FLORIDA AGRICULTURE IN THE CLASSROOM INC

What FLORIDA AGRICULTURE IN THE CLASSROOM INC does

Florida Agriculture in the Classroom, Inc. (FAITC) is a private non-profit organization established in 1986 and headquartered in Gainesville, Florida, that provides free, standards-aligned agricultural literacy resources, grant funding, and professional development workshops to PreK-12 educators across the state of Florida. Its core product suite includes the Foundations of Agriculture Curriculum Series covering grades K-5, Elementary Agricultural Education Frameworks, hands-on classroom activities on topics such as dairy, beef, poultry, gardening, and soil science, and school garden guides (e.g., STEMming Up Gardening, Gardening for Nutrition, Gardening for Grades). The organization also runs an annual Ag Literacy Day program that deploys agriculture industry volunteers into classrooms statewide and has awarded more than $1,000,000 in educator grants since inception. There is no proprietary technology platform; resources are delivered as downloadable digital files and physical book distributions through the faitc.org website.

The organization's revenue model is entirely donation-based and is structurally tied to sales of the Florida "Ag Tag" specialty license plate, where $20 of the $25 plate price flows directly to FAITC to fund its educational programs. All curriculum, lesson plans, activities, books, and materials are provided to educators at no cost. The staff is small (1-10 employees) led by Executive Director Becky Sponholtz (appointed February 2017) and Programs Manager Jennifer Morgenthal. FAITC does not generate revenue from product sales, subscription fees, or advertising; it operates as a programmatic non-profit whose throughput is constrained by annual Ag Tag plate sales.

Name

FLORIDA AGRICULTURE IN THE CLASSROOM INC

Legal name

Florida Agriculture in the Classroom, Inc.

Website

https://faitc.org

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Florida Agriculture in the Classroom is a Gainesville-based non-profit that provides free, standards-aligned agricultural literacy curriculum, grants, and training to PreK-12 educators across Florida, funded by the state's Ag Tag specialty license plate.

Ownership category

akta.pro rank

Product category

Agricultural Education Services

NAICS

Educational Support Services (611710), Educational Support Services (61171), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Miscellaneous Publishing (2741)

akta.pro primary industry

Standards Alignment & Curriculum Mapping (State/National) (EDAJAFAD)

akta.pro secondary industries

K–12 Instructional Design & Curriculum Development Services (EDAGAKAA), Comprehensive ECE Curriculum Frameworks (Birth–5) (EDACAJAA), Open Educational Resources (OER) & Curriculum Repositories (EDAFACAJ)

Keywords

• Agricultural education
• Classroom curriculum
• Educator grants
• Agricultural literacy
• K-12 resources

Headquarters

HQ city

Gainesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ag Tag License Plate Sales: Florida Agriculture in the Classroom is funded entirely by sales of the specialty agricultural license plate called the 'Ag Tag'. When Florida residents purchase an Ag Tag, $20 of the $25 purchase price goes directly to support the organization's programs, including free educational resources, grants, and workshops for educators statewide.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

FAITC provides free, standards-aligned agricultural literacy curriculum, lesson plans, classroom activities, and school garden guides to Florida PreK-12 educators. Its core offerings include the Foundations of Agriculture Curriculum Series (grades K-5), Elementary Agricultural Education Frameworks, hands-on classroom activities, and the annual Ag Literacy Day Program where volunteer readers visit classrooms statewide. The organization is funded entirely through sales of the Florida Ag Tag specialty license plate.

Product overview

Florida Agriculture in the Classroom Inc is a non-profit educational organization that provides a comprehensive suite of agricultural literacy resources for PreK-12 educators. The core offerings include the Foundations of Agriculture Curriculum Series (grades K-5), Elementary Agricultural Education Frameworks, and hands-on classroom activities and lessons. Supporting materials include school garden guides (STEMming Up Gardening, Gardening for Nutrition, Gardening for Grades) and the annual School Garden Recipe Books. The organization also runs the Ag Literacy Day Program with volunteer readers and supports educators through grant funding and training workshops. Funding comes primarily through sales of the Ag Tag specialty license plate.

