What Mojo Outdoors does

Mojo Outdoors, founded in 2000 and headquartered in Monroe, Louisiana, is a niche hunting-products company that invented the spinning-wing duck decoy category with the launch of the MOJO Mallard Machine. The company designs, manufactures, and sells motion decoys across waterfowl, dove, turkey, and predator game species, built around a proprietary platform of direct-drive motors, highly reflective aluminum wings, and lifelike body constructions. Its product portfolio spans core decoys (Mallard Machine, Elite Series, Baby MOJO, Lite, Dabbler, Big Blade, hawk/crow predator models), a full ecosystem of accessories (Bluetooth remote receivers, batteries, chargers, decoy weights, bags), and a comprehensive replacement-parts catalog that extends product lifespan. MOJO is the registered holder of US Patent No. 11,304,415 covering the Baby MOJO design.

The business model is primarily one-time unit sales distributed through two channels: a direct-to-consumer e-commerce site (mojooutdoors.com) with free US shipping, 30-day returns, and AfterPay installments, plus a US authorized dealer network searchable via a locator tool. Pricing is transparent per-unit ($54.99–$199.99 for complete decoys; $0.15–$84.99 for replacement parts) and the company monetizes both initial sales and ongoing parts/accessory purchases. A free MOJO Mobile app (iOS/Android) paired with Bluetooth receivers allows smartphone control of up to 10 decoys, but the technology is electromechanical-and-connectivity rather than software-AI driven.

Mojo Outdoors is privately held and operates as a subsidiary of Huntwise. It serves individual sportsmen across waterfowl, dove, turkey, and predator hunting segments, with no named enterprise or institutional customers and an SMB/long-tail customer base. The company also produces MOJO TV, a content/video marketing vehicle supporting brand engagement. Geographic reach is primarily North America, with claimed brand recognition worldwide but limited documented international distribution infrastructure.

Name

Mojo Outdoors

Legal name

Mojo Outdoors

Website

https://mojooutdoors.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Mojo Outdoors designs and sells spinning-wing motion decoys and replacement parts for waterfowl, dove, turkey, and predator hunters. Founded in 2000 in Louisiana, it pioneered the spinning-wing duck decoy category and sells via DTC e-commerce and authorized US dealers.

Ownership category

akta.pro rank

Product category

Hunting Decoys & Outdoor Hunting Accessories

NAICS

Sporting Goods Retailers (45911)

SIC

Fishing, Hunting And Trapping (900)

akta.pro primary industry

Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE)

Keywords

• Hunting decoys
• Motion decoys
• Spinning wing decoys
• Waterfowl hunting gear
• Hunting accessories

Headquarters

HQ city

Monroe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Motion Decoy Sales: Primary revenue from selling spinning wing decoys for waterfowl, dove, turkey, and predator hunting. Products include complete decoys with motors, wings, and bodies in various configurations.
2. Replacement Parts: Extensive catalog of replacement parts including wings, motors, batteries, chargers, wiring harnesses, housings, feet, stakes, remotes, and other components for existing MOJO decoys.
3. Hunting Accessories: Supplementary products including decoy weights, Texas rigs, bags, backpacks, shooting accessories, and the Pick Stick Pro shell retrieval tool.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

MOJO Outdoors designs, manufactures, and sells spinning-wing and motion decoys for waterfowl (duck/goose), dove, turkey, and predator hunting, along with a full ecosystem of supporting products including Bluetooth remote receivers, batteries and chargers, replacement wings, decoy weights/Texas rigs, hunting bags, shooting accessories, and shell-retrieval tools. The company sells direct to consumers through its own e-commerce website and via a nationwide authorized dealer network.

Product overview

MOJO Outdoors is a hunting decoy and outdoor gear company offering a broad portfolio of motion decoys, replacement parts, and accessories. The core product line centers on realistic spinning wing motion decoys across multiple game species: waterfowl (Mallard Machine, Elite Series, King Mallard, Baby MOJO, Lite, Floater, Dabbler, and species-specific models for Blue Wing Teal, Pintail, Gadwall, Redhead, and Green Wing Teal), dove, turkey, and predator (Hawk, Crow). The company also offers a full ecosystem of accessories including decoy remotes (Bluetooth receivers enabling smartphone control via the MOJO Mobile app), batteries and chargers, replacement wings, decoy weights, bags and backpacks, and shooting accessories. A comprehensive replacement parts program covers wiring harnesses, motors, switches, feet, bodies, housings, stakes, shafts, thumbscrews, and snap pins across all product lines. MOJO Outdoors also produces the MOJO TV hunting show. The company operates as a direct-to-consumer e-commerce brand selling via its website and through an authorized dealer network.

