What Fable Films does

Fable Films is a London-headquartered independent film production company founded in 2016 by director James Morgan. The company produces original documentaries, scripted dramas, and branded content for two primary client segments: streaming platforms and broadcasters (including Netflix, Apple TV+, BFI, and Creative England) and global brands and agencies (including Apple, Facebook, WWF, Estee Lauder, Prada, LinkedIn, and National Geographic). Its core product is a portfolio of named productions — Jago: A Life Underwater, Seven, Sea Dragon, Wolf Hunter, Becoming You, Earthstorm, and the National Geographic x Prada 'What We Carry' series — alongside an ongoing branded content division producing commercials and content series for corporate clients.

The underlying business is creative production services rather than technology. Output is delivered through conventional documentary and drama workflows: directing, cinematography, sound design, color grading, and visual effects executed by named crew members and post-production partners. There is no disclosed proprietary technology platform; the company's intellectual property resides in its content library, festival-recognized body of work (including 4 Royal Television Society Awards and a Grand Teton festival prize), and the founder's industry relationships.

Fable generates revenue through two streams: licensing and royalties from original scripted and documentary productions distributed via streaming platforms, broadcast, and cinema; and professional services fees from branded content and commercials for major corporate clients. Go-to-market is sales-led via direct platform relationships, agency partnerships, festival recognition, and industry referrals. The company maintains a headquarters at 26 Charlotte Street, London, and a general office in Discovery Bay, Hong Kong, supporting its international production footprint that spans the Arctic, Southeast Asia, Africa, and beyond.

Name

Fable Films

Legal name

Fable Films

Website

https://fablefilms.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Fable Films is a London-based independent production company founded in 2016 by director James Morgan. It produces original documentaries, scripted dramas, and branded content for streaming platforms (Netflix, Apple TV+) and global brands (Apple, Prada, National Geographic).

Ownership category

akta.pro rank

Product category

Film Production Services

NAICS

Motion Picture and Video Production (512110)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Docuseries & Episodic Nonfiction (TV/Streaming) (MPADADAB)

akta.pro secondary industries

Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK), Reality & Factual Entertainment (Unscripted) (MPADADAO)

Keywords

• Documentary film production
• Branded video content
• Scripted drama production
• Television commercials
• Original film production

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Original Scripted and Documentary Production: Producing and developing original films for streaming platforms, broadcast television, and cinema release. Revenue generated through production fees, licensing deals, and distribution agreements.
2. Branded Content and Commercials: Producing television commercials and branded content series for major corporate clients including Apple, Facebook, WWF, Estee Lauder, Prada, and LinkedIn. Revenue through project-based production fees.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Fable Films produces and develops original scripted films, documentary series, and branded content for streaming platforms (Netflix, Apple TV+), broadcast networks, and major corporate brand clients. The company's portfolio includes individual productions such as the Netflix documentary series Earthstorm, the Apple TV+ series Becoming You, the BFI-backed Arctic drama Seven, the award-winning documentary Jago: A Life Underwater, and branded campaigns for brands including Prada, Apple, WWF, and LinkedIn.

Product overview

Fable Films is a production company founded by director James Morgan that produces and develops original scripted and documentary films for streaming platforms, broadcast, and cinema. The company operates as a single unified offering centered around film production services, with its core products being individual documentary and drama productions including Seven (Arctic drama), Wolf Hunter (documentary), Becoming You (Apple TV+ series), Sea Dragon (historical drama), Jago: A Life Underwater (award-winning documentary), and Earthstorm (Netflix documentary series). The company also maintains a branded content division producing commercials and branded content for major clients including Apple, Facebook, WWF, Estee Lauder, Prada, and LinkedIn.

