SAML
SAML is a wholly-owned subsidiary of France's Groupe FAYAT, providing equipment rental and fleet maintenance services for the construction (BTP) and environmental sectors. It primarily serves FAYAT Group's internal construction entities and external enterprise clients from its headquarters in Grigny, France.
- Company typePrivate
- Founded1957
- Headquarters—
- Headcount—
- GTM typeB2B
- OfferingServices
What SAML does
SAML is a wholly-owned subsidiary of Groupe FAYAT, a privately held French construction conglomerate founded in 1957 and controlled by the Fayat family through the Fondation Clément Fayat. SAML specializes in equipment rental and fleet maintenance services for the construction (BTP) and environmental sectors, operating from its headquarters in Grigny, France (9 Rue Gustave Eiffel, 91350 Grigny). Within the FAYAT Group, SAML is positioned under the Travaux Publics (Civil Works) division and serves both internal FAYAT construction entities and external enterprise clients in the BTP and environmental segments. The company benefits from FAYAT's €5.9 billion group revenue (2025), 23,651 employees, and 249 subsidiaries across 170 countries, though SAML itself does not separately disclose revenue, headcount, or customer counts.
SAML's business model is B2B sales-led, with services delivered through direct commercial engagement and likely negotiated on a per-contract or multi-year fleet-lease basis. Pricing is not publicly disclosed. Its core offering is the rental and maintenance of equipment fleets, with no proprietary software platform or specific technology stack detailed in the source material. The value proposition rests on reliable fleet availability, maintenance expertise, and the scale advantages of being embedded within one of the world's largest construction groups (including equipment brands such as BOMAG, MARINI, Dynapac, ERMONT, Mecalac, ADM, and LeeBoy). Marketing is conducted primarily through the FAYAT corporate website and direct sales relationships, with no external consumer-facing channels.
The company does not publicly disclose separate financials, has no recorded funding rounds, and has no disclosed leadership team, patents, awards, or regulatory actions. Its growth and operational trajectory are tightly coupled with FAYAT Group's broader capital allocation and M&A strategy, including recent group-level acquisitions of Mecalac (2025), Exedra (2025), and ADM (2024).
SAML firmographics
Firmographics- Name
- SAML
- Legal name
- SAML
- Website
- https://fayat.com
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Short description
- SAML is a wholly-owned subsidiary of France's Groupe FAYAT, providing equipment rental and fleet maintenance services for the construction (BTP) and environmental sectors. It primarily serves FAYAT Group's internal construction entities and external enterprise clients from its headquarters in Grigny, France.
- Ownership category
- akta.pro rank
SAML industry classification
Industry- Product category
- Construction Equipment Rental and Maintenance Services
- NAICS
- Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)
- SIC
- Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH)
- akta.pro secondary industry
- Leasing, Rental & Product-as-a-Service (PaaS) Enablement (EUAIANAI)
Keywords
SAML business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Equipment Rental: SAML generates revenue through the rental of equipment fleets to construction (BTP) and environmental sector clients. It also provides maintenance services for equipment fleets, which may be bundled with rental agreements or offered as standalone contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Equipment rental and maintenance services — contract-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
SAML product offering
Product offeringCore offering
SAML rents and maintains equipment fleets for the construction (BTP) and environmental sectors, primarily serving enterprise clients in France. As a wholly-owned subsidiary of Groupe FAYAT, it leverages group-wide procurement and operational scale to deliver fleet-lease rental agreements and ongoing maintenance services. Customers include internal FAYAT construction entities as well as external BTP and environmental-sector companies requiring reliable, fit-for-purpose equipment on contract terms.
Differentiator
Problem solved
Functional benefit
Products and services
- Equipment Rental Services Rental of equipment fleets to construction (BTP) and environmental-sector enterprise clients, delivered via contract-based fleet-lease agreements from SAML's Grigny, France headquarters.
