What Fitce does

Fitce is a Brazilian digital incentives platform founded in 2020 and headquartered on Av. Brig. Faria Lima in São Paulo. The company offers enterprises a 100% digital infrastructure to run incentive, cashback, sweepstakes, and prize campaigns, replacing physical gift cards and voucher logistics with instant PIX-based disbursements. Its core technology combines an exclusive PIX payment gateway with a WhatsApp-based voucher delivery layer, recipient-side activation via SMS token plus facial biometric validation, and a Painel de Gestão dashboard for multi-client campaign management. The WebVoucher product lets campaign organizers customize branded voucher views and select from three redemption mechanics—direct-to-account PIX, exclusive CNPJ use, or pre-selected CNPJ vouchers—allowing the platform to handle consumer cashback, B2B disbursements, and constrained-spend programs through a single tech stack. Recipient onboarding requires no bank account details, app downloads, or Fitce account creation, eliminating friction in the awardee experience.

The platform is operated via an API-first model that supports spreadsheet upload fallback, enabling both technical enterprise clients and non-technical marketing teams to ingest awardee data and launch campaigns. Its go-to-market is a consultative enterprise sales motion driven through a website contact form ("Falar com especialista"), with multi-year contract pricing rather than published tiers. The firm serves two identified segments: large enterprises running incentive, loyalty, and prize distribution programs, and marketing agencies managing campaigns on behalf of multiple clients. Monetization combines subscription/platform fees for dashboard access with transaction or disbursement fees on payments processed through the PIX gateway.

Documented scale metrics—R$120 million in bonuses, cashback, and prizes distributed, 60,000+ webvouchers issued, and 760+ prize redemptions completed—indicate operating traction but reflect flow through the platform rather than company revenue. Operations are concentrated in a single geography (Brazil), with no disclosed funding rounds, investor base, named enterprise customers, regulatory actions, or M&A activity in the available record. The company is privately held with no publicly listed parent or subsidiary structure.

Name

Fitce

Website

https://fitce.com.br

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Fitce is a São Paulo-based digital incentives platform that enables Brazilian enterprises to run cashback, sweepstakes, and prize campaigns via an exclusive PIX payment gateway, WhatsApp-based WebVoucher delivery, and a multi-client campaign management dashboard (Painel de Gestão).

Ownership category

akta.pro rank

Product category

Loyalty & Digital Incentive Management Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Rewards, Incentives & Gift Card Program Services (MPAAAIAG)

akta.pro secondary industry

Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)

Keywords

• Digital incentive platform
• PIX payment integration
• Webvoucher distribution
• Cashback campaign management
• Prize delivery software

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform/Subscription Fees: Companies pay for access to the campaign management platform to create and manage incentive, cashback, and prize distribution campaigns for their customers or employees.
2. Transaction/Disbursement Fees: Revenue generated from processing prize, cashback, and bonus disbursements via the PIX gateway. Each transaction processed through the system likely incurs a fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

Fitce provides a 100% digital incentive management platform that enables businesses to run promotional, cashback, and prize campaigns by issuing and delivering rewards through PIX instant payments and WhatsApp, supported by a webvoucher system and a management dashboard. Recipients can redeem incentives without downloading an app, opening a bank account, or holding a physical card, while Fitce's API and biometric verification handle issuance, validation, and tracking for enterprise clients.

Product overview

Fitce is a digital incentive and rewards platform providing a unified ecosystem for businesses to manage incentive campaigns. The core offering combines the Fitce platform (for 100% digital instant payments via PIX), the WebVoucher system (for personalized digital prize delivery via WhatsApp with biometric validation), and the Painel de Gestão (internet banking dashboard for campaign creation and analytics). The platform eliminates physical cards, offers three redemption models (direct to account, exclusive CNPJ use, or CNPJ pre-selection), and provides automated financial management through a single platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitce Incentivos 100% Digitais Core digital incentive management platform that enables businesses to run promotional, loyalty, cashback, and prize campaigns by issuing and delivering rewards through PIX instant payments and WhatsApp.
• WebVoucher Digital web-based voucher distribution system that lets enterprises issue and deliver incentive vouchers online as part of promotional and rewards campaigns.
• Painel de Gestão Fitce Management dashboard that lets enterprise clients configure, monitor, and report on incentive, cashback, and prize campaigns running on the Fitce platform.

Quantifiable outcome

• R$120 milhões in bonuses, cashback and prizes distributed
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Tremendous: Global digital rewards and incentives platform offering payout to recipients via gift cards, cash, and bank transfers. Most comparable to Fitce on the digital incentive distribution model, differing mainly in geography (global vs. Brazil) and lacking PIX/WhatsApp-native flows.
• Rybbon: Digital rewards platform for market research and enterprise incentive campaigns, integrated into survey and CRM workflows. Closest to Fitce's enterprise SaaS distribution model for incentive campaigns.
• Méliuz: Brazilian cashback and rewards platform serving consumers and merchants. Overlaps with Fitce on cashback campaign design and B2B merchant-side incentives, though anchored on a marketplace and consumer app model rather than pure enterprise SaaS.
• Tango Card (by Blackhawk): Digital rewards and incentive distribution platform targeted at B2B buyers running consumer and employee incentive programs. Closely mirrors Fitce's campaign management + digital delivery architecture, though centered on gift cards rather than instant payments.
• Tangível: Brazilian digital incentives and rewards platform offering prepaid card and voucher programs to enterprise clients. Direct competitor to Fitce in the Brazilian enterprise incentive market, though more focused on traditional card-based fulfillment.
• Dotz: Brazilian loyalty/rewards program operator with points-based incentives for retailers and brands. Comparable to Fitce on the rewards/incentive value chain and Brazilian enterprise customer base, with a different redemption model (points catalog).

Broad incumbents

• Blackhawk Network: Large incumbent in prepaid and gift card distribution with a B2B incentives platform. Comparable as a competitor in digital incentive delivery, with a far wider global footprint and product portfolio than Fitce.
• InComm Incentives: Global prepaid and digital incentive distribution provider serving enterprise, research, and loyalty use cases. Comparable to Fitce as an enterprise incentive infrastructure provider, with global scale and a wider product portfolio.
• PicPay: Major Brazilian digital wallet with broad payment, cashback, and merchant-facing features. Overlaps with Fitce on PIX-based payouts and cashback mechanics, but operates as a much larger incumbent platform.

Regional players

• Caju: Brazilian employee benefits and incentive card platform with multi-category flexible benefits. Comparable on the B2B incentive disbursement model and Brazilian footprint, though focused on employer benefits rather than cashback/loyalty campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fitce

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitce