Fenton Financial Group

Name

Fenton Financial Group

Legal name

Fenton Financial Group

Website

https://fentonfinancialgroup.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Securities brokerage services: Securities offered through LPL Financial, Member FINRA/SIPC. Products include stocks, bonds, mutual funds, variable annuities, and other investment products.
2. Investment advisory services: Investment advice offered through Flagship Harbor Advisors, a registered investment advisor. Fee-based advisory services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Fenton Financial Group is an independent financial advisory practice that provides personalized financial planning, investment advisory, retirement planning, estate planning, insurance, and tax planning services to individuals and families. Securities products are offered through LPL Financial (the broker-dealer) and investment advisory services are delivered through Flagship Harbor Advisors, with the firm itself serving as the client-facing advisor.

Product overview

Fenton Financial Group is a financial advisory firm offering a comprehensive suite of investment products, financial planning services, and insurance solutions. The core offering centers on retirement planning and wealth management strategies. Investment products include various account types (IRAs, SEP IRAs, Simple IRAs, Brokerage Accounts) and securities (Bonds, Stocks, Treasury Securities, Variable Annuities). Financial planning encompasses retirement plans, tax strategies, 401(k) and 403(b) planning, college savings, and estate planning. Insurance offerings include disability income, life insurance, and long-term-care coverage. The firm operates through LPL Financial as the broker/dealer and provides advisory services through Flagship Harbor Advisors.

Differentiator

Problem solved

Functional benefit

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered core.

• LPL FinancialcoreChannel Partner/ Reseller/ DistributorLPL Financial is one of the leading financial services companies and the largest independent broker/dealer in the nation. Fenton Financial Group offers securities through LPL Financial, providing access to brokerage services, clearing, compliance, research, and technology platforms. The partnership enables the firm to offer a broad range of investment products.
• Flagship Harbor AdvisorscoreStrategic or Co-development PartnerFlagship Harbor Advisors is a registered investment advisor. Investment advisory services are offered through this entity, separate from LPL Financial. This partnership provides fee-based investment advisory services to clients.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Edelman Financial Engines: Large independent RIA providing retirement planning, investment management, and financial planning to mass-affluent and high-net-worth households. Comparable in service scope but at much greater scale, with dedicated technology and a national brand.
• Ameriprise Financial: Diversified financial services firm with a large captive advisor force offering retirement, investment, insurance, and estate planning. Comparable as a broad incumbent in the same planning-and-investment space; notably the firm John Fenton previously worked at before founding Fenton Financial Group.
• Vanguard Personal Advisor Services: Hybrid robo-advisor offering personalized financial planning and portfolio management at low fee points from Vanguard. Comparable in target customer (retirement-focused mass-affluent households) and core planning services, but with a technology-led, lower-cost delivery model.
• Northwestern Mutual: Large mutual insurer and wealth management firm offering retirement, investment, and insurance planning through a captive advisor force. Comparable in bundling life/disability/LTC insurance with retirement and estate planning, but at a much larger scale and brand recognition.
• Fisher Investments: Large RIA serving high-net-worth and institutional clients with discretionary portfolio management and retirement planning. Comparable in advisory business model and retirement-income orientation, but at significantly greater scale and AUM.

Direct peers

• Commonwealth Financial Network: Largest privately held independent broker-dealer in the U.S., supporting thousands of independent financial advisors with custody, compliance, and technology. Directly comparable to LPL Financial's role in Fenton Financial Group's structure, representing the same independent-advisor business model.
• Cambridge Investment Research: Independent broker-dealer supporting RIAs and financial advisors with custody, compliance, and practice-management resources. Closely comparable in service offering, advisor-support model, and target advisor segment to LPL Financial.
• Cetera Financial Group: Independent broker-dealer network supporting financial advisors with brokerage, advisory, and back-office services. Operates an identical model to Fenton's affiliation with LPL Financial, making it a direct competitor in recruiting and servicing independent advisor practices.

Emerging players

• Betterment: Digital wealth manager offering automated portfolio management and goal-based planning (including retirement) to mass-affluent consumers. Comparable in targeting retirement savers with portfolio + planning services, but with a fully digital model that competes for the same end-client dollars at much lower fees.
• Charles Schwab Intelligent Portfolios: Automated and hybrid advisory service from Charles Schwab offering portfolio management and retirement planning at low or zero advisory fees. Comparable in serving retirement-focused individual investors with planning and investment products, but via a digital-first model that pressures incumbent advisor economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fentonfinancialgroup
• LinkedInlinkedin.com/company/fenton-financial-group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fenton Financial Group