Feuerwear Gmbh & Co. Kg

What Feuerwear Gmbh & Co. Kg does

Feuerwear GmbH & Co. KG is a Cologne-based, founder-owned direct-to-consumer lifestyle brand founded in 2005 that designs, manufactures, and sells bags, backpacks, wallets, and accessories made from decommissioned fire hoses sourced from German fire stations. Its core technology is the upcycling of genuine, end-of-service fire hose material — originally engineered for extreme conditions (25 bar proof pressure, heat- and water-resistance) — into consumer products that retain visible marks, prints, and color gradients from prior emergency deployments, so that each item is unique (a Unikat). The product range spans four backpack models (Elliot daypack, Edgar rolltop, Emery and Emery Pro clamshell work packs at €159–€269), bags (Harris travel bag, Carl shoulder bag, Otis hip bag, Oscar crossbody, Sam bicycle bag), wallets (Fred, Tyler), and accessories (Bill belt, Henry toiletry bag, Jules coasters, Nick and Sasha keychains, Roger pager bag, Mitch phone case), with manufacturing carried out in Europe under a 3-year warranty and a dedicated repair service.

The company operates a horizontal D2C business model through feuerwear.de and feuerwear.com, supported by worldwide shipping via DHL/DHL GoGreen (including 25+ European countries and major global destinations), a physical retail dealer locator (Händlersuche), and a 3PL warehouse operated by PVS eBusiness-Services GmbH in Garching. Pricing is unit-based, ranging from €24 keychains to €269 premium backpacks, with gift certificates (€10–€220), product bundles, and payment options including PayPal, Klarna, Apple Pay, and Amazon Pay. Customer acquisition runs through organic social (Instagram 79k, Facebook 122k, TikTok 33k, YouTube, Pinterest), email/newsletter (Unikatsalarm), and paid channels (Google, Meta, TikTok, Bing). The brand has cultivated a community of 230,000+ fans and 4,700+ verified customer reviews.

Ownership remains with co-founders and managing directors (Geschäftsführer) Martin Klüsener and Robert Klüsener; the entity structure is a GmbH & Co. KG (limited partnership) with Feuerwear-Verwaltungs GmbH as general partner. The company has not raised external funding, has no parent company, and shows no M&A, restructuring, or regulatory actions. As of the available data, Feuerwear remains an independent, bootstrapped circular-economy lifestyle brand with a measurable sustainability credential of 282,000+ kg of fire hose material upcycled since inception.

Name

Feuerwear Gmbh & Co. Kg

Legal name

Feuerwear GmbH & Co. KG

Website

https://feuerwear.de

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Feuerwear GmbH & Co. KG is a Cologne-based, founder-owned direct-to-consumer brand founded in 2005 that designs and sells unique bags, backpacks, wallets, and accessories upcycled from decommissioned German fire hoses, serving conscious consumers in DACH, Europe, and worldwide via owned e-commerce and a dealer network.

Ownership category

akta.pro rank

Product category

Sustainable Bags & Accessories

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Luggage and Leather Goods Retailers (458320), Jewelry, Luggage, and Leather Goods Retailers (4583)

SIC

Leather & Leather Products (3100), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)

akta.pro secondary industries

Small Leather Goods (Wallets, Cardholders, Keyholders) (CRAKAEAB), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

Keywords

• Upcycled bags accessories
• Recycled fire hose products
• Sustainable backpacks
• Circular economy fashion
• Eco-friendly wallets

Headquarters

HQ city

Köln

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Direct Product Sales (B2C E-commerce): Feuerwear generates revenue through direct online sales of upcycled fire hose products including backpacks, bags, wallets, accessories, and gift certificates. Products are sold as one-time purchases with no subscription component. The company also sells product bundles/sets at discounted prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels11 records

Core offering

Feuerwear designs, manufactures and sells bags, backpacks, wallets and lifestyle accessories made from genuine decommissioned fire hoses sourced from fire stations across Germany. Every product is a unique one-of-a-kind piece (Unikat) displaying the visible history, scars and character of the original fire hose material. The portfolio spans daypacks, rolltop and clamshell backpacks, shoulder bags, hip bags, crossbody bags, travel bags, wallets, belts, keychains, toiletry bags, coasters, pager bags and gift certificates.

Product overview

Feuerwear GmbH & Co. KG is a German sustainable fashion company that creates unique handcrafted bags, backpacks, wallets, and accessories from recycled fire hoses and other repurposed materials. The product portfolio includes four backpack models (Elliot as a daypack, Edgar Pro as a rolltop, Emery and Emery Pro as clamshell-style work backpacks), multiple bag variants (Harris travel bag, Carl shoulder bag, Otis hip bag, Oscar crossbody bag), wallets (Fred with removable card case, Tyler compact wallet), accessories (Henry toiletry bag, Jules coasters, Nick and Sasha keychains, Roger pager bag, Bill belt), and gift vouchers. All products are made in Europe from genuine decommissioned fire hoses that retain visible marks, scars, and character from real emergency operations. The company emphasizes sustainability by also incorporating recycled PET bottles and production waste materials. A 3-year warranty backs all products, and a repair service extends product lifespan.

