Children & Family Urban Movement

What Children & Family Urban Movement does

Children and Family Urban Movement (CFUM, DBA "CFUM") is a 501(c)(3) tax-exempt nonprofit organization headquartered at 1548 8th St, Des Moines, Iowa. Founded in 1993, the organization provides free meal programs, educational support (including one-on-one reading mentorship), after-school care ("Hayven," Monday-Friday 3pm-6pm), summer enrichment ("Awesome Summer Days," June-August), and a by-appointment food pantry to underserved children and families in Des Moines. The organization serves 500+ families annually and operates with an 11-50 person staff supplemented by volunteers, conducting thorough background checks on all program personnel.

CFUM does not develop or sell technology products; its core offering is direct human services delivered from a single physical site to a 100% Des Moines-locale beneficiary base. The underlying "platform" is volunteer labor and community partnerships rather than software — partner organizations (United Way, Nationwide, John Deere, Prairie Meadows, Vermeer, Scheels, Iowa Clinic, Variety, CSB, GreenState, SystemWorks, F&G Life) provide financial contributions, employee volunteer hours, and beneficiary referrals.

The business model is donation-funded, not commercial. Revenue is sourced from individual one-time and recurring donations, corporate sponsorships and in-kind contributions, planned giving and estate gifts (DAFs, IRA rollovers, stock), and employer matching gift programs. All services are delivered free of charge; online donations are processed through a third-party integration with Network for Good. Outreach is community-led via word-of-mouth, partner referrals, direct enrollment, and a parent portal on cfum.org. No paid sales motion exists, no fees are charged, and no financial figures are publicly disclosed (financial reports are available only on request).

Name

Children & Family Urban Movement

Legal name

Children and Family Urban Movement

Website

https://cfum.org

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Children & Family Urban Movement (CFUM) is a 501(c)(3) nonprofit in Des Moines, Iowa, founded in 1993, providing free meal programs, reading mentorship, and after-school care to 500+ underserved children and families annually through corporate donations and community partnerships.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Child and Youth Services (62411), Child and Youth Services (624110), Other Individual and Family Services (624190), Educational Support Services (611710), Educational Services (611)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

Family & Parenting Education (Family Literacy, Parenting Skills) (EDAAAFAF)

akta.pro secondary industry

Co-Op / Parent-Participatory Childcare Centers (EDACAAAM)

Keywords

• Community meal programs
• After-school care services
• Family support programs
• Literacy mentoring services
• Food assistance programs

Headquarters

HQ city

Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Individual Donations: The primary revenue source comes from individual donors who make one-time or recurring monetary contributions to support meal programs, educational support, and family services. Donations are solicited through the organization's website, events, and direct outreach.
2. Corporate Partnerships & Sponsorships: Local corporations provide financial support through corporate sponsorships, program sponsorships, event sponsorships, in-kind donations, and volunteer partnerships. These partnerships include tax-deductible contributions and recognition across marketing channels.
3. Planned Giving & Estate Gifts: Donors can include CFUM in their estate plans, leaving a legacy that strengthens families for generations through tax-advantaged gifts like DAFs, IRA rollovers, or stock donations.
4. Matching Gifts: Corporate matching gift programs where employers match charitable donations made by employees, doubling the impact of individual contributions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Children & Family Urban Movement (CFUM) is a 501(c)(3) nonprofit organization based in Des Moines, Iowa that provides free meal programs, educational support, and family services to underserved children and families in the community. Core offerings include weekly meal distributions, a food pantry, one-on-one reading mentorship, after-school programming (Hayven), and summer enrichment (Awesome Summer Days). All services are delivered free of charge to qualifying families.

Product overview

Children & Family Urban Movement operates as a single unified nonprofit service organization offering community support programs rather than a technology product platform. The portfolio consists of core community services: Meal Programs (weekly food distributions and food pantry), Reading Support (one-on-one literacy mentoring), and After School Programs (Hayven - homework help and activities). Additional programs include the Awesome Summer Days summer enrichment initiative. The organization also recruits and manages volunteers for meal service, food pantry operations, reading mentorship, event support, and after-school assistance. These programs work together to address food insecurity, educational gaps, and family support needs in Des Moines.

Differentiator

Problem solved

Functional benefit

Products and services

• Meal Programs
• Food Pantry
• Reading Support
• After School Programs (Hayven)
• Awesome Summer Days

Quantifiable outcome

• Serves 500+ families annually with free meals, educational support, and family services
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered major and supporting.

• United WaymajorGTM or Marketing PartnerMajor community partner providing support and referrals. United Way of Central Iowa collaborates with CFUM to strengthen families and children in the Des Moines community.
• Iowa ClinicsupportingStrategic or Co-development PartnerHealthcare partner supporting family wellness initiatives. Iowa Clinic provides health-related resources and support to families served by CFUM programs.
• SystemWorkssupportingTechnology or IntegrationTechnology partner providing IT services and support. SystemWorks supports CFUM's operational technology needs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DMARC (Des Moines Area Religious Council): Operates a food pantry network and serves underserved families in Greater Des Moines. Comparable in food security programming, family services, and local donor-supported nonprofit model.
• United Way of Central Iowa: Listed as a major partner of CFUM. United Way of Central Iowa is a community-focused nonprofit serving Des Moines families with fundraising, grantmaking, and program partnerships across health, education, and financial stability — directly comparable in mission and geography.
• Food Bank of Iowa: Regional food bank serving Des Moines and surrounding areas with meal distributions and food pantries. Directly comparable to CFUM's meal programs and food pantry operations in the same geographic market.
• Boys & Girls Clubs of Central Iowa: Operates after-school and youth development programs for underserved Des Moines youth. Directly comparable in after-school care, educational support, and serving at-risk children in the same geography.
• Big Brothers Big Sisters of Central Iowa: Provides one-on-one mentoring for at-risk youth in Central Iowa. Comparable to CFUM's reading mentorship and youth-development programming in mission and geography.
• Variety - the Children's Charity of Iowa: Listed as a core partner. Variety Iowa serves children with health, mobility, and educational needs across Central Iowa, making it a direct peer in children-and-family services in the same Des Moines footprint.

Broad incumbents

• Catholic Charities of the Diocese of Des Moines: Provides family services, food assistance, and youth programming across Central Iowa. A broader-faith-based incumbent overlapping with CFUM's family services and meal programs at greater institutional scale.
• Salvation Army of Des Moines: National nonprofit with Des Moines presence providing food assistance, after-school programs, and family services. A broader incumbent with overlapping programs but a national brand and broader service portfolio.
• YMCA of Greater Des Moines: Operates multiple branches with youth programs, after-school care, and family services in Des Moines. A broader incumbent offering overlapping afterschool and youth development programming at greater scale.

Emerging players

• Anthony Muñoz Foundation (Iowa youth programs): Youth-focused nonprofit serving Des Moines-area youth through mentoring and educational programs. Comparable in mission (youth development) but smaller geographical footprint and narrower focus than CFUM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Children & Family Urban Movement