Das Inselradio Mallorca
Das Inselradio Mallorca is a German-language radio station and media company broadcasting from Palma de Mallorca, serving German-speaking tourists and expats with multi-platform radio streams, Mallorca editorial content, a travel-booking portal, an e-commerce shop, a job board, and branded live events.
- Company typePrivate
- Founded1996
- HeadquartersPalma De Mallorca, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Das Inselradio Mallorca does
Das Inselradio Mallorca (legally Das Inselradio S.L.) is a privately-held, German-language radio station and media company headquartered in Palma de Mallorca, Spain, operating since 1996 under the ownership of Swiss holding company Future Media Maker SA, with Danilo Vulić as CEO. The company broadcasts a portfolio of eight themed radio streams — the main Das Inselradio Mallorca station plus Mallorca Sunshine Radio, Inselradio Classics, Rock, Chillout, XMAS, Sommerhits, and Sunshine Classics — delivered via FM (106.1 and 96.9), DAB+ (Channel 11A), DVB-T (102 MHz), iOS and Android apps, and the inselradio.com web player. Programming combines German-language music with locally produced editorial content covering Mallorca news, weather, airport reports, cultural and sporting events, and extensive island guides (excursions, beaches, dining, golf, villages).
The business operates a multi-product monetization model rather than a single-channel radio business. Core revenue is generated through on-air advertising and event sponsorships aimed at German-speaking tourists and expats in the Balearics. Adjacent verticals include: (i) Inselradio Reisen (inselradioreisen.com), a travel-booking platform operated with ASM Artists, Sports, Media & Touristik AG that aggregates package holidays, hotels, and flights from major German tour operators (TUI, DER Touristik, Schauinsland-Reisen, ITS, Meiers Weltreisen) and airlines (Lufthansa, Melia, RIU) on a commission basis; (ii) Inselradio Shop (shop.inselradio.com), an e-commerce storefront selling Mallorcan specialty products with shipping to Germany plus 11 additional European countries; (iii) Inselradio Jobbörse, a paid job-exchange platform; and (iv) branded live events including the annual Inselradio Golf Trophy (in its 26th edition) and the Anbaden beach-season-opening party. The audience is reached across FM/DAB+/DVB-T broadcast, web and mobile streaming, a weekly email newsletter distributed via Klicktipp, and an active presence on Instagram, Facebook, TikTok, YouTube, SoundCloud, and LinkedIn. The company holds a registered trademark for the Das Inselradio word mark and logo and is a member of AMCIB, the Association of Media Companies in the Balearic Islands.
Das Inselradio Mallorca firmographics
Firmographics- Name
- Das Inselradio Mallorca
- Legal name
- Das Inselradio S.L.
- Website
- https://inselradio.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Das Inselradio Mallorca is a German-language radio station and media company broadcasting from Palma de Mallorca, serving German-speaking tourists and expats with multi-platform radio streams, Mallorca editorial content, a travel-booking portal, an e-commerce shop, a job board, and branded live events.
- Ownership category
- akta.pro rank
Where Das Inselradio Mallorca is headquartered
LocationHeadquarters
- HQ city
- Palma De Mallorca
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Das Inselradio Mallorca business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Radio Advertising & Sponsorship: The primary revenue stream is advertising sold to German-speaking audiences interested in Mallorca tourism, lifestyle, and local businesses. The station offers sponsored content, event sponsorships, and on-air promotional packages.
- Travel Booking (Inselradioreisen.com): The travel portal offers package holidays, hotels, flights, and travel inspiration for Mallorca and worldwide. Revenue comes from travel bookings and commissions from travel partners.
- E-commerce Shop (shop.inselradio.com): Online shop selling Mallorcan products and merchandise. Revenue from direct product sales with shipping to domestic (Germany) and international customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Domestic shipping (Germany) |
| Freemium | Monthly | Radio broadcast - free to listeners |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels11 records
Das Inselradio Mallorca product offering
Product offeringCore offering
Das Inselradio Mallorca is a German-language local radio station broadcasting from Palma de Mallorca via FM, DAB+, DVB-T, and digital streaming platforms. It produces locally relevant content covering Mallorca news, weather, airport reports, events, travel, golf, and lifestyle for German-speaking tourists and residents. Beyond radio, it operates a travel booking portal (Inselradio Reisen), an e-commerce shop for Mallorcan products, a job exchange, a podcast/video media library, and an events/ticket platform, forming an integrated media ecosystem.
