day from 06:30 to 03:00, and is distributed via all major Finnish cable operators (Elisa, DNA, Telia, Ålcom) and IPTV services, reaching 77% of Finnish TV households, with additional free live streaming available through the DNA TV mobile application. The programming slate is domestic and Finnish-language, produced in collaboration with over 40 Finnish production companies and small producers, targeting viewers aged 40 and older through original series, music competitions, documentaries, and curated films.

The company's core monetization is TV advertising, structured around three formats: spot advertising (commercials aired during program breaks, available as floating/RBS or program-specific placements with audience contact guarantees), program partnerships (brand sponsorships attached to specific programs), and content integrations (product or brand placement within program narratives). Eveo also offers direct TV recording and broadcast production services for corporate clients and live events. Advertiser pricing is explicitly positioned as the most affordable national TV media in Finland, with entry-level campaigns starting at approximately €3,000–€6,000 per month and example packages priced at €5,000 net for 500 airings and a 740,000-contact guarantee over three weeks, alongside smaller event-based slots starting from €900–€1,400. Branded live-event properties include the IskelmäMestarit and SenioriMestarit singing competitions in Kiuruvesi, the newly launched Iskelmän Ihme competition debuting October 2026 at Naantali Spa, and the Eveo Soi music content collection.

Eveo targets four primary customer groups: (1) advertisers seeking Finnish consumers aged 40+ with disposable income and leisure time, (2) small and medium-sized Finnish businesses needing affordable national TV access, (3) large domestic and international brands requiring nationwide reach with TRP-backed audience guarantees, and (4) Finnish production companies seeking a national distribution platform. The company operates a sales-led go-to-market through a dedicated media sales team (led by CEO Tomi Hakola), supported by the eveo.fi website, social channels (YouTube, Facebook, Instagram), TV guide listings, and earned media from event broadcasts. As of H1 2026, Eveo reported improved profitability with the business turning profitable while revenue remained at prior-year levels, and it cites 500,000 weekly unique viewers, 1,000,000 monthly unique viewers, and more than 100 advertiser brands annually.

Name

Eveo Oy

Legal name

Eveo Oy

Website

https://eveo.fi

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Eveo Oy operates Eveo, a free-to-air national Finnish TV channel broadcasting domestic programming daily to 77% of Finnish TV households. The Helsinki-based company monetizes primarily through TV advertising sold to SMB and enterprise advertisers targeting 40+ viewers.

Ownership category

akta.pro rank

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Spot/Katkomainonta (Break Advertising): Traditional TV commercial spots aired during program breaks. Advertisers can choose between floating/RBS placement (algorithmically placed across the channel) or program-specific placement. All campaigns come with a contact/audience guarantee (TRP guarantee).
2. Ohjelmayhteistyö (Program Partnership): Sponsorship arrangements where a brand is associated with a specific program through branded identifiers (tunnisteet) shown at the start, end, and during commercial breaks of a program. Can be floating/RBS-based or tailored to specific programs.
3. Sisältöyhteistyö (Content Partnership): Product or service integration within program content, where a partner's brand appears naturally within the episode narrative or storyline. Can be episode-specific or a broader multi-episode content series.
4. Suorat TV-taltioinnit/lähetykset (Direct TV Recordings/Broadcasts): Live or recorded TV production services for corporate events, concerts, and other live broadcasts produced on behalf of clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Eveo Oy operates a free-to-air national Finnish television channel that broadcasts daily from 06:30 to 03:00, reaching 77% of Finnish TV households via cable and IPTV. The channel produces and airs domestic programming (series, concerts, documentaries, music competitions, movies) targeting the 40+ demographic, and sells TV advertising inventory (spot ads, program sponsorships, content integrations) to Finnish and international businesses. Live/recorded TV production services for corporate events and concerts are offered to clients on a professional services basis.