- Equipment Maintenance Services Maintenance and servicing of equipment fleets for construction and environmental-sector clients, offered as bundled service within rental contracts or as standalone maintenance agreements.
Companies that use SAML
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
SAML technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SAML partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FAYAT GroupcoreSAML is a wholly-owned subsidiary of FAYAT Group. As part of the Group, SAML operates under the Travaux Publics (Civil Works) division, providing equipment rental and fleet maintenance services to FAYAT's construction entities and external clients. The relationship provides SAML with the backing of one of the world's largest construction groups, €5.9 billion in group revenue, and access to a network of 249 subsidiaries across 170 countries.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
SAML competitors and assessment
Company assessmentDirect peers
- Mateco: European specialist in aerial work platforms and lifting equipment rental with French operations. Overlaps with SAML in construction equipment rental for the BTP sector.
- Locagri: French equipment rental company specializing in construction and public works machinery, comparable to SAML in size, customer base, and service model within the French market.
- Loxam: Europe's largest equipment rental company with deep French market presence across construction, industrial, and environmental clients. Directly competes with SAML for BTP equipment rental contracts in France.
- Kiloutou: Leading French equipment rental specialist serving construction and public works clients with broad fleets (tools, heavy equipment, lifting). Directly comparable to SAML's BTP-focused equipment rental model in the same French market.
- Boels Rental: Major European equipment rental operator with significant French presence (acquired Locagri). Directly comparable offering of construction equipment rental and maintenance services across Europe.
Emerging players
- Loxam Module: Modular space rental specialist subsidiary of Loxam serving construction site infrastructure. Comparable to the 'site services' aspect of equipment rental for BTP projects.
Broad incumbents
- Herc Rentals: North American full-line equipment rental provider serving construction, industrial, and infrastructure customers. Comparable equipment rental model though regional focus outside France.
- United Rentals: Largest North American equipment rental company offering broad construction and industrial equipment fleets. Comparable business model and end markets, though operates at much larger scale and in different geography than SAML.
- Haulotte: French-headquartered manufacturer and rental operator of aerial work platforms and lifting equipment. Adjacent to SAML in construction equipment space with some rental service overlap.
Others
- Razel-Bec (FAYAT internal peer): FAYAT Group's core operating subsidiary in civil works and construction. Functions as both a key internal customer and adjacent operator to SAML within the same parent ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SAML social profiles
Digital presenceSAML financial estimates
Financial estimateRevenue estimate
Valuation estimate
SAML leadership team
Management profileNumber of profiles
SAML subsidiaries and ownership
Company hierarchySubsidiaries19 records
SAML funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SAML M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SAML
What does SAML do?
SAML rents and maintains equipment fleets for the construction (BTP) and environmental sectors, primarily serving enterprise clients in France. As a wholly-owned subsidiary of Groupe FAYAT, it leverages group-wide procurement and operational scale to deliver fleet-lease rental agreements and ongoing maintenance services. Customers include internal FAYAT construction entities as well as external BTP and environmental-sector companies requiring reliable, fit-for-purpose equipment on contract terms.
Is SAML a public or private company?
SAML is a private company. It is classified as corporate owned and is currently operating.
When was SAML founded?
SAML was founded in 1957.
How does SAML make money?
One revenue line is on record: equipment Rental.
Who are SAML's main competitors?
Direct peers on record are Mateco, Locagri, Loxam, Kiloutou and Boels Rental. Loxam Module is listed as an emerging player. Broad incumbents are Herc Rentals, United Rentals and Haulotte. Razel-Bec (FAYAT internal peer) is listed as an others.
Does SAML have an API?
No public API is recorded for SAML.
What industry is SAML in?
SAML's product category is Construction Equipment Rental and Maintenance Services. Its primary akta.pro industry code is TLABAFAH, Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers), with a secondary code of EUAIANAI, Leasing, Rental & Product-as-a-Service (PaaS) Enablement. Its NAICS code is 5324 and its SIC code is 7359.