Product overview
Das Inselradio Mallorca operates as a German-language radio station based in Mallorca, offering a multi-product media ecosystem. The core product is the radio station with multiple themed audio streams (main station, Mallorca Sunshine Radio, Classics, Rock, Chillout, XMAS, Sommerhits). The product portfolio extends beyond traditional radio to include the Inselradio Reisen travel booking platform, an e-commerce shop for Mallorcan products, a job board for the island, a media library with podcasts and videos, weather and airport information services, an event/ticket platform, and extensive editorial content about Mallorca covering excursions, beaches, dining, sports activities, and golf courses.
Differentiator
Problem solved
Functional benefit
Brands
- Mallorca Sunshine Radio: Alternative stream channel offering different music programming
- Inselradio Classics
- Inselradio Reisen
Products and services
- Das Inselradio Mallorca Radio Station German-language radio station broadcasting from Palma de Mallorca via FM (106.1, 96.9), DAB+ (Channel 11A), DVB-T (102 MHz), and digital streaming, delivering Mallorca news, weather, airport reports, events, travel, and lifestyle programming for German-speaking tourists and residents.
- Themed Radio Streams (Mallorca Sunshine Radio, Classics, Rock, Chillout, XMAS, Sommerhits) Curated themed audio streams including Mallorca Sunshine Radio (alternative music), Inselradio Classics, Rock, Chillout, XMAS (seasonal), and Sommerhits (summer programming), accessible via the web player and mobile apps with quality and codec settings.
- Inselradio Reisen (Travel Portal) Online travel booking platform offering Mallorca and international package holidays, hotels, flights, and travel inspiration content, connecting listeners with partner travel operators (TUI, Robinson, DER Touristik, Lufthansa, Melia, RIU, ITS, Schauinsland-Reisen, Meiers Weltreisen, Shaver Holidays, Traffics Reisen).
- Inselradio Shop (E-commerce Store) E-commerce storefront selling Mallorcan specialty products, food items, and merchandise to German-speaking customers, with domestic Germany shipping and international shipping to multiple European countries.
- Inselradio Jobbörse (Job Exchange) Online job exchange platform where employers can post job vacancies and job seekers can list job search profiles for Mallorca-based positions, with separate pricing for listings.
- Mallorca Wetter & Airport Report Service Real-time information service delivering Mallorca, Europe, and sea weather forecasts along with Palma airport arrival and departure reports for travelers and residents.
- Inselradio Events & Ticketshop Event calendar and online ticket shop listing concerts and events on Mallorca, enabling ticket sales alongside promotion of the station's own branded live events.
Companies that use Das Inselradio Mallorca
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Das Inselradio Mallorca technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Das Inselradio Mallorca partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered minor.
- AMCIB (Association of Media Companies in the Balearic Islands)minorDas Inselradio Mallorca is a member of AMCIB, the Association of Media Companies in the Balearic Islands, which represents regional media interests.
- RobinsonminorRobinson is listed as a TOP Partner on Inselradioreisen.com, offering all-inclusive resort holidays as part of the travel portal's hotel and package offerings.
- DER TouristikminorListed as a partner on Inselradioreisen.com for travel packages and holidays.
- Golfurlaub.deminorGolf-themed travel partner featured on Inselradioreisen.com.
- ITS (International Tourismus Service)minorITS travel partner listed on Inselradioreisen.com for holiday packages.
- TUIminorTUI travel partner listed on Inselradioreisen.com for holiday packages.
- Schauinsland-ReisenminorSchauinsland-Reisen travel partner listed on Inselradioreisen.com.
- LufthansaminorLufthansa airline partner featured on Inselradioreisen.com.
- Meiers Weltreisen (TUI)minorMeiers Weltreisen partner listed on Inselradioreisen.com.
- Melia HotelsminorMelia Hotels partner listed on Inselradioreisen.com.
- RIU HotelsminorRIU Hotels partner listed on Inselradioreisen.com.
- Shaver HolidaysminorShaver Holidays travel partner listed on Inselradioreisen.com.
- Traffics ReisenminorTraffics Reisen partner listed on Inselradioreisen.com.
- Palma BeachminorPartner with Palma Beach for the annual Anbaden season-opening beach event. Palma Beach is a beach establishment and event venue at Playa de Palma.
- El Chiringuito Beach HouseminorVenue partner for the 2018 Anbaden beach event at El Chiringuito Beach House, Playa de Palma. Restaurant & cocktailbar provided venue and complimentary drinks for attendees.
