Children's Museum of Green Bay

What Children's Museum of Green Bay does

The Children's Museum of Green Bay is a 501(c)(3) nonprofit operating an interactive children's museum at 1230 Bay Beach Road in Green Bay, Wisconsin, serving approximately 75,000+ children annually across Northeast Wisconsin. The museum's core product is a portfolio of 17+ interactive exhibits (including the SPLASH Water Play Gallery, STEAMworks Lab, Outdoor Discovery Center, Baby Bungalow, and the upcoming Trades in Training exhibit) combined with structured educational programming: summer, spring break, and winter break camps; outreach programs delivered off-site to schools; Girl Scout badge workshops; Sensory Friendly Night; and the Children of Promise need-based access program. Primary customers are families with children from birth to age 10 in the Green Bay region, with secondary customers including K–5 school groups, Girl Scout troops, special-needs families, and underserved families qualifying through FoodShare, WIC, SSDI, Head Start, and Foster Care.

The business model is a hybrid of visitor-paid and donor-funded revenue. Admission ($8 general, $7 seniors, $3 Children of Promise, free under 15 months) and memberships ($80–$120 annual tiers plus a $10/month Sustaining tier) generate recurring and transactional consumer revenue. Camps ($30–$240 per session), school field trips ($5/child), outreach ($150/session), birthday parties ($170–$350), and facility rentals add incremental transaction revenue. A significant portion of operating support comes from donations and signature fundraising events (Beyond Casino Night, Breakfast with Santa, Golf Fore Kids, Holiday Extravaganza) backed by a diversified sponsor base across utilities, healthcare, packaging, federal agencies, and local sports franchises.

The underlying technology stack is non-proprietary: Blackbaud powers online ticketing, membership management, event registration, and donation processing; Google Analytics handles website analytics; and standard web technologies (cookies, log files, web beacons) collect customer browsing data. The museum operates a single physical site with 11–50 employees, led by Executive Director Toni Burnett and a Board of Directors chaired by Chris Pahl, and is currently executing a capital campaign to double its physical footprint and expand programming capacity.

Name

Children's Museum of Green Bay

Legal name

The Children's Museum of Green Bay

Website

https://gbchildrensmuseum.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

The Children's Museum of Green Bay is a 501(c)(3) nonprofit operating an interactive children's museum in Green Bay, Wisconsin, serving 75,000+ children annually through 17+ exhibits, camps, outreach programs, and inclusive community access initiatives across Northeast Wisconsin.

Ownership category

akta.pro rank

Product category

Children's Museum and Educational Entertainment

NAICS

Museums, Historical Sites, and Similar Institutions (7121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Children’s Museums (THAJADAE)

akta.pro secondary industry

Kids & Family Learning Workshops (Family Crafts, Junior Maker Classes) (THAJAKAO)

Keywords

• Children's museum operations
• Interactive exhibits
• STEAM education programs
• Museum memberships
• Youth field trips

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Admission Fees: Visitor-supported organization relying on admission pricing for annual operating costs. General admission $8, seniors $7, with special $3 rate for Children of Promise participants. Free entry for children under 15 months.
2. Memberships: Recurring revenue through annual memberships including Family ($120), No Frills ($90), Grandparent, Single Parent ($80), and First Time Parent (free until child 15 months). Members receive unlimited admission, event access, and discounts on programs.
3. Birthday Parties and Private Event Rentals: Party room rentals range from $170-$350 depending on membership status. Private museum rentals available. Revenue from food add-ons including pizza catering through Gallagher's Pizza.
4. Camps and Programs: Summer camps, spring break camps, and winter break camps generate revenue through per-camper fees ($120-$240 for summer camps). Outreach programs billed at $150 per session.
5. Field Trips and Group Visits: School groups pay $5 per child with minimum 10 children. Optional add-ons include lunch reservation ($20) and focused programs ($2-3 per child).
6. Donations and Fundraising: 501(c)3 community-funded organization that relies on donations to support operations. Major annual events include Beyond Casino Night and Breakfast with Santa as fundraising vehicles.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

The Children's Museum of Green Bay operates a hands-on children's museum offering 17+ interactive exhibits including SPLASH Water Play Gallery and STEAMworks Lab, along with seasonal camps, school field trips, Girl Scout programs, outreach programs, birthday parties, and facility rentals. The museum serves families with young children in Northeast Wisconsin through general admission, annual memberships, and need-based access programs like Children of Promise.

