Carrera Capital Advisors

What Carrera Capital Advisors does

Carrera Capital Advisors is an SEC-registered investment adviser headquartered in Troy, Michigan, operating a 100% fee-only wealth management and financial planning practice. The firm serves high-net-worth individuals, business owners, institutions, and family offices across 41 U.S. states, with specialized niche offerings for professional athletes, entertainers, physicians, and executives. It is co-founded by Keith Nichol, a former NFL player serving as President and CEO, and Jacob Raska, a former management consultant serving as Managing Partner. The team of approximately 16 professionals spans private wealth advisory, investment management, compliance, and operations, led by Chief Investment Officer Bryan Franco, CFA, and Chief Operating Officer Mya Kulaga.

The firm's service offering is structured around four verticals — Individuals, Businesses, Institutions, and Family Offices — covering personal financial planning, investment management, tax and estate planning, risk management, succession planning, executive compensation, and philanthropic advisory. The technology stack is entirely third-party: eMoney for financial planning, Advyzon for portfolio management and reporting, with Fidelity and Charles Schwab as custodians for client accounts. The firm has developed proprietary capital market assumptions and an in-house investment process led by its CIO.

Revenue is generated on a recurring, asset-based advisory fee model with no commission or product-sourced compensation. The go-to-market combines sales-led direct client consultations with an emerging B2B2C motion via the Carrera Advisor Network, which supplies portfolio management, compliance, and operational support to independent financial advisors. Marketing relies on LinkedIn, Instagram, a monthly newsletter, and a referral network. The firm holds a federally registered trademark and received national recognition including the 2023 Crain's Detroit Business 40 Under 40 award for its CEO.

Name

Carrera Capital Advisors

Legal name

Carrera Capital Advisors, LLC

Website

https://carrera-advisors.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Carrera Capital Advisors is an SEC-registered, fee-only wealth management firm in Troy, Michigan, serving high-net-worth individuals, business owners, institutions, and family offices across 41 U.S. states through personalized financial planning and investment management.

Ownership category

akta.pro rank

Product category

Wealth Management & Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Fee-Only Advisory (FSAEAAAL)

akta.pro secondary industry

Institutional Consultants & Fiduciary Management (Investment Consulting) (FSAAAGAJ)

Keywords

• Fee-only wealth management
• Financial planning services
• Investment advisory
• Retirement plan services
• Family office services

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Investment Management Fees: 100% fee-only investment management model. The firm operates as an SEC-registered investment adviser providing transparent, client-centric investment management with personalized strategies aligned to client goals and risk tolerance.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Carrera Capital Advisors is a fee-only registered investment adviser providing private wealth management and financial planning services to individuals, businesses, institutions, and family offices. Its core offerings include personalized investment management, goals-based financial planning, tax management, estate planning, retirement plan design, succession planning, and risk management delivered through a 100% fee-only fiduciary model. The firm also operates the Carrera Advisor Network to support independent financial advisors with portfolio management, compliance, technology, and operational resources.

Product overview

Carrera Capital Advisors is a private wealth management and financial planning firm offering a comprehensive suite of services across four primary client segments: Individuals, Businesses, Institutions, and Family Offices. For individuals, the core offerings include Personal Planning, Investment Management, Tax Management & Consulting, Liquidity Management, Estate Planning, Legal Coordination, Risk Management, and Foundations & Philanthropic Guidance. For businesses, services encompass 401K Planning, Investment Management, Succession Planning, Executive Compensation Strategies, Liquidity Management, and Risk Management. Institutional services include Investment Management, Liquidity Management, and Retirement Solutions. Family offices receive Planning & Portfolio Reporting, Investment Management, Active Estate Management, Banking & Lending, Advisor Coordination, Benefits Group, and Philanthropy & Next Gen services. The firm operates on a 100% fee-only fiduciary model and maintains partnerships with Fidelity, Charles Schwab, eMoney, and Advyzon for client account access and planning technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Planning Goals-based financial planning service that identifies client aspirations and crafts personalized plans tailored to individual needs, empowering clients toward financial confidence. Targeted at individuals and families.
• Investment Management Transparent, client-centric investment management with a 100% fee-only model providing personalized strategies aligned with client goals and risk tolerance for wealth growth and protection. Offered to individuals, businesses, institutions, and family offices.
• Tax Management & Consulting Tax planning and consulting service designed to minimize tax liabilities, maximize deductions and credits, and optimize after-tax returns for client financial well-being. Targeted at individuals.
• Liquidity Management Cash flow optimization and strategic liquidity planning ensuring stability and opportunity capture, including money market accounts, short-term bonds, CDs, treasury bills, and line of credit facilities. Offered to individuals and businesses.
• Estate Planning Comprehensive estate planning services beyond asset distribution, helping preserve legacy, minimize taxes, and ensure wishes are honored through coordination with estate planning attorneys. Targeted at individuals.
• Legal Coordination Coordination with qualified attorneys serving as central point of contact, facilitating legal strategies from planning through implementation for estate planning and business succession. Targeted at individuals.
• Risk Management (Individuals) Personal insurance risk management including life insurance (term and permanent), long-term disability, and long-term care coverage to protect assets and earning power. Targeted at individuals.
• Foundations & Philanthropic Guidance Philanthropic strategy development including donor-advised funds, private foundations, and legacy planning to structure tax-efficient charitable giving aligned with client values. Targeted at individuals.
• 401K Planning Customized retirement plan design and implementation for employers and employees, covering plan features, investment selection, and fiduciary responsibility to meet regulatory standards. Targeted at businesses.
• Succession Planning Business succession planning ensuring operational continuity through leadership transition, business valuation, and strategic guidance for retirement or new leadership. Targeted at business owners.
• Executive Compensation Strategies Competitive compensation package design including performance-based plans and benefits optimization for business success and talent attraction. Targeted at business owners and executives.
• Risk Management (Businesses) Business insurance risk management with tailored solutions addressing market volatility, regulatory compliance, and operational resilience including life, disability, and long-term care coverage. Targeted at businesses.
• Retirement Solutions Comprehensive retirement planning from 401(k) plans to deferred compensation, handling design, administration, and compliance for institutional clients. Targeted at institutions.
• Planning & Portfolio Reporting Tailored planning and portfolio reporting providing transparency and accuracy for informed family office decision-making toward long-term financial goals. Targeted at family offices.
• Active Estate Management Comprehensive estate management for family offices including legacy planning, trust administration, and multigenerational wealth transfer with tax minimization focus. Targeted at family offices.
• Banking & Lending Tailored lending solutions for family offices including real estate financing and liquidity solutions to optimize financial resources for long-term objectives. Targeted at family offices.
• Advisor Coordination Facilitation of communication and collaboration with external experts including legal and tax matters, estate planning, and proactive support for financial objectives. Targeted at family offices.
• Benefits Group Customized employee benefits programs for family offices covering health insurance, retirement plans, and talent attraction and retention consulting. Targeted at family offices.
• Philanthropy & Next Gen Philanthropic strategy development and next-generation engagement including impact investing, educational workshops, and intergenerational wealth transfer planning. Targeted at family offices.
• Carrera Advisor Network Network partnering with qualified financial advisors nationwide providing portfolio management support, legal & compliance management, technology implementation, operational structure, marketing, and HR resources to partner advisors.

