Festival Of Voices Inc

What Festival Of Voices Inc does

Festival of Voices Inc is a Hobart, Tasmania-based not-for-profit, registered with the Australian Charities and Not-for-profits Commission (ACNC) and holding Deductible Gift Recipient (DGR) endorsement. Founded in 2005, the organization produces an annual vocal music festival held each July and serves festival-goers, choral participants, schools, corporate teams and tourism audiences across Tasmania. The core product is the multi-week festival program; in 2026 this expanded to 43 events distributed across Greater Hobart, Southern, Northern, North West and East Coast Tasmania. Around this anchor, the company operates a portfolio of year-round sub-brands including The Big Sing, Singers' Lounge, Choir Lounge, Voices on the Road, Serenade a Stranger and a corporate choir program, extending programming beyond the peak festival window.

Underlying technology is conventional event-management SaaS rather than proprietary IP. The stack comprises Red61 for ticketing, Mailchimp for email marketing and FestivalPro for event administration, with no patents, AI/ML capability or proprietary data assets referenced. Programming is supported by a curated artist pipeline that has included international acts such as the Auckland Youth Choir from New Zealand, and is delivered through partnerships with venues, hospitality providers and tourism organizations.

The business model is a diversified non-profit funding stack rather than a single revenue line. Income is generated across ticket sales (priced at multiple tiers spanning roughly $15 to $240), individual donations, merchandise, gift vouchers, corporate sponsorships and government grants. Anchor partners include Events Tasmania, Discover Tasmania, Hobart City Council, the Tasmanian Symphony Orchestra, the University of Tasmania, Theatre Royal Hobart, the Australian National Choral Association (ANCA) and Arts Australia, with the organization referencing more than 30 partner relationships in total. Governance is provided by a board chaired by Tim Munro and including former Tasmanian Premier Lara Giddings, and the organization operates with a small team in the 11–50 employee band.

Name

Festival Of Voices Inc

Legal name

Festival Of Voices Inc

Website

https://festivalofvoices.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Festival of Voices Inc is a Hobart-based registered charity that produces Tasmania's annual July vocal music festival, drawing 20,000+ attendees and operating year-round sub-brands including The Big Sing, Voices on the Road and a corporate choir program.

Ownership category

akta.pro rank

Product category

Cultural Music Festival

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concerts & Music Festivals (THAJAFAA)

akta.pro secondary industries

Cultural & Community Festivals (Ticketed) (THAJAFAI), Music Festival Organizers & Promoters (MPAGAAAB), Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)

Keywords

• Community singing festival
• Vocal performance events
• Choral arts programming
• Music education workshops
• Regional arts tours

Headquarters

HQ city

Hobart

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket sales: Revenue from selling tickets to festival events, workshops, and performances through the Red61 ticketing platform.
2. Donations: Tax-deductible donations (DGR endorsement) supporting youth programs, regional engagement, education initiatives, and sustainability efforts. Donations over $2 AUD are tax-deductible.
3. Merchandise: Sale of official Festival merchandise including locally-made tote bags crafted from previous festival banners.
4. Sponsorships and partnerships: Partnership packages with businesses and organisations for brand visibility and corporate social responsibility, including major partners like Events Tasmania and Discover Tasmania.
5. Gift vouchers: Festival gift vouchers sold in denominations of $50, $100, $150, $200, and $250, valid for 36 months.
6. Government grants: Funding support from Arts Australia (Festivals Australia) and other government bodies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Festival of Voices Inc curates and operates Tasmania's premier annual winter community singing festival (held each July), featuring concerts, workshops, regional tours, community singalongs, pop-up choir performances, and educational programs. The organization sells event tickets, gift vouchers, and merchandise, while also running flagship evening venues (Singers' Lounge and Choir Lounge at Salamanca Arts Centre) and free community events such as The Big Sing. As a registered charity, it supplements earned revenue with tax-deductible donations, corporate sponsorships, and government grants.

Product overview

Festival of Voices Inc operates Tasmania's premier annual vocal music festival (typically held in July) as its core product, complemented by venue-based evening programming and workshop offerings. The flagship venue is the Singers' Lounge at Long Gallery, Salamanca Arts Centre, which serves as the social hub with nightly performances and open mic sessions; the adjacent Choir Lounge offers a complementary intimate listening experience. Core event products include The Big Sing (free community singalong), Voices on the Road (regional touring), and the Pop-up Program (distributed performances statewide). Supporting products include Gift Vouchers (digital tickets in $50-$250 denominations), Festival Merchandise (sustainable tote bags), and Serenade a Stranger (pay-it-forward ticketing initiative). Educational offerings encompass Songwriting Workshop and Jammin' with Jarms for youth, plus Youth Open Mic events. The festival uses Red61 as its ticketing platform.

