Captain Vegetal

What Captain Vegetal does

Captain Vegetal SAS is a privately held French urban vegetation company founded in 2019 by Clément and Louis, two former finance professionals, and headquartered at 8 Rue de Valmy in Montreuil (Île-de-France). The company designs, installs, and maintains plant-based interiors, vegetated walls and logos, and landscaped terraces, balconies, gardens, and public spaces for corporate clients and event organizers across France. Its portfolio covers indoor plant solutions (purchase, rental, and multi-year maintenance contracts), vegetal art and living walls, urban landscaping, event vegetation, and stabilized or artificial plant alternatives, complemented by a Green Simulateur digital tool for environmental impact assessment and 3D simulation tools for project visualization.

The business model combines one-time project revenue (landscaping, vegetal art, event installations) with recurring subscription revenue from 1–3 year rental and maintenance contracts that renew tacitly and include automatic plant care. Pricing is structured around hourly service rates (€50 HT/hour in 2024 for standard weekday service, with overtime and weekend premiums), transaction-based plant sales with 36-month financing, and multi-year subscription contracts. Go-to-market is primarily enterprise field sales via a commercial team, supported by an online quote request system and a 650m² showroom in Montreuil; the company also drives demand through trade shows (Jardins Jardin, OM Summit, Workspace), press coverage (Les Echos, Le Parisien, M6, Arte), and content marketing via its blog and social channels.

Captain Vegetal has installed more than 900,000 m² of vegetation and over 550,000 plants across 400+ projects since inception, employs 40+ people, and serves a diversified roster of French and international enterprise clients including LVMH, Dior, Sephora, L'Oréal, SNCF, RATP, BNP Paribas, MAIF, Renault, Sony, Nintendo, Veolia, CBRE, and Dassault Aviation. The company is B Corp certified, operates a greenhouse for in-house plant production, and raised €1 million in 2023 while remaining profitable from its first year of operations. In 2026 it integrated Platan, an event animation specialist, into the group to extend its event and team-building service line.

Name

Captain Vegetal

Legal name

Captain Vegetal SAS

Website

https://captainvegetal.fr

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Captain Vegetal is a French urban vegetation company that designs, installs, and maintains plant-based interiors, landscaped terraces, and botanical decor for large enterprise clients across France.

Ownership category

akta.pro rank

Product category

Urban Vegetation Services

NAICS

Landscaping Services (561730), Landscape Architectural Services (541320), Interior Design Services (54141)

akta.pro primary industry

Commercial Landscape Design & Installation (HSAIABAJ)

akta.pro secondary industries

Landscape Design, Build & Installation (Hardscapes/Softscapes) (BPABADAF), Landscape Maintenance Plans & Post-Installation Care (Establishment Services) (HSAIABAL)

Keywords

• Urban vegetation services
• Indoor plant installation
• Landscape design
• Biophilic design
• Corporate greening

Headquarters

HQ city

Montreuil

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Plant Sales: Direct sale of indoor plants, exterior plants, stabilized and artificial plants with purchase options including financing over 36 months
2. Plant Rental: Turnkey rental service including delivery, installation, maintenance (automatically included), and dismantling. Contract durations of 1, 2 or 3 years with tacit renewal. Option to purchase at end of contract.
3. Maintenance Services: Complementary plant maintenance including watering, pruning, cleaning, nutrients, and health monitoring. Performed by Captain Vegetal exclusively. Quarterly invoicing.
4. Landscaping and Design: Custom landscaping design and installation for terraces, balconies, gardens, and public spaces
5. Vertical Art and Decor: Vegetated walls, logos, and decorative installations for permanent or ephemeral spaces
6. Event Services: Vegetation installations for events, both indoor and outdoor

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Captain Vegetal designs, installs, and maintains plant-based interiors, living walls and botanical logos, urban landscaping for terraces/balconies/gardens, public-space greening, and ephemeral event vegetation for corporate clients and individuals across France. Offerings are available for purchase, rental (1–3 year contracts), and through maintenance service subscriptions, supported by 3D design visualization, a Green Simulator impact tool, and an in-house plant production greenhouse.

Product overview

Captain Vegetal operates as a unified service platform for urban greening solutions, offering a comprehensive portfolio of vegetation products and services. The core offerings include indoor plant solutions (purchase, rental, maintenance), vegetal art (living walls and logos), urban landscaping (terraces, balconies, gardens), public space installations, and event vegetation services. The portfolio is complemented by stabilized/artificial plant options for low-maintenance needs and a Green Simulateur digital tool for environmental impact assessment. Services are available to both businesses and individuals, operating across interior and exterior spaces in permanent or ephemeral configurations.

Differentiator

Problem solved

Functional benefit

Brands

• Platan: Atelier d'animation événementielle reconnu pour ses ateliers 'Main Verte', axés sur la cohésion d'équipe et la convivialité autour du végétal.

