Fms Financial Services, Inc.

What Fms Financial Services, Inc. does

FMS Financial Services, Inc. is a privately held, independent financial advisory firm founded in 2002 by Kurt Powers and headquartered in Brookfield, Wisconsin, with a secondary office in St. Charles, Illinois. The company delivers personalized financial planning, investment advisory, insurance placement, and retirement income services to individuals, families, and federal employees in Wisconsin and Illinois. Its differentiated service line is Federal Employee Benefits Planning, which addresses FERS and CSRS pensions, the Thrift Savings Plan, FEHB, FEGLI, and Survivor Benefit Program — a specialization reinforced by a partnership with Fed Pilot for federal-employee workshop training.

The firm's business model is a traditional commission-and-fee advisory practice. Securities are offered through Packerland Brokerage Services, Inc., an unaffiliated FINRA/SIPC broker-dealer under which FMS advisors are registered representatives. Revenue is generated through advisory fees on managed assets and commissions on insurance products (life, disability, long-term care, individual and group health), annuities, and securities transactions. The firm also derives relationship-based revenue from bank and credit union investment centers it develops and manages on behalf of financial institution partners.

FMS operates with 1-10 employees and runs a sales-led, event-driven go-to-market. Customer acquisition centers on free retirement dinner workshops hosted at Wisconsin supper clubs, golf courses, breweries, and conference centers, followed by paid one-on-one consultations that produce personalized financial reports. The firm has no proprietary technology platform, no mobile app, and no API; service is delivered entirely through advisor-client relationships. Leadership continuity is unusually strong — the senior management team has worked together for 30 years, anchored by founder/CEO Kurt Powers and sales partner J. Brent Browning.

Name

Fms Financial Services, Inc.

Legal name

FMS Financial Services, Inc.

Website

https://fmsfinancialservices.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

FMS Financial Services is a privately held Wisconsin-based independent financial advisory firm founded in 2002, serving individual retirees, pre-retirees, and federal employees in Wisconsin and Illinois with financial planning, investment advisory, insurance, and specialized federal retirement benefits guidance.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Employee Financial Wellness Platforms (Workplace PFM) (FSAGADAK)

Keywords

• Financial planning services
• Investment advisory
• Retirement planning
• Federal employee benefits
• Insurance advisory

Headquarters

HQ city

St. Charles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Financial Advisory Services: FMS provides personalized financial planning, investment management, and retirement planning services to individual clients. Revenue is generated through advisory fees and commissions on financial products sold, including annuities, mutual funds, and insurance products.
2. Insurance Products: The company offers various insurance products including life insurance, disability income insurance, long-term care insurance, individual and group health insurance. Revenue is earned through commissions on insurance policies placed.
3. Securities and Investments: Securities are offered through Packerland Brokerage Services, Inc. The company earns commissions and fees on investment products including stocks, bonds, Treasury securities, fixed indexed annuities, and retirement accounts (IRAs, 401k rollovers).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

FMS Financial Services is a financial advisory firm that delivers personalized financial planning, investment management, insurance advisory, and retirement benefit planning to individual clients across the Midwest. The firm operates two specialized practice areas: managing investment centers within partner banks and credit unions, and providing targeted guidance on federal employee retirement benefits (FERS, CSRS, TSP, FEHB, FEGLI). Securities are offered through Packerland Brokerage Services, and client acquisition is driven by complimentary retirement workshops held at community venues across Wisconsin.

