Centa-star Bettwaren Gmbh & Co. Kg

What Centa-star Bettwaren Gmbh & Co. Kg does

Centa-Star Bettwaren GmbH & Co. KG is a German premium bedding manufacturer headquartered in Stuttgart-Untertürkheim, operating as part of the H. Neumeyer Group. The company designs, manufactures, and sells duvets, pillows, mattress accessories, and bed linen under the Centa-Star brand, with production concentrated at its Stuttgart facility and emphasis on 'Made in Germany' quality. The portfolio spans core seasonal categories (summer, all-season, winter, four-season duvets; functional fibre, down, and neck support pillows) alongside sub-brands such as NeckProtect® (patented double-curve design), AllergoProtect® PROtec-active (ECARF-certified allergen binding), Hydro Booster Pillow (patented hyaluronic textile technology), Recharge®/Regeneration (recovery sleep), and Artemica (outdoor/travel).

The business model is hybrid and consumer-direct: primary revenue comes from the company's own e-commerce storefront at centa-star.com, complemented by a factory outlet at headquarters, a Germany-wide dealer/retailer network, and an affiliate/partner program. Pricing is mid-to-premium (entry pillows from €29.95 to premium down duvets above €349), with free shipping thresholds from €79, a 100-day money-back guarantee, and a 10% newsletter acquisition offer. Customers are segmented across health-conscious consumers, house dust allergy sufferers, athletes/active individuals (Aqua Aktiv, Sport Line), and travel/outdoor enthusiasts, supported by third-party certifications (OEKO-TEX® Standard 100 Class 1, ECARF, Hohenstein Institute), a Stiftung Warentest 2nd-place ranking for Comfort Exquisit (09/2025), and a Trusted Shops 4.8/5 rating.

Distribution is concentrated in Germany with DACH-region references (Austria, Switzerland), and the website supports an English storefront alongside German. The company's growth posture is signaled through recent product launches (Hydro Booster Pillow, Artemica), patented technology investments, and an educational platform (Centa-Star Academy), though no revenue or headcount growth figures are publicly disclosed.

Name

Centa-star Bettwaren Gmbh & Co. Kg

Legal name

Centa-Star Bettwaren GmbH & Co. KG

Website

https://centa-star.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Centa-Star is a Stuttgart-based German premium bedding manufacturer producing duvets, pillows, mattress accessories, and bed linen under multiple patented sub-brands (NeckProtect®, AllergoProtect®, Hydro Booster Pillow, Artemica), selling directly to health-conscious consumers, allergy sufferers, athletes, and outdoor enthusiasts via DTC e-commerce, factory outlet, dealer network, and an affiliate program across the DACH region.

Ownership category

akta.pro rank

Product category

Bedding & Sleep Products

NAICS

Mattress Manufacturing (33791), Mattress Manufacturing (337910), Furniture and Related Product Manufacturing (337)

SIC

Household Furniture (2510)

akta.pro primary industry

Home Textile Filling & Stuffing Manufacturing (Polyfill/Down/Feather/Batting) (IMAOAKAH)

akta.pro secondary industries

Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE), Pillows & Pillow Systems Retail (CRAIABAC), Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA)

Keywords

• Premium bedding products
• Duvets and pillows
• German-made bedding
• Sleep accessories
• Allergy-safe bedding

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct Product Sales (E-commerce): Revenue generated from direct-to-consumer online sales through the company's e-commerce platform at centa-star.com/shop. Customers can purchase duvets, pillows, bedding accessories, and travel products directly.
2. Factory Outlet Retail: Physical retail sales at the company's factory outlet in Stuttgart-Untertürkheim. Open Mon-Fri 11:00-18:00 and Sat 09:00-15:00.
3. Dealer/Retailer Network: Wholesale distribution to retailers and stationary trade partners. Company operates a dealer locator system on their website.
4. Affiliate/Partner Program: Referral-based revenue through affiliate partnerships, allowing partners to earn commissions for driving sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Centa-Star manufactures and sells premium bedding products made in Germany, including duvets (summer, all-season, winter, four-season), pillows (functional fibre, down/feather, neck support), and accessories such as mattress toppers and bed linen. The portfolio features proprietary technologies including NeckProtect®, AllergoProtect®, and the Hydro Booster Pillow with hyaluronic textile technology, alongside natural down and functional fibre collections. Products are sold direct-to-consumer via the company's online store, factory outlet, and through a domestic dealer/retailer network.