Differentiator

Problem solved

Functional benefit

Products and services

• Foundations of Agriculture Curriculum Series Standards-aligned curriculum series covering grades K-5 with lesson plans that integrate agricultural concepts into core subject areas, including topics on food production, plant systems, weather, conservation, and agricultural careers. Intended for Florida PreK-12 educators.
• Elementary Agricultural Education Frameworks Educational standards frameworks for Kindergarten through 5th grade that outline agricultural education competencies aligned with core subject areas. Intended for Florida elementary educators.
• Classroom Activities and Lessons Hands-on classroom activities and lesson plans covering topics including dairy, beef, poultry, gardening, nutrition, soil science, and agricultural processes. Provided free to Florida PreK-12 educators.
• School Garden Books and Guides Comprehensive guides for educators including STEMming Up Gardening, Gardening for Nutrition, Gardening for Grades, and annual School Garden Recipe Books. Designed for Florida educators implementing school garden programs.
• Ag Literacy Day Program Annual program featuring volunteer readers from the agricultural industry who visit classrooms to read agricultural-themed books to students, promoting awareness of Florida agriculture. Reaches tens of thousands of students annually statewide.
• Ag Tag License Plate Program Specialty agricultural license plate program where each purchase contributes $25, with $20 going directly to FAITC to fund its educational resources, grants, and programs. Available to Florida residents who want to support agricultural literacy.
• Educator Grants and Trainings Grant funding and professional development workshops for PreK-12 educators to support agricultural literacy in Florida classrooms. Includes at least 5 workshops hosted annually and over $1,000,000 in grants awarded to date.

Quantifiable outcome

• Over $1,000,000 in grant funding awarded to Florida educators to date
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Florida Department of Agriculture and Consumer Services (FDACS) Division of MarketingcoreStrategic or Co-development PartnerThe organization works with FDACS Division of Marketing as represented on the Board of Directors. The partnership supports the organization's mission to promote agricultural literacy in Florida schools through aligned state government initiatives.
• University of Florida/IFAScoreStrategic or Co-development PartnerMultiple UF/IFAS departments and faculty are represented on the Board of Directors, including the Tropical Aquaculture Laboratory, Agricultural Education & Communication department, and Florida 4-H Youth Development. These academic partnerships support research-based curriculum development and agricultural education programs.
• Florida Agriculture Industry AssociationscoreStrategic or Co-development PartnerOrganizations including Florida Beef Council, Florida Peanut Producers, Florida Strawberry Growers Association, Florida Fruit and Vegetable Association, Florida Sugar Cane League, and Florida Farm Bureau Federation are represented on the Board of Directors, providing industry expertise and support for agricultural literacy programs.
• Florida Ag Industry Volunteer ReadersminorGTM or Marketing PartnerRepresentatives from across the agriculture industry volunteer as classroom readers for Agriculture Literacy Day, helping to connect students with real-world agricultural knowledge and career pathways.

Scale indicators4 records

Expansion highlights3 records

Direct peers

• New York Agriculture in the Classroom: State-level program providing K-12 agricultural literacy curriculum, grants, and teacher training across New York. Peer in mission, structure, and resource delivery approach.
• National Agriculture in the Classroom: National umbrella organization that coordinates and supports state-level Agriculture in the Classroom programs including FAITC. Directly comparable mission of providing agricultural literacy resources to PreK-12 educators, with shared curriculum frameworks and national matrix tools.
• Illinois Agriculture in the Classroom: IAITC delivers free agricultural literacy resources, grants, and training to Illinois K-12 educators through county Farm Bureau partnerships. Directly comparable state-level model.
• Georgia Agriculture in the Classroom: Georgia-based agricultural literacy program providing curriculum and educator resources to K-12 teachers. Another state-level peer with similar mission and operating model.
• Texas Farm Bureau - Agriculture in the Classroom: Texas-based agricultural education program providing curriculum resources and teacher training to integrate agriculture into K-12 classrooms. Closely aligned mission and delivery model to FAITC.
• California Foundation for Agriculture in the Classroom: State-level counterpart delivering standards-aligned agricultural literacy curriculum, educator grants, and teacher workshops to California PreK-12 schools. Operates the same model as FAITC in a different geography.
• Ohio Agriculture in the Classroom: Ohio-based affiliate of the national Agriculture in the Classroom network delivering curriculum resources and educator programming. Comparable state-level agricultural education non-profit.

Broad incumbents

• Nutrients for Life Foundation: National non-profit providing science-based educational resources about plant nutrients and soil science to K-12 educators. Adjacent mission of agricultural/environmental literacy with broader national scope.
• American Farm Bureau Foundation for Agriculture: National foundation developing and distributing agricultural literacy resources, including the Ag Foundation's "Book of the Year" program that parallels FAITC's Ag Literacy Day. Wider portfolio but overlapping mission.

Emerging players

• Project Food, Land & People: Non-profit providing K-12 educators with standards-aligned lesson plans integrating agriculture, food, and natural resource concepts. Smaller-scale peer with overlapping curriculum mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/floridaagintheclassroom
• Facebookfacebook.com/FloridaAgintheClassroom
• LinkedInlinkedin.com/company/florida-agriculture-in-the-classroom-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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