Family Life Coaching Association

What Family Life Coaching Association does

The Family Life Coaching Association (FLCA) is a 501(c)(6) non-profit professional membership organization headquartered in Raleigh, North Carolina, officially founded in October 2015 by a group of family science professors and practitioners. It operates the only nationally recognized certification program specifically for family life coaches, offering three credential tiers (CFLC, CFLC-P, CFLC-E) governed by published ethical standards and competency requirements. Its mission is to elevate the practice of family life coaching through education, research, advocacy, and collaboration, serving both coach practitioners and families seeking coaching services.

FLCA's product suite comprises the Certified Family Life Coach credential program, a public searchable Coach Directory where credentialed coaches can advertise services, an annual conference, recurring professional development webinars, member-only coffee chats, an Emerging Coaches Mentorship Program, Global Family Life Coaching Day awareness events, and the Family Life Coaching Handbook released in 2025. The organization also operates a Program Certification track that endorses third-party training programs. The technology stack consists of a WordPress-based website for membership management, event registration, and directory access, supplemented by Zoom for virtual events, Zeffy for ticketing and donations, Panopto for instructional video hosting, Cloudflare Turnstile for bot protection, and Shop2Give for marketplace transactions. An online member management platform is scheduled to launch in January 2026.

FLCA is funded entirely through member-paid dues (Professional at $99/year, Student at $40/year), certification application fees with member and non-member tiers valid 5 years, conference and webinar ticket sales ($10 for non-member webinars), and tax-deductible donations channeled through an affiliated FLCA Foundation structured as a separate 501(c)(3). The organization is entirely volunteer-led, with no disclosed paid staff; operations are run by a Board of Directors and committees. Geographic reach is nominally global with coaches registered from Canada, Nigeria, and beyond, though reach is concentrated in the United States and events are delivered virtually.

Name

Family Life Coaching Association

Legal name

Family Life Coaching Association

Website

https://flcassociation.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Family Life Coaching Association is a 501(c)(6) non-profit professional membership organization that provides certification credentials, continuing education, and a public coach directory to family life coaches and related practitioners globally.

Ownership category

akta.pro rank

Product category

Professional Coaching Association

NAICS

Business Associations (813910), Professional Organizations (81392), Other Individual and Family Services (624190)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro industry

PRIMARYHSABAIAI

Family Caregiver Coaching, Education & Support

Home & Personal Services/Elder Care & In-Home Care Services/Care Coordination & Geriatric Care Management

SECONDARYEDAKAHAG

Parent/Caregiver Training & Family Consultation (ABA)

Education/Special Education & Learning Support Services/Behavioral Intervention & Applied Behavior Analysis (ABA)

Keywords

• Family life coaching
• Professional coaching certification
• Membership association
• Professional development services
• Coach credentialing

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Others

Revenue model

1. Membership Dues: Annual membership fees provide recurring revenue. Professional Membership is $99/year and Student Membership is $40/year, with gift memberships available at the same price points. Members receive access to free webinars, coffee chats, the coach directory, mentorship programs, and conference discounts.
2. Conference and Event Tickets: Revenue generated from annual conference registrations, with member discounts available. The virtual 10th anniversary conference and various webinars generate ticket-based revenue.
3. Certification Fees: Application fees for Certified Family Life Coach credentials at three levels (CFLC, CFLC-P, CFLC-E). Non-members pay higher fees than members. Certifications are valid for 5 years.
4. Donations and Contributions: Tax-deductible donations to the separate FLCA Foundation (501c3) and non-deductible contributions to FLCA (501c6). Donations support programs including the annual conference, mentorship program, webinars, and coach directory.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Family Life Coaching Association (FLCA) is a 501(c)(6) professional membership organization that provides annual memberships, nationally recognized certifications (CFLC, CFLC-P, CFLC-E), a public coach directory, and educational events such as an annual conference, webinars, and coffee chats. It also operates a separate 501(c)(3) foundation that accepts tax-deductible donations to support programs including mentorship, research, and advocacy for the family life coaching profession.

Product overview

Family Life Coaching Association operates as a 501(c)(6) professional organization offering a suite of credentialing and professional development products. The core offerings include three tiers of Certified Family Life Coach (CFLC, CFLC-P, CFLC-E) credentials, Program Certification for educational institutions, and a public Coach Directory for member advertising. The organization provides professional development through its Annual FLCA Conference, Professional Coach Enrichment Webinars, and Members' Coffee Chats. Membership products (Professional at $99/year and Student at $40/year) provide access to these benefits plus the Emerging Coaches Mentorship Program. The organization also hosts Global Family Life Coaching Day annually on September 30th to promote awareness of the profession.