Products and services

• Plantes d'intérieur (Indoor Plants) End-to-end indoor plant solutions for offices, workspaces, retail and event interiors, available for purchase, rental (1/2/3 year contracts), and with bundled maintenance (watering, pruning, cleaning, nutrients, health monitoring). Designed for corporate and individual clients seeking biophilic interiors.
• Art végétal — Murs et Logos végétalisés (Living Walls & Plant Logos) Custom-made vegetal art including living plant walls, brand logos rendered in plants, and decorative vertical installations for permanent or ephemeral spaces. Targeted at corporate headquarters, retail spaces, events and luxury brand environments.
• Plantes stabilisées et artificielles (Preserved & Artificial Plants) Preserved and artificial plant solutions that require no maintenance, offered as an alternative for low-upkeep installations in offices, retail, and event spaces.
• Paysagisme Terrasse et Balcon (Terrace & Balcony Landscaping) Custom landscaping design, installation and maintenance for terraces, balconies and outdoor corporate or residential spaces, transforming them into green oases.
• Jardin (Garden Design & Installation) Garden design and installation services for outdoor private and corporate spaces.
• Espace public (Public Space Vegetation) Turnkey urban greening solutions for municipalities and public entities, covering urban installations and municipal landscaping projects as a turnkey partner for city greening.
• Évènement (Event Vegetation Services) Vegetation installations for events, both indoor and outdoor, including ephemeral setups, brand activations, corporate events, and team-building workshops (via the Platan sub-brand).
• Contrat de location et entretien (Plant Rental & Maintenance Subscription) Turnkey rental service including delivery, installation, automatic maintenance (watering, pruning, cleaning, nutrients, health monitoring) and dismantling, with contract durations of 1, 2 or 3 years (tacitly renewable) and an option to purchase at end of contract. Quarterly invoicing.

Quantifiable outcome

• Over 900,000 m² vegetated and 550,000 plants installed
• +2 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Roué PépinièresminorStrategic or Co-development Partner · 1 January 2026Plant nursery partnership for Jardins Jardin 2026 collaboration on the 'Jardin de Lune' themed garden project.
• Alexis TricoireminorStrategic or Co-development Partner · 14 October 2025Collaboration with landscape designer Alexis Tricoire for the 'No Limit' installation at Cité des Sciences et de l'Industrie exhibition (Jardiner, October 2025 - July 2026). Captain Vegetal contributed plant expertise and installation for the immersive garden project.
• IDETcoreStrategic or Co-development Partner · 1 January 2024Network for workspace design professionals. Captain Vegetal joined IDET to help shape future office vegetation standards and collaborate with industry peers.
• PlatancoreStrategic or Co-development PartnerEvent vegetation specialist integrated into Captain Vegetal group. Brought expertise in team building workshops and event animations.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Ambius: Global leader in interior plant rental, design and maintenance for offices and commercial spaces. Closest direct competitor to Captain Vegetal's core indoor plant subscription model, with mature multi-year contracts and national installation crews.
• Biotop: French interior plant and landscaping provider offering design, installation and maintenance services to offices and brands. Closely comparable on plant rental with bundled maintenance and biophilic design for corporate clients.
• Planteria Group: UK-based office plant rental, living walls and biophilic design specialist. Closely comparable operating model (rental + maintenance subscriptions, multi-site enterprise contracts) to Captain Vegetal, illustrating the category playbook at slightly larger scale.
• Greenwall (Mur Végétal): French specialist in living walls and vegetal art for interior and exterior spaces. Highly comparable on Captain Vegetal's 'Art végétal' (murs et logos végétalisés) product line, serving the same luxury and corporate clientele.
• Segravae: French landscape architecture and design-build firm serving developers, municipalities and enterprises. Compares to Captain Vegetal on the design and installation side of commercial landscaping and outdoor amenities.

Broad incumbents

• Interface: Global modular flooring and biophilic design company with a strong sustainability/carbon-negative narrative. Comparable not as a direct installer but as a large incumbent commercial customer (and ecosystem player) competing for the same biophilic design budget.
• Rentokil Initial (Plantcare): Multinational facilities services group with an interior plant care and landscaping arm. Overlaps with Captain Vegetal on subscription-based plant maintenance in enterprise accounts, but as part of a much broader pest control and hygiene portfolio.
• Terideal: Major French landscape design, build and maintenance provider for public and private sector clients. Comparable on landscaping design/build and recurring maintenance, but with a much larger portfolio of municipal and infrastructure contracts.
• ID Verde: One of the largest landscape services groups in Europe, headquartered in France. Overlaps with Captain Vegetal on commercial landscaping, maintenance contracts and public-space projects, but at much broader scale and across the full spectrum of grounds maintenance.

Others

• Plante & Cité: French technical center for research and expertise on plants in urban environments. Comparable as an ecosystem player and knowledge partner in urban greening, relevant to Captain Vegetal's public-sector and biodiversity positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/captain-vegetal
• LinkedInlinkedin.com/company/captain-vegetal
• Instagraminstagram.com/captainvegetal/?hl=fr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Captain Vegetal