What Cheeky & Como Quieres does

Cheeky (legal entity CHEEK S.A., doing business as 'Cheeky Tienda Oficial') is an Argentine privately held children's apparel retailer founded in 1994 at Shopping Alto Palermo in Buenos Aires. The company designs, develops, and sells clothing, footwear, and accessories for children across three age cohorts — babies (0-1 year), toddlers (1-3 years), and children (4-14 years) — with separate collections for boys and girls spanning everyday wear, outerwear, sleepwear, footwear, and accessories. Product lines are extended through licensed character collaborations with Toy Story (Disney), Hello Kitty (Sanrio), Rolling Stones, and Peppa Pig (Entertainment One), and the brand is protected by a registered trademark.

The company operates an omnichannel model combining 200+ owned and franchised physical retail stores across Argentina with a direct-to-consumer e-commerce platform at cheeky.com.ar, powered by POW (pow.la) infrastructure with SSL encryption and PCI-compliant payment processing through MercadoPago and SPS-Decidir. Fulfillment relies on Andreani as the primary logistics partner, with Correo Argentino providing postal pickup points. Customer authentication supports Google OAuth2 and Facebook social login, and customer service is delivered via WhatsApp during business hours. The Cheeky Points loyalty program (cheekypoints.com.ar) underpins repeat-purchase incentives, and the OH!Giftcard network is accepted at approximately 80+ store locations.

Revenue is generated through one-time retail purchases across four streams: company-owned retail store sales, e-commerce sales with installment payment options via MercadoPago, franchise operations in designated territories, and gift card sales through OH!Giftcard. Pricing is in Argentine pesos inclusive of IVA (VAT), with a 40% sitewide promotional discount currently advertised and three interest-free installments available online. The company is organized as a Sociedad Anónima with no disclosed parent, venture capital backing, or institutional investors; it appears to be founder/management-owned. Operations are concentrated in Argentina, with the e-commerce channel shipping nationwide except Tierra del Fuego, and limited international store presence referenced but not detailed.

Name

Cheeky & Como Quieres

Legal name

CHEEK S.A.

Website

https://cheeky.com.ar

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Cheeky (CHEEK S.A.) is an Argentine children's apparel retailer that designs and sells clothing, footwear, and accessories for children aged 0-14 through 200+ owned and franchised stores, a nationwide e-commerce platform, and licensed character collections, primarily serving parents and caregivers across Argentina.

Ownership category

akta.pro rank

Product category

Children's Apparel Retail

NAICS

Shoe Retailers (45821)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Kids & Baby Specialty Department Stores (CRAGAGAD)

akta.pro secondary industry

Kids Fragrance (CRABAJAN)

Keywords

• Children's apparel retail
• Baby clothing
• Kids fashion
• Licensed character apparel
• Omni-channel retail

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Store Sales: Revenue generated from sales across 200+ physical retail stores throughout Argentina, including flagship locations, mall stores, and factory/outlet stores.
2. E-commerce Sales (cheeky.com.ar): Direct online sales through the company's website with home delivery and pick-up options. Prices displayed in Argentine pesos with installment payment options via MercadoPago.
3. Franchise Revenue: Revenue from franchise operations, with franchise opportunities actively solicited through the website contact form. Franchisees operate under the Cheeky brand in designated territories.
4. Gift Card Sales (OH!Giftcard): Sale of gift cards through Oh Giftcard network at participating Cheeky store locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Cheeky & Como Quieres (CHEEK S.A.) designs, develops, manufactures, and sells clothing, footwear, and accessories for babies, girls, and boys aged 0-14 through 200+ physical retail stores across Argentina, an e-commerce platform (cheeky.com.ar), and a franchise network. The brand offers licensed character collections (Toy Story, Hello Kitty, Rolling Stones, Peppa Pig), operates the Cheeky Points loyalty program, and accepts Oh Gift Cards at select locations.

Product overview

Cheeky is a comprehensive children's fashion brand offering a unified product portfolio spanning babies (0-1 year), toddlers (1-3 years), and children (4-14 years), with separate collections for boys and girls. The core offerings include clothing (bodies, onesies, dresses, t-shirts, shirts, pants, leggings, hoodies, jackets, pajamas), footwear (sneakers, boots, ballerinas), and accessories (hats, socks, bags, belts, hair accessories). Licensed character collections featuring Toy Story, Hello Kitty, Rolling Stones, and Peppa Pig extend the brand's appeal. The company operates a loyalty program (Cheeky Points), an e-commerce platform (cheeky.com.ar), physical retail stores across Argentina (200+ locations), and accepts Oh Gift Cards at select locations. The business model combines brick-and-mortar retail with online sales, supported by logistics partnerships with Andreani and payment processing through MercadoPago.

Differentiator

Problem solved

Functional benefit

Brands

• Cheeky Points: Loyalty rewards program where customers earn points on purchases.

