Excent Ag

What Excent Ag does

Excent AG is a private Swiss fiduciary, accounting, tax, payroll, HR, and virtual-office services firm headquartered in Wollerau, founded in 2006 (originally as MAF Zurich Consulting Group AG) and rebranded to 'excent' in 2018. The firm serves Swiss small and medium-sized enterprises, start-ups, and private individuals with an integrated suite of compliance-driven services: tax consultancy and fiscal representation, accounting and bookkeeping, personnel administration, company foundation, virtual office, and tiered payroll outsourcing (Bronze, Silver, and Gold packages). Service delivery is anchored on four regional branches (Wollerau HQ, Zürich, Zug, Affoltern am Albis) and a digital client portal called excentPayroll.

The technology stack is built around the Abacus ERP system (AbaWeb, implemented in 2019) for financial management, payroll, and accounting, with data processed and hosted on excent's own servers in Switzerland via DeepCloud AG, DIAG Dienstleistungen AG, Fidevision AG, and cyon GmbH (the latter hosting the corporate website). Pricing for fiduciary services follows the Swiss Treuhandkammer fee schedule, while payroll is sold on monthly subscriptions per tier, with optional installment surcharges and tiered late-payment fees.

The business model is a relationship-driven professional services firm with sales-led direct distribution: ~18 staff deliver services personally from local branches, supported by referral networks, a multi-language website, and memberships in Treuhand Suisse, ifa, and brxio. The firm has grown steadily through one acquisition (Schneiter & Frei & Partner AG, 2011) and two de novo branch openings (Zug 2012, Zürich 2020), with Bruno Eugster as CEO & Partner since 2017 and founder Maximilian A. Friedery continuing as VRP & Partner.

Name

Excent Ag

Legal name

excent AG

Website

https://excent.ch

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Fiduciary and Accounting Services

NAICS

Office Administrative Services (5611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Intercompany & Consolidation Support (Eliminations, Group Reporting Support) (BPAAAGAG)

Keywords

• Fiduciary services
• Payroll outsourcing
• Tax consulting
• Accounting services
• HR administration

Headquarters

HQ city

Wollerau

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Fiduciary and Accounting Services: Core fiduciary services including accounting, tax consultancy, fiscal representation, personnel administration, and company foundation. Pricing is based on the Swiss Treuhandkammer (Swiss Fiduciary Chamber) recommended fee structure.
2. Payroll Processing Services: Outsourced payroll administration delivered in Bronze, Silver, and Gold packages. Services include payroll accounting, salary statement generation, social security reporting, and employer certificate issuance.
3. HR Administration Outsourcing: Full or partial outsourcing of HR administration including personnel planning, recruitment, work permits, performance evaluations, and personnel development.
4. Private Client Tax Services: Tax return preparation and tax consultancy for private individuals, with published price lists for private tax returns in Switzerland.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Excent AG provides outsourced fiduciary, accounting, payroll, HR administration, tax consulting, and virtual office services to Swiss SMEs, entrepreneurs, and private individuals. Services are delivered from four offices in German-speaking Switzerland (Wollerau, Zürich, Zug, Affoltern am Albis) and supported by the digital excentPayroll client portal running on Swiss-hosted Abacus ERP infrastructure.

Product overview

Excent AG operates as a comprehensive fiduciary service provider offering a modular portfolio of services organized around two core areas: Fiduciary Services and Payroll & HR. The Fiduciary Services division encompasses tax consultancy, fiscal representation, accounting, personnel administration, and company foundation support. The Payroll & HR division offers tiered service packages (Bronze, Silver, Gold) for payroll processing, complemented by HR consulting and HR administration modules. The company also provides specialized Private Client Services for tax and estate planning, and Virtual Office solutions. All services are delivered through a network of four Swiss locations (Wollerau headquarters, Zürich, Zug, and Affoltern am Albis), with digital service delivery via the excentPayroll client portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Fiduciary Services Comprehensive fiduciary services including tax consultancy, fiscal representation, accounting, personnel administration, and company foundation support for businesses in Switzerland.
• Payroll Processing Complete payroll processing service covering salary processing, payslip generation, social security declarations, and employer certificates, delivered through the digital excentPayroll portal on Swiss-hosted servers.
• HR Consulting Strategic HR advisory services including recruitment, HR tool creation, process optimization, offboarding processing, and interim HR management.
• HR Administration Outsourced personnel administration covering the full employee lifecycle from onboarding to departure, including work permits, personnel development, and performance evaluations.
• Virtual Office Virtual office services providing businesses with a professional address and administrative support, particularly offered through the Zug branch.
• Private Client Services Tax consultancy and estate services for private individuals in Switzerland, including tax return preparation, tax optimization strategies, will drafting, and executor services.
• excentPayroll Portal Online client portal for managing payroll-related submissions including employee master data entry, family allowance applications, maternity allowance requests, accident reports, and employee data changes.

