Market Match

What Market Match does

Market Match (マーケマッチ), operated at market-match.co.jp, is a Japanese two-sided online marketplace that directly connects advertisers (広告主) with affiliates (アフィリエイター), eliminating traditional intermediary agencies. The platform is positioned by the company as one of Japan's largest (日本最大級) of its kind, aggregating well-funded advertisers and top-tier affiliates who register and match on a self-serve basis. Its underlying technology stack is intentionally lightweight, with publicly disclosed integration limited to Google Analytics for traffic measurement, and the user experience is structured around free registration and matching to drive product-led adoption.

The company's business model is purely transactional and asset-light: registration and matching are free for both sides of the marketplace, and Market Match charges a 5% fee only on completed affiliate rewards. There are no disclosed monthly subscription fees, minimum commitments, or contractual enterprise tiers, which aligns the platform's economics with the long tail of small and mid-sized advertisers and affiliate publishers rather than a concentrated enterprise anchor customer base. The platform is privately held, headquartered in Shinjuku, Tokyo, and is led by Representative Director (代表取締役) Nobuhiro Fujii (藤井伸弘).

Name

Market Match

Legal name

株式会社

Website

https://market-match.co.jp

Company type

Private

Founded year

1976

Operating status

Operating

Short description

Market Match is a Japanese two-sided online marketplace that directly connects advertisers with affiliates, offering free self-serve registration and matching and charging a 5% fee on completed affiliate rewards.

Ownership category

akta.pro rank

Product category

Affiliate Advertising Marketplace

SIC

Services-Advertising (7310)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industries

Marketplace & Platform Payments (Split Payments, Sub-merchants) (FSAMACAG), Comparison Shopping & Price Discovery Portals (BPAMAAAJ)

Keywords

• Affiliate marketing platform
• Advertiser affiliate matching
• Performance marketing marketplace
• Affiliate network service
• Direct affiliate advertising

Headquarters

HQ city

Nishi

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. System Usage Fee (Take Rate): Market Match charges advertisers a system usage fee equal to 5% (tax excluded) of the affiliate reward amount for each transaction. No fees are charged at registration or at the matching stage; the fee is triggered only when a transaction is concluded and an affiliate reward is generated. This is a pure success-based, transaction-fee model.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Market Match is a web-based two-sided matching platform that enables advertisers (広告主) and affiliates/marketers (アフィリエイター/マーケッター) to search each other's profiles, negotiate campaigns via in-site messaging, and transact affiliate advertising deals directly without agency intermediation. The platform supports registration of both individuals and corporations, project posting, structured workflow from matching through payment, and collects a 5% system usage fee only on completed transactions.

Product overview

Marke Match is a single, unified matching platform — not a modular or multi-product portfolio. The core service provides a direct connection platform where advertisers and affiliates can search for each other, negotiate project terms via built-in messaging, and execute affiliate advertising contracts. There are no separate product modules, sub-brands, or add-on offerings; the entire proposition is the one platform, supplemented by operational support from the company's top-tier management team.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Match Matching Platform (マーケマッチ) A web-based two-sided matching platform that enables advertisers (広告主) and affiliates/marketers (アフィリエイター/マーケッター) to mutually search each other's profiles, negotiate campaign terms via in-site messaging, and execute affiliate advertising transactions directly. Registration is open to both individuals and corporations; the platform collects a 5% (tax-excluded) system usage fee on completed affiliate reward payments and acts as an agent for receipt of advertiser payments before remitting rewards to affiliates.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves3 records

Expansion highlights1 record

Direct peers

• ValueCommerce: A publicly traded Japanese affiliate marketing platform connecting advertisers with publishers; directly comparable in product, customer segments, and transaction-based revenue model.
• A8.net (Fan Communications): Operates the largest Japanese affiliate network (A8.net), directly serving the same advertiser–affiliate matching use case as Market Match with a broader established supply base and recognized brand in the Japanese market.
• ACCESSTRADE (Interspace): Japanese affiliate network operated by Interspace, providing advertisers and affiliates a similar performance-based matching and reward settlement platform; competes head-to-head for the same Japanese affiliate marketing supply and demand.
• afb (ForIt): Japanese affiliate network targeting both advertisers and affiliate publishers; comparable in target customer base, transaction-based economics, and self-serve onboarding for affiliate partners.

Emerging players

• PartnerStack: B2B SaaS-focused partner ecosystem platform with profile-based partner discovery and automated payout flows; overlaps with Market Match in two-sided partner matching and commission settlement mechanics.

Broad incumbents

• Rakuten Advertising: Affiliate and performance-marketing arm of Rakuten Group, operating a global advertiser–publisher network with similar transaction-based economics and deep advertiser relationships, particularly in Japan.
• Impact: Global partner and affiliate management platform with discovery, messaging, and payout infrastructure similar to Market Match, but operating at significantly larger scale and serving enterprise customers worldwide.
• Partnerize: Global partner marketing platform (formerly TUNE/HasOffers) with two-sided discovery, messaging, and payout infrastructure overlapping with Market Match, but serving larger enterprise customers across multiple regions.
• CJ Affiliate (CJ.com): Long-standing global affiliate network offering advertiser–publisher matching, campaign management, and global payout rails; a broader incumbent with overlapping marketplace structure but more extensive enterprise features.
• Awin: Global affiliate marketing network (incorporating LinkShare) connecting advertisers and publishers with tracking, reporting, and cross-border payment settlement; comparable marketplace function at international scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Market Match