Registered Trademark of Recipe Unlimited Corporation

What Registered Trademark of Recipe Unlimited Corporation does

Añejo Restaurant is a Canadian full-service Mexican dining and tequila-focused bar concept, founded in 2012 in Calgary's Mission neighborhood and operating 6 locations across Calgary, Toronto (3), Edmonton, and Banff, with a 7th unit scheduled for Seton in Fall 2026. The brand is wholly owned by Recipe Unlimited Corporation, a large Canadian restaurant conglomerate headquartered in Vaughan, Ontario that also operates Harvey's, Swiss Chalet, Montana's, and East Side Mario's, and provides centralized legal, privacy, accessibility, and corporate infrastructure. Añejo's core product is an elevated Mexican cuisine menu paired with what it claims is Canada's largest tequila selection (200+ varieties spanning blanco, reposado, añejo, extra añejo, mezcal, cristalino, and curiosity spirits), supported by resident tequila sommeliers who deliver guided tasting flights at $73-$88 per person and curated cocktail programs.

The business generates revenue through four streams: dine-in food and beverage sales across physical locations, private events and group bookings for groups larger than 8 (including corporate functions), margarita kit takeout sales (Classic Lime, Chili Coconut, Cadillac), and in-store gift cards. Pricing spans $7.50 happy hour margaritas and $4 classic tacos during twice-daily happy hours (3-5pm and 10pm-close) up to ultra-premium tequila pours reaching $1,600 per ounce. Go-to-market is direct-to-consumer via Instagram, Facebook, email newsletter (with a free-churros signup incentive), and OpenTable reservations, supplemented by content marketing through the 'La Revista' tequila education blog. The company has no proprietary technology platform and integrates only OpenTable for reservations and Google Maps for location services.

Name

Registered Trademark of Recipe Unlimited Corporation

Legal name

Recipe Unlimited Corporation

Website

https://anejo.ca

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Añejo Restaurant is a Canadian full-service Mexican dining and tequila bar concept operating 6 locations across Calgary, Toronto, Edmonton, and Banff, offering elevated Mexican cuisine and Canada's largest tequila selection (200+ varieties) with sommelier-led tastings, and wholly owned by Recipe Unlimited Corporation.

Ownership category

akta.pro rank

Product category

Mexican Restaurant Dining

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Mexican & Tex-Mex Fast Casual (THAFABAC)

akta.pro secondary industries

Cocktail Bars & Lounges (CRANACAD), All-Day Dining Restaurants (THAFACAJ)

Keywords

• Mexican restaurant dining
• Tequila bar selection
• Handcrafted cocktails
• Private event venues
• Margarita kit takeout

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Food and Beverage Sales: Primary revenue stream from selling elevated Mexican cuisine, hand-crafted cocktails, margaritas, and tequila to dine-in customers at restaurant locations across Canada.
2. Private Events and Group Bookings: Revenue from hosting private events, celebrations, and corporate functions at dedicated private event spaces across restaurant locations.
3. Margarita Kit Sales: Pre-packaged margarita kits sold for takeout, containing everything needed to make margaritas at home. Each kit makes 6 standard margaritas or 2 large ones.
4. Gift Card Program: Sale of Ultimate Dining Cards and Añejo gift cards redeemable at restaurant locations. Gift cards can be purchased in-store and used to pay for meals.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Añejo Restaurant operates full-service Mexican dining establishments paired with Canada's largest tequila selection of over 200 varieties. The brand sells elevated Mexican cuisine, hand-crafted cocktails, margaritas, and guided tequila tasting experiences at multiple physical restaurant locations across Canada, complemented by takeout margarita kits, gift cards, and private event hosting services.