Product overview

The Children's Museum of Green Bay operates as an interactive children's museum offering a single, unified experience built around hands-on STEAM learning through play. The core product portfolio centers on exhibit galleries (including SPLASH Water Play Gallery and STEAMworks Lab) combined with educational programs including summer/spring/winter break camps, outreach programs, Girl Scout badge workshops, and Sensory Friendly Nights. Additional offerings include birthday party packages, facility rentals, annual memberships, and special events (Beyond Casino Night, Breakfast with Santa, Golf Fore Kids). The museum serves approximately 75,000+ children annually through exhibits and hundreds of STEAM programs, with admission-based access supplemented by membership tiers and need-based Children of Promise pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• General Museum Admission Walk-in admission to the Children's Museum of Green Bay providing access to 17+ interactive exhibits. General Admission $8, Seniors (62+) $7, free for children under 15 months, and $3 for Children of Promise participants.
• Museum Memberships Annual membership tiers including Family ($120), No Frills ($90), Grandparent, Single Parent ($80), First Time Parent (free until child 15 months), and Sustaining ($10/month). Members receive unlimited admission, member-only events, 2 single visit passes, 10% gift shop discount, and member rates for parties, camps, and programs.
• Summer Camps Week-long summer day camps featuring themes including Dino Days, Craft & Create, Once Upon a Camp, Robots & Coding, Crazy Concoctions, and Space Explorers with half-day ($120 member/$140 non-member) and full-day ($200 member/$240 non-member) options.
• Spring Break Camp Multi-day nature-themed camps during spring break featuring Buds, Bugs & Blooms, Play with Paint, and Camp WoodWorks programs for children ages 5-10. Half-day ($30 member/$45 non-member) and full-day ($60 member/$75 non-member) options.
• Winter Break Camp Mini camps during winter break including STEAMworks Snow-lympics and Level-Up themed camps for children.
• Outreach Programs Museum-brought programs delivering hands-on STEM, art, and animal education activities to schools and organizations. Includes STEM-tastic, Art by the Masters, and Animal Adventures series. Billed at $150 per program session, maximum 25 participants, 45-60 minutes.
• Girl Scout Programs Badge-earning programs for Girl Scouts including Maker and Financial Literacy badges across Daisy, Brownie, and Junior levels.
• Sensory Friendly Night Free monthly event designed for children with different abilities and their families, held every fourth Thursday from 3:00-5:00pm. No registration required.
• Children of Promise Need-based admission program providing $3 per person access for families participating in FoodShare, WIC, SSDI, Head Start, Foster Care, or similar programs.
• Birthday Party Packages Private party room rentals with 2-hour celebrations including unlimited museum playtime, optional add-ons for pizza, character meet-and-greets, and craft activities. $170 for members, $225 for non-members, and $350 for private museum rental (additional guests $6 each).
• Field Trips Guided group visits for school classes with 2-hour minimum playtime, optional lunch reservations ($20) and focused educational programs ($2-3 per child) aligned with Wisconsin State Standards. $5 per child (minimum 10 children); required adults free, additional adults $5.
• Facility Rentals Private event rentals for corporate meetings, baby showers, family reunions, fundraisers, and holiday parties with flexible indoor and outdoor space options.
• Beyond Casino Night Annual fundraising event featuring casino games, live entertainment, and hors d'oeuvres to support museum programming and access initiatives. VIP Reception 6:30 PM, General Admission 7:00-10:00 PM.
• Breakfast with Santa Annual holiday event featuring all-you-can-eat breakfast, live reindeer, and photo opportunities with Santa Claus. $25 per person (adults and children; children 10 months and younger free).
• Golf Fore Kids Annual charity golf tournament with 18-hole scramble format, prizes, and dinner supporting museum operations. Package includes 18 holes of golf, greens fees, cart, lunch and dinner.
• SPLASH Water Play Gallery Interactive water play exhibit featuring cups, spoons, wheels, jets of water, and adjustable flippers. Children experiment with splashing, pouring, scooping, and soaking while learning about water energy and flow dynamics around the Great Lakes.
• STEAMworks Lab Interactive learning space exploring STEAM (Science, Technology, Engineering, Art, and Math) through robotics, circuits, 3D printing, science experiments, and hands-on activities with weekly spotlight programs.