Product overview

Eveo Oy operates Eveo, a free-to-watch national Finnish TV channel broadcasting 140+ hours weekly from 06:30 to 03:00 daily, available through cable, IPTV, and DNA TV streaming. The core offering is domestic programming including series, concerts, documentaries, and movies targeting viewers aged 40+. Supporting the channel are advertising products (spot advertising, program cooperation, content cooperation), and branded programming including IskelmäMestarit, SenioriMestarit, Iskelmän Ihme competitions, and the Eveo Soi music content collection.

Differentiator

Problem solved

Functional benefit

Brands

• Eveo Soi: Music program collection including concerts, artist programs, music events and singing competitions under one brand.

Products and services

• Eveo TV Channel Free-to-watch, nationally available Finnish TV channel broadcasting daily from 06:30 to 03:00 (20.5 hours/day), reaching 77% of Finnish TV households via cable (Elisa, DNA, Telia, Ålcom), IPTV services, and free DNA TV streaming. The channel delivers domestic programming including series, concerts, documentaries, music competitions, and movies targeting the 40+ demographic.
• Katkomainonta (Spot Advertising) Traditional TV commercial spots aired during program breaks on the Eveo channel. Advertisers can choose floating/RBS algorithmic placement across the channel or program-specific placement. All campaigns include a TRP contact guarantee (e.g., 35 TRP = 740,000 contacts). Target audience: 35–64-year-olds. Example: 20-second spot, 3-week campaign, 500 airings, >70% prime time, net price €5,000 + VAT.
• Ohjelmayhteistyö (Program Cooperation / Sponsorship) Sponsorship arrangements where a brand is associated with a specific Eveo program through branded identifiers (tunnisteet) shown at the start, end, and during commercial breaks. Available as floating/RBS-based or tailored to specific programs. Designed for advertisers seeking deeper brand-program association.
• Sisältöyhteistyö (Content Cooperation) Product or service integration within Eveo program content, where a partner's brand appears naturally within the episode narrative or storyline. Available as episode-specific or as broader multi-episode content series. Designed for advertisers seeking organic brand presence within Finnish programming.
• Suorat TV-taltioinnit/lähetykset (Live/Recorded TV Broadcast Services) Live or recorded TV production services produced on behalf of clients, including corporate events, concerts, and other live broadcasts. Eveo provides the production crew, broadcast facility, and channel airtime for client-branded or third-party events.
• IskelmäMestarit & SenioriMestarit Finnish schlager music singing competitions held during Iskelmäviikko (Schlager Week) in Kiuruvesi, broadcast live on Eveo. Competitions include IskelmäMestarit and SenioriMestarit categories, with audience voting via text, phone, internet, and mobile channels. Open to advertisers as event sponsorships.
• Iskelmän Ihme Amateur schlager singing competition held at Naantali Spa in October. Spans three age categories with semi-finals and finals recorded and broadcast on the Eveo channel as 48-minute programs. Open to advertisers via spot and event sponsorship inventory.
• Eveo Soi Music content collection under the Eveo brand encompassing concerts, artist programs, music events, and singing competitions year-round. Aims to increase visibility of domestic music on national television; functions as a programming umbrella for advertisers seeking music-aligned environments.

