What Family Dietetics does

Family Dietetics is a specialist dietitian practice headquartered in Ascot Vale, Victoria, Australia, founded in 2017 as a proprietary limited company. The practice delivers nutrition assessment, dietetic therapy, and feeding therapy services across the full lifecycle — maternal and early life nutrition, infant and child nutrition (its core focus), adolescent nutrition, adult nutrition, and healthy ageing/aged care nutrition — serving individual families, NDIS participants, and Medicare/DVA/TAC-rebated patients. Its core clinical products centre on paediatric feeding disorders (ARFID, Paediatric Feeding Disorder, selective eating, tube weaning) using evidence-based methodologies including SOS Feeding, Responsive Feeding Therapy, Food Chaining, AEIOU, and DIR Floortime, delivered through dietitian-led (rather than therapist-only) feeding therapy.

The practice operates a distinctive Therapy Kitchen model — purpose-built kitchen and clinic spaces at three owned locations (Ascot Vale, Croydon, Hastings via the Food Play Grow sub-brand) equipped like home kitchens with benches, sinks, ovens, and dining tables — and supplements these with six partner clinic suites across Greater Melbourne and the Mornington Peninsula, mobile home/school visits, and Australia-wide telehealth via a HIPAA-certified Zoom platform. Patient booking is self-serve through the Zanda Health client portal; payment includes PayPal with Pay-in-4. Revenue is generated through fee-for-service clinical consultations (Initial Allied Health Consultation AUD $439, Review AUD $109.75–$219.50, Feeding Therapy AUD $285.35 with weekend surcharges), NDIS plan management (verified provider across self, plan, and agency-managed participants), Medicare rebates across GPCCM, EPC, Eating Disorder Treatment Plan (20 sessions), and M10 Autism pathways, plus group education, workplace/school professional development, media dietitian services, and direct-to-consumer webinars and retail products.

The team of approximately ten clinicians is led by Dr Brooke Harcourt (PhD, paediatric and disability dietitian, credentialed eating disorder clinician, feeding therapist) and includes specialised paediatric dietitians, credentialed eating disorder clinicians, and Allied Health Assistants trained in SOS Therapy. All practitioners hold Accredited Practising Dietitian status through the Dietitians Association of Australia. The business is founder-operated with no disclosed external investment, no acquisitions, and no public funding rounds.

Name

Family Dietetics

Legal name

Family Dietetics Pty Ltd

Website

https://familydietetics.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Family Dietetics is a Victoria-based specialist dietitian practice delivering paediatric feeding therapy, nutrition counselling, and NDIS services across the lifecycle via owned Therapy Kitchen clinics, partner paediatric suites, mobile visits, and Australia-wide telehealth.

Ownership category

akta.pro rank

Product category

Paediatric Dietetics and Feeding Therapy Services

NAICS

Individual and Family Services (6241), Home Health Care Services (6216), Child and Youth Services (624110)

SIC

Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Pediatric & Family Nutrition (HSADAFAL)

akta.pro secondary industries

Prenatal, Postpartum & Fertility Nutrition (HSADAFAK), Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE), Breastfeeding, Lactation & Infant Feeding Support (EDACAMAB), Infant & Toddler Nutrition Education (Complementary Feeding) (EDACAMAC), Meal Preparation & Nutrition Support (Non-Medical) (HSABAAAC)

Keywords

• Paediatric dietetic services
• Feeding therapy services
• Nutrition counselling
• NDIS provider services
• Telehealth dietetics

Headquarters

HQ city

Ascot Vale

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Clinical Dietetic Consultations: Fee-for-service model for initial consultations, review appointments, and feeding therapy sessions. Prices vary by service type with gap payments required. Revenue generated through private pay, Medicare rebates, NDIS plans, DVA, TAC, and private health insurance claims.
2. NDIS Plan Management: Verified NDIS provider able to invoice Plan Managers directly for self-managed and plan-managed participants. Allied Health Assistant services offer lower-cost alternative to stretch NDIS plan budgets.
3. Medicare Rebates: Chronic Condition Management Plans (5 sessions), Enhanced Primary Care Plans (5 sessions), Eating Disorder Treatment Plans (20 sessions), and Autism/Neurodivergent Therapy (20 sessions) provide Medicare rebates through GP referral.
4. Group Education and Professional Development: Fee-based group education sessions for expecting parents, schools, workplaces, and conferences. Workplace/school professional development sessions available for custom topics.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

