Celbras Comercial De Produtos Industriais Ltda

What Celbras Comercial De Produtos Industriais Ltda does

Celbras Comercial De Produtos Industriais Ltda, legally Celbras Comercial de Produtos Industriais Eireli, is a privately-held Brazilian industrial maintenance, repair, and operations (MRO) products distributor headquartered in Jundiaí, São Paulo. Founded on November 18, 2011, the company supplies mechanical power transmission components, fluid handling products, industrial motors, and complementary maintenance equipment to factories, manufacturing plants, and industrial facilities across Brazil, with operating concentration in the Southeast region. The firm operates with a small headcount of 1-10 employees and is independently owned with no external institutional investment on record.

The product portfolio spans three principal categories. Mechanical transmission components include V-belts, synchronous belts, pulleys, couplings, chains, gears, speed reducers, and bearings. Industrial motors and drives center on WEG electric motors plus the WEG Controls & Drives line (variable frequency inverters, soft starters, contactors). Fluid handling products include PVC, polyurethane, silicone, and rubber hoses, flexible metallic tubes, clamps, and ball valves. The catalog is supplemented by Vibra Stop vibration dampers, Schioppa wheels and casters, Ultralub maintenance sprays, Asten pumps, and lifting slings. There is no proprietary technology platform; operations rely on a third-party Loja Integrada e-commerce storefront and standard communication tools (phone, WhatsApp, email).

Revenue is generated exclusively through one-time product resale on a quote-based pricing model. Distribution occurs through three channels: a walk-in physical storefront at Rua 23 de Maio, 454 - Vianelo, Jundiaí; a nationwide e-commerce store (nicecomercial.lojaintegrada.com.br) shipping to all Brazilian states; and a five-rep direct sales team (Rossi, Gabriel, Vinícius, Daniel, Ariel). The firm offers free freight for orders above R$1,000 in select São Paulo municipalities and maintains ten authorized-distribution partnerships with WEG, Vibra Stop, Schioppa, Mademil, Suprens, Asten, Ultralub, Ibirá, Steula, and Masterduct. Customer segmentation is horizontal SMB/industrial with no anchor clients disclosed.

Name

Celbras Comercial De Produtos Industriais Ltda

Legal name

Celbras Comercial de Produtos Industriais Eireli

Website

https://celbras.com.br

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Celbras is a privately-held Brazilian industrial MRO products distributor headquartered in Jundiaí, São Paulo. It sells belts, hoses, electric motors, couplings, bearings, valves, and related components to factories and industrial facilities via a physical store, nationwide e-commerce platform, and direct sales team.

Ownership category

akta.pro rank

Headquarters

HQ city

Jundiaí

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Products Distribution: Celbras generates revenue through the sale of industrial mechanical components and accessories. Products include belts (correias), electric motors, hoses, clamps, pulleys, chains and gears, couplings, wheels and casters, straps for lifting and tying loads, motor reducers, mechanical seals, motovibrators, industrial flywheels, bearings, engineering plastics, stainless steel flexibles, and the Vibra Stop line of shock absorbers. Sales occur through physical store, online store, and direct sales contact.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Celbras is an industrial MRO product distributor supplying mechanical power transmission components (V-belts, timing belts, pulleys, couplings, chains, gears, speed reducers), industrial motors and controls (WEG electric motors, variable frequency drives, soft starters, contactors), fluid handling products (industrial hoses, metallic flexible tubes, ball valves, clamps, pumps), and ancillary equipment (bearings, mechanical seals, vibration dampers, wheels and casters, motor vibrators, lifting slings, engineering plastics, maintenance sprays). Products are sold through a physical store, an e-commerce storefront, and a multi-rep direct sales team serving customers across Brazil.

