GEMs in Dance

What GEMs in Dance does

GEMs in Dance operates a single-location dance instruction studio in Littleton, Colorado, doing business as Adventures In Dance Club. Founded in 1995 (with one source citing 2001), the company offers private lessons, group classes, wedding dance packages, corporate event choreography, birthday parties, and venue rental out of one physical studio serving the Denver metropolitan area. The studio is run by a two-person husband-and-wife team — Holly Collins-Tomazin (lead instructor with 30+ years of teaching experience and a competitive ballroom background) and Craig Tomazin — with no disclosed additional staff or contracted instructors.

The product mix centers on adult social dance (ballroom, Latin, swing, country), wedding-first-dance choreography packages ranging from $45 to $760, youth and homeschool programs, dance aerobics, and a differentiated "Historically Accurate Princess Dances" line aimed at children and themed-event clients. There is no proprietary technology platform; the company relies on MindBody Online for scheduling, MailerLite for email marketing, WooCommerce for e-commerce/gift certificate sales, and a YouTube/blog content presence (the blog was recognized among the Top 50 Dance Blogs). Pricing spans $15 drop-in fees, $100 eight-week group classes, mid-tier wedding packages, and an "ultra deluxe" $760 wedding package.

The business model is service-based, direct-to-consumer, and event-driven. Revenue derives from private lesson hours, group class registrations, wedding package bookings, corporate event bookings, birthday parties, gift certificate sales, and studio venue rental. Go-to-market is primarily referral, wedding directories (The Knot), bridal expos, and content marketing. Since 2022 the studio has operated under the Spirit Dancer FBO, a 508(c)(1)(a) faith-based organization, which houses a Social Dance Membership Club and other recurring-revenue structures. The company has received The Knot Best of Weddings awards annually from 2013 through 2019 and was inducted into The Knot Hall of Fame in 2017.

Name

GEMs in Dance

Legal name

Adventures In Dance

Website

https://adventuresindance.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

GEMs in Dance (DBA Adventures In Dance Club) is a single-studio dance instruction business in Littleton, Colorado, run by a two-person team and offering private lessons, group classes, wedding dance packages, youth programs, and venue rental to Denver-metro consumers and wedding couples.

Ownership category

akta.pro rank

Product category

Dance Instruction Services

NAICS

Fine Arts Schools (61161), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD)

Keywords

• Ballroom dance lessons
• Wedding dance choreography
• Group dance classes
• Private dance instruction
• Dance aerobics fitness

Headquarters

HQ city

Littleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Private Dance Lessons: One-on-one instruction with professional dance teachers; offered in packages (Introductory, Get Moving, Deluxe, Ultra Deluxe) with varying session counts and prices
2. Group Dance Classes: 8-week structured courses, dance aerobics sessions, and sampler classes; priced per session or package
3. Wedding Dance Packages: Specialized choreographed first dance instruction for weddings; multiple tier options from intro to ultra deluxe
4. Event Services: Corporate events, birthday parties, themed dance events, meeting space rental with DJ system and AV equipment
5. Gift Certificates: Certificates sold in any denomination that can be applied to lessons or classes
6. Social Dance Membership: Spirit Dancer Faith Based Private Member Association membership providing ongoing dance community access and benefits

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

GEMs in Dance (dba Adventures In Dance) provides in-person dance instruction at its Littleton, Colorado studio, including private lessons, structured 8-week group classes, wedding dance choreography, dance aerobics, and themed social events. It sells lesson packages, gift certificates, and event services directly to consumers, and operates a Spirit Dancer faith-based social dance membership program for ongoing community engagement.

Product overview

GEMs in Dance operates as a dance studio offering a comprehensive suite of dance instruction services. The core offerings include private dance lessons, group dance classes across multiple styles (ballroom, Latin, swing, country), and specialized wedding dance packages. The studio provides structured 8-week dance courses, dance aerobics classes, and specialty offerings like historically accurate princess dances spanning various historical periods. Additional services include corporate event entertainment, birthday parties, and meeting/event space rental. The product portfolio is organized around skill levels from absolute beginners to experienced dancers, with packages ranging from introductory specials ($45) to ultra deluxe wedding choreography ($760). The studio also offers youth programs, homeschool classes, and themed dance events throughout the year.