Family Dietetics delivers specialist paediatric and family dietetic services covering nutrition assessment, medical nutrition therapy, and dietitian-led feeding therapy for infants, children, adolescents, adults, and older adults across Victoria (Ascot Vale, Croydon, Hastings, and partner consulting rooms) and Australia-wide via telehealth. Core clinical offerings include paediatric dietetics (fussy eating, ARFID, growth faltering, allergies, disability), feeding therapy (Responsive Feeding Therapy, SOS, Food Chaining), maternal and early-life nutrition (gestational diabetes, lactation, introduction to solids), adult and adolescent nutrition (eating disorders, gut health, FODMAP), and healthy ageing/aged-care nutrition, with funding pathways through NDIS, Medicare (GPCCM, EPC, EDC, M10), DVA, TAC, and private health insurance.

Product overview

Family Dietetics is a specialist dietitian practice offering a portfolio of nutrition and feeding therapy services delivered across multiple channels: in-clinic at its Therapy Kitchens and partner consulting rooms in Victoria (Ascot Vale, Croydon, Hastings, Frankston, Keilor, Melton, Balwyn, Parkville), via telehealth nationwide using Health Care Zoom, and through mobile home/school visits in Greater Melbourne and Mornington Peninsula. The core offering centres on Paediatric Dietitian Services and Feeding Therapy (using SOS, Responsive Feeding, Food Chaining, AEIOU, and DIR Floortime approaches), supported by Maternal & Early Life Nutrition, Adult Nutrition, Adolescent Nutrition, and Healthy Ageing Nutrition services. The Therapy Kitchen concept serves as a dedicated food-learning space for individual and group feeding programs. Additional offerings include NDIS Provider Services (with Allied Health Assistant support), Nutrition Consulting (media dietitian, menu reviews, group education), and retail products (webinars and the 'I'm a Food Scientist' placemat). Funding pathways include Medicare (Chronic Condition Management, Eating Disorder Care Plan, M10 Autism), NDIS, DVA, TAC, and Private Health Insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Paediatric Dietitian Services Specialist paediatric dietitian services for infants, children, and adolescents covering growth assessment, fussy eating, feeding disorders including ARFID and Paediatric Feeding Disorder, food allergies, disabilities, and eating disorders. Delivered in-clinic at Therapy Kitchens, via telehealth, or via mobile home visits across Melbourne and Mornington Peninsula.
• Feeding Therapy Dietitian-delivered feeding therapy integrating hands-on feeding support with clinical nutrition expertise, designed for children with ARFID, Paediatric Feeding Disorder, sensory challenges, selective eating, tube-feeding, and other feeding difficulties, addressed via evidence-based methodologies delivered in Therapy Kitchen environments.
• Maternal & Early Life Nutrition Services Pre-conception through post-natal nutrition support covering pre-pregnancy health, fertility nutrition, pregnancy nutrition, gestational diabetes, hyperemesis, lactation counselling, breastfeeding support, formula feeding decisions, attendance at Special Care Nursery or NICU for second opinion, growth faltering, and introduction to solids.
• Adolescent Nutrition Services Nutrition services for teenagers covering eating disorders, ARFID, body image concerns, sports nutrition, neurodivergence, growth and puberty, diabetes, school-related nutrition challenges, and transition to independence, with access to Medicare Eating Disorder Treatment Plans providing 20 rebated sessions.
• Adult Nutrition Services Adult nutrition services covering peri-menopause and menopause, allergy and intolerances, FODMAPs and gastrointestinal concerns, weight management including GLP-1 medication support, cardiovascular and metabolic conditions, coeliac disease, eating disorders (Family Based Therapy), disability nutrition, and texture modification.
• Healthy Ageing Nutrition Services Nutrition support for older adults covering malnutrition prevention, frailty, sarcopenia, Parkinson's disease, texture modification, tube feeding (nasogastric and PEG), gastrointestinal conditions, oral nutrition supplements, hospital discharge support, dementia nutrition, and maintenance of independence at home.
• NDIS Provider Services Registered NDIS provider delivering in-home and in-clinic nutrition assessment and therapy for self-managed, plan-managed, and agency-managed NDIS participants. Includes Allied Health Assistant (AHA) services for feeding therapy, meal preparation, and food sourcing to extend NDIS plan budgets. Capable of invoicing NDIS Plan Managers directly.
• Nutrition Consulting Services Group education sessions, workplace and school professional development, media dietitian services (expert commentary for Herald Sun, Sunday Age, 3AW, RRR, Kidspot), menu reviews for childcare centres, school canteens, aged care, and restaurants, plus medico-legal assessment and reports and nutrition policy advocacy.
• Allied Health Assistant (AHA) Services Allied Health Assistant support for NDIS participants, including in-home feeding therapy (SOS Therapy-trained staff), meal preparation, food shopping assistance, and therapy material preparation. Allied Health Assistants have obtained University Nutrition Degrees or are working towards becoming dietitians, providing a lower-cost option to stretch NDIS plan budgets.
• Telehealth Dietitian Services Remote dietitian consultations delivered via HIPAA-certified Health Care Zoom platform, enabling all services (feeding therapy, eating disorder care, nutrition support) for families across Australia, particularly those outside metropolitan Melbourne. Same pricing structure as in-clinic with Medicare rebates available where applicable.
• Mobile Nutrition Services Home-visit dietitian appointments delivered in the family home or school environment, allowing assessment of real mealtimes, feeding environments, and hands-on parent coaching. Available in suburbs surrounding Melbourne, Greater Western Melbourne, and Mornington Peninsula.
• Therapy Kitchen Clinics (Ascot Vale, Croydon, Food Play Grow Hastings) Purpose-built kitchen and clinic spaces designed for food and nutrition learning, equipped like home kitchens with benches, sinks, ovens, and dining tables. Hosts weekly, fortnightly, and school holiday group programs. Three locations: Ascot Vale, Croydon (Eastern Melbourne), and Food Play Grow Hastings (Mornington Peninsula).
• Private Consulting Room Services In-person dietitian appointments at multiple partner clinic locations across Victoria: Ascot Vale Paediatrics, Complete Children's Health (Keilor), Melton Specialist Clinic, Children's Private Medical Group (Parkville), Thrive Paediatrics (Balwyn), Red House Paediatrics (Frankston), Therapy Kitchen Croydon, and Food Play Grow (Hastings). Child nutrition, adult and maternal appointments available with or without a GP referral, or with NDIS Plan.
• Webinars and Home Feeding Therapy Products Online webinars (including free Starting Solids webinar) and the 'I'm a Food Scientist' placemat product developed by Dr Brooke Harcourt for continuing feeding therapy at home.

