Cemitério Parque São Pedro

What Cemitério Parque São Pedro does

Cemitério Parque São Pedro (legal name: São Pedro Assistência) is a private cemetery operator headquartered in the Umbará district of Curitiba, Paraná, Brazil, operating from a single physical site on Rua Hermínio Nichele, 600. The company operates as a park-style cemetery ("cemitério parque") combining natural landscaping with functional infrastructure including paved avenues, ecumenical chapels, repose rooms, wake halls, equipped kitchens, on-site florist, and parking. Its core technology is an ecological burial infrastructure featuring biological filtration systems with surface and deep drainage, managed under what the company claims is the world's first ISO 14000 Environmental Management System implemented at a cemetery, certified by TECPAR.

The company's product portfolio is organized around three pillars: (1) tomb/plot products — Jazigo Familiar (perpetual family plots at R$39,600, financed over 60 months), Jazigo Locação (3-year rental at R$10,000 over 24 installments), and Ossuário (perpetual ossuary compartments at R$3,600); (2) transactional service fees — burial (R$1,400), exhumation (R$1,900), and chapel rental (R$1,500); and (3) recurring plans and adjacent services — Plano de Assistência Funeral (a subscription starting at R$27/month) and Laços Eternos PET, a sub-brand offering pet memorial services starting at R$1,500. Go-to-market is sales-led and direct, combining an in-person sales desk at the cemetery, a 0800 hotline, WhatsApp sales channels, and 24/7 chapel availability for urgent needs. Distribution is supported by content marketing through blog articles, free e-books, newsletters, and Instagram, alongside community events tied to Dia de Finados and commemorative occasions.

The customer base is exclusively B2C — families and individuals in the Curitiba metropolitan region seeking dignified burial, memorial, and pre-planned funeral services. The company is privately held, with no disclosed parent, investors, or funding history. Revenue is not publicly disclosed, and no management team is publicly identified in the available sources.

Name

Cemitério Parque São Pedro

Legal name

São Pedro Assistência

Website

https://cemiterioparquesaopedro.com.br

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Cemitério Parque São Pedro is a private, single-site ecological cemetery in Curitiba, Brazil, serving families and individuals with perpetual and rental burial plots, burial and exhumation services, chapel rental, pet memorials, and a recurring funeral assistance subscription plan.

Ownership category

akta.pro rank

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Burial Plot Sales (Jazigo Familiar): Sale of perpetual family burial plots with prices starting at R$ 39,600.00 with financing options up to 60 installments. One-time purchase providing permanent burial rights.
2. Burial Plot Rental (Jazigo Locação): Temporary burial plot rental for 3 years with inclusive expenses. 24-month installment plan at R$ 416.67. Economical solution for dignified farewells.
3. Funeral Assistance Plans: Monthly subscription plans for funeral assistance starting at R$ 27.00/month. Provides pre-planned funeral services and support.
4. Ossuary Services: Perpetual ossuary storage for remains at R$ 3,600.00 with payment facilities.
5. Burial and Exhumation Fees: Burial fee of R$ 1,400.00 and exhumation fee of R$ 1,900.00 including plastic urn.
6. Chapel Rental: Chapel rental for wake services at R$ 1,500.00.
7. Pet Memorial Services (Laços Eternos PET): Pet memorial services including personalized headstone and farewell ceremony for dogs, cats, and exotic animals starting at R$ 1,500.00.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cemitério Parque São Pedro operates an ecological cemetery park in Curitiba, Brazil, selling perpetual and temporary burial plots, ossuary compartments, burial and exhumation services, chapel rentals, and monthly funeral assistance subscription plans. It also offers the Laços Eternos PET pet memorial service for dogs, cats, and exotic animals, and distributes free educational e-books on ecological burial and post-death bureaucratic procedures.

Product overview

Cemitério Parque São Pedro operates as a park-style cemetery (cemitério parque) in Curitiba, Brazil, offering a portfolio of burial and memorial services organized around three pillars: (1) tomb/plot products — Jazigo Familiar (perpetual family plots), Jazigo Locação (temporary rental plots), and Ossário (ossuary compartments); (2) service fees — Sepultamento (burial), Exumação (exhumation), and Locação Capela (chapel rental); and (3) recurring plans — Plano de Assistência Funeral (monthly subscription plans from R$27/month) and Laços Eternos PET (pet memorial service). The company also distributes informational e-books on ecological cemeteries, grief procedures, and legal/bureaucratic matters. Pricing ranges from R$1,400 (burial fee) to R$39,600 (family plot), with installment options across most products.

Differentiator

Problem solved

Functional benefit

Brands

• Laços Eternos PET: Pet memorial service - the first park memorial for pet ashes within Curitiba, featuring personalized headstones and farewell ceremonies for dogs, cats, and exotic animals.

Products and services

• Jazigo Familiar (Family Burial Plot) Perpetual family burial plot (jazigo) available for purchase with installment financing of 60x R$660 or R$39,600 à vista. Provides permanent interment rights for multiple generations of a family.
• Jazigo Locação (Burial Plot Rental)
• Ossário (Ossuary)
• Taxa de Sepultamento (Burial Service)
• Taxa de Exumação (Exhumation Service)
• Locação Capela (Chapel Rental)
• Plano de Assistência Funeral (Funeral Assistance Plan)
• Laços Eternos PET (Pet Memorial)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Service Corporation International (SCI): Largest funeral services and cemetery operator in North America (Dignity Memorial brand). Comparable business model — burial plots, mausoleums, funeral plans, chapel services — but operates across thousands of locations with institutional scale.
• Foundation Partners Group: US funeral homes and cemetery operator backed by private equity. Operates cemeteries and funeral service businesses across multiple states, comparable in offering set to a multi-service death-care operator like Cemitério Parque São Pedro.
• Park Lawn Corporation: Canadian cemetery, cremation, and funeral services operator. Comparable service mix including cemetery properties, cremation services, and merchandise, though serving Canadian markets rather than Brazil.
• Forest Lawn Memorial Parks: Iconic Southern California park-style cemetery operator offering burial plots, mausoleums, cremation, and chapel services. Highly comparable 'park cemetery' concept, amenities-driven model, and chapel/wake infrastructure, though at substantially larger scale.
• StoneMor Partners: US-based cemetery and funeral home operator with a portfolio of cemetery properties and related merchandise/services. Directly comparable products (burial plots, mausoleums, perpetual care) though with a North American footprint.

Direct peers

• Memorial Necrópole Ecumênica: Brazilian park-style cemetery offering family burial plots, ecumenical chapels, and memorial services in Brazil. Closely comparable in product mix and cultural context, competing for similar Brazilian family-burial demand.
• Grupo Zelo: Large Brazilian death-care and funeral-assistance group operating cemeteries, crematoriums, and pre-planned funeral plans. Directly comparable to Cemitério Parque São Pedro in core offerings (family plots, funeral plans, chapel services) but at significantly greater national scale.

Regional players

• Aurum Holding: Brazilian death-care services platform offering funeral plans, cremation, and cemetery services. Comparable in offering (pre-paid funeral plans, cremation) though operating across multiple Brazilian states with broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cemiterioparquesaopedro
• Instagraminstagram.com/cemiterioparquesaopedro

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cemitério Parque São Pedro