Becquet

What Becquet does

Becquet is a French home textiles retailer operating primarily as a direct-to-consumer e-commerce business under the brand "Becquet – Créateur en linge de maison." Founded in 1966 and headquartered in La Chapelle d'Armentières, the company sells bed linens, bath linens, table linens, curtains, sleepwear, and decorative textiles through its own website (becquet.fr), telephone ordering, and traditional mail/catalog ordering channels. It serves individual French consumers in metropolitan France, the French Overseas Departments, and Belgium, with no other international markets. The product portfolio is anchored by two own brands — Lauréat (value-focused) and BECQUET CRÉATION (premium creative line) — alongside third-party brands such as DODO HOMEWEAR and DANIEL HECHTER.

The company's technology base is a standard e-commerce platform with personalization capabilities, supporting an interactive digital catalogue, product customization (custom embroidery and made-to-measure fabric), and a wide range of marketing automation integrations including Algolia for site search, AB Tasty for A/B testing, iAdvize for live chat, Criteo for retargeting, and a broad programmatic advertising stack. The e-commerce platform is hosted by Claranet, and logistics are handled through a partnership with La Poste/Colissimo, providing access to over 18,000 pickup points across France through the "Point Retrait" network.

Becquet's revenue model is primarily one-time product sales through its DTC channels, supplemented by a points-based loyalty program (1 point per €1.50 spent, redeemable for vouchers from €5 to €100), a "Becquet 4 Étoiles" revolving credit card in partnership with Cofidis enabling installment payments (commissions on credit facilitation), a referral program, and aggressive promotional pricing (discounts up to -70% on outlet items, free shipping at €110, newsletter subscriber €30 discount). The company is privately held as a SASU (single-shareholder simplified joint-stock company) with €914,400 in share capital, and is part of the DOMOTI group which provides shared services including accessibility compliance infrastructure. Leadership is held by Stéphane Dervaux as Directeur Général.

Name

Becquet

Legal name

BECQUET

Website

https://becquet.fr

Company type

Private

Founded year

1966

Operating status

Operating

Short description

Becquet is a French direct-to-consumer home textiles retailer, founded in 1966, selling bed linens, bath linens, table linens, curtains, and sleepwear primarily through e-commerce, telephone, and catalog channels to individual consumers in France and Belgium.

Ownership category

akta.pro rank

Product category

Home Textiles

NAICS

Curtain and Linen Mills (31412)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Curtains & Drapery Retail (Panels, Drapes, Sheers, Valances) (CRAIAKAC)

akta.pro secondary industry

Table Linens Retail (Tablecloths, Napkins, Runners, Placemats) (CRAIALAE)

Keywords

• Home textile retail
• Bed linens
• Bath linens
• Table linens
• Home decoration

Headquarters

HQ city

La Chapelle

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: One-time product sales through e-commerce, phone, and mail channels. Revenue generated from bed linen, bath linen, table linen, curtains, and home decoration textile products. Includes made-to-measure fabric sales.
2. Loyalty Program: Points-based loyalty program where customers earn 1 point per €1.50 of purchases. Points redeemable for gift vouchers (€5, €15, €25, €100).
3. Becquet 4 Etoiles Store Credit Card: Revolving credit card partnership with Cofidis enabling installment payments, with Becquet earning commissions on credit facilitation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Becquet sells home linen and household textiles — including bed linens, bath linens, table linens, curtains and decorative textiles, sleepwear/loungewear, and bedding accessories — to individual French consumers through its own e-commerce site (becquet.fr), telephone ordering, and mail/catalog channels. The assortment is anchored on Becquet's own labels (Lauréat for value-tier products and BECQUET CRÉATION for premium designs), supplemented by curated third-party brands. Select textile products can be customized via embroidery and made-to-measure fabric options.

Product overview

Becquet is a French home textiles retailer offering a comprehensive range of bedding, bath linens, table linens, curtains, and decorative textiles. The product portfolio centers on core textile categories including bed linens (sheets, duvet covers, pillowcases), bath products (towels, bathrobes, mats), table linens (tablecloths, napkins, kitchen towels), window treatments (curtains, sheer curtains, blackout options), and sleepwear. Becquet operates primarily under its own brands—Lauréat (value-focused) and BECQUET CRÉATION (premium creative line)—alongside third-party brands like DODO HOMEWEAR and DANIEL HECHTER. The company complements its textile offerings with a loyalty program, store credit card (Carte 4 étoiles), free catalogue service, and seasonal promotional campaigns including flash sales and outlet promotions up to -70%.

