Flambeau Outdoors Hunting
Flambeau Outdoors is a US manufacturer of hunting decoys, game calls, fishing tackle storage, and tactical weapon cases, selling through wholesale distribution, sales representatives, and direct e-commerce to sporting goods retailers and consumers across North America and Europe.
- Company typePrivate
- Founded1947
- HeadquartersMiddlefield, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Flambeau Outdoors Hunting does
Flambeau Outdoors is the hunting, fishing, and tactical sporting goods division of Flambeau, Inc., a privately held Ohio-based manufacturing corporation established in 1947. The company designs and manufactures a broad portfolio of hunting decoys (waterfowl, big game, turkey, predator), game calls, weapon and firearm storage cases, and fishing tackle storage products, with in-house manufacturing capabilities spanning blow-molded, injection-molded, and rotational-molded polymer processes. Its differentiated technology platforms include the patented Zerust® anti-corrosion polymer (which infuses a vapor that forms a protective layer over metal surfaces, delivering 2-5 years of rust protection in tackle boxes, gun cases, and storage products), the patented Uvision™ decoy realism system for waterfowl, the patent-pending Vertical Friction Foam™ for fly boxes, and a 360-degree waterproof gasket system. The Flambeau brand alone offers 172+ SKUs across 16+ sub-brands (Storm Front, Feather Flex, MAD, Lohman, Blue Ribbon, Tuff Tainer, Safe Shot, Circe, Big River, Gunning Series, etc.), all manufactured in the USA.
The business operates a hybrid B2B/B2C go-to-market model anchored by wholesale distribution: the primary revenue engine is sales to wholesalers and distributors through a network of regional sales representative agencies across the US and Canada, with a $300 NET minimum order threshold, credit terms available to approved business customers, and FOB origin / freight collect terms. Secondary channels include a consumer-facing e-commerce storefront (flambeauoutdoors.com, powered by Cart.com, shipped via FedEx), an authorized e-commerce reseller program with formal compliance governance (administered by TheSmartFellows), and a UK/Europe sales operation (+44 0 1843 854000). End customers span wholesale distributors, mid-market sporting goods retailers, and individual hunters and anglers across North America and the UK/Europe; the product surface is organized into Hunting (decoys, calls, weapon storage), Fishing (tackle storage, bait storage, rod storage, fly boxes), and Tactical (weapon cases, range systems) verticals. Recent product launches have pushed the company into adjacent categories including the A.P.E. All-Electric 4x4 UTV (2024) and a foamless bow case technology platform (2025).
Flambeau Outdoors Hunting firmographics
Firmographics- Name
- Flambeau Outdoors Hunting
- Legal name
- Flambeau, Inc.
- Website
- https://flambeauoutdoors.com
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Flambeau Outdoors is a US manufacturer of hunting decoys, game calls, fishing tackle storage, and tactical weapon cases, selling through wholesale distribution, sales representatives, and direct e-commerce to sporting goods retailers and consumers across North America and Europe.
- Ownership category
- akta.pro rank
Flambeau Outdoors Hunting industry classification
Industry- Product category
- Hunting & Fishing Equipment
- akta.pro primary industry
- Hunt, Fish & Shooting Sports Distribution (CRAOAJAC)
- akta.pro secondary industries
- General Fishing Tackle & Bait Retail (CRAMALAA), Fly Fishing Specialty Retail (CRAMALAD)
Keywords
Where Flambeau Outdoors Hunting is headquartered
LocationHeadquarters
- HQ city
- Middlefield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Flambeau Outdoors Hunting business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Wholesale/Distribution Sales: Primary revenue stream through sales to wholesalers and distributors who resell Flambeau products to retailers. Orders minimum $300 NET, shipped 5-7 business days after credit approval. Freight terms are FOB origin, freight collect.
- Direct E-commerce Sales: Consumer direct sales through the flambeauoutdoors.com e-commerce platform. Products sold at suggested retail pricing directly to end consumers.
- Retail Sales Support: Products sold to retailers who then sell to consumers. The company provides product information, catalogs, and sales support to authorized resellers.