Quantifiable outcome

• Serving clients in 41 out of 50 states
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• FidelitycoreTechnology or IntegrationFidelity provides diverse investment management solutions and retirement planning services. Carrera Capital clients access Fidelity platforms for account management and investment services.
• Charles SchwabcoreTechnology or IntegrationCharles Schwab provides clients access to a broad suite of financial services. Carrera Capital leverages Schwab's platform for client account access and investment management.
• eMoneycoreTechnology or IntegrationeMoney provides wealth management technology that empowers clients with powerful planning tools and insights. Carrera Capital uses eMoney as their primary financial planning portal.
• AdvyzoncoreTechnology or IntegrationAdvyzon provides wealth management technology for portfolio management, reporting, and client account management. Powered by Advyzon, clients can review investments and linked accounts.
• Calfee, Halter & Griswold LLPcoreImplementation/ SI/ Consulting PartnerOutsourced Chief Compliance Officer Musa Abdul-Basser is senior counsel with Calfee, Halter & Griswold LLP, providing legal, compliance, and financial services industry expertise for the firm.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Captrust: Independent RIA providing investment advisory, financial planning, and retirement plan services to HNW individuals, business owners, and institutions. Comparable in fee-only model, retirement plan focus, and multi-segment client base.
• Carson Group: RIA and advisor network providing coaching, technology, compliance, and back-office support to independent financial advisors. Directly comparable to the Carrera Advisor Network B2B2C motion and multi-channel wealth management model.
• Mercer Advisors: National fee-only RIA providing wealth management, tax, estate, and investment services to HNW individuals, families, and institutions. Comparable in service breadth, fee-only fiduciary positioning, and institutional/HNW dual focus.
• Hightower Advisors: National RIA platform serving HNW individuals, families, business owners, and institutions with comprehensive planning and investment management. Comparable in fee-only model, multi-segment offering, and advisor-recruitment growth strategy.
• Focus Financial Partners: Partnership platform of independent, fee-only wealth management firms offering M&A, compliance, technology, and operational support. Comparable to Carrera's growth ambition and to the Advisor Network's role in scaling an RIA.
• Creative Planning: Large fee-only RIA offering comprehensive wealth management, tax, estate, and business planning across individuals, business owners, and institutions. Closely comparable to Carrera on service breadth, fee-only fiduciary model, and multi-segment GTM.
• Sanctuary Wealth: Wealth management platform partnering with high-performing advisors nationwide, providing compliance, technology, and operations. Closely comparable to Carrera's Advisor Network model and fee-only RIA positioning.
• Mariner Wealth Advisors: Fee-only RIA serving HNW individuals, families, business owners, and institutions with comprehensive planning, investment management, and family office services. Comparable in business model, service suite, and client segmentation to Carrera.

Broad incumbents

• Edelman Financial Engines: One of the largest independent RIAs in the U.S., offering fee-only wealth planning, investment management, and retirement plan services to individuals and institutions. Comparable in fee-only model and full-service RIA offering, but at materially greater scale.
• Fisher Investments: Large fee-only investment management firm serving HNW individuals, institutions, and business owners with a primarily discretionary portfolio management offering. Comparable in fee-only fiduciary model and HNW focus, though at significantly greater scale and narrower service scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/86637281/admin/feed/posts
• Instagraminstagram.com/carrera_capital_advisors

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carrera Capital Advisors