Differentiator

Problem solved

Functional benefit

Brands

• MOJO Mallard®: Flagship spinning wing duck decoy product line
• MOJO Elite Series™
• MOJO Lite

Products and services

• MOJO Mallard Machine Flagship spinning-wing duck decoy with lifelike surface motion, a large direct-drive motor, and highly reflective aluminum wings designed to attract waterfowl in real hunting conditions.
• Waterfowl Decoys Full line of spinning-wing and floating motion decoys for ducks and geese including Mallard Machine, Elite Series, King Mallard, Baby MOJO, Floater, Blue Wing Teal, Pintail, Gadwall, and Redhead models.
• Dove Decoys Motion and static decoys for dove hunting including MOJO Dove Bucket, MOJO Elite Series Dove, MOJO Dove a Flicker, and MOJO Wind Dove.
• Turkey Decoys Decoys designed for spring and fall turkey hunting, part of MOJO Outdoors' expanding motion decoy portfolio.
• Predator Decoys

Quantifiable outcome

• MOJO Mallard Machine has become a phenomenon in duck hunting since 2000
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor and core.

• AfterPayminorGTM or Marketing PartnerAfterPay is offered as a payment option on the Mojo Outdoors website, allowing customers to pay in installments. This partnership enables flexible payment options for customers at checkout.
• PintealcoreTechnology or IntegrationPinteal powers the Bluetooth remote control technology in MOJO's Quick Connect Receiver products. The MOJO Mobile app is developed with Pinteal integration for smartphone control of decoys.

Scale indicators2 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Avian-X (by Final Approach): Avian-X produces premium motion and full-body waterfowl decoys, including the popular Full-Body Mallard series, targeting serious waterfowl hunters — directly competing with MOJO Outdoors in the same duck hunting segment.
• Avery Outdoors: Avery Outdoors is a longstanding duck hunting brand offering decoys, gear bags, dog training supplies, and hunting accessories. They overlap directly with MOJO's decoy and accessory business while also extending into adjacent waterfowl hunting categories.
• Dakota Decoy: Dakota Decoy specializes in motion waterfowl decoys including spinning wing models targeting duck hunters. Their product focus on realistic waterfowl motion decoys closely mirrors MOJO Outdoors' core waterfowl decoy business.
• Bandit Lures: Bandit Lures offers predator hunting lures and some decoy products targeted at coyote and predator hunters. They compete with MOJO's predator decoy line (Hawk, Crow) for the same predator hunting customer segment.
• Final Approach (FA): Final Approach produces full-body and motion waterfowl decoys, layout blinds, and hunting accessories for serious duck hunters. Their premium decoy positioning and target customer overlap directly with MOJO Outdoors' waterfowl hunting offering.
• Lucky Duck: Lucky Duck manufactures and sells motion decoys for waterfowl, turkey, and predator hunting alongside related field accessories. Their product portfolio and target customer (recreational hunters seeking realistic motion decoys) closely aligns with MOJO Outdoors' offering.
• Higdon Outdoors: Higdon Outdoors is one of the original innovators in spinning wing motion decoys and a direct competitor in the waterfowl hunting decoy category. They offer a comparable product lineup of motion duck and goose decoys, hunting accessories, and field gear aimed at the same sportsmen customer base as MOJO Outdoors.
• GHG (Greenhead Gear): GHG produces a wide range of full-body and motion waterfowl decoys and hunting accessories. Their broad decoy catalog and waterfowl-focused product lines make them a direct competitor in the same hunting retail category as MOJO Outdoors.

Broad incumbents

• Primos Hunting: Primos is a well-established hunting brand producing calls, decoys, blinds, and broad hunting accessories across multiple species. While not a spinning wing decoy specialist, they compete in the same hunting accessories retail category as MOJO Outdoors.
• Flambeau Outdoors: Flambeau Outdoors is a much larger, established hunting and outdoor products manufacturer offering decoys, game calls, storage cases, and broader hunting gear. They compete with MOJO in decoys and accessories but as part of a far wider product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Mojo_Outdoors
• YouTubeyoutube.com/user/MOJOOutdoorsTV
• Facebookfacebook.com/MOJOOutdoorsTV
• Instagraminstagram.com/mojooutdoors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mojo Outdoors