- Product Accessories and Replacement Parts: Sales of accessory items such as replacement stones for aerators, Zerust divider packs, worm chow, and other consumable/replacement products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Wholesale pricing for distributors and retailers with credit terms |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Flambeau Outdoors Hunting product offering
Product offeringCore offering
Flambeau Outdoors Hunting manufactures and sells hunting and fishing equipment, including waterfowl, turkey, big game, and predator decoys; hunting calls; gun and bow cases; tackle storage systems; and fly boxes. The company operates as a division of Flambeau, Inc., producing its goods in Middlefield, Ohio, and distributes them through wholesale channels and direct-to-consumer e-commerce.
Product overview
Flambeau Outdoors is an outdoor sporting goods manufacturer specializing in hunting, fishing, and tactical equipment storage solutions. The product portfolio centers around two core technology platforms: Uvision™ patented decoy technology providing ultra-realistic waterfowl decoys, and Zerust® anti-corrosion polymer technology integrated throughout the storage product line. The hunting division encompasses Big Game decoys and calls (MAD®, Lohman® brands), waterfowl decoys and calls (Storm Front®, Big River brands), turkey decoys (Feather Flex®, MAD® brands), predator hunting equipment (Circe® calls), and specialty decoys. The fishing division is anchored by the Tuff Tainer® and Ultimate Tuff Tainer® tackle storage systems with Zerust protection, complemented by Blue Ribbon™ and Streamside™ fly boxes, waterproof satchels, HD Marine cases, bait storage systems with aerators, and Wild Bite children's fishing kits. The tactical division offers Safe Shot™ weapon cases, range systems, and dry storage solutions. Additionally, the company has recently expanded into electric UTVs with the A.P.E.® All-Electric UTV Mossy Oak Edition.
Differentiator
Problem solved
Functional benefit
Brands
- Wild Bite: Youth fishing tackle kits and accessories designed for beginning anglers
- Next Gen
- Zerust
- Uvision
- Safe Shot
- Tuff Tainer
- Blue Ribbon
- Storm Front
- MAD
- Lohman
- Big River
- Circe
- Feather Flex
- A.P.E.
- Master Series
- Gunning Series
Quantifiable outcome
- Zerust technology provides 2-5 years of continuous anti-corrosion protection
- +1 more outcomes
Companies that use Flambeau Outdoors Hunting
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Flambeau Outdoors Hunting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
Flambeau Outdoors Hunting partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- Big River CallscoreBrand partner specializing in waterfowl calling products. Flambeau distributes and markets Big River branded hunting calls alongside its own decoy and storage products.
- Circe WildcoreBrand partner for predator hunting calls. Circe branded predator calls are sold through Flambeau distribution channels and featured on the Flambeau Outdoors website.
- Lohman CallscoreBrand partner offering Lohman branded calls for big game, waterfowl, and small game hunting. Products include turkey calls, duck calls, and specialty game calls.
- MAD (Motion Attracts Decoys)coreBrand partner specializing in mechanical and motion-based hunting decoys. MAD branded products include decoys for big game, turkey, and predator hunting.
- Storm FrontcoreBrand partner offering premium Storm Front waterfowl decoys, including the Storm Front 2 series carved by master carvers. Features anatomically correct designs with proprietary polymer blends.
- Feather FlexcoreBrand partner specializing in ultra-lightweight, collapsible foam turkey decoys. Feather Flex decoys are marketed as the most portable and realistic foam decoys available.
- Mossy OakflagshipLicensing partnership for Mossy Oak camo patterns on Flambeau UTV products. The A.P.E. All-Electric UTV is available in Mossy Oak Edition, combining Flambeau's UTV design with Mossy Oak's iconic camo branding.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Flambeau Outdoors Hunting competitors and assessment
Company assessmentDirect peers
- Avian-X: Avian-X specializes in high-end waterfowl decoys, directly competing with Flambeau's Storm Front, Gunning Series, and Uvision-enabled duck and goose decoys in the premium waterfowl hunting segment.
