Jason Belmonte

What Jason Belmonte does

Jason Belmonte is an athlete-branded direct-to-consumer e-commerce operation that sells bowling apparel, accessories, and autograph cards through jasonbelmonte.com. The product catalog of 218+ items is organized into three primary apparel sub-brands (BELMO, #2Hands, and Revolution) plus limited edition collections and specialty items such as dye-sublimated masks and signed autograph cards priced at $75 USD. Underlying technology is a standard WordPress/WooCommerce storefront with integrated payment processing; the site is operated and fulfilled by Coolwick.com from a warehouse facility in Hudson, FL using USPS, UPS, and FedEx, with same-day shipping on orders placed before 2PM EST.

The business model is one-time merchandise sales to individual consumers, primarily bowling enthusiasts, amateur and professional bowlers, and fans of Jason Belmonte. Pricing is unit-based across a wide range ($29.95 for t-shirts to $289.95 for bowling balls), with free US shipping and international free shipping on orders of $150 or more. Afterpay buy-now-pay-later is offered for orders between $35 and $1,000 in four interest-free installments. Distribution is exclusively through the owned e-commerce storefront, with no retail or wholesale channel disclosed.

The core commercial moat rests on the personal brand of Jason Belmonte, a multiple-time PBA champion and world record holder, supported by a sponsor ecosystem including Storm Bowling, Coolwick, Vise Inserts, and 3G Bowling Shoes. The operation is small (1-10 employees), privately held by the athlete, and operated as an individual brand licensing arrangement rather than a venture-backed enterprise. No institutional capital, M&A activity, or formal corporate structure beyond the Coolwick-operated fulfillment arrangement is present in the source data.

Name

Jason Belmonte

Legal name

Coolwick.com

Website

https://jasonbelmonte.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Jason Belmonte is a direct-to-consumer e-commerce store operated by Coolwick.com, selling branded bowling apparel, accessories, and autograph cards across the BELMO, #2Hands, and Revolution product lines to bowling enthusiasts and fans of the professional bowler.

Ownership category

akta.pro rank

Product category

Bowling Apparel and Athlete Merchandise

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO)

akta.pro secondary industry

Customized & Personalized Fan Gear Retail (CRAMAOAJ)

Keywords

• Bowling apparel
• Sports merchandise
• Athlete branded apparel
• Custom jerseys
• Bowling accessories

Headquarters

HQ city

Orange

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Merchandise Sales: Direct-to-consumer sales of branded bowling apparel and merchandise including jerseys, t-shirts, hoodies, hats, bags, bowling accessories, and autograph cards. Revenue is generated through one-time product purchases with optional Afterpay installment payment option.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Jason Belmonte operates a direct-to-consumer e-commerce store selling branded bowling apparel, accessories, and collectibles under the BELMO, #2Hands, and Revolution product lines. The catalog includes CoolWick-fabric bowling jerseys (custom and tournament-replica), t-shirts, hoodies, hats, bags, masks, and signed autograph cards. Products are manufactured and fulfilled by partner Coolwick.com and shipped from its Hudson, Florida warehouse to customers primarily in North America.

Product overview

Jason Belmonte's official website operates as an e-commerce store for bowling apparel and merchandise, organized into three main branded apparel lines (BELMO Line, #2Hands Line, and Revolution Line) plus specialty products. The core offerings include CoolWick bowling jerseys (both custom and exact replicas), t-shirts, hoodies, polo shirts, outerwear, and accessories like bags and hats. Limited edition collections feature seasonal and collaborative designs. The site also sells collectible autograph cards and dye-sublimated masks. All products are powered by Coolwick.com's custom bowling apparel manufacturing and sold through the JasonBelmonte.com domain.

Differentiator

Problem solved

Functional benefit

Brands

• BELMO Line: Primary branded apparel line featuring Jason Belmonte's name and logo on clothing, accessories, and bowling gear
• #2Hands Line
• Revolution Line