Differentiator

Problem solved

Functional benefit

Brands

• The Big Sing: Annual family-friendly singalong celebrating community and the joy of song
• Singers' Lounge
• Choir Lounge
• Voices on the Road
• Serenade a Stranger

Products and services

• Festival of Voices Annual Festival Tasmania's premier annual celebration of community singing and vocal performance, held each July, featuring concerts, workshops, singalongs, and pop-up performances across multiple venues statewide. Aimed at community singers, choir members, tourists, and the general public.
• Singers' Lounge An evening live-music venue at the Long Gallery, Salamanca Arts Centre, serving as the social hub of Festival of Voices with nightly performances, open mic sessions, and community singing experiences during the festival.
• Choir Lounge An intimate listening space in the Founders Room at Salamanca Arts Centre, complementing Singers' Lounge with ensemble performances.
• The Big Sing A free, annual family-friendly singalong event celebrating community and the joy of song, open to the general public during the festival.
• Voices on the Road Small-group regional singing tours connecting participants with hidden Tasmania through song, delivered across Greater Hobart, Southern, Northern, North West, and East Coast Tasmania.
• Pop-up Program A statewide program of pop-up concerts by diverse choirs performed across Tasmania as part of the festival.
• Songwriting Workshop An intimate songwriting workshop with composer Paul Jarman, limited to 20 participants, including a meet-and-greet session and toolkit introduction, with ANCA/NZCF member discounts.
• Jammin' with Jarms Youth Workshop A 90-minute workshop for young singers aged 10-13 with composer Paul Jarman, exploring rhythm, harmony, and group singing in a fun environment, with school-group capped pricing.
• Youth Open Mic A family-friendly open mic event for young singers aged 10-16 hosted at Youth Arts and Recreation Centre (YARC), encouraging self-expression through performance.
• Festival Gift Vouchers Virtual gift vouchers redeemable for any tickets available on the Festival of Voices website, valid for 36 months from purchase, available in $50, $100, $150, $200, and $250 denominations.
• Festival Merchandise Official Festival merchandise including locally-made foldable tote bags ($35) and large tote bags in various designs ($58 each), crafted by Tasmanian artisan business Recolab from banners of past festivals to promote sustainability.
• Corporate Choir Challenge A program that allows businesses to form workplace choirs and participate in the festival, supporting corporate team building and employee wellness initiatives.

Quantifiable outcome

• Over 20,000 festival-goers attend annually
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered major, core and regional.