Product overview

FMS Financial Services is a financial advisory firm offering a unified suite of services centered around financial planning, investment management, and insurance products. The core offering combines Financial Planning Services (retirement, tax, estate, and money management) with Investment Services (portfolio management via their ABC planning process) and Insurance Services (life, disability, long-term care, and health coverage). A distinct specialty is their Federal Employee Benefits Planning, which provides targeted guidance on FERS/CSRS pensions, Social Security, TSP, and FEHB. The company also hosts Retirement Workshops as an educational outreach service. All offerings are delivered through personalized advisory relationships rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Services Comprehensive financial planning services for individuals, families, and businesses, covering retirement plans, tax plans, 401k and 403b planning, college savings plans, estate plans, and money management.
• Investment Services Investment advisory services providing guidance on annuities, mutual funds, stocks, bonds, insurance products, and tax-advantaged savings, using the firm's ABC planning process to create personalized portfolio management.
• Insurance Services Insurance advisory covering life insurance, disability income insurance, long-term care insurance, individual health insurance, and group health insurance for employers.
• Federal Employee Benefits Planning Specialized planning for federal employees and retirees covering FERS and CSRS pensions, Social Security benefits, Thrift Savings Plan (TSP), Federal Employee Health Benefits (FEHB), FEGLI, Survivor Benefit Program, and Special Retirement Supplement, delivered via Fed Pilot workshops and one-on-one sessions.
• Retirement Workshops Complimentary educational dinner seminars hosted at Wisconsin venues (supper clubs, golf courses, breweries, conference centers) covering retirement preparation topics including 401k/403b/457 rollovers, savings options, investment strategies, and market-linked gains.
• Bank and Credit Union Investment Center Services Partnership service for community banks and credit unions in which the firm develops and manages fully operational investment centers within the partner institution, delivering customized investment and insurance solutions to the institution's customers and generating fee income for the institution.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Fed PilotcoreGTM or Marketing PartnerFMS has partnered with Fed Pilot to provide in-depth training and personalized guidance on federal employee benefits. Fed Pilot provides workshop training for federal employees, and FMS offers one-on-one financial planning sessions following these workshops, creating a detailed report tailored to each client's financial picture.
• Packerland Brokerage Services, Inc.coreChannel Partner/ Reseller/ DistributorSecurities are offered through Packerland Brokerage Services, Inc., an unaffiliated broker-dealer and FINRA/SIPC member. FMS Financial Advisors operate as registered representatives of Packerland Brokerage Services to offer stocks, bonds, annuities, mutual funds, and other investment products to clients.
• Banks and Credit UnionscoreStrategic or Co-development PartnerFMS has partnered with banks and credit unions to develop investment centers that offer customized financial solutions. The company sets up and oversees fully managed investment centers within financial institutions, bringing investment and insurance services to bank customers while generating fee income for the financial institutions.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Edward Jones: Large branch-based financial advisory firm with a community-anchored advisor model, providing retirement planning, investments, and insurance to individuals and families—comparable to FMS's local, advisor-led approach.
• Cetera Financial Group: Independent broker-dealer supporting independent financial advisors with investment, insurance, and advisory infrastructure—operationally analogous to FMS's reliance on a third-party broker-dealer for product delivery.
• Waddell & Reed Financial: Mid-sized wealth management firm with financial advisors providing investment advisory, retirement planning, and insurance solutions to individuals and families—comparable independent advisor delivery model to FMS.
• Cambridge Investment Research: Independent broker-dealer supporting thousands of financial advisors with practice management, compliance, and product access—structurally analogous to FMS's relationship with Packerland Brokerage Services.
• PlanMember Services Corporation: Specializes in retirement plan distribution for 403(b), 457, and federal employee benefit programs, with an advisor-supported model—directly comparable to FMS's federal employee retirement benefits specialization.
• Thrivent Financial: Faith-based financial services firm that combines community-based workshops, personalized financial planning, insurance, and investment advice through a local-advisor model—closely aligned with FMS's workshop-driven, personal-advisory GTM in the Midwest.

Broad incumbents

• Northwestern Mutual: Large established provider of financial planning, investments, and insurance through a career-advisor model—competes broadly with FMS across the same product suite and advisor-driven delivery approach.
• Ameriprise Financial: National diversified financial services firm offering financial planning, investments, and insurance through a network of independent advisors—overlaps with FMS across the full planning-advisory-insurance stack.
• MassMutual Federal Income Insurance: MassMutual's federal benefits division specializes in insurance and retirement solutions for federal employees, including FEGLI alternatives and supplemental retirement plans—overlapping directly with FMS's federal employee practice.
• Raymond James Financial: Full-service broker-dealer and wealth manager with advisor practices, retail brokerage, and investment banking—provides the broker-dealer infrastructure analogous to FMS's Packerland relationship at larger scale.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fms Financial Services, Inc.