azurea
AZUREA® (Azuréa Paris) is a Paris-based direct-to-consumer fashion brand that designs and sells limited-edition embroidered apparel and accessories made from 100% organic and recycled materials via its Shopify storefront, shipping to 21+ countries for fashion-conscious consumers and students.
- Company typePrivate
- Founded-
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What azurea does
AZUREA® (trading as Azuréa Paris) is a French direct-to-consumer fashion brand headquartered in Paris that designs and sells limited-edition apparel and accessories. Its core product range consists of embroidered sweatshirts (€79), T-shirts (€39), embroidered shirts (€69), and accessories including vegan leather keychains, socks, and tote bags (€8–€12). All products are manufactured from 100% organic and/or recycled materials — notably a 52% organic cotton / 48% recycled polyester blend for sweatshirts at 350 GSM and 100% organic cotton for shirts and T-shirts — with handcrafted screen printing and embroidery performed in French workshops. The portfolio is organized into four recurring themed limited-edition drops (Winter Flower, Create Artist, Life is Flower, Summer Flower) designed to create scarcity and seasonality.
The business operates exclusively through its own Shopify-powered e-commerce storefront at azureaparis.com, with no physical retail or wholesale channels. Go-to-market is product-led and content-driven: organic social presence on Instagram, LinkedIn, TikTok, and Facebook is supplemented by an email newsletter offering a 10% first-order discount, a Judge.me verified review system (294 reviews, 4.8/5 average), and the COAST CLUB© loyalty and student membership program. Pricing is unit-based with cross-sell incentives (e.g., 20% off T-shirts with a sweatshirt purchase) and free EU shipping from €30. Last-mile delivery is performed by electric vehicles in most EU cities, with eco-friendly recyclable packaging — reinforcing the brand's "Moins mais mieux" (less but better) anti-fast-fashion positioning.
The company serves individual fashion-conscious consumers seeking sustainable, ethically-made garments with artisanal design, plus a secondary student segment targeted via COAST CLUB©. It ships to 21+ countries across Western Europe, Northern Europe, Southern Europe, North America, and Oceania, with localized currency and six languages. AZUREA is privately held, bootstrapped, founder-led, with a headcount of 1–10 employees and no disclosed funding, revenue, or ownership structure.
azurea firmographics
Firmographics- Name
- azurea
- Legal name
- AZUREA®
- Website
- https://azureaparis.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AZUREA® (Azuréa Paris) is a Paris-based direct-to-consumer fashion brand that designs and sells limited-edition embroidered apparel and accessories made from 100% organic and recycled materials via its Shopify storefront, shipping to 21+ countries for fashion-conscious consumers and students.
- Ownership category
- akta.pro rank
azurea industry classification
Industry- Product category
- Sustainable Fashion Apparel
- NAICS
- Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
- akta.pro secondary industry
- Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers) (IMAOAFAJ)
Keywords
Where azurea is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
azurea business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase of apparel products including sweatshirts, T-shirts, shirts, and accessories sold directly through the e-commerce website. Products are priced at fixed retail prices.
- Gift Cards: Digital gift cards available in variable amounts starting from €10, providing flexible gifting options.
- Cross-sell and Upsell: Promotional bundling such as 20% off T-shirts when purchasing a sweatshirt, and 20% off accessories with T-shirt purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sweatshirts - Embroidered sweatshirts and zipper sweatshirts |
| Unit Pricing | Pay-as-you-go | T-Shirts - Printed cotton T-shirts |
| Unit Pricing | Pay-as-you-go | Embroidered Shirts - Life is Flower collection |
| Unit Pricing | Pay-as-you-go | Accessories - Key chains, socks, tote bags |
| Unit Pricing | Pay-as-you-go | Gift Cards |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
azurea product offering
Product offeringCore offering
AZUREA® designs, manufactures, and sells limited-edition embroidered and printed clothing and accessories (sweatshirts, T-shirts, shirts, keychains, socks, tote bags) made from 100% organic and recycled materials. Products are handcrafted in the company's Paris workshops and sold direct-to-consumer exclusively through its Shopify e-commerce storefront, with themed seasonal drops such as Winter Flower, Life is Flower, Create Artist, and Summer Flower.