Differentiator

Problem solved

Functional benefit

Brands

• Spirit Dancer: Faith-based organization that provides healing dance programs and non-profit opportunities. Adventures in Dance operates as a project under Spirit Dancer FBO.
• Historically Accurate Princess Dances

Products and services

• Private Dance Lessons One-on-one dance instruction for individuals and couples covering ballroom, nightclub, and country dances; available Monday through Friday 12pm to 9pm at the Littleton studio. Offered in tiered packages from introductory to ultra deluxe.
• 8-Week Dance Classes Structured 8-week group courses focused on a single dance style per series ($100 per series, $90 with early registration). Styles include Waltz, Merengue, Bachata, Country 2 Step, Polka, Foxtrot, Salsa, Quickstep, West Coast Swing, East Coast Swing, Nightclub Two Step, Viennese Waltz, and Tango. No partner required.
• Group Dance Classes Scheduled group instruction including 8-week dance classes, dance sampler classes, and dance aerobics classes for adult learners at the Littleton studio. No partner required.
• Dance Aerobics Classes Fitness-oriented dance classes including swing aerobics, salsa aerobics, line dance aerobics, medieval aerobics, monster line dances, and Sock Hop sessions; $50-55 per 4-week session.
• Wedding Dance Packages Choreographed wedding dance instruction covering first dance, father-daughter dance, mother-son dance, and wedding party dancing. Sold in multiple tiered packages (Introductory, Get Moving, Deluxe, Ultra Deluxe) ranging from $45 to $760.
• Historically Accurate Princess Dances Specialty program of researched historical dances tied to Disney and fairy tale princess characters across antiquity, medieval, renaissance, baroque, romantic, Victorian, Edwardian, and prohibition periods; delivered through classes and YouTube video tutorials.
• Corporate Events Mobile corporate party entertainment including dance demonstrations, lessons, and full costume performances for company events, holiday parties, and team-building activities at client venues.
• Birthday Parties Customized dance-themed birthday party experiences including princess dance parties with demonstrations and instruction for children and adults at the studio or off-site.
• Meeting & Event Space Rental Studio space rental at the Littleton location — 1,500 sq. ft. with floating hardwood dance floor, DJ system, AV screen, five 8-foot meeting tables, seating for 75, and complimentary coffee and tea service. Custom pricing per booking.
• Gift Certificates Dance gift certificates available in any denomination, redeemable for private lessons, group classes, and event services, sold through the online storefront.
• Swing n Party Friday evening social dance event pairing a swing group lesson with an open dance party, priced at $30-50 per event.
• Homeschool Partnership Group Class Recurring monthly youth partnership dance program for homeschool children ages 7-14, four one-hour group sessions per month at $50 per child per month, covering graceful movement and teamwork skills.
• Spirit Dancer Social Dance Membership Recurring membership in the Spirit Dancer Faith Based Private Member Association (508(c)(1)(a)), providing ongoing access to social dance events, community gatherings, and member benefits at the Adventures in Dance studio.

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Fred Astaire Dance Studios: Major U.S. ballroom dance studio franchise offering private and group lessons, wedding choreography, and social events. Directly comparable in service offering and customer base, but operates as a national chain versus Adventures in Dance's single location.
• Arthur Murray Dance Studios: National franchise of ballroom and social dance studios offering private and group lessons across many U.S. locations. Highly comparable business model (private/group lessons, wedding dance, social dance events), but operates at much larger scale and as a franchised chain rather than a single independent studio.

Regional players

• Dance FX Studios: Independent ballroom and social dance studio offering private lessons, group classes, and wedding dance instruction. Closely comparable service mix to Adventures in Dance, but located in a different region.
• City Dance Studio: Multi-discipline dance studio offering group classes, private lessons, and wedding dance services across styles. Comparable offering mix, but operates in a different regional market.
• Ballroom Dance Chicago / Wedding Dance Chicago: Regional wedding dance instruction specialist with a comparable offering (choreographed first-dance packages, private instruction, event services). Same niche focus on wedding couples and adult learners, but serves Chicago rather than Denver.

Emerging players

• STEEZY Studio: Online dance instruction platform offering on-demand classes across multiple styles. Comparable target market (adult learners wanting dance instruction) and overlapping dance styles, but purely digital / scalable model versus Adventures in Dance's in-person studio.
• DanceBody: Online and in-person dance fitness brand offering dance-based workout classes. Comparable in combining dance with aerobics/fitness programming and overlapping adult learner audience, but distributed primarily via streaming rather than a single brick-and-mortar studio.

Others

• TakeLessons: Online marketplace connecting students to local instructors including dance teachers. Comparable end-customer (adult learners seeking dance instruction) and partial overlap on ballroom/social styles, but operates as an enabling marketplace rather than a direct studio competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@AdventuresInDanceLittleton
• Facebookfacebook.com/AdventuresInDance
• LinkedInlinkedin.com/company/adventures-in-dance

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GEMs in Dance