Quantifiable outcome

• Payroll processing on time and in compliance with Swiss law
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Treuhand SuissecoreStrategic or Co-development Partner · 1 January 2024Excent is a member of Treuhand Suisse, the Swiss Fiduciary Association. This membership indicates adherence to professional standards and codes of conduct of the Swiss fiduciary industry.
• Abacus Research AGcoreTechnology or Integration · 1 January 2024Excent uses the Abacus ERP system (AbaWeb) as its primary business software for financial management, payroll processing, and accounting. Implemented in 2019 as part of digitalization strategy. Data processing occurs on excent servers in Switzerland.
• AbacuscoreTechnology or Integration · 1 January 2024Logo-visible membership/partnership indicating use of Abacus software platform. The Abacus system is used for ERP, payroll, and accounting services.
• ifa (Institut für Finanzmanagement)minorStrategic or Co-development Partner · 1 January 2024Excent is a member of ifa (Institut für Finanzmanagement), a Swiss institute for financial management. Logo-visible membership indicating professional affiliation.
• brxiominorStrategic or Co-development Partner · 1 January 2024Excent is a member of brxio, logo-visible membership indicating professional affiliation in the Swiss business services ecosystem.

Scale indicators4 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• OBT AG: OBT is a Swiss fiduciary, audit, tax, and consulting firm serving SMEs and private clients across multiple Swiss offices, directly comparable to Excent in service mix and target segment, but at materially larger scale.
• HRM Systems AG: HRM Systems is a Swiss provider of payroll, HR administration, and time-management outsourcing built on Abacus — a direct competitor in Excent's core payroll-processing service line.
• HR Campus AG: HR Campus is a Swiss HR and payroll outsourcing specialist using Abacus ERP, directly comparable to Excent's Payroll Bronze/Silver/Gold service offering and HR administration modules.
• Balmer-Etienne AG: Balmer-Etienne is a long-established Swiss fiduciary, tax, and audit firm offering integrated services to SMEs and private clients — a near-direct comparable to Excent's bundled fiduciary and tax offering.
• Von Graffenried AG: Von Graffenried is a Swiss fiduciary, tax, legal, and consulting firm with multi-office presence serving SMEs and private clients — comparable to Excent in scope and target market, with deeper legal-advisory capability.
• Rödl & Partner Switzerland: Rödl & Partner is a Swiss-German professional services firm providing fiduciary, tax, accounting, and HR/payroll services to SMEs, closely overlapping Excent's service portfolio and German-speaking Switzerland focus.

Broad incumbents

• KPMG AG Switzerland: KPMG is a Big-4 firm operating across audit, tax, and advisory in Switzerland. While primarily serving larger clients, it competes with Excent for mid-market fiduciary work via its SME/private client practice.
• BDO AG Switzerland: BDO is one of the largest Swiss audit, tax, and advisory firms serving SMEs through large corporates. It competes with Excent on SME fiduciary mandates but at much greater scale and brand reach.

Others

• Abacus Research AG: Abacus Research is the Swiss ERP vendor whose software Excent uses for financial management and payroll. It is a strategic technology partner and ecosystem participant rather than a direct competitor.
• Treuhand Suisse: Treuhand Suisse is the Swiss Fiduciary Association of which Excent is a member. As an industry body, it is an ecosystem participant that sets professional standards and indirectly shapes Excent's competitive context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/excent-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Excent Ag