Product overview

Añejo Restaurant is a Mexican dining and tequila bar concept operated by Recipe Unlimited Corporation, offering a unified restaurant experience combining elevated Mexican cuisine, hand-crafted cocktails, and Canada's largest tequila selection with over 200 varieties. The product portfolio includes the core restaurant dining service across multiple Canadian locations, margarita kits for at-home consumption, gift cards, private event hosting, and guided tequila tasting experiences. The brand positions itself around Mexican hospitality and tequila expertise, with menus spanning food, drinks, and specialized tequila offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Añejo Restaurant Dining Experience Full-service Mexican restaurant and tequila bar offering elevated Mexican cuisine, hand-crafted cocktails, margaritas, and access to Canada's largest tequila selection of over 200 varieties across multiple Canadian locations.
• Margarita Kits Pre-packaged takeout margarita kits containing all ingredients needed to make margaritas at home, available in Classic Lime, Chili Coconut, and Cadillac flavors, sold at restaurant locations.
• Añejo Gift Cards Physical gift cards sold in-store at all Añejo Restaurant locations, redeemable for dining purchases at any Añejo location across Canada.
• Private Events and Group Bookings Dedicated private event hosting service for holiday parties, milestone celebrations, and corporate functions with custom dining experiences, dedicated event spaces, and a dedicated events team that responds within 2 business days.
• Guided Tequila Tastings Sommelier-led tequila tasting experiences offering curated flights of Blanco, Reposado, and Añejo tequilas, with personalized sessions and group events priced at $73-$88 per person.

Quantifiable outcome

• Access to over 200 tequila varieties for customers
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Recipe Unlimited CorporationcoreOthersAñejo Restaurant is a brand owned and operated by Recipe Unlimited Corporation (RECIPE), a Canadian restaurant company. Recipe Unlimited manages the company's accessibility policies, privacy practices, terms of service, and corporate operations from headquarters at 199 Four Valley Drive, Vaughan, ON L4K 0B8.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Milestones Grill + Bar: Canadian casual full-service dining chain with comparable bar program, happy hour, and event offerings. Direct benchmark for Canadian full-service casual dining unit economics and positioning.
• Burrito Boyz: Canadian Mexican QSR chain with comparable menu and trade-down competition dynamics. Benchmark for Mexican cuisine pricing and frequency benchmarks in Canada.
• Mucho Burrito: Canadian Mexican QSR/fast-casual chain competing for the same Mexican-cuisine demand. Represents the value-tier comp that Añejo's elevated positioning trades up against.
• East Side Mario's: Sibling brand under Recipe Unlimited Corporation offering casual Italian-American dining with full bar. Operates with same parent infrastructure, comparable unit economics, and overlapping Canadian casual-dining customer base.
• Cactus Club Cafe: Canadian upscale casual-dining chain with premium cocktail and spirits program. Comparable on elevated full-service positioning, premium-bar revenue mix, and Canadian multi-market footprint.
• Chipotle Mexican Grill: Global fast-casual Mexican chain setting the bar for Mexican-cuisine unit economics and brand awareness in Canada. Comparable product category though lower price point and counter-service format.
• Montana's BBQ & Bar: Recipe Unlimited-owned casual-dining chain with full bar and family-friendly positioning. Shares parent company, marketing infrastructure, and Canadian multi-city footprint with Añejo.
• Lone Star Texas Grill: Canadian full-service Tex-Mex casual-dining chain with comparable menu, table-service format, and bar program. Most directly comparable Mexican-cuisine full-service peer in the Canadian market.
• Carlos & Pepe's: Canadian Mexican casual-dining chain competing in the same cuisine category and full-service format. Direct comp for Mexican casual-dining share dynamics in Canadian markets.

Broad incumbents

• The Keg Steakhouse: Established Canadian upscale-casual chain operating broadly in the same casual-dining competitive set. Comparable on full-service bar program, premium positioning, and multi-market Canadian footprint, though in steakhouse category.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AnejoRestaurant/?utm_source=ANE-marketing&utm_medium=website&utm_campaign=ANE-Social_Media_Continual-202302&utm_content=footer
• Instagraminstagram.com/anejorestaurant/?utm_source=ANE-marketing&utm_medium=website&utm_campaign=ANE-Social_Media_Continual-202302&utm_content=footer
• LinkedInlinkedin.com/company/anejo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Registered Trademark of Recipe Unlimited Corporation