Quantifiable outcome

• 75,000+ children served annually
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered major, core and minor.

• NWTC (Northeast Wisconsin Technical College)majorStrategic or Co-development PartnerPartnership for Trades in Training exhibit featuring carpentry, electric, welding and plumbing. NWTC working with museum on weekly programming for exhibit.
• KidzibitsmajorTechnology or IntegrationExhibits design firm contracted to design and create Trades in Training interactive exhibit with NWTC partnership.
• BlackbaudcoreTechnology or IntegrationPlatform powering online store, membership management, event ticketing, and donation processing. Privacy-compliant data handling for order information.
• Gallagher's PizzaminorOthersPizza catering partner for birthday party add-on. Delivers 18" pizzas (cheese, sausage, pepperoni) and 10" gluten-free options during first 30 minutes of party.
• Mackinaws Grill and SpiritsminorOthersEvent venue partner hosting Breakfast with Santa event. Located in Green Bay area.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• The Strong National Museum of Play: Highly scaled play-focused museum combining children's exhibits with broader toy/game history archives. Comparable in mission and educational programming, though materially larger in scope.
• Children's Museum of Indianapolis: The largest children's museum in the world, with extensive exhibits, programs, and a substantial endowment. Functions as an industry incumbent that defines category standards for programs, accessibility, and capital expansion.

Direct peers

• Please Touch Museum: Philadelphia-based children's museum operating interactive exhibits, camps, and accessibility programs. Comparable programmatic structure including sensory-friendly programming and school field-trip offerings.
• Children's Museum of Pittsburgh: Mid-sized children's museum combining hands-on exhibits, maker-focused programming, and outreach. Comparable in programmatic structure (STEAM/maker focus) and donor-supported operating model.
• Duluth Children's Museum: Regional Upper-Midwest children's museum of similar scale offering interactive exhibits and educational programs. Comparable single-location visitor footprint and seasonal Midwestern market dynamics.
• Chicago Children's Museum: Larger single-location children's museum at Navy Pier with exhibits, camps, and family programming. Direct peer in mission and core offering, though anchored in a major urban tourism market.
• Madison Children's Museum: Wisconsin-based nonprofit children's museum with hands-on exhibits, camps, and community programming. Direct in-state peer with overlapping school outreach and accessibility programs.
• Betty Brinn Children's Museum: Milwaukee-based children's museum of comparable scale and mission, offering hands-on STEAM exhibits, membership tiers, and school field-trip programming. Closest geographic analog within Wisconsin.
• Children's Museum of Evansville (cMoe): Mid-sized Midwestern children's museum operating hands-on exhibits, outreach programs, and member-based access. Highly comparable in scale, footprint, and donor-supported operating model.

Regional players

• Bay Beach Amusement Park: Adjacent municipal amusement park drawing 2.0M seasonal visitors annually. Not a direct competitor but the primary complementary family destination that drives co-located foot traffic to the children's museum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gbchildrensmuseum
• Instagraminstagram.com/thechildrensmuseumofgreenbay
• TikToktiktok.com/@childrensmuseumgreenbay

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Children's Museum of Green Bay