Quantifiable outcome

• 20 sessions available under Eating Disorder Treatment Plan (EDC)
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Scale indicators2 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Nutrition Australia: National non-profit providing nutrition education, information and public health programs across Australia. Overlaps with Family Dietetics on adult nutrition, healthy ageing, and community education, though it does not deliver specialist clinical dietetics or NDIS-funded feeding therapy.
• Dietitians Australia: National peak body for the dietetic profession that accredits APDs and shapes practice standards. Relevant as the regulator and professional home of Family Dietetics' practitioners, and as an incumbent body influencing Medicare/NDIS policy and CPD that materially affects the practice's operating environment.

Direct peers

• Sprout Health (Paediatric Dietetics): Specialist paediatric dietitian practice offering feeding therapy, ARFID support and family nutrition services. Directly comparable in target customer (parents and children), clinical specialisation, and telehealth-enabled delivery model.
• The Paediatric Dietitian: Independent Australian paediatric dietitian practice focused on infant and child nutrition, food allergy and fussy eating. Closely overlaps Family Dietetics' core paediatric customer segment and service lines, and competes for GP and paediatrician referrals.
• Food Sense Nutrition: Australian dietitian practice offering paediatric and family nutrition, including fussy eating and allergy support. Comparable in scale, customer base (families and children), and service menu, making it a directly competing private practice.
• Bitesize Pediatric Nutrition: Specialist paediatric dietitian practice in Australia offering infant, child and adolescent nutrition services including fussy eating and feeding therapy. Closely comparable niche, customer base, and service menu to Family Dietetics' core paediatric offering.
• Lighthouse Dietetics: Multi-disciplinary Australian allied health practice combining dietetics with feeding therapy and paediatric services. Comparable in integrated clinical model and family-oriented customer base, though often broader in scope than Family Dietetics' paediatric focus.
• Tiny Tots Paediatric Dietetics: Specialist paediatric dietetics service covering infants, toddlers and children with feeding and growth concerns. Comparable in clinical specialisation (paediatric nutrition, feeding difficulties) and in reliance on GP referrals and Medicare-eligible plans.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/therapykitchen
• LinkedInlinkedin.com/company/familydietetics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Dietetics