Product overview

Celbras Comercial de Produtos Industriais is an industrial product distributor offering a comprehensive portfolio of mechanical transmission components, industrial motors, hoses, and maintenance equipment. The product range centers on power transmission products (belts, pulleys, couplings, chains, gears, speed reducers), industrial motors and drives (WEG motors, WEG variable frequency inverters, soft starters, contactors), fluid handling products (industrial hoses in rubber, PVC, silicone, and polyurethane), and industrial equipment (bearings, mechanical seals, vibration dampers, wheels and casters, motor vibrators). Additional offerings include material handling equipment (lifting slings, chains, ratchet straps), engineering plastics, flexible metallic tubes, and industrial maintenance products. The company operates primarily as a distributor of WEG brand products alongside complementary industrial component lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial V-Belts and Timing Belts (Correias em V Lisa / VX dentada, Correias Sincronizadoras, Correias Universal) Belts for power transmission in industrial machinery, including smooth V-belts, notched VX belts, and synchronous/timing belts for applications requiring precise rotation synchronization. Targeted at industrial maintenance and production lines.
• Industrial Hoses (PVC, PU, PEBD, PA, Nylon; Rubber; Silicone) Hoses made from PVC, polyurethane, polyethylene, polyamide, nylon, rubber, and silicone for fluid and material conveyance in industrial applications including high-temperature and chemical service.
• Industrial Couplings and Coupling Elements (Acoplamentos Industriais) Industrial couplings and their elements used for transmitting torque between rotating shafts in industrial machinery.
• V-Pulleys and Synchronous Pulleys (Polias em V Mademil, Polias Sincronizadoras) Mademil brand V-pulleys and synchronous/timing pulleys for belt-drive systems in industrial machinery requiring matched or synchronized rotation.
• Schioppa Wheels and Casters (Rodas e Rodízios Schioppa) Schioppa brand wheels and casters for industrial carts, trolleys, and equipment mobility.
• Industrial Bearings (Rolamentos) Industrial bearings used to reduce friction in rotating machinery components across production and process equipment.
• Mechanical Seals (Selos Mecânicos) Mechanical seals for preventing fluid leakage in pumps, compressors, and rotating industrial equipment.
• Vibra Stop Vibration Dampers (Traditional line and Spring-type dampers) Vibration dampers and shock absorbers for reducing machine vibration and noise in industrial machinery, including the traditional Vibra Stop line and spring-type dampers.
• Speed Reducers (Redutores de Velocidade) Speed reducers (gearmotors) for adjusting motor output speed and increasing torque in industrial machinery.
• Industrial Chains and Gears (Correntes e Engrenagens) Industrial chains and gears for power transmission in demanding mechanical applications.
• Motor Vibrators (Motovibradores) Motor vibrators for material handling, compacting, and processing in industrial settings.
• WEG Electric Motors (WEG Motores) WEG brand electric motors including open motors, enclosed motors, and specialized series for industrial applications. Distributed under Celbras's authorized-partner status with WEG.
• WEG Controls and Drives (Contactors, VFDs/Variable Frequency Inverters, Soft Starters) WEG brand motor controls including contactors, variable frequency inverters (CFW series), and soft starters used to operate and protect industrial motors.
• Lifting Slings — Standardized 7:1 and White 5:1 (Cintas Elevação) Industrial lifting slings with 7:1 (standardized) and 5:1 (white) safety factors for industrial lifting and load-securing applications.
• Industrial Flywheels (Volantes Industriais) Industrial flywheels for positioning and aligning shafts and spindles in machinery.
• Engineering Plastics (Plásticos Industriais) Engineering plastics for industrial applications requiring chemical resistance, mechanical strength, and thermal properties.
• Flexible Metallic Tubes (Tubos Flexíveis Metálicos) Flexible metallic tubes/hoses for conducting fluids in industrial applications.
• Asten Pumps (Bombas Asten) Asten brand pumps used for cooling and oil circulation in machining equipment.
• Ultralub Maintenance Sprays (Lubricants, Contact Cleaner, Degreaser, Anti-slip Belt Spray) Ultralub brand spray products for industrial equipment care, including contact cleaner, graphite lubricant, degreaser, and anti-slip spray for belts.
• Ball Valves (Válvulas Esféricas) Ball valves for controlling fluid or gas flow in industrial piping systems.
• Suprens Clamps (Abraçadeiras Suprens) Suprens brand clamps used for securing and fastening industrial equipment and piping systems.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• WEGcoreChannel Partner/ Reseller/ DistributorCelbras is an authorized distributor of WEG products including electric motors and industrial controls (inverters, soft starters, contactors). They market and sell WEG motors and WEG Controls & Drives products throughout Brazil.
• Vibra StopcoreChannel Partner/ Reseller/ DistributorCelbras distributes the full Vibra Stop product line including traditional line shock absorbers and spring type dampers. Products are featured prominently on their products page and blog.
• SchioppacoreChannel Partner/ Reseller/ DistributorCelbras distributes Schioppa brand wheels and casters (Rodas e Rodízios Schioppa) as part of their product catalog.
• MademilcoreChannel Partner/ Reseller/ DistributorCelbras distributes Mademil brand V-pulleys (Polias em V Mademil) for industrial power transmission applications.
• SuprensminorChannel Partner/ Reseller/ DistributorCelbras distributes Suprens brand clamps (Abraçadeiras Suprens) as part of their industrial product lineup.
• AstenminorChannel Partner/ Reseller/ DistributorCelbras distributes Asten brand pumps (Bombas Asten), equipment used in machining machines for oil circulation and refrigeration.
• UltralubminorChannel Partner/ Reseller/ DistributorCelbras distributes Ultralub spray solutions including contact cleaner, graphite lubricant, degreaser, and anti-slip spray for belts.
• IbiráminorChannel Partner/ Reseller/ DistributorCelbras distributes Ibirá brand ISLP hoses for heavy-duty suction and discharge applications.
• SteulaminorChannel Partner/ Reseller/ DistributorCelbras distributes Steula brand cleaning nozzles (Bicos para Limpeza), industrial cleaning equipment.
• MasterductminorChannel Partner/ Reseller/ DistributorCelbras distributes Masterduct brand hoses (Mangueira Masterduct) for industrial applications.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Gates Industrial: Gates is a global manufacturer of industrial belts, hoses, and power transmission components — overlapping directly with Celbras's core product line of V-belts, synchronous belts, and industrial hoses. Comparable because Gates both manufactures and distributes through dealer networks similar to Celbras's role.
• McMaster-Carr: McMaster-Carr is a US-based industrial MRO supplies distributor offering mechanical power transmission, fluid handling, bearings, and material handling products through a deep catalog model. Comparable because the product mix (belts, motors, bearings, hoses, lifting gear) closely mirrors Celbras's catalog.
• Continental ContiTech: Continental's ContiTech division manufactures industrial rubber products, hoses, and conveyor/power transmission belts — directly overlapping Celbras's belts, hoses, and rubber component lines. Comparable as a manufacturer-distributor counterpart in the same industrial component categories.