- Mojo Outdoors: Mojo Outdoors is a leading maker of motion and spinning-wing decoys for waterfowl and predator hunting, competing head-to-head with Flambeau's MAD and Uvision decoy technologies in the motion-decoy sub-category.
- Banded: Banded designs hunting apparel, calls, and accessories across waterfowl, big game, and predator categories, overlapping with Flambeau's hunting sub-brands (Lohman, Circe, MAD) in calls and accessories.
- Lucky Duck: Lucky Duck produces motion and traditional waterfowl, predator, and big game decoys that compete with Flambeau's MAD and Storm Front decoy lines, especially in motion-attract categories where MAD is also positioned.
- Wildgame Innovations: Wildgame Innovations makes hunting accessories including deer feeders, game cameras, and decoys sold through similar sporting goods distribution channels as Flambeau's hunting product portfolio.
- Plano: Plano manufactures tackle boxes, gun cases, and storage systems that directly compete with Flambeau's Tuff Tainer, Zerust MAX, and Safe Shot product lines across the same hunting and fishing retail channels.
- MTM Case-Gard: MTM Case-Gard makes ammunition cans, shooting range boxes, and weapon storage cases that compete directly with Flambeau's Safe Shot, HD Series, and tactical storage products in the shooting sports market.
Broad incumbents
- Pelican Products: Pelican is a much larger protective case manufacturer spanning tactical, marine, and industrial segments, overlapping with Flambeau's HD Marine and tactical storage lines but at significantly broader scope and scale.
- Bass Pro Shops: Bass Pro Shops is the largest North American specialty outdoor retailer, operating as both a major Flambeau customer and an adjacent incumbent through its own private-label hunting and fishing gear product lines.
- Yeti Holdings: Yeti is a leading premium outdoor and fishing hard cooler/storage brand, competing for the same consumer wallet share and sporting goods retail shelf space as Flambeau's premium fishing storage lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Flambeau Outdoors Hunting social profiles
Digital presenceFlambeau Outdoors Hunting compliance and trust
Trust signalCompliance2 records
Flambeau Outdoors Hunting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flambeau Outdoors Hunting leadership team
Management profileNumber of profiles
Flambeau Outdoors Hunting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flambeau Outdoors Hunting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flambeau Outdoors Hunting
What does Flambeau Outdoors Hunting do?
Flambeau Outdoors Hunting manufactures and sells hunting and fishing equipment, including waterfowl, turkey, big game, and predator decoys; hunting calls; gun and bow cases; tackle storage systems; and fly boxes. The company operates as a division of Flambeau, Inc., producing its goods in Middlefield, Ohio, and distributes them through wholesale channels and direct-to-consumer e-commerce.
Is Flambeau Outdoors Hunting a public or private company?
Flambeau Outdoors Hunting is a private company. It is classified as unknown and is currently operating.
When was Flambeau Outdoors Hunting founded?
Flambeau Outdoors Hunting was founded in 1947. It employs 1,001 to 5,000 people.
Where is Flambeau Outdoors Hunting based?
Flambeau Outdoors Hunting is headquartered in Middlefield, United States, in the North America region.
How does Flambeau Outdoors Hunting make money?
Four revenue lines are on record. Wholesale/Distribution Sales are the primary driver. The others are direct E-commerce Sales, retail Sales Support and product Accessories and Replacement Parts.
Who are Flambeau Outdoors Hunting's main competitors?
Direct peers on record are Avian-X, Mojo Outdoors, Banded, Lucky Duck, Wildgame Innovations, Plano and MTM Case-Gard. Broad incumbents are Pelican Products, Bass Pro Shops and Yeti Holdings.
Does Flambeau Outdoors Hunting have an API?
No public API is recorded for Flambeau Outdoors Hunting.
What industry is Flambeau Outdoors Hunting in?
Flambeau Outdoors Hunting's product category is Hunting & Fishing Equipment. Its primary akta.pro industry code is CRAOAJAC, Hunt, Fish & Shooting Sports Distribution, with a secondary code of CRAMALAA, General Fishing Tackle & Bait Retail.