Everyone's Harvest

What Everyone's Harvest does

Everyone's Harvest is a 501(c)(3) nonprofit founded in 2002 and headquartered in Monterey, California, that operates six certified farmers' markets across Monterey County (Marina, Pacific Grove, Alisal, Natividad, Seaside, and Salinas Valley Health). The markets accept CalFresh/EBT benefits and operate a Market Match program that doubles EBT spending on produce up to $30. The organization runs three core programs alongside the markets: Fresh Rx, a produce prescription initiative funded through Central California Alliance for Health's Community Supports program that provides 12-24 weeks of free produce to Medi-Cal members with chronic diet-related conditions; Market Match, the EBT-doubling incentive; and Edible Education, which delivers bilingual cooking demonstrations and recipes at market sites. Fresh Rx is designated as a HIPAA covered healthcare component under a hybrid entity determination, enabling clinical integration with healthcare partners Natividad Medical Center and Salinas Valley Health, both of which host market locations.

The underlying operating platform combines EBT transaction processing, in-person market logistics across six distinct weekly sites, and a HIPAA-compliant referral and produce-distribution workflow for Fresh Rx participants. More than 25 small and mid-scale farmers supply produce within a 100-mile radius, with over 50% certified organic. Everyone's Harvest served over 2,900 families weekly as of the most recent reporting, and markets span multiple days of the week with bilingual (English/Spanish) staffing.

Revenue is non-commercial and grant-funded: the primary streams are federal nutrition incentive funding (USDA GusNIP), state pass-throughs (California Department of Food and Agriculture), managed-care program payments (Central California Alliance for Health), and local foundation grants (Community Foundation for Monterey County, Monterey Peninsula Foundation, Montage Health Community Benefit). Ancillary revenue includes individual/business donations and ticket sales and tiered sponsorships ($750-$6,000) from the Field Notes on Tap speaker series. The organization employs fewer than 10 staff with a 9-person volunteer Board of Directors and draws on a CSUMB student pipeline for program coordinator roles.

Name

Everyone's Harvest

Legal name

Everyone's Harvest

Website

https://everyonesharvest.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Everyone's Harvest is a Monterey County 501(c)(3) nonprofit operating six certified farmers' markets, the Fresh Rx produce prescription program for Medi-Cal members, and a Market Match EBT-doubling program to expand healthy food access for low-income communities.

Ownership category

akta.pro rank

Product category

Community Food Access & Farmers' Market Services

akta.pro primary industry

Produce Markets & Greengrocers (CRAHAHAA)

akta.pro secondary industries

Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG), Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC)

Keywords

• Certified farmers markets
• Produce prescription programs
• CalFresh EBT matching
• Community food access
• Nutrition education programs

Headquarters

HQ city

Monterey

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Foundation and Government Grants: Primary funding from federal programs (USDA GusNIP), state grants, and local foundation funders including Central California Alliance for Health, Community Foundation for Monterey County, Monterey Peninsula Foundation, and others.
2. Donations: Tax-deductible donations from individuals, businesses, and community supporters to support community food programs.
3. Event Fundraising: Field Notes on Tap speaker series with ticket sales ($25/person advance, $30/person at the door) and sponsorship packages ranging from $750 to $6,000.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Everyone's Harvest is a 501(c)(3) nonprofit that operates six certified farmers' markets across Monterey County, providing low-income communities with access to fresh, locally grown produce. The organization runs complementary programs including the Fresh Rx produce prescription program (12-24 weeks of free produce for eligible Medi-Cal members), Market Match (doubling CalFresh EBT spending up to $30), Edible Education cooking demonstrations, and Field Notes on Tap community speaker events.

Product overview

Everyone's Harvest is a 501(c)(3) nonprofit operating a portfolio of community food access programs centered around six certified farmers' markets across Monterey County. The core offering consists of certified farmers' markets that accept CalFresh/EBT benefits, supplemented by the Fresh Rx produce prescription program (in partnership with healthcare institutions), the Market Match benefit-doubling program, and the Edible Education cooking/nutrition program. Field Notes on Tap is an ancillary event series that supports fundraising and community engagement. The organization acts as a catalyst for health-related food access programs rather than operating a traditional software product.

Differentiator

Problem solved

Functional benefit

Brands

• Fresh Rx: Produce prescription program where healthcare professionals prescribe fresh fruits and vegetables to patients with chronic diet-related health conditions.
• Market Match
• Edible Education

Products and services

• Certified Farmers' Markets Operates six certified farmers' markets across Monterey County in Marina (Sundays), Pacific Grove (Mondays), Alisal (Tuesdays), Natividad (Wednesdays), Seaside (Thursdays), and Salinas Valley Health (Fridays). Markets accept CalFresh/EBT benefits and provide produce-doubling Market Match benefits to qualifying customers, serving 2,900+ families weekly.
• Fresh Rx Program

Quantifiable outcome

• 2,900+ families served weekly at markets
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and supporting.