Quantifiable outcome

• 82,688 unique viewers for IskelmäMestarit 2026 final; 150,932 combined for SenioriMestarit and IskelmäMestarit finals
• +5 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• DNA Plc (DNA Oyj)coreTechnology or Integration · 17 November 2023DNA provides Eveo with free live streaming distribution via the DNA TV mobile application, accessible to all Finns without a DNA subscription. This partnership enables Eveo to reach antenna households and viewers outside cable coverage areas. The streaming service supports live TV only, without on-demand capability.
• Elisa OyjcoreChannel Partner/ Reseller/ DistributorElisa distributes Eveo as part of its cable TV channel packages nationwide, making the channel available to Elisa's customer base.
• Telia Finland OyjcoreChannel Partner/ Reseller/ DistributorTelia distributes Eveo as part of its cable TV channel packages and IPTV services nationwide.
• ÅlcomcoreChannel Partner/ Reseller/ DistributorÅlcom distributes Eveo as part of its cable TV channel packages nationwide.
• Digita OycoreTechnology or IntegrationDigita Oy provides overnight audience reporting for Eveo, supplying viewership data used for audience measurement and campaign reporting (Eveon yliyönraportointi). Data cited in multiple investor and public communications.
• Iskelmäviikko / Kiuruveden Iskelmä OycoreStrategic or Co-development PartnerEveo is the proud media partner of Kiuruveden Iskelmäviikko, broadcasting SenioriMestarit and IskelmäMestarit singing competitions live on TV. Eveo also produces TV recordings of the event. The 2025 competitions reached nearly 2 million gross contacts. The 2026 finals reached 150,932 combined viewers.
• Naantalin Kylpylä (Naantali Spa)coreStrategic or Co-development PartnerNaantali Spa is the venue partner for the Iskelmän Ihme singing competition (October 23-24, 2026). Eveo records the event and broadcasts two 48-minute programs on the channel. The venue offers accommodation with a 20% discount using the code PROIHME.
• Arto Nuotio & Jussi Lammela (HARIOLAX / Finlanders)minorStrategic or Co-development PartnerRenowned Finnish schlager musicians serve as judges for Iskelmän Ihme competition and perform at Saturday dances during the event. They also appear as judges for other Iskelmäviikko events.
• Seppo Mäkikalli (Musiikkikoulu Mäkikalli)minorStrategic or Co-development PartnerMusician and music/dance teacher Seppo Mäkikalli serves as a judge for the Iskelmän Ihme singing competition.
• Sari TamminenminorStrategic or Co-development PartnerTV and radio personality (radio Pooki) serves as the host/announcer for Iskelmän Ihme competition events.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MTV3: MTV3 (now operated by Bauer Media) is one of Finland's largest commercial TV channels, offering general entertainment, drama, and news with national reach. It competes with Eveo for major advertiser campaigns and serves as a reference point for CPM and audience-guarantee benchmarks in the Finnish market.
• Yle TV1: Yle TV1 is the flagship channel of Finland's public broadcaster Yleisradio, offering news, culture, and drama with universal carriage. While ad-free, it sets the audience and programming benchmark Eveo competes against and shares distribution infrastructure across the Finnish cable/IPTV ecosystem.
• Nelonen: Nelonen is Sanoma's flagship commercial TV channel in Finland, offering a broad mix of entertainment, news, drama, and sports with substantially larger reach than Eveo. It is the dominant commercial broadcaster competing for the same Finnish ad budgets that Eveo addresses.

Direct peers

• Sub: Sub is a Finnish free-to-air entertainment and music TV channel owned by Sanoma, targeting similar demographics with domestic programming and heavy music focus. It directly competes with Eveo for advertising budgets aimed at Finnish-speaking viewers aged 35+ and operates in the same media-buying marketplace.
• Jim: Jim is a Finnish commercial entertainment channel owned by Sanoma focused on lifestyle, reality, and entertainment content. Like Eveo, it sells advertising through direct media sales and competes for SMB and national advertisers seeking entertainment-driven Finnish-language audiences.
• TV5: TV5 is a Finnish commercial entertainment channel owned by Sanoma offering series, films, and lifestyle programming aimed at a broad adult audience. It competes with Eveo for the same Finnish advertising spend, with comparable carriage across cable and IPTV platforms.

Regional players

• Kanal 5: Kanal 5 is a Swedish commercial entertainment channel owned by Warner Bros. Discovery, offering series, lifestyle, and reality programming aimed at a broad adult audience. It is structurally comparable to Eveo as a non-flagship Nordic commercial broadcaster competing for advertiser share in its home market.
• TVNorge: TVNorge is a major Norwegian commercial entertainment channel offering series, lifestyle, and reality programming targeting a similar 35+ demographic. It is comparable as a Nordic non-public broadcaster with a domestic programming focus, although it operates in a different national market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/eveotvkanava

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eveo Oy