Wienerberger

What Wienerberger does

Wienerberger France S.A.S. is the French operating subsidiary of Wienerberger AG, an Austrian publicly-listed parent founded in 1819 and headquartered in Vienna. The company manufactures and distributes clay-based (terracotta) building materials organized under three product pillars: Porotherm structural bricks (including monomur, Climamur self-insulating, and ISObric rock-wool-filled variants with thermal resistance up to R=2 m².K/W), Koramic roof tiles (with integrated photovoltaic options), and Terca facing bricks. The portfolio also includes Argeton terracotta cladding, VÉTA France external cladding, and the Dryfix adhesive mortar system; production includes a dedicated automated brick-filling line at the Betschdorf site in France for the Climamur/ISObric range.

The company serves construction professionals — architects, structural and thermal engineering offices (BET), masons, roofers, facade installers, property developers, and local governments — as well as individual homeowners. Go-to-market is structured as a B2B2C channel flowing primarily through a network of building material distributors (négociants en matériaux), supplemented by company-operated showrooms in Courtrai and Flines-Lez-Râches, a dedicated prescription service line for specifiers, a construction-site hotline, BIM integration tools, and downloadable technical documentation. Marketing spans LinkedIn, Facebook, Instagram, YouTube, Pinterest, newsletters, architectural competitions (Brick Award, Trophées Aléonard), and a press agency relationship with CLC Communications.

Revenue is generated through hardware sales of branded clay building products with pricing not publicly disclosed. The parent group operates in 30+ countries across Europe, North America, and Asia. Wienerberger holds extensive compliance certifications (CE, NF, NF Th, NF S, QB, Label Excell, Label Qualitel, A+ indoor air quality, DTA) and positions decarbonization, circular economy, and RE2020-aligned insulation-integrated masonry as strategic priorities.

Name

Wienerberger

Legal name

Wienerberger France S.A.S.

Website

https://wienerberger.fr

Company type

Private

Founded year

1819

Operating status

Operating

Short description

Wienerberger France S.A.S. manufactures and distributes terracotta-based structural bricks, roof tiles, and facade solutions under brands including Porotherm, Koramic, and Terca, serving construction professionals and homeowners via a national building-material distributor network.

Ownership category

akta.pro rank

Product category

Clay Building Materials

SIC

Structural Clay Products (3250)

akta.pro primary industry

Clay Bricks (Facing & Common) (IMADABAA)

akta.pro secondary industry

Masonry Veneer Units (Thin Brick, Stone Veneer) (IMADABAI)

Keywords

• Clay building materials
• Structural bricks
• Roof tiles
• Facing bricks
• Facade systems

Headquarters

HQ city

Achenheim

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Building Materials Sales: Sale of terracotta building materials including structural bricks (Porotherm), roof tiles (Koramic), and facing bricks (Terca). Products are sold through a network of material distributors (négociants en matériaux). Revenue is generated through product sales with no explicit pricing listed publicly.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

Wienerberger develops, manufactures, and supplies clay-based (terracotta) building materials for wall, roof, and facade applications. Its portfolio covers structural bricks (Porotherm, including Climamur and ISObric self-insulating variants), clay roof tiles (Koramic, including photovoltaic-integrated options), and facing/cladding bricks (Terca, Argeton, VÉTA France). Products are sold primarily through a network of building material distributors and complemented by showrooms, BIM design tools, and technical prescription services for professionals.

Product overview

Wienerberger is a clay building materials manufacturer offering an integrated portfolio organized around three main product categories: Façade (Terca facing bricks, Argeton terracotta cladding, Koramic facade tiles, VÉTA France cladding), Roofing (Koramic clay roof tiles with photovoltaic integration), and Structural Walls (Porotherm clay bricks). The core Porotherm brand encompasses various technologies including monomur self-insulating bricks, Climamur rock-wool filled bricks, ISObric innovations, and traditional structural bricks with different thicknesses (15-42cm) for individual houses, collective housing, and tertiary buildings. Products serve both new construction and renovation, with supporting services including BIM solutions, technical accessories, and documentation tools.

Differentiator

Problem solved

Functional benefit

Brands

• Porotherm: Structural clay bricks for walls
• Koramic
• Terca
• Argeton
• Climamur
• ISObric
• CITEbric
• HOMEbric
• VÉTA France

Quantifiable outcome

• Bricks designed for 100+ year lifespan (vs. 15-20 year average for comfort equipment)
• +5 more outcomes

Segments6 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• CLC CommunicationsminorGTM or Marketing PartnerPress agency handling Wienerberger France's media relations. Contact persons: Gilles Senneville ([email protected]), Christelle Grelou ([email protected]), Ingrid Jaunet ([email protected]). Phone: 06 46 54 94 51.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Terreal: French competitor in clay roof tiles and terracotta building products, historically adjacent to Wienerberger (referenced jointly in Wienerberger France materials). Direct overlap in French clay roof-tile and facade markets makes it the most comparable domestic peer.
• Brickworks Limited: Australia's largest clay brick manufacturer with a comparable portfolio of structural bricks, facade bricks, and roof tiles. Directly comparable in product mix, distribution channels, and end-market exposure to residential construction.
• Boral Limited: Australian building materials group with substantial clay brick and roof tile operations, recently divested by Seven Group Holdings. Closest international peer in clay brick + roof tile mix serving residential construction markets.
• BMI Group (Braas Monier / Icopal): Major European pitched-roof tile manufacturer (clay and concrete) covering similar roof-tile and facade product categories to Koramic. Comparable business model and customer base of roofing contractors and distributors.
• Wienerberger AG: Austrian parent company and the original Wienerberger entity, operating the same terracotta brick, roof tile, and facade portfolio across 30+ countries. Listed on the Vienna Stock Exchange, it is the controlling shareholder and the closest strategic and operational comparator.

Broad incumbents

• CRH plc: Global building materials incumbent operating across aggregates, concrete, and masonry products including clay bricks. Overlaps with Wienerberger in masonry units but at much larger scale and broader category spread.
• Holcim Ltd: Global leader in cement and concrete products, a primary substitute to clay masonry in wall construction. Broad incumbent whose low-carbon concrete roadmap competes with Wienerberger's clay-based envelope proposition.
• Compagnie de Saint-Gobain: French-headquartered global building materials leader with comparable downstream exposure to residential and commercial construction. Competes most directly in interior systems and facade solutions rather than primary clay bricks.

Regional players

• Ibstock plc: UK-focused clay brick manufacturer with a comparable product portfolio (facing bricks, structural bricks) but geographic concentration in Britain rather than continental Europe. Highly relevant structural comp for the brick business.
• Forterra plc: UK-listed brick and masonry products manufacturer serving UK residential and infrastructure construction. Comparable product mix (facing bricks, concrete blocks) but UK-only geographic footprint limits direct French-market competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/WienerbergerFR
• Facebookfacebook.com/WienerbergerFR
• LinkedInfr.linkedin.com/company/wienerbergerfr
• Instagraminstagram.com/wienerbergerfrance
• Pinterestpinterest.fr/wienerbergerfr

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wienerberger