Differentiator

Problem solved

Functional benefit

Products and services

• Linge de lit (Bed Linens) Bed linens including fitted sheets (drap-housse), flat sheets (draps), duvet covers (housses de couette), pillowcases (taies d'oreiller), and bolster cases (taies de traversin) in cotton, percale, satin de coton, flanelle, gaze de coton, polycoton, and lin lavé. Sold to individual consumers for personal residences.
• Linge de bain (Bath Linens) Bathroom textiles including towels, bath mats, bathrobes, and washcloths in various materials and weights (g/m²), with select items customizable via embroidery. Sold to individual consumers.
• Linge de table (Table Linens) Table linens including tablecloths (nappes), table runners (sets de table), napkins (serviettes de table), and kitchen towels (torchons) in cotton, polyester, and linen blends, with stain-resistant treatments available.
• Rideaux et décoration textile (Curtains and Textile Décor) Window treatments including rideaux (curtains), voilages (sheer curtains), and occultants (blackout curtains), plus decorative cushions, throws, and bed runners in various styles and materials.
• Pyjamas et vêtements d'intérieur (Sleepwear and Loungewear) Sleepwear and loungewear including pyjamas, nuisettes, chemises de nuit, peignoirs, and short de pyjama for men, women, and children in cotton, jersey, and satin.
• Literie (Bedding) Bedding items including couettes (duvets), oreillers (pillows), alèses (mattress protectors), and mattress toppers in various warmth levels and materials including microfibre, cotton, and down alternatives.
• Galettes et housses de chaises (Chair Cushions and Chair Covers) Chair cushions and covers including galettes (capitonnées, rondes, carrées), housses de chaises, and protective covers for clic-clac/BZ sofa beds.
• Lauréat (Own Brand) Becquet's own value-focused label featuring bed linens, bath linens, and home textiles with a focus on quality materials and accessible pricing, including sub-lines Lauréat Prestige, Lauréat Essentiel, and Lauréat LUXE.
• BECQUET CRÉATION (Own Brand) Becquet's premium creative line featuring exclusive designs for bedding, bath linens, table linens, and decorative textiles with distinctive patterns and premium materials.
• Catalogue papier (Paper Catalogue) Free physical and digital catalogue service offering seasonal product selections with promotional pricing, available for request through the website.
• Carte 4 étoiles (4-Star Credit Card) Store credit card offering installment payments, exclusive discounts, and birthday promotions, provided in partnership with Cofidis; Becquet earns commissions on credit facilitation.
• Programme de fidélité (Loyalty Program) Points-based loyalty program where customers earn 1 point per €1.50 spent, redeemable for gift vouchers (€5 from 80 pts, €15 from 200 pts, €25 from 300 pts, €100 from 1100 pts).
• Personnalisation (Customization Service) Product personalization service allowing customers to customize certain items like towels, bathrobes, and bedding with embroidery, monograms, or personalized details.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

Feature2 records

Partnerships

One partnership is on record.

• La Poste/ColissimocoreChannel Partner/ Reseller/ DistributorLogistics partnership providing delivery network of over 18,000 pickup points (Point Retrait) across France for order delivery and returns.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• IKEA: IKEA is the dominant European home furnishings retailer with deep private-label textile assortment in bed, bath, and curtain categories—a broader incumbent that anchors French consumer expectations on price and category breadth.
• Carrefour: Carrefour is the leading French mass retailer with an extensive private-label home textile range in bed, bath, and table—a broader incumbent whose in-store and online textile offerings put pricing pressure on specialist retailers like Becquet.
• H&M Home: H&M Home is the global fast-fashion home brand selling bedding, bath, and décor at value price points—a broader incumbent competing with Becquet on price-led, trend-driven home textile purchases in France and Belgium.
• La Redoute: La Redoute is a major French multi-category e-commerce retailer with a sizable home textile and home décor vertical—a broader incumbent that competes with Becquet in bed, bath, table, and curtain categories while also selling apparel and furniture.
• Zara Home: Zara Home is the home furnishings concept of Inditex, offering bedding, bath, table, and decorative textiles globally—a broader incumbent pressuring Becquet on trend cycle, design refresh, and price in the French and Belgian markets.

Direct peers

• Linvosges: Linvosges is a French specialist retailer of home linens (bed, bath, table) and loungewear, historically a direct catalog-driven brand now with a strong e-commerce presence—closely comparable to Becquet's assortment, channel mix, and target demographic.
• Descamps: Descamps is a heritage French home linen and textile décor brand with strong e-commerce and selective retail—comparable to Becquet in product range (bedding, bath, table, decorative textiles) and French premium positioning.
• Yves Delorme: Yves Delorme is a leading French luxury home linen brand selling bed, bath, and table linens through its own DTC channels and selected retailers—directly comparable to Becquet's premium 'BECQUET CRÉATION' positioning and product categories.
• Le Jacquard Français: Le Jacquard Français is a French jacquard home textile specialist (table linen, bedding, bath) with strong DTC and gift-occasion positioning—an analogous French heritage brand selling premium woven home textiles directly to consumers.
• Alexandre Turpault: Alexandre Turpault is a French home linen specialist focused on bed, bath, and table linens with premium positioning—an adjacent direct peer sharing Becquet's product categories and French specialty retail channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/becquet
• Facebookfacebook.com/becquet.lingedemaison
• Instagraminstagram.com/becquet_fr
• Pinterestfr.pinterest.com/becquet
• LinkedInlinkedin.com/company/becquet-fr

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Becquet