Sprout Health

What Sprout Health does

Sprout Health (legal entity Med ART Studios, LLC) is a privately held mobile health software company founded in 2009 and headquartered in Bridgewater, New Jersey. It develops and operates a suite of four consumer mobile applications that cover the longitudinal reproductive and parenting journey: Fertility & Period Tracker (cycle and ovulation prediction), Pregnancy Tracker (week-by-week fetal development with interactive 3D imagery), Baby Tracker (feeding, sleep, diaper, growth, milestone logging with PDF Doctor Reports), and Health & Medication Tracker (medication reminders and health-metric logging). The apps are distributed globally via Apple's App Store and Google Play in 10 languages, operate on a freemium model with auto-renewing premium subscriptions, and require no account creation, with data stored locally or in the user's iCloud or Google Drive. The company claims to have served millions of families since launching its first app in May 2010, has received recognition from Apple (WWDC 2024 featured app, Essential App for Parents), Forbes Health (Best Pregnancy App 2023), Consumer Reports (Best Baby Tracker), and TIME (Top 50 Apps 2012), and operates with physician-reviewed content from The Mount Sinai School of Medicine. As of the period covered by the input data, the company has four consumer apps, a small bootstrapped team led by co-founders Robert Kern and Alex Romayev, and no disclosed external funding.

The underlying technology is a mobile-first tracking platform featuring industry-first interactive 3D fetal imagery, platform-independent real-time multi-device synchronization with autoscaling, an on-demand PDF Doctor Report Generator, smart cycle and ovulation predictions based on physician-recommended fertility awareness methods, and a CDC-based developmental milestone tracker. The company has complemented the consumer business with Sprout for Business, a white-label enterprise platform that enables healthcare organizations, hospitals, and other enterprises to deploy branded customized versions of the apps (including Early Life and Chronic Condition Management configurations) within an advertised 2-3 week timeframe. Revenue is generated through two channels: premium auto-renewing subscriptions on the four consumer apps, and enterprise licensing/white-label deployment fees for the B2B platform. Distribution is split between app store marketplaces (global, direct-to-consumer) and direct enterprise sales to healthcare buyers. The firm operates with a hybrid GTM motion combining product-led growth (app-store discovery, content marketing) with OEM-embedded enterprise licensing.

Name

Sprout Health

Legal name

Med ART Studios, LLC

Website

https://sprout-apps.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Sprout Health (Med ART Studios, LLC) develops consumer mobile apps for fertility, pregnancy, baby, and health tracking, plus a white-label enterprise platform, serving parents, families, and healthcare organizations globally via the App Store and Google Play.

Ownership category

akta.pro rank

Product category

Mobile Digital Health Applications

NAICS

Family Planning Centers (621410)

SIC

Services-Prepackaged Software (7372), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring) (HLALAHAC)

akta.pro secondary industries

Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB), Employer/Member Engagement Platforms for Provider-Sponsored Plans (HLACAEAM)

Keywords

• Mobile health apps
• Fertility tracking apps
• Pregnancy tracking software
• Baby care monitoring
• White label health platform

Headquarters

HQ city

Bridgewater

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Premium App Subscriptions: Auto-renewing subscriptions for premium app features (Fertility & Period Tracker, Pregnancy Tracker, Baby Tracker, Health & Medication Tracker). Payment charged to Apple ID or Google account with automatic renewal unless canceled 24 hours before period end.
2. App Store Distribution: Consumer apps distributed through Apple App Store and Google Play with free tier and premium subscription upsell model
3. White Label Enterprise Licensing: B2B white-label platform licensing to healthcare organizations, hospitals, and enterprises for branded custom health apps with speed to market of 2-3 weeks

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Sprout Health develops and operates a suite of consumer mobile applications for fertility, pregnancy, baby care, and general health/medication tracking, distributed through Apple App Store and Google Play as auto-renewing subscription products. The company also offers a white-label enterprise mobile health platform (Sprout for Business) that allows healthcare organizations to deploy branded digital health apps with customizable content and 2-3 week deployment timelines.

Product overview

Sprout offers a suite of four interconnected consumer mobile apps for family health tracking across the reproductive and parenting journey: Fertility & Period Tracker for cycle/family planning, Pregnancy Tracker for expecting parents, Baby Tracker for newborn care, and Health & Medication Tracker for ongoing health management. The company also operates Sprout Mobile Health Platform, a white-label enterprise solution allowing healthcare organizations and enterprises to deploy branded versions of these apps with customization options.

Differentiator

Problem solved

Functional benefit

Brands

• Sprout for Business: White-label mobile health platform allowing enterprises to launch branded digital health apps for early life, chronic condition management, and custom development.

