DFP

What DFP does

DFP is a France-based, founder-operated B2B communication consultancy headquartered at 57 rue de Paris, Joinville-Le-Pont, serving industrial companies across the automation, chemistry, electronics, mechanics, and measurement sectors. The firm is led by François Dupin, whose profile combines four years of responsibility in professional press with more than fifteen years of B2B agency experience, and the business is positioned around his direct client relationships rather than a broader institutional structure.

The service offering is an integrated communication suite comprising strategic communication consulting (conseil), press relations (relations presse), graphic creation (création graphique), advertising and media planning (publicité et média planning), publishing (édition), direct marketing, and event marketing (événementiel). Deliverables range from full-mission engagements to discrete one-off operations, with execution supported by an external network of specialized production and service vendors. The underlying technology is purely operational: no proprietary platform, software product, API, or AI capability is disclosed, and the website functions as a marketing surface rather than a delivery system.

DFP generates revenue through professional services fees on a quote-based, project or retainer basis, sold directly by the founder to industrial sector clients. The go-to-market is exclusively direct sales, with a single-country France footprint, no disclosed customer logos, no public pricing, and no external funding. The firm operates as a private, founder-owned practice with no parent company, no subsidiaries, and no institutional investors identified in the source material.

Name

DFP

Legal name

DFP

Website

https://df-p.fr

Company type

Private

Operating status

Operating

Short description

DFP is a founder-led French B2B consultancy that provides strategic communication, press relations, graphic design, and media planning services to industrial companies in automation, chemistry, electronics, mechanics, and measurement sectors.

Ownership category

akta.pro rank

Product category

Industrial B2B Communication Consulting

NAICS

Public Relations Agencies (541820), Advertising Agencies (541810)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

Keywords

• Industrial communication consulting
• B2B press relations
• Graphic creation services
• Media planning services
• Direct marketing services

Headquarters

HQ city

Joinville-le-pont

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Communication Consulting Services: Professional services revenue from providing strategic communication consulting, press relations, graphic creation, and communication planning services to industrial B2B clients. Services offered include both global missions and specific/one-time operations.

Go-to-market motion1 record

Distribution channels1 record

Core offering

DFP is a B2B industrial communication consultancy that helps companies in the automation, chemistry, electronics, mechanics, and measurement sectors define and execute their communication strategies. It sells strategic communication consulting, press relations, graphic creation, advertising and media planning, publishing, direct marketing, and event management services, delivered as missions (full-scope engagements) or one-off tactical operations. The offering is led directly by founder François Dupin, who combines four years of professional press responsibility with more than fifteen years of B2B agency experience.

Product overview

DFP is a B2B industrial communication consulting company offering an integrated suite of services: strategic communication consulting, press relations, graphic creation, advertising/media planning, publishing, direct marketing, and event management. The company positions itself as a full-service partner for industrial firms in automation, chemistry, electronics, mechanics, and measurement sectors. Services range from mission-based consulting to specific tactical operations, with emphasis on aligning advertising concepts with technical messaging to reach users, prescribers, and decision-makers.

Differentiator

Problem solved

Functional benefit

Products and services

• Conseil en Communication (Strategic Communication Consulting) Strategic communication consulting service that analyzes an industrial client's positioning relative to competitors and the market, then recommends and develops an appropriate communication strategy, aligned messaging, and channel mix. Intended for industrial companies needing expert guidance on how to communicate sophisticated technical products.
• Relations Presse (Press Relations) Press relations services including drafting and distribution of press releases, articles, and interview coordination, plus identification of the most appropriate vertical and horizontal trade magazines. Delivered through DFP's personalized relationships with industrial trade press journalists to maximize product and company visibility.
• Création Graphique (Graphic Design) Graphic creation service covering marketing study of client elements, project formulation, visual creation of print and online communication supports, vendor selection, and follow-through on fabrication. For industrial clients needing to render technical concepts clear, credible, and compelling to users, prescribers, and decision-makers.
• Publicité et Média Planning (Advertising and Media Planning) Advertising campaign development and media planning service that recommends the most appropriate professional supports and optimizes communication investments for industrial B2B audiences.
• Edition (Publishing) Publishing service for industrial communication materials and documentation, supporting client content production.
• Marketing Direct (Direct Marketing) Direct marketing service targeting industrial B2B audiences and decision-makers, executed as part of integrated communication campaigns.
• Evènementiel (Events) Event marketing and organization service for industrial clients, supporting corporate events, product launches, and trade-show related activities.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Specific Service ProvidersminorOthersDFP surrounds itself with specific partners to optimize client communication operations. These partners include graphic production vendors, print suppliers, and other specialized service providers needed to execute comprehensive communication campaigns.

Scale indicators1 record

Recent moves3 records

Direct peers

• Wellcom: Paris-based communications consultancy serving B2B and corporate clients across sectors. Highly comparable to DFP as a French agency offering PR, corporate communications, and content services to professional/industrial audiences, with a similar boutique-to-mid scale operating model.
• Archetype: B2B marketing and communications agency specializing in technology, healthcare, and industrial sectors. Comparable to DFP in serving complex B2B technical clients with PR, content, and integrated campaigns, with global presence that DFP lacks.
• WE Communications: Global technology and B2B communications agency. Direct peer to DFP in providing PR and integrated communications for technology and industrial brands; comparable offering though multi-regional rather than France-domestic.
• Hotwire: B2B technology and industrial communications agency. Directly comparable to DFP in its focus on technology-driven B2B clients and integrated communications/PR services, though operating at larger scale and with global reach rather than France-centric.

Broad incumbents

• Publicis Consultants: Publicis Groupe's French corporate communications and public affairs practice. Overlaps with DFP in providing press relations, corporate communications, and influence services to French-based enterprise and B2B clients, including industrial accounts.
• Golin: Interpublic-owned global PR and communications agency with European operations. Overlaps with DFP in providing B2B and technology PR services, though at significantly larger scale and broader capability portfolio.
• Ogilvy PR Paris: WPP-owned global agency's French communications practice serving B2B and technology clients. Comparable in delivering integrated PR and content for industrial/technology companies in France, with substantially larger scale and broader service breadth than DFP.
• Havas PR Paris: Large multinational PR and communications network headquartered in France. Comparable to DFP because it serves French and European B2B/industrial clients with PR and broader communications services, though at much greater scale and across many industry verticals rather than DFP's focused industrial niche.
• Edelman France: Global PR firm's French operations covering corporate communications, B2B, technology, and industrial sectors. Directly comparable to DFP in serving French enterprise and B2B clients with PR and integrated communications, though as part of a global network.

Regional players

• Actipro: French B2B communications and content agency focused on industrial and technology accounts. Direct peer to DFP in serving French industrial clients with PR, content, and integrated communications from a similar scale boutique position.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DFP