Differentiator

Problem solved

Functional benefit

Products and services

• Certified Family Life Coach (CFLC) Credential A three-tier certification program for family life coaches, available at entry (CFLC), Professional (CFLC-P, 50+ coaching hours), and Expert (CFLC-E, 100+ coaching hours) levels. Members receive discounted application fees; certifications are valid for 5 years before recertification.
• Program Certification Certification for educational programs offering family life coaching training, including Full CFLC Programs, Partial programs (Family Science or Coaching), and Specific CFLC Courses. Designed for institutions and training providers.
• Coach Directory A public searchable directory of certified family life coaches. Members can list their practices and families can search by location, specialty, fee range, and appointment type to find qualified coaches.
• Annual FLCA Conference An annual professional conference bringing together family life coaches, educators, home visitors, and students for educational sessions, networking, and professional development. Held virtually, with member discounts on registration.
• Professional Coach Enrichment Webinars 30–60 minute educational webinars on specific family life coaching topics, offered quarterly with certificates of completion for continuing education credits. Free for members and $10 for non-members.
• Professional Membership Annual membership priced at $99/year providing access to webinars, coffee chats, coach directory listing, conference discounts, mentorship program, and early credential application notification with member discount.
• Student Membership Annual student membership priced at $40/year, providing the same benefits as Professional Membership for students and emerging professionals in helping fields.

Quantifiable outcome

• ROI of $1.50 to $9.60 for every $1.00 invested in family science/prevention programs
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• National Council on Family Relations: NCFR is a non-profit professional association supporting family researchers, educators, and practitioners, including the Certified Family Life Educator (CFLE) credential. It is the most directly comparable peer to FLCA in family-focused professional credentialing, member services, and annual conference programming.
• Center for Credentialing & Education: CCE provides board certification and credentials for coaches and related helping professionals, including the BCC credential. It is comparable to FLCA as a coaching-focused credentialing body serving individual practitioners and programs, with a similar standards-and-certification value proposition.
• International Association of Coaching: The IAC is a coaching membership and credentialing organization offering the Masteries-based certification pathway. It is directly comparable to FLCA in offering professional coach credentials, member communities, and continuing education, with similar non-profit association structure.

Emerging players

• Parent Coaching Institute: Parent Coaching Institute offers training and credentials specifically for parent coaches. It is comparable to FLCA as a niche credentialing organization focused on the parent/family coaching segment with overlapping practitioner audience and certification offerings.
• International Positive Psychology Association: IPPA is a non-profit membership association advancing positive psychology research, education, and practice. It is comparable to FLCA in operating as a member-based, conference-driven, credential-adjacent professional association serving practitioners in an emerging helping-professions niche.

Broad incumbents

• National Board for Certified Counselors: NBCC credentials and supports counselors, including board certified coaches. It is comparable to FLCA as a professional credentialing organization in the helping-professions space, with overlapping practitioner audience and certification-driven business model.
• International Coaching Federation: The ICF is the largest global coaching credentialing body offering multi-tier certifications (ACC, PCC, MCC). It is comparable to FLCA as a competing provider of professional coaching credentials, with overlapping value proposition in certification, standards, and continuing education, though at significantly larger scale and across broader coaching categories.
• American Association for Marriage and Family Therapy: AAMFT is the professional association for marriage and family therapists, providing licensure-track credentials and member resources. It is comparable to FLCA as a family-focused professional credentialing body with similar member services and advocacy posture.

Regional players

• International Enneagram Association: IEA provides credentialing pathways and membership for Enneagram coaches and professionals globally. It is comparable to FLCA as a non-profit credentialing and member association for a specific coaching niche, with similar professional membership and certification economics.

Others

• Parent Educator and Family Support Practitioner Network: PESN is a community of parent educators and family support practitioners focused on evidence-based parenting practice. It is comparable to FLCA as a family-focused professional community with overlapping practitioner audience, though positioned primarily as an educator network rather than a credentialing body.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/search?q=family%20life%20coaching%20association
• Facebookfacebook.com/FLCAssociation
• LinkedInlinkedin.com/company/family-life-coaching-assocation
• Instagraminstagram.com/flcassociation

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Family Life Coaching Association