FLOR FM

What FLOR FM does

FLOR FM is a local radio station serving the Haut-Rhin department in the Alsace region of France, operated by the non-profit association La Voix du Florival. The station broadcasts on four FM frequencies covering the major population centers of the department: Colmar (100.1), Guebwiller (97.3), Mulhouse (98.6), and Munster (105.8). Its core product is hit music programming combined with local news, event coverage, and listener contests, with the brand positioning "Connectée à L'Alsace" emphasizing regional identity.

The technical platform is a traditional FM broadcast infrastructure extended with a digital presence: the florfm.com website hosts on-demand podcasts (notably the 68 News local news summary), an online news portal, a local event calendar, a job listings board, traffic information services, and interactive games and contests. The site is hosted on the Les Indés Radios media network. Beyond broadcast and digital, FLOR FM operates live events at Parc Expo venues featuring artist showcases and co-presents regional festivals, including the Altkirch Summer Festival with Le Phrare.

The business model is advertising-based, segmented into two revenue streams: traditional radio spot advertising and sponsorships across the four Haut-Rhin frequencies, and online commercial content on the website. Additional revenue is generated through SMS-based contest participation (priced at 75ct per SMS). The customer base is geographically segmented: the audience consists of Haut-Rhin residents and the Alsace community, while the advertiser base is local and regional SMBs. Strategic partnerships include job listing integrations with Amaelles and SOFITEX, and event co-presentation with Le Phrare. The company is small (1-10 employees), privately held as a non-profit association, with no disclosed funding, no M&A activity, and no parent company affiliation.

Name

FLOR FM

Legal name

La Voix du Florival

Website

https://florfm.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

FLOR FM is a local radio station serving Haut-Rhin, Alsace, broadcasting on four FM frequencies plus digital (podcasts, news, events, jobs, contests). Operated by the La Voix du Florival association, it monetizes via regional advertising and SMS contests.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Talk/News/Sports Radio Networks & Syndication (MPAIAEAG)

Keywords

• Local radio broadcasting
• Community radio station
• Music programming
• Podcast streaming
• Regional news coverage

Headquarters

HQ city

Soultz-haut-rhin

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Radio Advertising: Traditional radio spot advertising and sponsorships broadcast to listeners across Haut-Rhin frequency bands
2. Online Commercial Content: The website features commercial content, sponsored sections, and promotional materials generating digital advertising revenue

Distribution channels1 record

Marketing channels5 records

Core offering

FLOR FM is a local radio station broadcasting hit music, local Alsace news, podcasts, and community-focused content across four FM frequencies in the Haut-Rhin department (Colmar 100.1, Guebwiller 97.3, Mulhouse 98.6, Munster 105.8). Its offering extends to a digital platform with on-demand podcasts, an online news portal, interactive SMS-based games and contests, a local event calendar, job listings, traffic information, and event photo galleries. The station monetizes primarily through radio advertising and online commercial content sold to local businesses.

Product overview

FLOR FM is a local radio station serving the Haut-Rhin department in Alsace, France. The station operates as a traditional broadcast radio service available on FM frequencies (Colmar 100.1, Guebwiller 97.3, Mulhouse 98.6, Munster 105.8) and extends its reach through a digital platform. The core product is the FM radio broadcasting service, supplemented by digital offerings including podcasts (68 News, event agendas), an online news portal (Connectée à L'Alsace), interactive games and contests, a local event calendar, job listings board, traffic information service, and photo galleries documenting station events. The digital products function as complementary services enhancing audience engagement beyond the traditional broadcast medium.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Le PhrarecoreStrategic or Co-development Partner · 1 January 2026FLOR FM co-presents the Altkirch Summer Festival with Le Phrare, a flagship annual music event in August featuring tickets, meals, and drinks giveaways through FLOR FM.
• Agences AmaellesminorGTM or Marketing PartnerFLOR FM partners with Amaelles (the premier French collective for home care and personal services) to provide job listings on their platform, serving the local employment market in Haut-Rhin.
• SOFITEXminorGTM or Marketing PartnerFLOR FM partners with SOFITEX for job listings, providing employment opportunities to listeners in the Haut-Rhin region through the station's job board platform.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RTL France: Major French commercial radio station with national reach and local Alsace/Alsace-Lorraine programming windows. Broad incumbent whose national ad inventory competes with FLOR FM for regional advertising spend in Haut-Rhin.
• RFM: French national radio station focused on hit music from the 1980s to today, comparable to FLOR FM's hit-music programming. Broad incumbent competing for Haut-Rhin listeners and advertisers.
• Fun Radio: French national music radio station (NRJ Group) with strong hit-music positioning, similar to FLOR FM's hit-music core. Broad incumbent competing in the same demographic for both listeners and advertisers in Alsace.
• NRJ Group: Major French commercial radio broadcaster operating national networks (NRJ, Nostalgie, Chérie FM, Fun Radio). Broad incumbent whose national reach and ad sales machine compete with FLOR FM for Haut-Rhin advertising budgets and listener attention.
• Skyrock: Major French national music-and-talk radio station. Broad incumbent overlapping with FLOR FM's hit-music format and competing for the same young adult advertising segments in Haut-Rhin.
• France Bleu (Radio France): Network of 44 public local radio stations operated by Radio France, including France Bleu Alsace. Broad incumbent covering the same Haut-Rhin geography with public-service funding, representing the primary non-commercial competitor for local-news audience share.

Emerging players

• OUI FM: French rock-oriented national radio with growing digital presence. Emerging/niche player whose premium-content and podcast strategy parallels parts of FLOR FM's expanding podcast and digital offerings.

Direct peers

• Les Indés Radios: Federation of independent French radio stations; FLOR FM's media assets are hosted on Les Indés Radios' CDN (lesindesradios.fr), implying membership. Compares directly as a peer organization coordinating independent local radio advertising sales, programming, and audience measurement across France.
• Radio Dreyeckland: Independent local French radio station broadcasting in Alsace, covering Strasbourg, Colmar, and Mulhouse. Direct competitor to FLOR FM, serving overlapping Haut-Rhin/Bas-Rhin audiences with a similar community, music, and local-news focus.
• Magnum la Radio: Regional French independent radio broadcasting across eastern France including Alsace. Direct peer to FLOR FM as another locally rooted music-and-local-content station competing for the same Haut-Rhin advertiser and listener base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/florfm
• LinkedInlinkedin.com/company/radioflorfm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLOR FM