Products and services

• BELMO Apparel Line Primary branded apparel line offering t-shirts, hoodies, polo shirts, outerwear, accessories, and bags with the BELMO logo and branding for bowling enthusiasts and fans.
• #2Hands Apparel Line Secondary apparel line with distinct #2Hands branding, featuring t-shirts, hoodies, racerback tanks, cropped fleece hoodies, and youth clothing.
• Revolution Apparel Line Third apparel line offering t-shirts, hoodies, v-neck styles, and outerwear with Revolution branding for men, women, and youth.
• CoolWick Bowling Jerseys Custom and replica bowling jerseys featuring CoolWick performance fabric, available in various color combinations including team jerseys and exact replicas of Jason Belmonte's tournament jerseys, priced from $59.95 to $79.95 USD.
• Limited Edition Collections Exclusive limited edition apparel releases featuring special designs such as Make Them Fly, Prove Them Wrong, Pick Your Path, Self Made, and Belmo Boom collections, including bundles at $99.95 USD and dresses up to $149.95 USD.
• Signed Autograph Cards Signed autograph cards featuring Jason Belmonte's personalized message, sold as collectible items for fans at $75.00 USD per card.
• Branded Accessories and Bags Bags, backpacks, duffel bags, drawstring bags, and hats including Flexfit caps and snapback caps featuring BELMO branding, with the Classic BELMO Draw String Bag at $34.95 USD and BELMO Flexfit Hat at $35.95 USD.
• Dye-Sublimated BELMO Masks Dye-sublimated face masks featuring various BELMO designs and color schemes.
• Storm Belmo Branded Bowling Balls Co-branded Storm Belmo bowling balls (e.g., Storm Fate) priced at $194.95 USD (discounted from $289.95 USD), produced with sponsor Storm Bowling and purchased via BowlersMart.com.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• CoolwickcoreTechnology or IntegrationCoolwick.com is the manufacturing partner and e-commerce platform operator for Jason Belmonte merchandise. They provide custom bowling apparel production using CoolWick performance fabric, handle order fulfillment and shipping from their Hudson, FL facility, and power the jasonbelmonte.com e-commerce store.
• Storm BowlingcoreGTM or Marketing PartnerStorm Bowling is a major sponsor and bowling equipment partner of Jason Belmonte. They co-produce Storm Belmo branded bowling balls and merchandise featured on the website. Storm provides bowling ball videos and links to purchase equipment through BowlersMart.com.
• Vise InsertsminorGTM or Marketing PartnerVise Inserts is a sponsor providing finger insert equipment for Jason Belmonte's bowling equipment.
• 3G Bowling ShoesminorGTM or Marketing Partner3G Bowling Shoes is a sponsor and equipment partner providing bowling footwear featured in the sponsors section of the website.
• BowlersMart.comminorChannel Partner/ Reseller/ DistributorBowlersMart.com is referenced as a partner for purchasing bowling balls and equipment. The website links to BowlersMart.com for bowling ball purchases.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Dick's Sporting Goods: Largest U.S. sporting goods retailer carrying bowling apparel, shoes, and balls in-store and online. Comparable as a multi-category sporting goods retailer reaching the same bowler consumer at much larger scale.
• Fanatics: Dominant sports-licensed merchandise retailer with athlete- and team-branded apparel. Comparable as a broad DTC platform that monetizes athlete IP through fan gear, the same core dynamic underlying jasonbelmonte.com.
• Brunswick Bowling: Iconic bowling equipment and apparel brand with global retail distribution. Comparable as a broader bowling-lifestyle incumbent offering branded apparel, balls, and accessories to consumers and league bowlers.
• Ebonite International: Long-established bowling equipment manufacturer producing balls, bags, and accessories. Comparable as a heritage bowling brand competing for the same bowler's discretionary spend on branded equipment and apparel.
• Storm Bowling: Major bowling equipment manufacturer and Jason Belmonte's primary sponsor. Comparable through its co-branded Storm Belmo bowling balls and broader bowling apparel and accessories catalog sold to the same bowler demographic.

Direct peers

• Coolwick.com: Direct operating and manufacturing partner that runs the jasonbelmonte.com storefront. Comparable as a custom bowling apparel producer serving the same bowler customer base with similar CoolWick performance jerseys and apparel.
• BowlersMart.com: Largest dedicated bowling retailer in the U.S., already a listed partner for equipment purchases. Comparable as a DTC bowling specialty retailer selling apparel, balls, shoes, and accessories to the same core customer.
• 3G Bowling Shoes: Bowling-specific footwear brand under Storm's umbrella and a listed sponsor. Comparable through its focus on performance bowling footwear for the same competitive bowler segment Jason Belmonte serves.

Emerging players

• Vise Inserts: Bowling finger insert manufacturer and listed Belmonte sponsor. Comparable as a niche bowling performance-product brand operating in the same professional-bowler endorsement ecosystem.
• Motiv Sports: Bowling ball and accessories brand with a growing pro-staff roster including athletes. Comparable as a smaller, athlete-aligned bowling equipment brand pursuing brand-led DTC sales to enthusiast bowlers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/JBelmo
• Facebookfacebook.com/belmofanpage
• LinkedInlinkedin.com/company/jason-belmonte

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jason Belmonte