Differentiator

Problem solved

Functional benefit

Products and services

• Earthstorm Documentary series for Netflix covering natural phenomena including Tornado, Volcano, Earthquake, and Hurricane episodes, distributed globally on the Netflix streaming platform.
• Becoming You Six-part documentary series for Apple TV+ exploring how children's first 2000 days on Earth shape the rest of their lives. Narrated by Olivia Colman.
• Jago: A Life Underwater Drama-documentary telling the life story of Rohani, an 80-year-old sea nomad and underwater hunter in the Coral Triangle. Winner of multiple awards including the Grand Teton festival prize at Jackson Hole Wildlife Film Festival.
• Seven BFI-backed Arctic drama film about a young girl from a remote Arctic village who must decide the fate of an oil rig worker who has killed her father.
• Sea Dragon Film about twelve-year-old fossil hunter Mary Anning and her quest to recover her stolen fossilised skull on the Jurassic Coast in 1812.
• Wolf Hunter Documentary exploring the life of Ion Maxsimovic, Yakutia's most celebrated wolf hunter in the Taiga forest.
• National Geographic x Prada Campaign (What We Carry) Branded content campaign for Prada Re-Nylon Collection. Five-part docu-series 'What We Carry' produced with National Geographic's in-house content studio, filmed in five countries.
• Branded Content Division Produces television commercials and branded content series for clients including Apple, Facebook, WWF, Estee Lauder, Prada, and LinkedIn, generating revenue through project-based production fees.

Quantifiable outcome

• Jago: A Life Underwater tied with Sherlock and beat Planet Earth 2 to win 4 Royal Television Society Awards
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Warner Bros TV / Wall to WallcoreStrategic or Co-development PartnerPartnership for producing Becoming You documentary series for Apple TV+. Fable contributed directing for remote episodes in Borneo, Mongolia, and Tanzania while Warner Bros/Wall to Wall handled main production.
• Blue Ant InternationalcoreChannel Partner/ Reseller/ DistributorInternational distribution partner for Jago: A Life Underwater drama-documentary.
• Creative EnglandminorStrategic or Co-development PartnerCreative England provided executive production support, production management, skills coordination, and finance for SEVEN film production.
• National GeographiccoreStrategic or Co-development PartnerNational Geographic approached Fable to develop and produce branded campaign for Prada Re-Nylon Collection. Fable produced What We Carry docu-series with National Geographic's in-house content studio.
• AJ+minorStrategic or Co-development PartnerAJ+ provided executive production support for Wolf Hunter documentary.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Nutopia: UK-founded premium documentary and factual production company (Genesis, One Strange Rock, Welcome to Earth) with deep National Geographic and Disney+/Apple TV+ relationships. Comparable to Fable Films on long-form factual delivery and major platform distribution.
• Heyday Films: Independent UK film and television production company (Harry Potter series, Marriage Story). Comparable to Fable Films as a London-headquartered indie producer serving global streamers and studios with feature-scale productions.
• Participant Media: US-based media company producing impact-driven documentary and narrative content (An Inconvenient Truth, Food, Inc.) for streaming platforms. Comparable to Fable Films on documentary-first production strategy and platform-aligned distribution.
• Plimsoll Productions: UK-based premium natural history and factual documentary producer for Apple TV+ and Netflix (Tiny World, Hostile Planet). Closely comparable to Fable Films on premium factual docuseries delivery for global streamers.
• Silverback Films: UK independent producer of award-winning wildlife and natural history documentary series (Our Planet, David Attenborough: A Life on Our Planet) for Netflix and other streamers. Direct peer to Fable Films in premium factual documentary production for global platforms.
• Wildstar Films: Boutique UK factual/nature production house producing premium wildlife and adventure documentary content for streaming platforms. Comparable to Fable Films as a small-team specialist competing in the same nature documentary commissioning market.

Broad incumbents

• RSA Films: Global commercial and long-form content production company with deep experience in luxury brand filmmaking (Ridley Scott). Comparable to Fable Films on branded content for premium clients (Prada-tier) and documentary-style storytelling.
• Anonymous Content: US production company with strong documentary, commercial, and branded content divisions (Spotlight, The Revenant; work for Apple, Nike, Google). Comparable to Fable Films on the dual premium documentary plus branded content business model, though at larger scale.
• Working Title Films: Major London-based film and television production company (Bridget Jones, Love Actually) and long-time industry incumbent. Comparable to Fable Films as a London film production entity, but materially larger and more diversified.
• A24: US-based independent entertainment company producing and distributing film and television. Comparable to Fable Films on prestige-driven indie production philosophy and streamer-first distribution, though at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights1 record

Customer concentration

• LinkedInlinkedin.com/company/fable-films

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fable Films