CLEANCOM CONSEIL

What CLEANCOM CONSEIL does

Cleancom Conseil is a French private limited company (SARL) headquartered in Saint-Genis-Laval near Lyon, founded in 2010/2012 by three co-founders — Jean-Philippe Girard, Martin Nourrit, and Benjamin Pellissier — who acquired the operating rights to the CleanCom brand and its CleanTag technique from CS Value. The company specializes in ecological ground-marking and urban-signage services for communication campaigns and events, offering four core techniques: CleanTag (high-pressure water jet through stencils creating contrast on existing surfaces, 4–20 day visibility, no paint or chemicals), natural paint marking (100% biodegradable, 200+ colors, 1 day to 6 months), long-duration normed road paint (minimum 1-year durability), and thermocollage (heat-bonded plaques for maximum durability). Supporting service lines include stickage (ground stickers), street-art murals and frescoes via the Co.lab sub-brand, and active-design/nudge behavioral campaigns.

The company operates a project-based professional-services model, engaging directly with end clients (French municipalities, public institutions, brands, and event organizers) and dispatching mobile teams across France for design, stenciling, and installation. Pricing is not publicly disclosed; each engagement is quoted on technique, surface area, complexity, and duration. The Go-to-market combines content marketing (blog, Instagram project showcases, email newsletter), earned media (Le Progrès, Courrier Picard), and direct sales led by Jean-Philippe Girard and Jérémie Mantaut, with named reference clients including the Tour de France, Levi's, Decathlon, SNCF, Sopra Banking, Armée de Terre, Carrefour, AG2R La Mondiale, EFS, Keolis, Transdev, and several French municipalities (Beauvais, La Rochelle, Paris La Défense). The firm has 1–10 employees, no disclosed funding or external investors, and no mobile or AI software products — revenue is generated entirely from physical service delivery.

Name

CLEANCOM CONSEIL

Legal name

CLEANCOM Conseil

Website

https://cleancom.fr

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Cleancom Conseil is a French micro-services firm that designs and executes ecological temporary and permanent ground-marking campaigns — using water-based CleanTag, biodegradable paints, and heat-bonded plaques — for municipalities, brands, and event organizers across France.

Ownership category

akta.pro rank

Product category

Urban Ground Marking Services

NAICS

Indoor and Outdoor Display Advertising (54185), Sign Manufacturing (33995)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Graffiti Removal & Surface Restoration (BPABABAN)

akta.pro secondary industry

Graffiti Removal & Surface Restoration (HSAIAMAF)

Keywords

• Ground marking services
• Urban signage campaigns
• Ecological road marking
• Event ground graphics
• Street marketing services

Headquarters

HQ city

Thizy

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ground Marking Services: Project-based services for creating ground markings using various techniques (CleanTag, natural paint, thermocollage, long-duration paint). Pricing varies by technique, surface area, complexity, and duration requirements.
2. Event Marking Campaigns: Temporary marking campaigns for events including festivals, sports competitions, product launches, and promotional activities. Typically one-time projects with custom design and execution.
3. Street Art and Decoration Services: Mural painting, fresco creation, and sticker installation services through the Co.lab division. Includes team building workshops and event animations.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

CLEANCOM CONSEIL designs and executes ecological temporary ground markings and urban signage campaigns for municipalities, brands, and event organizers across France. The company applies multiple proprietary techniques—including CleanTag (water-based), natural paint, long-duration paint, thermocollage, ground stickage, and street art—through mobile teams that deploy to the customer's site to deliver turnkey campaigns from design through on-site installation and removal.

Product overview

Cleancom Conseil operates as a specialized communication agency offering temporary and eco-responsible urban ground marking solutions. The core product portfolio centers on four distinct marking techniques: Cleantag (water-based high-pressure marking creating temporary contrast on dirty surfaces), Peinture naturelle (100% biodegradable paint with 200+ colors, visible 1 day to 6 months), Peinture longue durée (durable paint lasting minimum 1 year), and Thermocollage (heat-bonded plates providing maximum long-term durability). Supporting services include Stickage (screen-printed ground stickers), Street Art (murals and frescoes), and specialized service offerings covering Design actif & Nudges, Prevention campaigns, Signaletique/Scenographie, Sport & Evenementiel, and Zones de rencontre & Securisation scolaire. The company operates primarily in France serving both private companies and public collectivities, with a focus on ecological and ephemeral communication solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• CleanTag Water-based, ecological ground-marking technique that uses high-pressure water to remove thermobonded plaques after a campaign ends, intended for municipalities, brands, and event organizers seeking a low-environmental-impact marking solution.
• Natural Paint Marking (Peinture naturelle) Ground-marking service using a natural paint formulated from renewable raw materials, positioned as an eco-responsible alternative to conventional marking paints.
• Thermocollage (Heat-bonded marking) Ground-marking service that applies pre-formed markings via heat-bonding (thermocollage), producing durable on-surface messages for streets and event spaces.
• Long-Duration Paint Marking (Peinture longue durée) Ground-marking service using long-duration synthetic paint for campaigns requiring extended visibility and wear resistance on streets and event surfaces.
• Stickage (Ground stickers) Ground-marking service that applies pre-printed adhesive stickers directly to pavements and street surfaces for short-term communication campaigns.
• Street Art Marking Street-art based ground-marking service producing creative on-surface visuals for brand activations, public-space projects, and event campaigns.

Quantifiable outcome

• Over 300 CleanTags created in a single recruitment campaign for Sopra Banking across 7 cities
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• APG|SGA: Swiss outdoor advertising and street furniture operator with pan-European presence. Overlaps with Cleancom in serving brands and municipalities for outdoor visibility campaigns, though via traditional OOH formats (posters, ePanels, street furniture).
• Outfront Media: US-based provider of out-of-home advertising across transit, billboards and place-based media. Comparable as a broad incumbent in outdoor advertising targeting similar municipalities, transit authorities and brand advertisers.
• Ströer SE: Major German-based outdoor and digital out-of-home media operator with significant European footprint. Comparable as a broad incumbent in outdoor advertising serving similar enterprise and public-sector buyers, though focused on traditional OOH formats.
• JCDecaux: Global leader in outdoor advertising and street furniture. Overlaps with Cleancom on outdoor display advertising but operates at a vastly larger scale with traditional billboard, digital screen and transit inventory rather than eco-ground marking.
• Clear Channel Outdoor: One of the world's largest out-of-home advertising companies. Competes for the same brand and municipal budgets as Cleancom via billboards, transit and street furniture, but with no equivalent eco-ground-marking niche offering.
• Lamar Advertising: US-listed outdoor advertising company operating billboard, transit and digital out-of-home inventory. Competes for outdoor marketing spend with similar brand clients (retail, sports, public campaigns) but without a specialized eco-marking offering.

Emerging players

• Aximum (Colas): French road-marking and traffic-safety subsidiary of Colas specializing in durable pavement markings, signage and urban traffic solutions. Technically adjacent in road-surface marking techniques (paint, thermoplastic equivalents to thermocollage) but focused on transport infrastructure rather than marketing campaigns.

Direct peers

• CS Value: Paris-based origin of the CleanTag ("Tag Propre") high-pressure water-jet technique. Cleancom Conseil's founders acquired operating rights for southern France from CS Value in 2010, making it the closest functional and technological peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cleancom-conseil

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CLEANCOM CONSEIL