Fysioterapeuterna

Name

Fysioterapeuterna

Legal name

Fysioterapeuterna

Website

https://fysioterapeuterna.se

Company type

Private

Founded year

1943

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees: Annual membership fees from physiotherapists including employed, self-employed, students, and pensioners. Student membership priced at 200 SEK for entire study period.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Fysioterapeuterna is a Swedish professional and trade union for physiotherapists and physiotherapy students, offering membership that combines labor representation with professional development. Members receive collective bargaining, individual salary counseling, income insurance, access to the Fysioterapi magazine, the Cowrite AI job search tool, Saco lönesök salary statistics, and specialist training programs, delivered through 21 regional districts and 16 professional sections.

Product overview

Fysioterapeuterna is a trade union and professional association for physiotherapists in Sweden, not a product company. The organization provides membership-based services including a professional magazine (Fysioterapi), AI-powered job application assistance (Cowrite), salary statistics (Saco lönesök), specialist training programs, and a member portal. The core offering is membership that provides representation in negotiations, individual counseling, income insurance, education, and networking through 21 districts and 16 professional sections.

Differentiator

Problem solved

Functional benefit

Brands

• Fysioterapi: The leading magazine for physiotherapists in Sweden, covering professional and trade union issues, research, clinical practice, and health policy. Included in membership.

Products and services

• Fysioterapi Magazine The leading professional magazine for physiotherapists in Sweden, covering professional issues, research, healthcare policy, and matters affecting the physiotherapy profession. Included as a benefit of union membership.
• Cowrite AI-powered job search assistance tool available to members for creating and improving CVs, personal cover letters, career tips, and interview preparation.
• Saco Lönesök Online salary statistics service allowing members to access salary data for physiotherapists and other academic professions across Sweden, based on the previous year's data, to support salary negotiations.
• Specialistutbildningen (Specialist Training) Three-year specialist education program combining theoretical studies with clinical integration under supervision. Members receive significantly reduced fees compared to non-members.
• Min Sida (My Page) Secure member portal with BankID authentication for changing personal details, viewing invoices, sending secure messages, booking consultations, and accessing information from the member's district and section.

Quantifiable outcome

• Four-month waiting period for full individual member services

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Danske BankminorOthersPartnership offering competitive rates on mortgages, personal loans, discounted account packages and VIP customer service for members.
• SwedbankminorOthersPartnership offering favorable personal loans for members.
• SJ (Swedish railway)minorOthers7% discount on train tickets with SJ for members.
• Scandinavian hotel chains (Best Western, Elite, First Hotels, Mornington, Nobis, Radisson, Scandic, Strawberry)minorOthersVarious hotel discount programs (7-20% depending on chain) for members traveling for work or leisure.
• AdlibrisminorOthers8% discount on books (excluding digital books and student literature) for members.
• StudentlitteraturminorOthers15% discount on selected titles for members.
• Saco LönesökcoreOthersSalary statistics service providing members with salary data for physiotherapists and other academic professions to support salary negotiations.
• Willis Towers WatsoncoreImplementation/ SI/ Consulting PartnerInsurance administration partner providing specialized insurance programs for self-employed physiotherapists including practice insurance, sick leave insurance, and health insurance.
• HELP InsurancecoreOthersLegal advice insurance for self-employed members covering supplier contracts, commercial leases, and contract law. Five hours of advice per member per year included.
• CowritecoreTechnology or IntegrationAI-powered job search assistance tool available to members for creating and improving CVs, cover letters, career tips, and interview preparation.
• Svensk ChefsföreningminorStrategic or Co-development PartnerCollaboration with Swedish Managers Association for special lectures and training for members in leadership positions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vårdförbundet: Sweden's trade union and professional association for nurses, midwives, biomedical scientists, and radiology nurses. Same union + professional-association hybrid model, similar member portal and salary-statistics infrastructure, broadly comparable GTM to healthcare professionals.
• Sveriges Arbetsterapeuter (Swedish Association of Occupational Therapists): The closest analog: Sweden's professional and trade union for occupational therapists, structurally identical to Fysioterapeuterna (Saco-affiliated, district-based, collective bargaining for rehab professionals). The two professions are jointly named in the new MAR legislation, making them direct counterparts.

Others

• World Physiotherapy: The global federation of national physiotherapy member organizations. Fysioterapeuterna interacts with World Physiotherapy as Sweden's national member; relevant as an enabling/ecosystem organization rather than a direct competitor.

Regional players

• Danske Fysioterapeuter: The Danish professional association and trade union for physiotherapists. Same single-profession, union + association model as Fysioterapeuterna, but operating in Denmark rather than Sweden — making it a directly comparable Nordic counterpart.
• Suomen Fysioterapeutit (Finnish Association of Physiotherapists): Finland's national professional body for physiotherapists. Closely comparable Nordic peer along mandate (union representation + professional development), with relevance heightened by Finnish–Swedish cross-border labor mobility in healthcare.
• Norsk Fysioterapeutforbund (Norwegian Physiotherapist Association): Norway's professional union for physiotherapists. Structurally analogous — district-based representation, collective bargaining, salary statistics, specialist training — making it the Nordic geographic peer.

Broad incumbents

• Sveriges Läkarförbund (Swedish Medical Association): Sweden's largest and most established healthcare-professional trade union. Larger scale and broader mandate than Fysioterapeuterna, but the same union + professional-association dual-mandate model targeting Swedish healthcare practitioners.
• Saco (Sveriges Akademikers Centralorganisation): The Swedish Confederation of Professional Associations — Fysioterapeuterna is itself a Saco member union. Saco sits one layer above, providing the shared salary-statistics service (Saco Lönesök) used by Fysioterapeuterna's members, and is the broader umbrella brand in the professional-union space.
• TCO (Tjänstemännens Centralorganisation): The Swedish Confederation of Professional Employees — a peer confederation to Saco covering a different but overlapping set of professional unions. Comparable governance, member-benefit, and advocacy structure operating in the same Swedish labor-market context.

Emerging players

• Svenska Naprapatförbundet (Swedish Naprapathy Association): Sweden's professional association for naprapaths — a closely adjacent manual-therapy profession that overlaps with musculoskeletal physiotherapy. Smaller scale and partial-scope overlap; relevant as an emerging competitor for musculoskeletal-practitioner membership and advocacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fysioterapeuterna

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fysioterapeuterna