Broad incumbents

• NSK: NSK is a global manufacturer of industrial bearings, linear motion, and automotive components with Brazilian operations. Comparable as an incumbent industrial bearings manufacturer competing for the same bearings (Rolamentos) category that Celbras distributes.
• Schneider Electric: Schneider Electric is a global manufacturer of electrical equipment, motor controls, drives, and automation products with a large Brazilian presence — directly overlapping with Celbras's WEG motors and controls product line. Comparable as a global incumbent competing for the same industrial customer wallet in Brazil.
• W.W. Grainger: Grainger is the largest US-based industrial MRO products distributor with a deep catalog of motors, bearings, hoses, and mechanical components. Comparable as a broad-line industrial MRO distributor, though Grainger operates globally at vastly greater scale and digital maturity than Celbras.
• Würth Brasil: Würth's Brazilian subsidiary is a large multi-category industrial supplies and MRO distributor (fasteners, tools, chemical products) serving industrial customers. Comparable as a Brazil-based industrial MRO distributor, though Würth operates at materially greater scale and with a broader catalog than Celbras.
• SKF: SKF is a global manufacturer of bearings, seals, and lubrication products — directly overlapping with Celbras's bearings (Rolamentos) and mechanical seals (Selos Mecânicos) lines. Comparable as a global incumbent industrial component supplier with Brazilian distribution.
• Parker Hannifin: Parker Hannifin is a global manufacturer-distributor of motion and control technologies including industrial hoses, fittings, valves, and couplings — overlapping with Celbras's fluid-handling and coupling categories. Comparable as an incumbent industrial component manufacturer operating in adjacent product lines.
• Festo: Festo is a global manufacturer of pneumatic and electrical automation technology serving industrial customers, with Brazilian operations. Comparable as an industrial component supplier with overlapping mechanical/automation distribution into Brazilian factories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/celbrasindustrial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Celbras Comercial De Produtos Industriais Ltda