- Der Mallorquiner GmbHminorThird-party service provider for payment processing and order fulfillment for the Inselradio Shop. Receives payment, order, and contact information for order processing.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Das Inselradio Mallorca competitors and assessment
Company assessmentRegional players
- Costa del Sol Radio (Radio Axarquía / various English-language Costa stations): English-language radio stations serving British expatriates and tourists on the Spanish mainland Costa del Sol. Comparable operating model of foreign-language radio for a resident and tourist audience in a Spanish tourism market, but based on a different coast and in English rather than German.
- Mallorca Zeitung: Leading German-language news outlet for Mallorca. Comparable because it serves the same German-speaking Mallorca audience with island-specific content and competes for the same advertising pool, but operates as a digital news publication rather than a broadcaster.
- Mallorca24: German-language news and lifestyle portal for Mallorca residents and tourists. Targets the same expat/tourist readership as Inselradio's content streams and competes for tourism advertisers, but is digital-only with no broadcast or audio focus.
Broad incumbents
- COPE: Major Spanish national radio network with island coverage. Comparable in broadcast model and Mallorcan ad sales, but offers a broad national/general-interest programming mix rather than a single-island German-language niche.
- Cadena SER: Spain's largest national radio network with regional Mallorca affiliates. Comparable as a Spanish radio broadcaster with multi-platform distribution, but operates at national scale and in Spanish, not in a niche tourist-language segment.
- RNE (Radio Nacional de España): Spain's national public broadcaster with regional Mallorca presence. Comparable in broadcast infrastructure and multi-platform delivery, but operates as a public-service network with a broad mandate rather than a niche German-language commercial station.
Direct peers
- Mallorca 101.7: English-language radio station based in Mallorca. Closest direct peer because it serves a foreign-language tourist audience on the same island, sharing the same ad clients and listener pool profile, though the language focus and music positioning differ.
- IB3 Ràdio: Public radio and TV broadcaster of the Balearic Islands, operating from Mallorca. Most direct territorial peer because it competes for the same island listener pool and tourism advertisers, though it broadcasts in Catalan/Spanish rather than German.
- Antenne Bayern: Largest private regional radio station in Germany, with multi-stream portfolio and strong digital/streaming distribution. Highly comparable operating model (regional FM, multi-stream, digital ecosystem, events), though at much larger German home-market scale.
- Radio Marca Mallorca: Local Mallorca franchise of Spain's national sports radio network Marca. Shares the Mallorca broadcast market and competing ad spend, but focuses on sports versus Inselradio's lifestyle/tourism positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Das Inselradio Mallorca social profiles
Digital presenceDas Inselradio Mallorca financial estimates
Financial estimateRevenue estimate
Valuation estimate
Das Inselradio Mallorca leadership team
Management profileNumber of profiles
Profiles6 records
Das Inselradio Mallorca funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Das Inselradio Mallorca M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Das Inselradio Mallorca
What does Das Inselradio Mallorca do?
Das Inselradio Mallorca is a German-language local radio station broadcasting from Palma de Mallorca via FM, DAB+, DVB-T, and digital streaming platforms. It produces locally relevant content covering Mallorca news, weather, airport reports, events, travel, golf, and lifestyle for German-speaking tourists and residents. Beyond radio, it operates a travel booking portal (Inselradio Reisen), an e-commerce shop for Mallorcan products, a job exchange, a podcast/video media library, and an events/ticket platform, forming an integrated media ecosystem.
Is Das Inselradio Mallorca a public or private company?
Das Inselradio Mallorca is a private company. It is classified as corporate owned and is currently operating.
When was Das Inselradio Mallorca founded?
Das Inselradio Mallorca was founded in 1996. It employs 11 to 50 people.
Where is Das Inselradio Mallorca based?
Das Inselradio Mallorca is headquartered in Palma De Mallorca, Spain, in the Europe region.
How does Das Inselradio Mallorca make money?
Three revenue lines are on record. Radio Advertising & Sponsorship is the primary driver. The others are travel Booking (Inselradioreisen.com) and E-commerce Shop (shop.inselradio.com).
Who are Das Inselradio Mallorca's main competitors?
Regional players on record are Costa del Sol Radio (Radio Axarquía / various English-language Costa stations), Mallorca Zeitung and Mallorca24. Broad incumbents are COPE, Cadena SER and RNE (Radio Nacional de España). Direct peers are Mallorca 101.7, IB3 Ràdio, Antenne Bayern and Radio Marca Mallorca.
Does Das Inselradio Mallorca have an API?
No public API is recorded for Das Inselradio Mallorca.