Differentiator

Problem solved

Functional benefit

Products and services

• Rucksack Elliot Daypack backpack made from genuine used fire hose with 13L volume, padded laptop/tablet compartment, water-repellent splash zipper, and padded shoulder straps made from seatbelt material. Priced at €159.
• Rolltop-Rucksack Pro Edgar Pro version rolltop backpack with 22-29L volume, magnetic Fidlock buckle, ergonomic carrying system with chest strap, side access to main compartment, padded laptop sleeve up to 17 inches. Priced at €249.
• Emery Rucksack Clamshell backpack that opens completely like a suitcase for the workday, with 19L volume, separate padded laptop compartment for up to 13-inch laptops, ergonomic carrying system with detachable chest strap. Priced at €229.
• Emery Pro Rucksack Pro version clamshell backpack with 27L volume, separate padded laptop compartment for up to 15-inch laptops, rubber cord on front for items like rain jackets, straps with buckles for larger items. Priced at €269.
• Reisetasche Harris Travel bag with wet compartment, main compartment with zip, side-accessible shoe compartment, large zip mesh pocket inside, front zip pocket with key finder, adjustable detachable shoulder strap. Priced at €219.
• Portemonnaie Fred Men's wallet with removable card case, 16 card slots total (8 removable, double-sided), bill compartment, coin pocket, ID/driver's license compartment, compact dimensions 10.5x14x2cm. Priced at €69.
• Geldbörse Tyler Compact wallet with large coin compartment, bill compartment for folded notes, 3 card slots (for up to 5 cards), clear window compartment for ID or photo, additional middle compartment. Priced at €55.
• Umhängetasche Carl Compact shoulder bag with front zip pocket, large main compartment, flat inner pocket for documents, separate inner pocket for smartphone, small inner pocket for valuables, pen holder, key finder, adjustable strap. Priced at €109.
• Hip-Bag Otis Compact hip bag with zip compartment, main compartment with flexible gusset bottom, separate inner pocket for smartphone, adjustable belt suitable for waist circumference 90-135cm. Priced at €74.
• Crossbody Bag Oscar Crossbody bag with security pocket, large zip, zip pocket on back, zip pocket on front, inner mesh pockets, adjustable strap with clip buckle, padded back with breathable mesh. Priced at €89.
• Kulturbeutel Henry Toiletry bag with flexible hook for hanging, three zip compartments, two mesh pockets for organization, Velcro closure for quick opening, 4L volume. Priced at €89.
• Untersetzer-Set Jules Coaster set made from one piece of fire hose with continuous print, heat-resistant and water-repellent surface, non-slip rubber underside, set of 4 coasters. Priced at €39.
• Schlüsselanhänger Nick Keychain with screw carabiner, made from genuine fire hose, 15.5cm x 3cm, 32g weight. Priced at €24.
• Schlüsselanhänger Sasha Keychain in vintage look with key ring and reinforced metal cap, 14.5cm x 4.5cm, 35g weight. Priced at €29.
• Meldertasche Roger Pager bag for firefighter radio receivers with velcro closure flap, belt loop with strong push-button, compatible with many models including Swissphone Boss, Quattro, Hurricane, RES.Q, s.QUAD. Priced at €43.
• Gürtel Bill Belt with tactical buckle, made from genuine used fire hose with visible scars, discoloration and markings from real emergency operations. Priced at €49.
• Wertgutschein (Gift Certificate) Gift vouchers available in denominations from €10 to €240, redeemable on feuerwear.de and feuerwear.com, delivered as PDF via email after payment.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• DHL / Deutsche Post AGminorOthersFeuerwear uses DHL as their primary shipping carrier for order delivery. They offer DHL Paketankündigung (parcel notification) service where customers' email addresses are shared with DHL for delivery scheduling notifications, per customer consent.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Qwstion: Swiss sustainable bag brand using bio-based and recycled materials (e.g., banana fiber, recycled cotton). Comparable in upcycled-material mission, premium bag category and DACH-rooted D2C.

Direct peers

• ECOALF: Spanish sustainable lifestyle brand producing bags, footwear and apparel from recycled materials (PET, fishing nets, coffee grounds). Comparable in circular-economy positioning, premium pricing and European D2C + selective wholesale model.
• Bellroy: Australia-based premium accessories brand specializing in slim wallets, bags and everyday carry. Comparable in small leather goods category overlap, premium pricing tier and global D2C marketing playbook.
• Freitag: Swiss brand making bags and accessories from recycled truck tarpaulins and seat belts. Closely comparable in upcycled industrial material narrative, premium positioning and urban outdoor D2C distribution in the DACH region.
• Sandqvist: Swedish maker of backpacks, bags and accessories with strong sustainability credentials and Scandinavian design DNA. Comparable in product category, premium D2C positioning and DACH/European distribution.
• Elvis & Kresse: UK-based maker of luxury bags, wallets and accessories from decommissioned fire hoses — the closest conceptual twin to Feuerwear, sharing the same proprietary material story and D2C sustainable-luxury positioning.

Broad incumbents

• Patagonia: Large US outdoor and lifestyle brand with strong sustainability positioning and broad backpack/bag assortment. Comparable as a benchmark for premium sustainable outdoor gear pricing and the scale-up trajectory available to mission-driven brands.
• Fjällräven: Swedish outdoor heritage brand offering Kånken and other backpacks with strong durability narrative. Comparable in premium backpack category, durability-as-differentiator positioning and strong DACH retail presence.
• Stella McCartney (bags division): Global luxury house with a sustainability-led bag and small leather goods line. Comparable in premium sustainable leather-goods positioning, though operating at much larger scale and price band than Feuerwear.

Regional players

• Ucon Acrobatics: Berlin-based minimalist bag and backpack brand with sustainability credentials (recycled PET, vegan options). Comparable in German D2C origin, premium backpack/wallet category and EU distribution reach.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCtb-co93e8kaN9xyxyEKBGw
• Facebookfacebook.com/225715100713
• Instagraminstagram.com/feuerwear
• TikToktiktok.com/@feuerwear
• Pinterestpinterest.com/feuerwear

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feuerwear Gmbh & Co. Kg