Generali Biztosító Zrt.
- Company typePrivate
- Founded1989
- HeadquartersBudapest, Hungary
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
Generali Biztosító Zrt. firmographics
Firmographics- Name
- Generali Biztosító Zrt.
- Legal name
- Generali Biztosító Zrt.
- Website
- https://generali.hu
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Generali Biztosító Zrt. industry classification
Industry- Product category
- Multi-line Insurance
- NAICS
- Insurance Carriers and Related Activities (524), Direct Life, Health, and Medical Insurance Carriers (52411), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Insurance Carriers (5241)
- SIC
- Insurance Carriers, Nec (6399), Life Insurance (6311), Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321)
- akta.pro primary industry
- Commercial Auto & Fleet Insurance (FSAJAMAB)
- akta.pro secondary industries
- Travel Medical Insurance (Individual) (FSAIAEAI), Large Commercial Package (National Accounts) (FSAJAFAC), Annuity + LTC / Long-Term Care Riders (FSAIAJAC), Whole Life / UL Policy Riders & Add-ons (e.g., Waiver of Premium, Accidental Death, Child Term, LTC/Chronic Illness) (FSAIABAK), International/Expat Critical Illness & Hospital Indemnity (FSAIAKAJ)
Keywords
Where Generali Biztosító Zrt. is headquartered
LocationHeadquarters
- HQ city
- Budapest
- HQ country
- Hungary
- HQ region
- Europe
Offices7 records
Markets served
Generali Biztosító Zrt. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Insurance Premiums: Collection of regular insurance premiums from policyholders across multiple insurance categories including property, casualty, life, health, and accident insurance. Premiums are calculated based on risk assessment and policy terms.
- Investment Fund Management: Management fees from unit-linked life insurance investment funds (eszközalapok) including various fund types: money market, bond, equity, mixed, and specialized funds
- Claims Payments: Payment of insurance claims to policyholders following insured events, representing the primary cost structure of the insurance business
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Insurance products are priced individually based on risk assessment rather than tiered pricing models |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Generali Biztosító Zrt. product offering
Product offeringCore offering
Generali Biztosító Zrt. underwrites and distributes a full multi-line insurance portfolio in Hungary covering vehicle (mandatory third-party liability and Casco), home and property, life and savings (unit-linked and traditional), health and accident, pension, travel, pet, legal protection, and corporate insurance (property, liability, group health, fleet). It serves more than 1,000,000 customers through direct agents, bank partnerships (CIB Bank, UniCredit Bank), an online portal (MyGenerali), a mobile application (Ügyfélpont), telephone service, and physical customer service offices in six Hungarian cities.
Product overview
Generali Biztosító Zrt. is a Hungarian insurance company operating as part of the international Generali Group (founded 1831). The company's product portfolio consists of a multi-line insurance platform organized across retail (lakossági) and corporate (vállalati/ceges) segments, supplemented by proprietary digital platforms. The retail product line covers vehicle insurance (Kötelező KGFB, Casco including EV Casco, motor, drone), home insurance (Házőrző Lakásbiztosítás, Minősített Fogyasztóbarát Otthonbiztosítás, Társasház), health and accident insurance (Private Care, Clinicare, TestOr, Balesetbiztosítás, Tanulóbiztosítás), life and savings (MyLife Extra Plusz, MyLife Prime, Nyugalom Plusz), pension insurance (Nyugdíjbiztosítás, Borostyánko Járadék), travel insurance (Utasbiztosítás), pet insurance (PetCare), and legal protection. Corporate offerings include CompanyCare Kollektív Egészségbiztosítás, Vállalati Vagyonbiztosítások (Vagyonor), Felelősségbiztosítások, and Kollektív Személybiztosítás. The company's digital ecosystem centers on MyGenerali Szerződéskezelő (online contract management) and the Ügyfélpont mobile application, supported by GHELP Asszisztencia services. Investment products include 35+ eszközalapok (funds) for unit-linked policies. Core digital services span online premium payment (díjfizetés), online claims notification (kárbejelentés), and broker finder tools. The company also offers English-language services for international customers through dedicated English-language pages.
Differentiator
Problem solved
Functional benefit
Brands
- MyGenerali: Online policy management system for customers to manage their insurance contracts, view documents, make payments, and file claims
- Generali Ügyfélpont
- GHELP
- Generali Klub
- Private Care
- CLINICARE
- TestŐr
- CompanyCare
- Nyugdíjprogram
- Gyermekjövő Program
- Generali Egészségprogram
- Genertel
Products and services
- Kötelező Gépjármű-felelősségbiztosítás (KGFB)
Quantifiable outcome
- Claims can be settled within 1-2 days or immediately for minor property claims
- +2 more outcomes
Companies that use Generali Biztosító Zrt.
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Generali Biztosító Zrt. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
Generali Biztosító Zrt. partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- CIB BankcoreCIB Bank distributes Generali insurance products to its banking customers including credit insurance, life and accident insurance linked to bank accounts, and home insurance. Products are marketed through CIB Bank's retail banking channels.
- UniCredit Bank HungarycoreUniCredit Bank distributes Generali credit insurance and other insurance products to its retail and corporate banking customers in Hungary.
- Europ-AssistancecoreEurop-Assistance provides assistance services for Generali customers including medical appointment scheduling (Medi24), roadside assistance for vehicle insurance (both Casco and MTPL), and emergency home assistance services.
- SimplePay (SimplePay Zrt.)coreSimplePay provides online payment processing infrastructure for Generali's website, enabling customers to pay insurance premiums via credit card or instant transfer (qvik/Simple). Handles payment transaction processing and secure data transmission.