Products and services

• Fertility & Period Tracker Privacy-first cycle and fertility tracking app for individual consumers that provides period and ovulation predictions, logs symptoms, moods, and medications, and generates PDF reports for doctor visits using physician-recommended fertility awareness methods.
• Pregnancy Tracker Pregnancy tracking app for expecting parents featuring interactive 3D baby models showing lifelike movements and heartbeat, week-by-week personalized updates, health and symptom tracking, kick counter, contraction timer, weight tracker, birth plan generator, and pregnancy journal with PDF eBook export.
• Baby Tracker Comprehensive baby tracking app for parents tracking feedings (bottle, breast, solids), sleep, diapers, pumping, growth (WHO and CDC charts), developmental milestones, and health events, with family sharing, multi-device sync, and Doctor Report Generator for pediatrician visits.
• Health & Medication Tracker Health and medication management app with customizable reminders, health metric logging (blood pressure, glucose), multiple health profiles, caregiver sharing, Siri Shortcuts for hands-free tracking, widgets, and Doctor Report Generator for healthcare visits.
• Sprout Mobile Health Platform (White Label) Enterprise white-label platform enabling healthcare organizations and hospitals to deploy branded digital health apps, including customizable Early Life apps (fertility, pregnancy, baby), Chronic Condition Management apps, and Custom Development, with multi-device sync, PDF report generation, analytics, localization, and ongoing platform updates.

Quantifiable outcome

• 4.8/5 average app rating
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered flagship, minor and core.

• Apple Inc.flagshipStrategic or Co-development Partner · 12 June 2024Apple featured Sprout Baby Tracker App in WWDC 2024 keynote demonstrating watchOS 11 Double Tap gesture integration. Sprout was showcased as an example of innovative Apple Watch interaction for parents holding babies.
• American Baby MagazineminorGTM or Marketing Partner · 24 June 2011Partnership with American Baby Magazine to offer free magazine subscription with Sprout app download, and to co-brand the 'Daily Kick' feature with Parents Magazine.
• Mount Sinai School of MedicinecoreStrategic or Co-development PartnerMedical content partnership where doctors from Mount Sinai School of Medicine wrote and evaluated pregnancy app content. The 'Doctor Says' section provides week-by-week pregnancy advice from medical experts. Sprout Pregnancy content represents opinions of Med ART Studios, not necessarily Mount Sinai Medical Center.
• Leah Sarago FitnessminorImplementation/ SI/ Consulting PartnerExercise content provider for Pregnancy Exercise Workouts app. Leah Sarago Fitness provides video content and holds copyrights to exercise videos in the Pregnancy Exercise Program app.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Flo Health: Largest direct competitor in period and fertility tracking. Operates a global D2C subscription app for cycle, ovulation, pregnancy, and symptom logging with comparable AI-driven predictions and content; has raised >$200M at a >$1B valuation, making it the most relevant scale benchmark.
• Clue: Berlin-based period and fertility tracking app with similar evidence-based, privacy-forward positioning and subscription model. Closely comparable to Sprout Fertility & Period Tracker in core feature set, audience (women planning or avoiding pregnancy), and go-to-market.
• Wildflower Health: Women's and family health white-label platform for health plans and providers. Most direct comparable to Sprout for Business — both offer customizable, branded mobile health apps for fertility, pregnancy, and chronic-care workflows.
• Ovia Health: Women's and family health platform (now part of Labcorp) offering fertility, pregnancy, and parenting tracking with employer and payer B2B distribution. Directly comparable to Sprout's combined consumer app + white-label enterprise motion.
• The Bump: Pregnancy and parenting tracking app from The Knot Worldwide. Overlaps directly with Sprout Pregnancy Tracker and Sprout Baby in target audience and feature set (weekly tracking, baby milestones, content).
• BabyCenter: Long-standing pregnancy and baby tracking content platform (owned by Everyday Health Group). Closely comparable to Sprout Pregnancy Tracker and Sprout Baby in audience, content depth, and week-by-week tracking paradigm.
• Natural Cycles: FDA-cleared digital birth control and fertility awareness app using basal body temperature and cycle data. Comparable to Sprout's fertility tracker in algorithmic prediction approach but occupies the higher-trust, clinically regulated end of the same market.
• Glow: Fertility and reproductive health app suite with similar consumer subscription model and women's-health focus. Direct competitor in fertility-tracking core feature set and audience.

Broad incumbents

• Maven Clinic: Larger, well-capitalized women's and family health virtual care platform covering fertility, pregnancy, postpartum, and pediatrics with employer and payer distribution. Overlaps with Sprout's pregnancy-tracking category but operates a much broader clinical-services model.

Emerging players

• Peanut: Social network and content platform for women across fertility, pregnancy, and motherhood. Adjacent rather than direct overlap, but competes for the same engaged female parent audience Sprout targets through community features rather than tracking tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/Sprout-Pregnancy-Essentials-for-the-iPhone/109598552410467
• Xx.com/sprouthealthapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sprout Health