• Events TasmaniamajorGTM or Marketing PartnerGovernment tourism body as major partner providing event funding and promotion support for the festival. Festival is a key winter event in Tasmania's tourism calendar.
• Discover TasmaniamajorGTM or Marketing PartnerState tourism organisation and major partner supporting festival promotion and visitor attraction to Tasmania.
• Hobart City CouncilmajorGTM or Marketing PartnerLocal government partner supporting the festival as a key cultural event in Hobart, the main festival hub.
• Tasmanian Symphony OrchestracoreStrategic or Co-development PartnerMajor arts partner, with TSO's Head of Learning & Community Projects (Jack Machin) involved in festival programming including Young Tasmania Sings.
• University of TasmaniacoreStrategic or Co-development PartnerMajor education partner providing venue facilities and supporting music education initiatives at the festival.
• Theatre Royal HobartcoreChannel Partner/ Reseller/ DistributorMajor venue partner and third-party ticketing provider for select festival performances including premium events.
• Australian National Choral Association (ANCA)coreStrategic or Co-development PartnerNational choral body providing member discounts for festival workshops and supporting choir participation.
• West Tamar CouncilregionalGTM or Marketing PartnerLocal government partner supporting regional festival programming in the West Tamar area.
• Devonport CouncilregionalGTM or Marketing PartnerLocal government partner supporting festival events in the Devonport region of northern Tasmania.
• Port Arthur Historic SitesregionalGTM or Marketing PartnerHistoric site partner providing unique venue for festival performances in the Port Arthur region.
• Timmins Ray Public RelationscoreStrategic or Co-development PartnerPR agency partner providing public relations services and media support for the festival.
• Punch & LadleregionalGTM or Marketing PartnerHospitality partner operating bars at the Singers' Lounge and Choir Lounge venues during the festival.
• Season & FireregionalGTM or Marketing PartnerHospitality partner new in 2026, providing food service at festival lounge venues with approachable, flavour-driven food.
• Willie Smith's Apple ShedregionalGTM or Marketing PartnerRegional venue host for Apple Shed Shindig event featuring cider choir singalong experiences.
• Hotel Grand Chancellor HobartregionalGTM or Marketing PartnerAccommodation partner offering 10% discount to festival attendees. Also partner venue for Launceston location.
• DoubleTree by Hilton HobartregionalGTM or Marketing PartnerAccommodation partner offering special discount rates during Festival of Voices 2026 period.
• SkybusregionalGTM or Marketing PartnerTransportation partner providing travel services for festival attendees.
• CadburyregionalGTM or Marketing PartnerCorporate sponsor providing support for the festival through their Tasmania operations.
• Salamanca Arts CentrecoreStrategic or Co-development PartnerPrimary venue host for the Singers' Lounge and Choir Lounge, providing Long Gallery and Founders Room spaces.
• TasPortsregionalGTM or Marketing PartnerPort authority partner supporting festival operations.
• Old WoolstoreregionalGTM or Marketing PartnerAccommodation partner supporting festival attendees.
• Rosny FarmregionalStrategic or Co-development PartnerVenue partner hosting The Barn at Rosny Farm for festival performances.
• Destination Southern TasmaniaregionalGTM or Marketing PartnerRegional tourism body supporting festival promotion in southern Tasmania.
• Performing Lines TasmaniacoreStrategic or Co-development PartnerProducing organisation that assists with new works development including Rumpel operatic work, supported by Creative Australia.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Edinburgh Festival Fringe: The world's largest performing arts festival. Comparable internationally as a ticketed, predominantly singing and performance-driven community festival with open-application programming, but operating at vastly greater scale and global brand recognition.
• Sydney Festival: Major multi-arts summer festival in Sydney. Comparable as a large-scale Australian presenting festival with similar partnership and sponsorship structures, but operating at much higher scale, budget and audience across a broader programme than Festival of Voices.
• Adelaide Festival: Premier annual international arts festival in Adelaide. Comparable by international artist programming, government support model and choral/music strand inclusion, but operating with a substantially larger budget, team and venue portfolio.
• Melbourne International Comedy Festival: One of the world's largest comedy festivals. Comparable as a major Australian ticketed performing-arts festival with similar sponsor and tourism partnership structures, but in a different genre and at materially larger scale.

Direct peers

• Woodford Folk Festival: Large annual Australian community-focused music and arts festival in Queensland. Comparable by model (annual community-oriented arts festival, multi-day programming, significant volunteer base, regional tourism impact) though at materially larger scale.
• Adelaide Fringe: Australia's largest annual open-access arts festival. Comparable as an annual ticketed performing-arts festival with open-application programming, strong government partnership, and a focus on community engagement alongside professional performances.
• Melbourne Fringe Festival: Annual open-access multi-artform festival in Melbourne. Comparable by open-application programming model, emphasis on emerging artists and community participation, and reliance on government and philanthropic support alongside ticket revenue.
• WOMADelaide: Annual world-music festival held in Adelaide's Botanic Park. Comparable as a ticketed, music-led festival with educational programming, strong government and corporate partnership base, and an audience-development mandate similar to Festival of Voices.
• Dark MOFO: MONA's annual winter arts festival held in Hobart, Tasmania. Closest regional peer by geography, seasonality (June-July window) and operating model combining ticketed headline events with free community programming in a Tasmanian winter tourism context.
• Ten Days on the Island: Tasmania's biennial international performing arts festival. Comparable as another Tasmania-based presenting organisation for performing arts, sharing the same regional touring model, government and council partner network, and audience development challenges.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCrKZuUmSIJ_rG5qZ7OEBeiw
• Facebookfacebook.com/festivalofvoicestasmania
• Instagraminstagram.com/festivalofvoicestasmania
• TikToktiktok.com/@festivalofvoices
• LinkedInlinkedin.com/company/festival-of-voices

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Festival Of Voices Inc