Product overview
AZUREA® is a French fashion brand offering a curated portfolio of embroidered and printed clothing made from 100% biological and recycled materials. The core product range consists of sweatshirts/sweaters (€79.00), t-shirts (€39.00), shirts (€69.00), and accessories including keychains, socks, and tote bags. Products are organized into seasonal limited edition collections (Winter Flower, Create Artist, Life is Flower, Summer Flower) and supported by a student loyalty program (COAST CLUB©). The brand emphasizes French craftsmanship with artisanal screen printing and embroidery.
Differentiator
Problem solved
Functional benefit
Brands
- COAST CLUB©: A loyalty and student membership program offering exclusive discounts and benefits to registered members.
- Winter Flower
- Create Artist
- Life is Flower
- Summer Flower
Products and services
- Sweatshirts (Sweat-Shirts and Zipper Sweatshirts)
Companies that use azurea
Customer profileSegments2 records
Ideal customer profiles1 record
azurea technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
azurea partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
azurea competitors and assessment
Company assessmentDirect peers
- Sézane: French DTC fashion brand selling premium-priced apparel and accessories through its own e-commerce site, with limited-edition drops, sustainable materials, and a strong Parisian-brand identity — a near-direct analog to Azuréa's positioning at larger scale.
- Le Slip Français: Made-in-France DTC basics brand with an online-first model and French artisanal production — comparable to AZUREA on geographic production base, sustainability narrative, and direct-to-consumer channel strategy.
- Reformation: US-based sustainable fashion DTC brand with limited-edition drops, recycled/organic materials, and a strong sustainability story — directly comparable on premium sustainable DTC model and limited-quantity release mechanics.
- Armedangels: European sustainable fashion DTC brand with organic and recycled collections sold via own e-commerce and select wholesale — comparable to AZUREA on sustainable materials, premium DTC pricing, and Pan-European shipping.
- 1083: French sustainable fashion DTC brand with a 100% French-made value chain and premium positioning — directly comparable to AZUREA's "Moins mais mieux" ethos and limited-edition release cadence.
Emerging players
- Asket: European DTC basics brand with traceable supply chain and "buy less, buy better" positioning — aligned with AZUREA's "Moins mais mieux" thesis but focused on permanent essentials rather than limited drops.
- MUD Jeans: European sustainable apparel brand with circular denim model and DTC e-commerce — adjacent to AZUREA on sustainable materials narrative and Pan-European DTC footprint, but focused on denim rather than embroidered casual wear.
Broad incumbents
- Patagonia: Global leader in sustainable outdoor apparel with organic cotton and recycled materials across a broad assortment — comparable on sustainability DNA but operates at vastly larger scale with wholesale and retail channels.
- BA&SH: Established French premium fashion brand with broader assortment and global wholesale — comparable on French DTC premium positioning but operates at materially larger scale across full wardrobe categories.
- Veja: Iconic French sustainable brand (footwear-led) with strong global DTC and wholesale — comparable on French sustainable brand identity and organic/recycled materials narrative, though focused on sneakers rather than apparel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
azurea social profiles
Digital presenceazurea financial estimates
Financial estimateRevenue estimate
Valuation estimate
azurea leadership team
Management profileNumber of profiles
azurea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
azurea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about azurea
What does azurea do?
AZUREA® designs, manufactures, and sells limited-edition embroidered and printed clothing and accessories (sweatshirts, T-shirts, shirts, keychains, socks, tote bags) made from 100% organic and recycled materials. Products are handcrafted in the company's Paris workshops and sold direct-to-consumer exclusively through its Shopify e-commerce storefront, with themed seasonal drops such as Winter Flower, Life is Flower, Create Artist, and Summer Flower.
Is azurea a public or private company?
azurea is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was azurea founded?
azurea was founded in -1. It employs 1 to 10 people.
Where is azurea based?
azurea is headquartered in Paris, France, in the Europe region.
How does azurea make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are gift Cards and cross-sell and Upsell.
Who are azurea's main competitors?
Direct peers on record are Sézane, Le Slip Français, Reformation, Armedangels and 1083. Emerging players are Asket and MUD Jeans. Broad incumbents are Patagonia, BA&SH and Veja.
Does azurea have an API?
No public API is recorded for azurea.
What industry is azurea in?
azurea's product category is Sustainable Fashion Apparel. Its primary akta.pro industry code is CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers, with a secondary code of IMAOAFAJ, Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers). Its NAICS code is 315 and its SIC code is 2300.