• Central California Alliance for HealthcoreStrategic or Co-development PartnerPrimary healthcare partner through Fresh Rx produce prescription program. The Alliance is a managed care organization whose Community Supports program of Medically Tailored Meals/Medically Supportive Food funds the Fresh Rx program for Medi-Cal members with eligible health conditions.
• Natividad Medical CentercoreStrategic or Co-development PartnerHealthcare institution hosts a certified farmers' market on its campus and partners in the Fresh Rx produce prescription program, allowing healthcare professionals to prescribe fresh produce to patients with chronic diet-related conditions.
• Salinas Valley HealthcoreStrategic or Co-development PartnerHealthcare system hosts a certified farmers' market on its campus and partners in the Fresh Rx produce prescription program, allowing healthcare professionals to prescribe fresh produce to patients with chronic diet-related conditions.
• Market Match / Ecology CentercoreStrategic or Co-development PartnerMarket Match program funded to the Ecology Center in part through the California Department of Food & Agriculture and the USDA's NIFA, providing matching funds that double CalFresh EBT purchases on produce up to $30.
• Alisal Health CentersupportingStrategic or Co-development PartnerHealth center collaborating on community health initiatives and referrals to Fresh Rx program for patients with chronic diet-related conditions.
• Aspire Health's Healthy Together ProgramsupportingStrategic or Co-development PartnerPediatric health program collaborating on community health initiatives and referrals to food access programs.
• Clinica de Salud del Valle de SalinassupportingStrategic or Co-development PartnerCommunity health clinic collaborating on referrals and health initiatives serving the Salinas Valley community.
• Community Alliance with Family Farmers (CAFF)supportingStrategic or Co-development PartnerAgricultural organization supporting local farmers and farm-to-school programs, with historical involvement in nutrition education programming.
• CSUMB Service Learning InstitutesupportingStrategic or Co-development PartnerUniversity institute providing service learning opportunities and student involvement in community food programs.
• Hops & Fog Brewing Co.supportingStrategic or Co-development PartnerEvent venue host for Field Notes on Tap speaker series, a 6-part monthly series celebrating food systems of the Central Coast with conversations about sustainability and food access.

Scale indicators6 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Pacific Coast Farmers' Market Association: Operates certified farmers' markets across California with EBT acceptance and Market Match programs - the closest direct programmatic analogue to Everyone's Harvest's market operations, just in different Bay Area / Peninsula counties.
• Wholesome Wave: National nonprofit that pioneered produce prescription (FVRx) and SNAP Doubling programs - the architectural template Everyone's Harvest's Fresh Rx and Market Match programs are built on, with a healthcare-payer-driven funding model.
• Farm Fresh Rhode Island: Nonprofit operating farmers' markets, farmers' market nutrition incentive programs, and food access initiatives in Rhode Island; near-structural twin of Everyone's Harvest's market-plus-Fresh-Rx-plus-Edible-Education portfolio model.
• Community Alliance with Family Farmers (CAFF): California-based nonprofit supporting small/mid-scale farmers and farm-to-school/nutrition education; a current Everyone's Harvest partner with overlapping California farmer-pipeline and food access focus.
• Ecology Center: Berkeley-based organization that administers Market Match funding state-wide in partnership with CDFA/USDA; Everyone's Harvest receives Market Match dollars through this channel and is directly comparable as a market operator running SNAP-incentive programs.

Broad incumbents

• California Association of Food Banks: Statewide association of California food banks operating nutrition incentive and produce distribution programs with comparable federal/state funding exposure but a much larger food-bank distribution scale.
• Hunger Free America: National anti-hunger advocacy and direct-service organization with deep SNAP and federal nutrition policy work - comparable on the food-insecurity mission surface though much broader and not a market operator.

Regional players

• Local Harvest: National CSA/farmers' market directory with an e-commerce component connecting consumers to local farmers - shares the '100-mile local' direct-produce-retail thesis but operates as a network rather than running physical markets.

Others

• Harvest of the Month / Community Farm Alliance-type Produce Distribution Nonprofits: Farm-to-school and community produce-distribution nonprofits in California's food access ecosystem; thematically adjacent through the shared local-produce-and-CalFresh/Market-Match infrastructure rather than direct competitors.

Emerging players

• Blue Zones Project Monterey County: Local food systems and well-being initiative in Monterey County with overlapping food-policy staff (board member Genevieve LeBlanc is Senior Food Policy Lead); highly overlapping community footprint rather than direct program competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/everyonesharvest
• Instagraminstagram.com/everyonesharvest
• LinkedInlinkedin.com/company/everyone-s-harvest

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everyone's Harvest