Products and services

• Baby Clothing Line (0-1 year) Complete clothing line for babies aged 0-1 year including bodies, enteritos (onesies), dresses, hoodies, pants, jackets, pajamas, and accessories like socks, hats, blankets, bibs, perfumes, hair accessories, toys, and changing bags.
• Toddler Girls Clothing (1-3 years) Clothing collection for girls aged 1-3 years featuring bodys, dresses, tops, pants, leggings, hoodies, jackets, pajamas, and accessories including hats, scarves, socks, hair accessories, perfumes, underwear, and bags.
• Toddler Boys Clothing (1-3 years) Clothing collection for boys aged 1-3 years including bodys, t-shirts, shirts, hoodies, pants, jackets, pajamas, and accessories such as hats, socks, underwear, and perfumes.
• Girls Clothing (4-14 years) Clothing line for girls aged 4-14 including t-shirts, blouses, skirts, shorts, dresses, pants, leggings, hoodies, jackets, pajamas, and accessories like hats, scarves, belts, perfumes, hair accessories, socks, underwear, and bags.
• Boys Clothing (4-14 years) Clothing collection for boys aged 4-14 featuring t-shirts, shirts, Bermuda shorts, pants, hoodies, jackets, pajamas, and accessories including caps, scarves, socks, underwear, belts, and perfumes.
• Children's Footwear Footwear collection including sneakers (zapatillas), boots, ankle boots (borceguíes), and ballerina shoes (guillerminas) available across all age groups from babies to 14 years.
• Licensed Character Collections Licensed character clothing collections featuring popular entertainment brands including Toy Story, Hello Kitty, Rolling Stones, and Peppa Pig, available across baby, toddler, and kids categories with apparel and accessories.

Quantifiable outcome

• More than 200 store locations across Argentina and internationally
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• AndreanicoreOthersAndreani is the primary logistics and courier partner for Cheeky's e-commerce shipments. The company handles home delivery and pickup services across Argentina. Cheeky relies on Andreani for all online order fulfillment, with tracking available through a dedicated portal.
• MercadoPagocoreTechnology or IntegrationMercadoPago (both Gateway and Agregador platforms) is Cheeky's primary payment processor, enabling credit card and debit card transactions, installments, and interest-free payment options for online purchases.
• SPS-DecidircoreTechnology or IntegrationSPS-Decidir is used as an additional payment processing platform for credit card transactions, providing PCI-compliant payment handling alongside MercadoPago.
• OH!GiftcardminorChannel Partner/ Reseller/ DistributorOH!Giftcard is a gift card network partner that allows Cheeky stores to sell and redeem gift cards. Approximately 80+ Cheeky store locations are listed as OH!Giftcard-adhered locations.
• Toy Story (Disney)coreOthersToy Story is one of Cheeky's licensed character collections, offering apparel and accessories for boys featuring characters from the Disney/Pixar franchise. Products include t-shirts, sweatshirts, and more with Toy Story branding.
• Hello Kitty (Sanrio)coreOthersHello Kitty is a flagship licensed character collection for Cheeky, featuring apparel and accessories for girls with the iconic Sanrio character. The collection spans various clothing categories.
• Rolling StonescoreOthersRolling Stones is a licensed music-themed collection offering apparel for boys and girls with the iconic Rolling Stones branding. Products include t-shirts and tops with the classic tongue logo.
• Peppa Pig (Entertainment One)minorOthersPeppa Pig is a licensed character collection featuring apparel and accessories for young children with the popular animated pig character from Entertainment One.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Carter's: Largest US specialty retailer of children's apparel, with multi-channel retail and licensed character partnerships (Disney, etc.) that closely mirror Cheeky's licensed brand strategy and product mix.
• Grimoldi: Argentine footwear retailer with a strong kids' footwear category overlap; comparable on the Calzado product line that Cheeky operates as a core category.
• Mimo & Co: Argentina-based children's apparel retailer with a similar multi-channel model and direct overlap in boys' and girls' clothing, footwear, and accessories for the same 0-14 demographic.
• OshKosh B'gosh: Heritage children's apparel brand owned by Carter's that competes in the same age range with similar product categories and licensed character assortments.
• The Children's Place: US-headquartered specialty children's apparel retailer operating both physical stores and e-commerce with a similar age-range (0-14) focus, serving as a comparable specialty model for category economics.

Broad incumbents

• Falabella Argentina: Department store operating in Argentina that carries children's apparel and footwear categories, providing broad assortment competition from a non-specialty incumbent.
• H&M: Global fast-fashion incumbent with a kids' collection sold in Argentine stores; overlaps in the category but H&M is not a children's-specialty operator.
• Zara (Inditex): Global apparel incumbent with a dedicated kids' line sold across Argentina; competes for parents' apparel spend but as part of a much broader fashion portfolio rather than children's-specialty focus.

Others

• MercadoLibre: Dominant Argentine e-commerce marketplace where many third-party children's apparel sellers compete; ecosystem participant rather than direct competitor, but shapes the online competitive environment Cheeky operates within.

Regional players

• C&A Argentina: Apparel retailer operating in Argentina with family/kids categories; serves similar regional customers with broader apparel positioning rather than children's specialty.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookes-la.facebook.com/CheekyPaginaOficial
• Instagraminstagram.com/cheeky_ar
• LinkedInlinkedin.com/company/cheek-s.a

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cheeky & Como Quieres