What Cattlesales.com.au does

Cattlesales.com.au is an Australian online advertising and search marketplace dedicated exclusively to cattle listings. Founded in 2016 by Annabelle Woods and Elisha Parker and operated by Cattlesales Pty Limited (ACN 611 698 885), the platform serves two primary customer segments: livestock agents who market cattle on behalf of producers, and beef, dairy, and stud cattle producers who buy and sell directly. It catalogues a national database of approximately 200 saleyards with associated sale calendars, and supports listing across saleyard sales, online auctions, paddock and on-farm sales, bull and stud sales, and cattle genetics (semen straws and embryos).

The platform is a self-serve web application with mobile-responsive design, built on directory technology provided by Hybis and supported by Braintree for payment processing. Core functional components include advanced search filtering (by sex, breed, weight, age, location, point of sale, tick status, and accreditations such as PCAS, EU, Organic, and MSA), geographic search by map with radius, an email-based Cattle Alert notification system, saved listings, PDF flyer generation, YouTube video embedding, and social media sharing. A livestock agent directory attaches listings automatically to agent profiles, and a data feed partnership with AuctionsPlus (established October 2017) enables assessors to pre-advertise sale cattle on Cattlesales without duplicate data entry. A subsequent integration with Stocklive allows buyers to bid online in auctions referenced from Cattlesales listings.

The business model is purely transactional and listing-fee based, with no commissions on actual sales. Pricing tiers include Saleyard & Auction Listings at AUD $20, On-Farm Listings at AUD $40, Featured Listings at AUD $75 (which run until sold up to 12 months), Genetics Listings at AUD $80, and a free Wanted Listings tier for buyers to advertise demand. Go-to-market is product-led and self-serve, augmented by organic social media, a monthly newsletter (Monthly Muster), editorial content in The Roundup, and presence at industry events such as the World Brahman Congress. The company has 1–10 employees, is privately held, has no disclosed funding, and has remained founder-led since inception.

Name

Cattlesales.com.au

Legal name

Cattlesales Pty Limited

Website

https://cattlesales.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Cattlesales.com.au operates Australia's only dedicated online advertising marketplace for cattle, serving livestock agents and beef, dairy, and stud cattle producers with national saleyard listings, online auction pre-marketing, and on-farm and genetics sales.

Ownership category

akta.pro rank

Product category

Online Livestock Marketplace

SIC

Retail-Nonstore Retailers (5960)

akta.pro primary industry

Beef Cattle Trading & Order Buying (Live Cattle) (AFAEABAI)

Keywords

• Cattle listings marketplace
• Livestock advertising platform
• Online cattle sales
• Saleyard pre-marketing
• Cattle agent directory

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Listing Fees: One-time fees charged to sellers for listing cattle on the platform. Different pricing tiers based on sale point and listing features. No commission charged on actual sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cattlesales.com.au operates Australia's only national online advertising and search platform dedicated solely to cattle. Sellers (livestock agents and cattle producers) create paid listings for cattle sold through saleyards, online auctions, paddock/on-farm sales, bull/stud sales, and genetic products (semen, embryos). Buyers browse, filter, and receive alerts for matching cattle, while a saleyard database and livestock agent directory extend the platform's utility across the Australian cattle industry.

Product overview

Cattlesales.com.au is Australia's only dedicated online advertising platform for cattle, operating as a listing marketplace with multiple product tiers. The core offerings include Saleyard & Auction Listings ($20), On-Farm Listings ($40), Featured Listings ($75 with premium placement), Wanted Listings (free), and Genetics Listings ($80 for semen and embryos). The platform integrates with AuctionsPlus and Stocklive for online auction capabilities. Additional features include a Cattle Alert notification system, Advanced Search with extensive filtering, PDF Flyer generation, Social Media Sharing, Saved Listings functionality, Search by Map, a Livestock Agent Directory, and Saleyards Directory with sale calendars. The platform is custom-designed for the Australian cattle industry and serves both producers and livestock agents.

Differentiator

Problem solved

Functional benefit

Products and services

• Saleyard & Auction Listing A paid listing tier for cattle being sold at saleyards, online auctions, bull sales, stud sales, and self-managed sales. Includes listing insights, notifications, up to 5 photos, video link support, and a 2-week listing duration at A$20 per listing. Aimed at livestock agents and producers marketing cattle across Australian saleyard and auction channels.
• On-Farm Listing A paid listing tier for cattle sold direct from the property, including paddock and yard sales. Includes 10 photos and a 4-week listing duration at A$40 per listing. Designed for producers selling cattle without going through a saleyard or auction.
• Featured Listing A premium listing tier priced at A$75 that runs until the cattle are sold (up to 12 months) and includes homepage placement, social media promotion, highlighted appearance in search, and up to 15 photos. Intended for sellers wanting maximum visibility for higher-value cattle.
• Wanted Listing A free listing service that lets buyers advertise their cattle requirements (breed, type, quantity), enabling sellers to find demand. Provides the inverse of standard seller listings for active cattle buyers.
• Genetics Listing A specialized paid listing tier priced at A$80 for stud and reproductive products including semen straws and embryos, with a 12-week listing duration. Targeted at stud operators selling genetic material to commercial producers.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core and minor.

• AuctionsPluscoreTechnology or Integration · 5 October 2017Data feed partnership allowing AuctionsPlus assessors to automatically create listings on Cattlesales.com.au. The data feed shares listing information between both websites, saving time by entering data once and appearing on both platforms. AuctionsPlus assessors can opt-in during Assessment Entry to advertise on Cattlesales.
• BraintreecoreTechnology or IntegrationPayment gateway provider processing credit card and PayPal transactions securely. Braintree processes all card transactions and Cattlesales does not store credit card information.
• Graziher MagazineminorGTM or Marketing PartnerFeatured in Graziher magazine Spring 2017 edition, profiling the co-founders Annabelle Woods and Elisha Parker and the story behind Cattlesales.com.au. Special subscription discount code CATTLESALES10 offered to Cattlesales community.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cattlesales.com.au
• LinkedInlinkedin.com/company/cattlesales-com-au

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cattlesales.com.au