Product overview

Centa-Star is a German bedding manufacturer producing high-quality duvets (Bettdecken) and pillows (Kopfkissen) under multiple branded collections. The product portfolio includes core bedding categories (summer, all-season, winter, four-season duvets; functional fibre, down, and neck support pillows) alongside specialized sub-brands: Recharge® for sleep recovery, Hydro Booster Pillow with hyaluronic skincare technology, NeckProtect® with patented neck support, AllergoProtect® for allergy sufferers, and Artemica for outdoor use. Premium product lines include Royal (biodegradable PrimaLoft), Heaven (premium down), Golf von Alaska (luxury down), and Comfort (ergonomic pillows). The company also offers children's bedding (Junior), bed linen from JOOP! and Elegante, and accessories. All products are manufactured in Germany (Stuttgart) with a focus on quality, sustainability, and innovation.

Differentiator

Problem solved

Functional benefit

Brands

• Recharge®: Sleep recovery and regeneration bedding collection
• NeckProtect®
• AllergoProtect®
• Royal
• Heaven
• Artemica
• Hydro Booster Pillow
• Comfort Exquisit
• Aqua Aktiv
• Moonlight
• Golf von Alaska
• Ambiente
• Summer Silk & Linen
• Organic Cotton
• Summer Breeze
• Regeneration
• Centa-Star Academy

Products and services

• Sommerdecken (Summer Duvets)

Quantifiable outcome

• Hydro Booster Pillow increases hyaluronic acid production in skin cells by up to 59% (in-vitro tests)
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• PrimaLoft®coreTechnology or IntegrationPrimaLoft® supplies the proprietary PrimaLoft® BIO™ biodegradable fibre used in Royal collection products. This high-performance insulation fibre was originally developed for extreme sports and is up to 70% lighter than conventional fibres while being biodegradable within 2 years.
• JOOP!minorChannel Partner/ Reseller/ DistributorPremium bed linen brand JOOP! products are sold through Centa-Star's online store, offering customers coordinated bedroom solutions. Products include Cornflower Gradient and Cornflower Double collections in premium Mako satin.
• EleganteminorChannel Partner/ Reseller/ DistributorPremium bed linen brand Elegante products are sold through Centa-Star's online store, offering customers coordinated bedroom solutions. Products include Tender, Alpenchic Check collections in soft flannel and other premium fabrics.
• H. Neumeyer GroupcoreStrategic or Co-development PartnerParent company/group affiliation. Centa-Star Bettwaren GmbH & Co. KG is part of the H. Neumeyer Group, a larger German company group. The group website is herbert-neumeyer.de.
• Trusted ShopscoreTechnology or IntegrationTrusted Shops provides trust badge, customer review integration, and purchase protection for the online store. Displays customer satisfaction ratings and verified buyer reviews.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sanders Bettwaren: German feather/down bedding specialist with comparable product range (duvets, pillows, mattress accessories) and overlapping DACH distribution through furniture and bedding retailers.
• Badenia Bettcomfort GmbH: German manufacturer of branded bedding (Irisette, Badenia) operating in similar duvet/pillow categories with overlapping retail distribution; closest mid-market analogue to Centa-Star's premium assortment.
• Paradies GmbH: Long-established German bedding brand offering duvets, pillows and sleep products; highly comparable to Centa-Star in target customer (health-conscious German households), certifications, and premium positioning.
• Billerbeck Schweiz AG: Swiss/German heritage manufacturer of duvets, pillows and bedding with comparable 'Made in DACH' premium positioning and similar multi-channel DTC plus retail distribution across the German-speaking market.
• Traumina GmbH: Premium German bedding producer (duvets, pillows, mattress toppers) with strong hotel/hospitality and specialty retail presence, comparable to Centa-Star's mix of consumer and B2B sales.
• Möve (Frottana): Heritage German home textile manufacturer extending into premium bedding; comparable in brand heritage, 'Made in Germany' positioning and quality-driven assortment.
• Frankenstolz Schlafkomfort: German bedding manufacturer producing duvets, pillows and mattress accessories; directly competes with Centa-Star in mid-to-premium down/feather and functional fibre categories through similar retail and DTC channels.

Emerging players

• Emma Sleep GmbH: Frankfurt-headquartered DTC sleep brand (mattresses, pillows, bedding) expanding aggressively across Europe; comparable DTC e-commerce model and German operating base, though more focused on mattresses than premium duvets.
• Casper (Sleep Number): DTC-native sleep brand that pioneered the online mattress/bedding category in Europe; comparable direct-to-consumer motion, content marketing and customer-experience approach even though mattresses are the primary SKU.

Broad incumbents

• Tempur Sealy International: Global mattress and sleep products giant offering premium sleep solutions across multiple categories; relevant broader incumbent that competes for premium sleep-spend and validates the category economics Centa-Star targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCpLSX8jGoy3LzYfzLfu3MvQ
• Facebookde-de.facebook.com/CentaStarBettwaren
• Instagraminstagram.com/centa.star
• Pinterestpinterest.de/centa_star

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centa-star Bettwaren Gmbh & Co. Kg