- OTP BankcoreOTP Bank provides payment processing services for Generali insurance premium payments, including credit card payment processing and instant transfer capabilities through the SimplePay platform.
- Nevogate Payment Services Kft.supportingNevogate Payment Services Kft. processes payment transactions for Generali online payments, facilitating secure data transmission between the insurance company and payment service providers.
- IdőképsupportingIdőkép (weather news portal) provides weather data and alerts to Generali's Ügyfélpont mobile application, enabling weather warning notifications for customers based on their registered postal code.
- Contracted Auto Repair ShopssupportingNetwork of contracted vehicle repair shops (Kárwebes szolgáltatás) providing repair services for Casco insurance claims, offering preferential pricing and handling claims settlement process for Generali customers.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Generali Biztosító Zrt. competitors and assessment
Company assessmentDirect peers
- NN Biztosító: Hungarian subsidiary of NN Group, focused on life and health insurance with strong pension and investment-linked products. Directly competes with Generali's life, pension, and unit-linked lines, including individual and group coverage.
- Groupama Biztosító: Hungarian subsidiary of Groupama, one of the largest domestic insurers with strong agricultural and retail presence. Directly competes with Generali across vehicle, home, life, and corporate lines through agency and bank distribution.
- Signal Biztosító: Hungarian multi-line insurer with a strong agency network and competitive position in vehicle, property, and life insurance. Direct peer in retail distribution model with product breadth comparable to Generali's Hungarian offerings.
- UNIQA Biztosító: Hungarian subsidiary of Austrian UNIQA Insurance Group. Multi-line insurer competing directly with Generali in vehicle, home, life, and health, with a comparable CEE-focused bank partnership distribution model.
- K&H Biztosító: Hungarian insurance subsidiary of K&H Bank (KBC Group). Strong in vehicle and household insurance, leveraging K&H Bank's captive customer base much like Generali's CIB and UniCredit partnerships, making it a structural direct peer.
- Allianz Hungária Biztosító: Hungarian subsidiary of Allianz Group, one of Generali's largest direct competitors in Hungary. Offers comparable multi-line insurance (vehicle, home, life, health, corporate) with similar multi-channel distribution including bank partnerships and digital platforms.
Others
- Genertel Biztosító: Hungarian online travel insurance provider operating under the Generali Group umbrella. Sister entity to Generali Biztosító, sharing corporate ownership and digital platform capabilities; serves as a useful comparison point for online-only insurance positioning within the same group.
Emerging players
- Wáberer Hungária Biztosító: Hungarian insurance company linked to the Wáberer transportation group, focused on commercial vehicle and fleet insurance. Directly competes with Generali's commercial auto and fleet products while also offering broader corporate lines.
- CIG Pannónia Életbiztosító: Hungarian life and health insurer focused on unit-linked and traditional life products. Competes with Generali's life insurance and pension lines, though at smaller scale, with specialty positioning in life and investment-linked offerings.
Broad incumbents
- Vienna Insurance Group (VIG) - Hungarian operations: Austrian insurance group with substantial Hungarian operations (formerly Aegon Hungary now Vienna Life, UNION, and others). Multi-line presence across vehicle, home, life, and health through multiple brand entities competing directly with Generali.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Generali Biztosító Zrt. social profiles
Digital presenceGenerali Biztosító Zrt. compliance and trust
Trust signalCompliance1 record
Generali Biztosító Zrt. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Generali Biztosító Zrt. leadership team
Management profileNumber of profiles
Profiles1 record
Generali Biztosító Zrt. subsidiaries and ownership
Company hierarchySubsidiaries3 records
Generali Biztosító Zrt. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Generali Biztosító Zrt. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Generali Biztosító Zrt.
What does Generali Biztosító Zrt. do?
Generali Biztosító Zrt. underwrites and distributes a full multi-line insurance portfolio in Hungary covering vehicle (mandatory third-party liability and Casco), home and property, life and savings (unit-linked and traditional), health and accident, pension, travel, pet, legal protection, and corporate insurance (property, liability, group health, fleet). It serves more than 1,000,000 customers through direct agents, bank partnerships (CIB Bank, UniCredit Bank), an online portal (MyGenerali), a mobile application (Ügyfélpont), telephone service, and physical customer service offices in six Hungarian cities.
Is Generali Biztosító Zrt. a public or private company?
Generali Biztosító Zrt. is a private company. It is classified as corporate owned and is currently operating.
When was Generali Biztosító Zrt. founded?
Generali Biztosító Zrt. was founded in 1989. It employs 1,001 to 5,000 people.
Where is Generali Biztosító Zrt. based?
Generali Biztosító Zrt. is headquartered in Budapest, Hungary, in the Europe region.
How does Generali Biztosító Zrt. make money?
Three revenue lines are on record. Insurance Premiums are the primary driver. The others are investment Fund Management and claims Payments.
Who are Generali Biztosító Zrt.'s main competitors?
Direct peers on record are NN Biztosító, Groupama Biztosító, Signal Biztosító, UNIQA Biztosító, K&H Biztosító and Allianz Hungária Biztosító. Genertel Biztosító is listed as an others. Emerging players are Wáberer Hungária Biztosító and CIG Pannónia Életbiztosító. Vienna Insurance Group (VIG) - Hungarian operations is listed as a broad incumbent.
Does Generali Biztosító Zrt. have an API?
No public API is recorded for Generali Biztosító Zrt..
What industry is Generali Biztosító Zrt. in?
Generali Biztosító Zrt.'s product category is Multi-line Insurance. Its primary akta.pro industry code is FSAJAMAB, Commercial Auto & Fleet Insurance, with a secondary code of FSAIAEAI, Travel Medical Insurance (Individual). Its NAICS code is 524 and its SIC code is 6399.